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Presto

Issue: 1932 2268 - Page 12

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12
PRESTO-TIMES
APOLLO
r
Covering the two center pages of this issue of
Presto-Times, pages 8-9, appears another Apollo an-
nouncement, one of the Apollo Company's customary
two-page spreads placed in this paper for extended
circulation and distribution at this season of the year.
The subject matter set forth in this announcement
is explanatory. It tells the story desired to be con-
veyed of the Apollo so explicitly that but little more
need be said and this only to impress upon the reader
that the manufacturers of the Apollo today have been
mindful in maintaining the standard of quality and
construction established by the late Melville Clark.
The Apollo was the pride of Mr. Clark, who continued
to develop it mechanically and consequently musically,
and who was once heard to say of the instrument:
"My favorite accomplishment." He loved the Apollo
and started it on the road to the distinguished record
it has since achieved.
The manufacturers of the Apollo today call the
attention of the American music trade to this instru-
ment as a seller and satisfaction given. It will sell
and it will satisfy. The new Apollo grands are really
beautiful, attractive, satisfying, and saleable.
The Wurlitzer factories at De Kalb, 111., have been
very active for some weeks past working overtime
a few days each week and undoubtedly the activity in
the Apollo division of the Wurlitzer factory has had
much to do with this run of good business.
Again the active American music dealer is referred
to the two-page spread in the center of this issue
of Presto-Times with the suggestion of the publishers
of Presto-Times to read through carefully the state-
ments made in that announcement, for we are in-
clined to believe a study of the Apollo will show it
to be a money maker in the hands of a live and up-
to-date piano man.
THE WERT MUSIC CO. NOW KIM-
BALL DISTRIBUTORS AT
KANSAS CITY
The Wert Music Company is the latest word in
music trade changes at Kansas City, Mo., which busi-
ness has just been formed by Harry W. Wert, who
went from Indianapolis a little over three years ago
to take charge of the W. W. Kimball company branch
store at that city. The Harry Wert Music Company
becomes distributors in the Kansas City territory for
the Kimball line of pianos. The Kimball branch has
been located for upwards of 37 years at 1009 Grand
avenue, that city, and will continue to be the head-
quarters of the Harry Wert Company. The Kansas
City Kimball branch, established there fifty years ago
was one of the first, if not the first, Kimball branch
store established outside of Chicago.
Modifications in the Missouri State laws and new
enactments have brought about extremely heavy tax-
ation on many businesses owned or controlled outside
of that commonwealth and these are mainly respon-
sible for the change in the Kimball piano franchise at
Kansas City.
Kansas City papers in speaking of this change in
the Kansas City Kimball house print portraits of
Mr. Wert and also mentioned that the change at
Kansas City is along the line of changes with other
branch Kimball houses at other points.
Presto-Times Recommend s
A Leading Music Print-
ing and Engraving
Establishment
Composers and arrangers of music, as
well as music publishing houses generally,
are interested in the mechanical produc-
tion and appearance of their composi-
tions and publications. So, it is quite
essential in placing musical compositions
on the market that first-class work be
done. First-class work, coupled with
liberal rates and prices, are essential
requisites in the production of sheet
music, music books, and other publications
of music.
In this connection Presto-Times takes
pleasure in referring parties interested in
placing music before the public, or ar-
rangers of music for bands and orches-
tras, to communicate with the great music
printing and engraving establishment of
Otto Zimmerman & Son, Cincinnati,
Ohio, America's leading house in this line
of work, whose advertisement appears on
another page of this issue.
Nov.-Dec, 1932
THE PIANO AS A GIFT
Burton Michael, the Syracuse, N. Y., representa-
tive of the Baldwin piano, is a man of wide experi-
ence in musical matters generally and has been asso-
ciated with the music business for nearly forty years.
In an article published in the Syracuse "Herald" he
speaks of the piano as being a very sensible gift for
any occasion and not a piece of extravagance as
sometimes regarded. Here is a quotation from Mr.
Michael's interview:
"A piano may seem to be the ultimate in Christ-
mas extravagance, looked at with the gift maker's
eye, yet it endures for generations and every day will
bring hours of happiness to the family possessing it."
STARR
ELECTRICAL
REFRIGERATION
The Headquarters of the Otto Zimmerman
Son Company are at Cincinnati, Ohio.
Band Instrument Profits
Depend Upon
—quick turnover
—a dependable line
—ample margin
B
UT—profits alone should not govern your
choice of a line. You can't afford to Ig-
nore the factor of resulting good-will and
satisfaction of the purchaser.
For the dealer who demands consumer satis-
faction plus his immediate profits, we have
an attractive proposition, the details of which
will be gladly submitted.
If you are that kind of a dealer, you are in-
vited to write at once for the York Catalog
showing a complete line of highly perfected
Band Instruments that sell—and star sold.
YORK BAND INSTRUMENT CO.
Makers of Good Band Instrument*
Since 1882
Grand Rapids, Michigan
The fire at the Carlin Music Company store on
East Washington street, Indianapolis, where the loss
was estimated at about $50,000, is said to have been
of incendiary origin.
STYLE O OXFORD MODEL
Starr Freeze Electric Refrigerators are an
achievement in the development of mechanical
refrigeration.
Advanced in conveniences, exceptional in
economy, outstanding in quiet, efficient, depend-
able performance. You may depend on any
one of the models to meet every requirement.
Here is a refrigerator for music merchants,
radio men and others, to handle as comple-
mentary and supplemental to their business.
THOROUGH QUALITY, MODERATELY
PRICED.
THE STARR PIANO CO-
RICHMOND, INDIANA
EDITION OF 1 9 3 3
PRESTO BUYERS' GUIDE
Contains Full Lists with Concise Classification and Description of all
American Pianos, Players and Reproducing Pianos, with Sketches of
Manufacturers. Essential to All Salesmen. Price 50 cents, post paid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT.
PRESTO PUBLISHING CO,
417 S. Dearborn St., CHICAGO
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