Presto
Issue: 1932 2264 - Page 19
19
PRESTO-TIMES
Tanuarv, 1932
NEW OFFICIALS OF THE MARTIN
BAND INSTRUMENT CO.
WHAT CAN BE DONE WITH A
GOOD IDEA
FRED A. HOLTZ BECOMES NEW PRESIDENT
Big Success of the Silver-Marshall Plan of
At a meeting of the directors of the Martin Rand
Instrument Company, Elkhart, Ind., Mr. Fred A.
Holtz, who for several years past has been general
sales manager of that concern, was honored by
election to succeed the late Mr. O. P. Bassett as
president and general manager of this corporation
and its subsidiaries.
Since Mr. Holtz was so closely associated with
Mr. Bassett for nearly twelve years, looking after
his duties as well as his own during Mr. Bassett's
illness, this promotion conies as a reward for accom-
plishment which would not have been possible but
for the loyalty and patronage of many friends and
customers.
J. (). Thompson has been promoted from assist-
ant sales manager to sales manager and Roy Wells
is coming in off the road to be assistant sales man-
ager and Mr. Holtz bespeaks for them the same
friendlv consideration which lias been accorded him.
have one of the most efficient promotion departments
in the country. The promotional work that has
jumped retail dealers' Silver-Marshall sales away
ahead, keeping the factory busy, often working over-
time, is in the hands of two young men, Burton
Direct-to-Dealer Selling Boosts Business
Immensely for Both—Now Featuring
a Big Seller
One of the best examples of what can be done with
a practical idea in merchandising has been demon-
strated by Silver-Marshall, Inc., of Chicago, in the
policy they adopted last June, selling direct to the
dealer, thus enabling the latter to make more profits
because the middleman has been eliminated and the
Presto-Times acknowledges receipt of the Music
Trade Directory and Year Book from the London,
England, Music Trade Review. The book is not
only a remarkable hand book of Great Britain's music
trade and industries, but is an extremely interesting
publication and a worthwhile remembrance. Presto-
Times extends its greetings and well wishes to this
enterprising contemporary.
One of the greetings that came to Presto-Times'
office had the inscription: "Depression was with
Washington at Valley Forge in 1777. but out of the
adverse conditions of that day came great and glo-
rious things."
Another remembrance with a timely and appro-
priate motto came from Gordon Longhead, general
sales manager of the Wurlitzer Grand Piano Com-
pany, De Kalb, 111., whose greeting starts off: "Dear
friend of mine; if your stocks are sold out, your
bonds are forfeited, your business is bad, etc., etc.,
it could be worse for you and me, partner. We have
seen some mighty pleasant holidays and, bless your
heart, we are going to see them again. Keep your BTRTON BROWNE, ADVERTISING AND PROMOTION
chin up, your feet warm, and smile."
MANAGER, SII.VKU-MARSHALL, INC.
PIPE ORGAN MERGER
same individual profits have been retained, but more
One of the important consolidations of 1931 was sales made.
the merging of the Skinner Organ Company of Bos-
As noted in our last issue, the personnel of this
ton with the pipe organ division of the Aeolian Com- company are all young men with live ideas, and they
pany, the new consolidation to go under the name
Aeolian-Skinner Organ Company, Inc. The merger
became effective January 2 this year. George L. Cat- l
lin is general manager of the new organization and
the manufacturing facilities of the two companies will
be combined in the Boston plant of the Skinner com-
pany, and it is probable that the Aeolian company's
plant at Garwood, N. J., will be discontinued.
tub
Mr. Catlin stated further that both companies par-
ticipating in the merger are in such sound and healthy
condition financially, with ample accumulation of
liquid reserves and surplus, that the new organization
will not require any financing other than is already
available.
ljo(i can thank tfie depression
this Value
MARSHALL
Hadio
THE
HOWARD C. BRIGGS, ASSISTANT SALES MANAGKR.
Browne, advertising and sales promotion manager,
and Howard Briggs, assistant sales manager.
When one dealer alone in a large city where com-
petition is most keen can sell more than four thou-
sand Silver-Marshall sets between September and
December there must be something potential in the
sales plan as well as other details established by the
company, and that is what Lyon & Healy of Chicago
have done. Every Silver-Marshall dealer, large or
small, has the same co-operation of the company,
which furnishes ample advertising copy of the snap-
piest kind, cutouts for window display, display ideas
and other important factors in attracting the public
(Continued on page 21, column 3)
SILVER-
MARSHALL m
Wi
TUBE
/ ' K
Superheterodyne
ITS REAL VALUE
ftv
EXTRA LARGE
WALNUT CABINET
WITH OOORS
luith lO ft/b/'i
. E X T R A LARGE WALNUT
CABINET WITH DOORS A
-SUPERHETERODYNE
S U P 6 R M F- T it H O n v
PUSH-PULL
PENTOOt
fan.
SIZE
DYMAH1C
A PUSH-PULL PENTODE TUBES.
BUILT
-IN
AERIAL
..FULL-SIZE DYNAMIC SPEAKER ^
. B U I L T - I N AERIAL * ~ * *
SCHMOELLER-MUELLER
E. ELLIOTT.
%
SCHMOELLER-MUELLER
SPECIMEN ADVERTISING BY SILVER-MARSHALL, DEALERS.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
7C6156A
1
PRESTO-TIMES
Tanuarv, 1932
NEW OFFICIALS OF THE MARTIN
BAND INSTRUMENT CO.
WHAT CAN BE DONE WITH A
GOOD IDEA
FRED A. HOLTZ BECOMES NEW PRESIDENT
Big Success of the Silver-Marshall Plan of
At a meeting of the directors of the Martin Rand
Instrument Company, Elkhart, Ind., Mr. Fred A.
Holtz, who for several years past has been general
sales manager of that concern, was honored by
election to succeed the late Mr. O. P. Bassett as
president and general manager of this corporation
and its subsidiaries.
Since Mr. Holtz was so closely associated with
Mr. Bassett for nearly twelve years, looking after
his duties as well as his own during Mr. Bassett's
illness, this promotion conies as a reward for accom-
plishment which would not have been possible but
for the loyalty and patronage of many friends and
customers.
J. (). Thompson has been promoted from assist-
ant sales manager to sales manager and Roy Wells
is coming in off the road to be assistant sales man-
ager and Mr. Holtz bespeaks for them the same
friendlv consideration which lias been accorded him.
have one of the most efficient promotion departments
in the country. The promotional work that has
jumped retail dealers' Silver-Marshall sales away
ahead, keeping the factory busy, often working over-
time, is in the hands of two young men, Burton
Direct-to-Dealer Selling Boosts Business
Immensely for Both—Now Featuring
a Big Seller
One of the best examples of what can be done with
a practical idea in merchandising has been demon-
strated by Silver-Marshall, Inc., of Chicago, in the
policy they adopted last June, selling direct to the
dealer, thus enabling the latter to make more profits
because the middleman has been eliminated and the
Presto-Times acknowledges receipt of the Music
Trade Directory and Year Book from the London,
England, Music Trade Review. The book is not
only a remarkable hand book of Great Britain's music
trade and industries, but is an extremely interesting
publication and a worthwhile remembrance. Presto-
Times extends its greetings and well wishes to this
enterprising contemporary.
One of the greetings that came to Presto-Times'
office had the inscription: "Depression was with
Washington at Valley Forge in 1777. but out of the
adverse conditions of that day came great and glo-
rious things."
Another remembrance with a timely and appro-
priate motto came from Gordon Longhead, general
sales manager of the Wurlitzer Grand Piano Com-
pany, De Kalb, 111., whose greeting starts off: "Dear
friend of mine; if your stocks are sold out, your
bonds are forfeited, your business is bad, etc., etc.,
it could be worse for you and me, partner. We have
seen some mighty pleasant holidays and, bless your
heart, we are going to see them again. Keep your BTRTON BROWNE, ADVERTISING AND PROMOTION
chin up, your feet warm, and smile."
MANAGER, SII.VKU-MARSHALL, INC.
PIPE ORGAN MERGER
same individual profits have been retained, but more
One of the important consolidations of 1931 was sales made.
the merging of the Skinner Organ Company of Bos-
As noted in our last issue, the personnel of this
ton with the pipe organ division of the Aeolian Com- company are all young men with live ideas, and they
pany, the new consolidation to go under the name
Aeolian-Skinner Organ Company, Inc. The merger
became effective January 2 this year. George L. Cat- l
lin is general manager of the new organization and
the manufacturing facilities of the two companies will
be combined in the Boston plant of the Skinner com-
pany, and it is probable that the Aeolian company's
plant at Garwood, N. J., will be discontinued.
tub
Mr. Catlin stated further that both companies par-
ticipating in the merger are in such sound and healthy
condition financially, with ample accumulation of
liquid reserves and surplus, that the new organization
will not require any financing other than is already
available.
ljo(i can thank tfie depression
this Value
MARSHALL
Hadio
THE
HOWARD C. BRIGGS, ASSISTANT SALES MANAGKR.
Browne, advertising and sales promotion manager,
and Howard Briggs, assistant sales manager.
When one dealer alone in a large city where com-
petition is most keen can sell more than four thou-
sand Silver-Marshall sets between September and
December there must be something potential in the
sales plan as well as other details established by the
company, and that is what Lyon & Healy of Chicago
have done. Every Silver-Marshall dealer, large or
small, has the same co-operation of the company,
which furnishes ample advertising copy of the snap-
piest kind, cutouts for window display, display ideas
and other important factors in attracting the public
(Continued on page 21, column 3)
SILVER-
MARSHALL m
Wi
TUBE
/ ' K
Superheterodyne
ITS REAL VALUE
ftv
EXTRA LARGE
WALNUT CABINET
WITH OOORS
luith lO ft/b/'i
. E X T R A LARGE WALNUT
CABINET WITH DOORS A
-SUPERHETERODYNE
S U P 6 R M F- T it H O n v
PUSH-PULL
PENTOOt
fan.
SIZE
DYMAH1C
A PUSH-PULL PENTODE TUBES.
BUILT
-IN
AERIAL
..FULL-SIZE DYNAMIC SPEAKER ^
. B U I L T - I N AERIAL * ~ * *
SCHMOELLER-MUELLER
E. ELLIOTT.
%
SCHMOELLER-MUELLER
SPECIMEN ADVERTISING BY SILVER-MARSHALL, DEALERS.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
7C6156A
1
Future scanning projects are planned by the International Arcade Museum Library (IAML).