16
PRESTO-TIMES
PIANO MAN WHO BECAME FAMOUS
PIANO LAMP MANUFACTURER'S NOTICE
As noted at various times in the trade papers, but
worth reproducing, it may be mentioned that James
Lick, the American philanthropist and known as the
"father of observatory," was at one time a piano man-
ufacturer in Philadelphia. Later on he went to Buenos
Aires and Valparaiso, South America, and later set-
tled in California, in 1847, where he invested in real
estate and made a fortune. In 1874 he placed $3,000,-
000 in the hands of seven trustees to be devoted to
certain specified public and charitable uses. Among
his principal bequests were those to the University
of California for the erection of an observatory and
procuring a telescope superior and larger than any
constructed, for which $700,000 was given.
The O. C. White Co., 1521 llermon street, Wor-
cester, Mass., has sent out a circular letter accom-
panied by illustrations of the piano lamps which they
manufacture. Two of these illustrations Presto-Times
shows herewith. One is Style 2 Y S, known as Grand
Piano Play-O-Lite. The other is Style 2 J P Cab-
inet Portable. Their description of these lamps says:
"This is an age of specialization to an extent little
dreamed of a few years ago. For example, when
SIMPLEX COMPANY INCORPORATION
The Simplex Phonograph Corporation, Chicago, has
been incorporated with a capital of 240 shares noil
par value stock to deal in and manufacture phono-
graphs, phonograph equipment and auxiliary phono-
graph attachments of various kinds. The incorpora-
tors are Carl E. Erickson, Russell I. Wilcox, and
Carl Swanson. The correspondent in this incorpora-
tion is John E. Erickson, 4753 Broadway. The gen-
eral offices and factory are 361 W. Superior street,
Chicago.
^
The
JESSE FRENCH
JUNIOR
LOCATION OF THE TONK PIANO
The present office of The Tonk Piano Co is No. 8
West 37th street, New York. The Tonk piano seems
to be moving forward successfully and at the present
time is used by many broadcasting stations and quite
an array of broadcasting artists as a recent list of
these users indicates. Among these patrons and
friends of the Tonk are: Clark and Leslie, song
artists: Radio Producers' Associates: Jane Gray
Productions; Sophie Tucker; Pete Wendling; Con
Conrad, and numerous others.
ACTIVITY AT THE SETTERGREN FACTORY
Considerably over normal activity prevails at the
Settergren factory, Bluff ton, Ind., at the present
time, requiring f.ill force and full time to get out
stock to meet the orders now booked and which are
added to every day.
Secretary
W. C. Hess has been out on the road
much of the time during October and November and
with surprisingly satisfactory results in orders taken
for the season's shipments. Business at the Setter-
gren plant is eminently satisfactory.
November, 1931
MODEL 2—J. P.
**^-f»-»-!M
MODEL 2—Y. S.
you want to light your piano, radio, table or easy
chair, you no longer think of general room lighting, but
of an individual light, and the more effective it is for
its particular purpose or location, the better you
like it."
The O. C. White Co. manufactures a special line
for the piano trade and they add to their circular by
saying: "Plan to make Play-O-Lites one of your
leaders for the Xmas trade—they have all the essen-
tials for excellent holidav sales."
Let the PRESTO-TIMES classified columns help you
sell that old stock of pianos, violins and sheet music.
Music dealers everywhere are on th-2 alert for any real
bargain that you offer them. Remember, good;-! that yon
cannot sell easily may enjoy a very n?ady s'-ile in <:ther
towns. There are dealers waiting- to buy what you have
to sell.
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APOLLO
There Is Quality
In the Midget Field
The proof is in the
Junior—a small precision
built radio with the
same fine features found
in the most expensive
consoles.
Quality of performance
and appearance mark it
as the aristocrat of the
small radio field—
and it is backed by 55
years of experience in the
building of fine pianos.
JESSE FRENCH
MANUFACTURING CO.
NEWCASTLE
INDIANA
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