Presto
Issue: 1931 2258 - Page 20
P R E S T O-T IMES
20
May, 1931
The
STARR
Exhibit of
STARR PIANOS
STARR FREEZE ELECTRIC REFRIGERATORS
STARR RADIO CABINETS
GENNETT ELECTRICAL TRANSCRIPTIONS FOR BROADCASTING
At the Convention
in Booth 66, Ballroom
Parlors: 1018 A
1019A STEVENS HOTEL
1020A
We cordially invite you to inspect our display of new
merchandise which offers the latest in style, sales features
and genuine distinctiveness. Be sure to visit us.
THE STARR PIANO COMPANY
Established 1872
RICHMOND, IND.
ONE HUNDRED M. SCHULZ CO. PLAYER=
PIANOS GO OUT IN ONE PURCHASE
TO A CALIFORNIA DEALER
This purchase and demonstration goes to show that
the player-piano trade is still going on and in some
parts of the country in a lively manner. It proves
once more that the player-piano is coming back into
its own—that while some dull years in player trade
have intervened there is still a great and growing
market for this form of the piano.
MATHUSHEK NEW YORK
STORE IN NEW LOCATION
SIX CARLOADS OF IU. SCHULZ CO. PIANOS LEAVING CHICAGO FOR F10FFKK CO. AT STOCKTON, CALIF.
THE SCHULZ FACTORIES ARE VISIBLE IN THE BACKGROUND OVER THE TOPS OF THE CARS.
There was a red letter day recently in the player-
piano world—an interesting day presenting a scene,
very rare nowadays—indeed rare in the best booming
days of pianodom—six carloads of player-pianos
leaving Chicago en route to the West.
The accompanying picture shows the six carloads
of M. Schulz Co. player-pianos on the tracks just
before leaving the big Schulz factories in Chicago, on
their way to be delivered to the purchaser, the Peffer
Music Co., Stockton, Calif.
These instruments, 100 in all, arrived in Stockton
at 11 a. m. April 25, coming in by way of the Chi-
cago, Milwaukee & St. Paul R. R., Missouri Pacific,
D. & R. G., Western Pacific and into Stockton via.
the California Traction Co., up Webster avenue past
Hotel Stockton, coming into town by special permit
in the daytime with a flat-car bearing a big Peffer
sign, followed by the box cars containing the pianc
shipments.
It was a great advertisement both for Peffer and
the M. Schulz Co., for when the special train arrived
at the city limits of Stockton 35 autos met the trail 1
and took part in the parade through the principal
streets of the city.
The Mathushek Piano Co., whose spacious retail
warerooms have been located at 37 West 37th street,
New York city, for the past sixteen years, moved
from that address on May 1, to 14 East 39th street,
New York, a few doors from Fifth avenue, and op-
posite the Arnold, Constable & Co. department store.
Mathushek, very properly, considers this location,
right in the heart of the Fifth avenue shopping dis-
trict, a more desirable home for the celebrated Mathu-
shek. The many dealer admirers of this famous in-
strument will find the new location ideally situated
and convenient.
In the stress and turmoil through which the indus-
try has passed, the Mathushek has been conspicuous
for the policy it has maintained. It does not believe
the day of the good piano has passed, nor that the
cheapening of its product is the way to increase the
demand for pianos in the homes of the people. Mathu-
shek conducts no special retail sales nor catch-penny
campaigns in an effort to stimulate business. Its
piano is deservedly winning a foremost place among
the few famous makes, and in its new home is sure
to add to its distinguished clientele.
IMPROVED TRADE IN DES MOINES
In speaking of some good piano sales at Des
Moines by one big firm of that city last month, L. C.
McMackin, of the McMackin Piano Service Co., that
city, said to a Presto-Times representative: "Yes, they
sell 'em out here in the wilds of Iowa, and we put on
the keys—18 sets from one firm alone this week."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
20
May, 1931
The
STARR
Exhibit of
STARR PIANOS
STARR FREEZE ELECTRIC REFRIGERATORS
STARR RADIO CABINETS
GENNETT ELECTRICAL TRANSCRIPTIONS FOR BROADCASTING
At the Convention
in Booth 66, Ballroom
Parlors: 1018 A
1019A STEVENS HOTEL
1020A
We cordially invite you to inspect our display of new
merchandise which offers the latest in style, sales features
and genuine distinctiveness. Be sure to visit us.
THE STARR PIANO COMPANY
Established 1872
RICHMOND, IND.
ONE HUNDRED M. SCHULZ CO. PLAYER=
PIANOS GO OUT IN ONE PURCHASE
TO A CALIFORNIA DEALER
This purchase and demonstration goes to show that
the player-piano trade is still going on and in some
parts of the country in a lively manner. It proves
once more that the player-piano is coming back into
its own—that while some dull years in player trade
have intervened there is still a great and growing
market for this form of the piano.
MATHUSHEK NEW YORK
STORE IN NEW LOCATION
SIX CARLOADS OF IU. SCHULZ CO. PIANOS LEAVING CHICAGO FOR F10FFKK CO. AT STOCKTON, CALIF.
THE SCHULZ FACTORIES ARE VISIBLE IN THE BACKGROUND OVER THE TOPS OF THE CARS.
There was a red letter day recently in the player-
piano world—an interesting day presenting a scene,
very rare nowadays—indeed rare in the best booming
days of pianodom—six carloads of player-pianos
leaving Chicago en route to the West.
The accompanying picture shows the six carloads
of M. Schulz Co. player-pianos on the tracks just
before leaving the big Schulz factories in Chicago, on
their way to be delivered to the purchaser, the Peffer
Music Co., Stockton, Calif.
These instruments, 100 in all, arrived in Stockton
at 11 a. m. April 25, coming in by way of the Chi-
cago, Milwaukee & St. Paul R. R., Missouri Pacific,
D. & R. G., Western Pacific and into Stockton via.
the California Traction Co., up Webster avenue past
Hotel Stockton, coming into town by special permit
in the daytime with a flat-car bearing a big Peffer
sign, followed by the box cars containing the pianc
shipments.
It was a great advertisement both for Peffer and
the M. Schulz Co., for when the special train arrived
at the city limits of Stockton 35 autos met the trail 1
and took part in the parade through the principal
streets of the city.
The Mathushek Piano Co., whose spacious retail
warerooms have been located at 37 West 37th street,
New York city, for the past sixteen years, moved
from that address on May 1, to 14 East 39th street,
New York, a few doors from Fifth avenue, and op-
posite the Arnold, Constable & Co. department store.
Mathushek, very properly, considers this location,
right in the heart of the Fifth avenue shopping dis-
trict, a more desirable home for the celebrated Mathu-
shek. The many dealer admirers of this famous in-
strument will find the new location ideally situated
and convenient.
In the stress and turmoil through which the indus-
try has passed, the Mathushek has been conspicuous
for the policy it has maintained. It does not believe
the day of the good piano has passed, nor that the
cheapening of its product is the way to increase the
demand for pianos in the homes of the people. Mathu-
shek conducts no special retail sales nor catch-penny
campaigns in an effort to stimulate business. Its
piano is deservedly winning a foremost place among
the few famous makes, and in its new home is sure
to add to its distinguished clientele.
IMPROVED TRADE IN DES MOINES
In speaking of some good piano sales at Des
Moines by one big firm of that city last month, L. C.
McMackin, of the McMackin Piano Service Co., that
city, said to a Presto-Times representative: "Yes, they
sell 'em out here in the wilds of Iowa, and we put on
the keys—18 sets from one firm alone this week."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).