Presto

May, 1931
15
P R E S T 0-T I M E S
BALDWIN PIANO CO.'S GORGEOUS NEW CATALOG
The new catalog of the Baldwin Piano Co., Cin-
cinnati, Ohio, has reached Presto-Times' office—and
what a beauty it is! It certainly is a booklet capable
of portraying to the eye several of the entrancing
styles of the Baldwin grand pianos and one or two
of the uprights of this make. In this catalog the
plates are pictured Baldwin models designed to em-
body that simplicity and refinement so necessary to
make a piano harmonize with a wide variety of
decorative schemes—models in full keeping with that
artistic prestige so traditionally associated with the
name, Baldwin.
As the text in the catalog says: "Baldwin designers
have shown much originality in adapting period style
ideals to meet the noticeable trend of American taste
in making homes more beautiful. A liberal study of
all styles and a broad interpretation of the motifs of
past periods have been their inspiration.
"Homes of small size with small rooms are in
vogue. The House of Baldwin offers instruments
chaste in design to meet this resulting demand for
harmonious simplicity.
"With the most modern and completely equipped
piano factories in the world, the House of Baldwin
meets your every need with an instrument in any
size and design."
The pictures show pianos in ebony finish as well
as those in mahogany and walnut.
The group picture shown here is from the catalog,
and underneath this remarkable assemblage of talented
pianists is the following paragraph: "Josef Lhevinne,
Harold Bauer, Walter Gieseking and Jose Iturbi at
the Baldwin. Unlike in their racial characteristics, in
temperament, in their very natures, the foremost of
the world's pianists are of one mind and opinion—
they use the Baldwin."
THE PIANO SINGS
BUT REFUSES TO MOAN
The ablest writers in the United States are not the
columnists of the big dailies—not by a jugful. The
best editorial matter in the greatest dailies in America
appears in the signed letters of the "Voice of the
People" columns. Probably the best novels ever
written are reposing with their rejection slips in the
desks of their authors. And, speaking of the best
editorial on the piano, here it is, clipped from the
Evening Tribune Capitol, of Des Moines, Iowa, a
city that is large enough to be a true metropolis, yet
not "one of the four greatest in the world," nor any-
thing like that. It reads in part:
"A Des Moines furniture dealer says he sold twice
as many pianos as in any previous year, 'in spite of
the mistaken belief that the piano has lost favor.' We
have heard this remark, that the piano was passing,
many times, but it never passes, somehow. The great
virtue of the piano is seen here: it refuses to be
stampeded to help any crazy notions of music. It is
steadfast, although by no means reactionary. It sings,
but it refuses to moan. No, the piano will go when
music goes."
GIESEKING
ITURBI
"atiL BALDWIN"
/nlike in their racial characteristics
. . . in temperament . . . in their very
natures . . . the foremost of the world's
pianists are of one mind and opinion
,... . THEY USE THE BALDWIN
ffafttoin
(Left to right)— JOSEF LHEVINNE, HAROLD BAUER, WALTER GIESEKING. JOSE ITURBI.
tatrdk
Pianos sustain the critical examination and proof
of superiority and excellence in high degree which
has been awarded them. The Starck Piano is one
of the triumphs of the piano manufacturing industry.
P. A. STARCK PIANO CO.
Manufacturers
FACTORY:
Ashland Ave. and 39th St.
CHICAGO
OFFICES:
228-230 So. Wabash Ave.
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