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Presto

Issue: 1931 2258 - Page 12

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May, 1931
PRESTO-TIMES
12
BISSELL-WEISERT PIANO
COMPANY RE=ESTABLISHED
WABASH AVK.ATJACKSON BOl'l
4«48 MIIKRriHN RI>.
s i o E A S T <;:ii) S T .
PRESTO
Buyers' Guide
Announcement is made of the resignation of Arthur
Bissell from the vice-presidency of Lyon & Healy.
Mr. Bissell will rejoin his former partner, Henry
E. Weisert, and they will resume business under their
corporate name—The Bissell-Weisert Piano Co.
Their offices and warerooms are located in the Mich-
igan Square building, North Michigan avenue and
Ohio street, which contains the beautiful Diana court
and the famous statue of Diana.
The Bissell-Weisert Co. for some ten years occu-
pied attractive warerooms in the Fine Arts building,
and in 1920 moved to 26 South Michigan avenue,
where their salesrooms were considered among the
most beautiful in the United States. In their new
quarters they will occupy even more attractive quar-
ters than their previous ones.
The Bissell-Weisert Co. has always been consid-
ered one of the highest grade music houses in the
United States, and for years was the largest distrib-
utor of Chickering & Sons and Chickering Ampico
Grands in the United States, outside of New York
city. They enjoyed the patronage of the best people
in Chicago, and their clientele included the leading
families of the city. They carried a comprehensive
line of pianos, representing the Chickering, Sohmer,
Marshall & Wendell, Milton and other makes, and also
conducted a highly successful phonograph, radio, and
record department.
Notwithstanding the prevailing depression, Mr. Bis-
sell and Mr. Weisert feel this is a favorable time to re-
establish the Bissell-Weisert Piano Co., which was
one of the most successful music houses in Chicago.
Mr. Weisert is one of the best known men in the
piano trade, having been president of the National
Association of Music Merchants, and now being pres-
ident of the Chicago Piano & Organ Association. He"
enjoys a wide acquaintance throughout the trade. Mr.
Bissell enjoys not only a fine social position in Chi-
cago, but is identified with many musical and cultural
activities. He was for six years president of the
Musical Art Society; is now secretary of the Cliff
D'wellers' club, and director and chairman of the
entertainment committee of the Tavern club. He
numbers among his friends such prominent musicians
as Frederick Stock, Rudolph Ganz, Rudolph Reuter,
Felix Borowski, Herbert Witherspoon and many
other distinguished artists.
Messrs. Bissell and Weisert show their confidence
in the future by starting afresh in these trying times,
and we are sure the best wishes of the trade at lar#e
go with them. Some interesting developments may
be expected in the near future in connection with the
re-establishment of the Bissell-Weisert Piano Co.
The firm issued a special announcement in the press
with the caption, "Mr. Arthur Bissell and Mr. Henry
Weisert announce the re-establishment of the Bissell-
Weisert Piano Co."
Still Excels
In Price and Quality
See Our Exhibit at
Room 2 3 4
GREAT NORTHERN HOTEL
CHICAGO
O • J-^} Inclusive
AYER & SON CHICAGO EXHIBIT
"The Written Word" is an interesting exhibit by
N. W. Aver & Son, Inc., Philadelphia, which is being
presented this month and up to May 23 in the 9th
floor galleries of Marshall Field & Co., Chicago. The
exhibit, which Is open daily except Sundays from
10:30 a. m. to 4 p. m., is an informal study of the
power of words as applied to a variety of literary
Indispensable t o forms, including advertising. On the w r all hangs a
large chart saying that the exhibit "is designed to
suggest, within certain necessary limits, the difference
dealers and salesmen between
good writing and bad, and more particularly
between good advertising writing and bad. No at-
tempt has been made to define good writing, for that
is impossible to do. We have simply tried to denote
those qualities of taste, imagination and rhythm by
which good writing makes itself known." On one
of the pages of a leaflet given away at the exhibit is
It is a reliable book of ref- a Steinway piano advertisement which in the aggre-
erence in determining the gate represents a polished work of art, and beside it
"the same idea" is paraphrased in another advertise-
origin, make and standing of ment in which the paraphrase falls far short of the
any instrument. The Presto original as prepared by N. W. Ayer & Son, Inc.
and
BE CONVINCED
We have something entirely
NEW
Buyers' Guide is filled with
At present there are about 42,000 owners of radio
sets in Yugoslavia, according to Attache Emil A.
strength to a salesman's Kekich, Belgrade. This is less than one-half of 1
per cent of the total population. Thus, Yugoslavia is
statement and removes all o n e o f the most undeveloped radio markets of Europe.
the information which adds
doubt of his sensible claims
for the goods he sells.
Price: 50 Cents
About 10 per cent of the time radio stations are
"on the air" is devoted to educational programs, ac-
cording to answers from 522 stations to a question-
naire sent out by the Federal Radio Commission to
605 broadcasters.
Let the PRESTO-TIMES classified columns help you
sell that old stock of pianos, violins and sheet music.
Music dealers everywhere are on the alert for any real
bargain that you offer them. Remember, goods that you
cannot sell easily may enjoy a very ready s-ile in ether
towns. There are dealers waiting to buy what you have
to sell.
B. K. SETTERGREN CO
Factory and General Offices:
BLUFFTON, INDIANA
• "=•"*-i-'g^^-'s-'
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