Presto
Issue: 1931 2256 - Page 9
March, 1931
P R E S T O-T I M E S
STEINWAY WINS HARVARD PRIZE
The Widely=Used Advertisement, "Child at Piano," Wins Educational Award
The advertising of Steinway & Sons, which ap-
peared recently in numerous daily papers, monthly
magazines, trade papers and other publications, was
more than a reiteration of the people's thoughts or
a recognition of their voices in wanting their children
to take up with the things of culture—it pointed out
how intensely interested children become in music,
particularly self-expression by playing the piano when
they are allowed to prochice some simple music from
the start.
Advertisement which stressed the value of a musical
education fqr children, that of Steinway & Sons, en-
titled "A Song for Parents," has been awarded one
of the Harvard Advertising Awards for 1930. The
certificate of award and a check for $1,000 were pre-
sented' to Theodore Steinway, president of the prize-
winning company, at a dinner held at the Harvard
School of Business February 27.
Mr. Steinway personally received this award in
Boston on Friday, February 27, at the dinner given
at the Harvard Faculty Club. Mr. Steinway had as
his guest Mr. Gerold M. Lauck, vice-president of
Messrs. N. W. Aver & Son, Steinway & Sons' adver-
tis'ng agents. Mr. Lauck has taken care of Stein-
way & Sons' interests in the advertising line for many
years past.
"A Song for Parents," adjudged "distinguished in
its combination of the elements of illustration, head-
line, text and type," was one of a series which com-
menced last September in national magazine* and in
rotogravure sections of large newspapers.
Each advertisement of the series was illustrated
with an unusual photographic study showing a child
seated at the keyboard of a piano. In every adver-
tisement, the importance of music in a person's life
was stressed, as well as the value of a musical edu-
cation for children.
Everyone interested in advertising looks forward
from year to year to the announcement of the Bok
awards. The late Edward Bok left in his will a con-
siderable sum of money to the Harvard Business
School, the interest of which was to be divided into
prizes awarded annually to various phases of excel-
lence in advertising.
ONLY ONE GENUINE PACKARD
STEIXWAY AWARD PICTTRK
For the 1930 "advertisement effective for its com-
bination of elements of illustration, headline, text and
type in conveying its message," the award was made
WORK OF THE NATIONAL HIGH SCHOOL
ORCHESTRA CAMP ASSOCIATION
Here is a picture of the five officers of the
National High School Orchestra Camp Asso-
ciation. It is a non-profit corporation, and
its board of financial control, in addition to
the five men shown in the picture, includes
Albert J, Haviland, Gordon Pharo and Dr.
G. A. Halliday, all of Traverse City. Mich.
Its advisory committee includes John
Philip Sousa, Frederick Stock. Ossip Gabril-
owitsch, and Peter W. Dykema, professor of
music education. Teachers" College, Colum-
bia University. Joseph E. Maddy, the pres-
ident, is musical director. Dr. Maddy is
professor of music at the University of
Michigan, Ann Arbor.
The National High School Orchestra and
Band Camp is an outgrowth of a temporary
organization assembled in Detroit in 1926 to
play for the Music Supervisors' National
Conference. This group, numbering 250
players chosen from high school orchestras
in 30 states, gathered for four days of in-
tensive training in preparation for a concert
conducted by Ossip Gabrilowitsch and Jo-
seph Maddy.
The second assemblage of the orchestra
was for the convention of the department of
superintendence of the National Education
Association at Dallas, Tex., in February,
1927.
This group, numbering 268 players
from 39 states, gave 11 concerts during the
convention.
Establishment of the National High School Orches-
tra and Band Camp followed in the summer of 1928.
The first summer session brought 115 students from
25 states. Among the donors of a $23,000 cash fund
to the camp in 1930 was the Grigsby-Grunow Co. of
Chicago, manufacturers of the Majestic radio.
The year 1931 will see at least four sectional orches-
tras, in the Southern states. Southwestern states, New
England states and North Central states, but no na-
tional gathering except at tnterlochen, Mich., the
location of the camp.
The George Music Store at Troy, N. Y., was one
of the establishments damaged by a fire last month.
to an advertisement of Steinway & Sons, prepared
by N. W. Aycr & Son, Inc., entitled "A Song for
Parents."
This award was announced at a dinner held at the
Harvard School of Business Administration on Feb-
uary 27 by Dr. Melvin T. Copeland, chairman of the
Jury of Award and presentation of the prize of $1,000
was made to Mr. Theodore Steiuway, representing
Steinway & Sons.
The particular ad. "A Song for Parents," was char-
acterized as "one of a series of high excellence."
Other winners of Bok Awards were the Baltimore
& Ohio R. R., the Bakelite Corporation, Aluminum
Company of America, Fels & Co., etc.
Of the eleven awards five were to be given to indus-
trial advertisements. It is highly significant that the
committee of award considered carefully the Stein-
way ad under each of the first four classifications of
text, illustrat'on, headline and type until when they
came to the award for best combination of these ele-
ments they unanimously voted "The Song for
Parents" outstanding.
The photograph used was by Anton Bruehl and
was one of a series.
The pictures of the child seated at a fine piano
focused the attention on the natural delight the young
person was taking in performing on a perfect instru-
ment, free from clamor or obstruction, and develop-
ing naturally. And the pictures further gave proof
that the old methods of teaching children piano les-
sons were too hesitating and circumspect, and that
in proport'on to their experience children adapt them-
selves readily enough to simple lessons which are the
foundation for later breadth and fertility of imagina-
tion in improvisation or impromptu work.
The ads showed that with the child, as with the
adult, excellence of performance is greatly enhanced
by the accuracy of construction and tone of the in-
strument, and that the Steinway piano is a medium
for the child's expression that will give a lifetime of
perfect service and satisfaction.
Lauerman's piano store at Menominee, Mich., refers
to itself and to the Packard piano, which is one of its
lines, as being the "representative of the 'genuine
Packard piano.' " This advertising would give rise to
the question, "Is there any other Packard piano than
the genuine Packard?" The only Packard piano the
country at large knows is the well-known and well-
made Packard which emanates from the Packard
Piano Co.'s plant at Fort Wayne, Ind.
"Now is the time to get that baby grand piano."—
New England Piano Co., Providence, R. I.
JoseptiEMadd?
IMPORTATIONS OF MAHOGANY
Mahogany log imports from Central American
countries in 1930 were a little less than half as much
as in 1929, and this was likewise the case with imports
from Peru. Imports from Mexico held up better, de-
clining by only 12 per cent in quantity, but the value
was about one-third lower from this source. From
Africa the imported quantity was one-third less, as
was the value. Imports from Central America and
Mexico were 29.279 M feet in 1929, and 15,450 M feet
in 1930; from Africa. 16,095 M feet in 1929, and 11,240
M feet in 1930. entries from other sources being com-
paratively small.
BELGIAN RADIO SHOW
The second Belgian radio show, held in October,
1930, had 75 exhibitors and was attended by some
46.000 persons. Three American radio manufacturers
were represented and their products attracted wide
interest, according to C. C. Frick. assistant trade com-
missioner at Brussels. All types of American sets
are popular, but the volume of sales will no doubt
be confined to midget sets and medium priced com-
binations, though there is a quality market of con-
siderable proportions for high-grade sets. The poten-
tial market for American radio is estimated by the
trade to exceed 100,0000 sets.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T O-T I M E S
STEINWAY WINS HARVARD PRIZE
The Widely=Used Advertisement, "Child at Piano," Wins Educational Award
The advertising of Steinway & Sons, which ap-
peared recently in numerous daily papers, monthly
magazines, trade papers and other publications, was
more than a reiteration of the people's thoughts or
a recognition of their voices in wanting their children
to take up with the things of culture—it pointed out
how intensely interested children become in music,
particularly self-expression by playing the piano when
they are allowed to prochice some simple music from
the start.
Advertisement which stressed the value of a musical
education fqr children, that of Steinway & Sons, en-
titled "A Song for Parents," has been awarded one
of the Harvard Advertising Awards for 1930. The
certificate of award and a check for $1,000 were pre-
sented' to Theodore Steinway, president of the prize-
winning company, at a dinner held at the Harvard
School of Business February 27.
Mr. Steinway personally received this award in
Boston on Friday, February 27, at the dinner given
at the Harvard Faculty Club. Mr. Steinway had as
his guest Mr. Gerold M. Lauck, vice-president of
Messrs. N. W. Aver & Son, Steinway & Sons' adver-
tis'ng agents. Mr. Lauck has taken care of Stein-
way & Sons' interests in the advertising line for many
years past.
"A Song for Parents," adjudged "distinguished in
its combination of the elements of illustration, head-
line, text and type," was one of a series which com-
menced last September in national magazine* and in
rotogravure sections of large newspapers.
Each advertisement of the series was illustrated
with an unusual photographic study showing a child
seated at the keyboard of a piano. In every adver-
tisement, the importance of music in a person's life
was stressed, as well as the value of a musical edu-
cation for children.
Everyone interested in advertising looks forward
from year to year to the announcement of the Bok
awards. The late Edward Bok left in his will a con-
siderable sum of money to the Harvard Business
School, the interest of which was to be divided into
prizes awarded annually to various phases of excel-
lence in advertising.
ONLY ONE GENUINE PACKARD
STEIXWAY AWARD PICTTRK
For the 1930 "advertisement effective for its com-
bination of elements of illustration, headline, text and
type in conveying its message," the award was made
WORK OF THE NATIONAL HIGH SCHOOL
ORCHESTRA CAMP ASSOCIATION
Here is a picture of the five officers of the
National High School Orchestra Camp Asso-
ciation. It is a non-profit corporation, and
its board of financial control, in addition to
the five men shown in the picture, includes
Albert J, Haviland, Gordon Pharo and Dr.
G. A. Halliday, all of Traverse City. Mich.
Its advisory committee includes John
Philip Sousa, Frederick Stock. Ossip Gabril-
owitsch, and Peter W. Dykema, professor of
music education. Teachers" College, Colum-
bia University. Joseph E. Maddy, the pres-
ident, is musical director. Dr. Maddy is
professor of music at the University of
Michigan, Ann Arbor.
The National High School Orchestra and
Band Camp is an outgrowth of a temporary
organization assembled in Detroit in 1926 to
play for the Music Supervisors' National
Conference. This group, numbering 250
players chosen from high school orchestras
in 30 states, gathered for four days of in-
tensive training in preparation for a concert
conducted by Ossip Gabrilowitsch and Jo-
seph Maddy.
The second assemblage of the orchestra
was for the convention of the department of
superintendence of the National Education
Association at Dallas, Tex., in February,
1927.
This group, numbering 268 players
from 39 states, gave 11 concerts during the
convention.
Establishment of the National High School Orches-
tra and Band Camp followed in the summer of 1928.
The first summer session brought 115 students from
25 states. Among the donors of a $23,000 cash fund
to the camp in 1930 was the Grigsby-Grunow Co. of
Chicago, manufacturers of the Majestic radio.
The year 1931 will see at least four sectional orches-
tras, in the Southern states. Southwestern states, New
England states and North Central states, but no na-
tional gathering except at tnterlochen, Mich., the
location of the camp.
The George Music Store at Troy, N. Y., was one
of the establishments damaged by a fire last month.
to an advertisement of Steinway & Sons, prepared
by N. W. Aycr & Son, Inc., entitled "A Song for
Parents."
This award was announced at a dinner held at the
Harvard School of Business Administration on Feb-
uary 27 by Dr. Melvin T. Copeland, chairman of the
Jury of Award and presentation of the prize of $1,000
was made to Mr. Theodore Steiuway, representing
Steinway & Sons.
The particular ad. "A Song for Parents," was char-
acterized as "one of a series of high excellence."
Other winners of Bok Awards were the Baltimore
& Ohio R. R., the Bakelite Corporation, Aluminum
Company of America, Fels & Co., etc.
Of the eleven awards five were to be given to indus-
trial advertisements. It is highly significant that the
committee of award considered carefully the Stein-
way ad under each of the first four classifications of
text, illustrat'on, headline and type until when they
came to the award for best combination of these ele-
ments they unanimously voted "The Song for
Parents" outstanding.
The photograph used was by Anton Bruehl and
was one of a series.
The pictures of the child seated at a fine piano
focused the attention on the natural delight the young
person was taking in performing on a perfect instru-
ment, free from clamor or obstruction, and develop-
ing naturally. And the pictures further gave proof
that the old methods of teaching children piano les-
sons were too hesitating and circumspect, and that
in proport'on to their experience children adapt them-
selves readily enough to simple lessons which are the
foundation for later breadth and fertility of imagina-
tion in improvisation or impromptu work.
The ads showed that with the child, as with the
adult, excellence of performance is greatly enhanced
by the accuracy of construction and tone of the in-
strument, and that the Steinway piano is a medium
for the child's expression that will give a lifetime of
perfect service and satisfaction.
Lauerman's piano store at Menominee, Mich., refers
to itself and to the Packard piano, which is one of its
lines, as being the "representative of the 'genuine
Packard piano.' " This advertising would give rise to
the question, "Is there any other Packard piano than
the genuine Packard?" The only Packard piano the
country at large knows is the well-known and well-
made Packard which emanates from the Packard
Piano Co.'s plant at Fort Wayne, Ind.
"Now is the time to get that baby grand piano."—
New England Piano Co., Providence, R. I.
JoseptiEMadd?
IMPORTATIONS OF MAHOGANY
Mahogany log imports from Central American
countries in 1930 were a little less than half as much
as in 1929, and this was likewise the case with imports
from Peru. Imports from Mexico held up better, de-
clining by only 12 per cent in quantity, but the value
was about one-third lower from this source. From
Africa the imported quantity was one-third less, as
was the value. Imports from Central America and
Mexico were 29.279 M feet in 1929, and 15,450 M feet
in 1930; from Africa. 16,095 M feet in 1929, and 11,240
M feet in 1930. entries from other sources being com-
paratively small.
BELGIAN RADIO SHOW
The second Belgian radio show, held in October,
1930, had 75 exhibitors and was attended by some
46.000 persons. Three American radio manufacturers
were represented and their products attracted wide
interest, according to C. C. Frick. assistant trade com-
missioner at Brussels. All types of American sets
are popular, but the volume of sales will no doubt
be confined to midget sets and medium priced com-
binations, though there is a quality market of con-
siderable proportions for high-grade sets. The poten-
tial market for American radio is estimated by the
trade to exceed 100,0000 sets.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).