Presto
Issue: 1931 2256 - Page 7
PRESTO-TIMES
March, 1931
OPEN FORUM
resumed work on a four-day-a-week basis." New
York.—"Assurance of expansion during 1931 is
already evident in the key industries of steel, auto-
mobiles and building, says the American Bankers' As-
sociation Journal." Cincinnati, O.—"Kroger Grocery
Springfield, Ohio, March 9, 1931. Co., to spend $2,000,000. Albert H. Morrill, president
Despite its sturdy appearance a piano is probably of the Kroger Grocery & Baking Co., today said $2,-
your most fragile article of furniture. Be kind to it, 000,000 would be spent in a program of improvement
and treat it as such when you know its musical posi- in stores and plants of his firm's chain system."
tion in your home.
A nation capable of spending the millions that the
Above every consideration, see that your piano is above shows and employing the thousands who are
given a dry spot. Even a suspicion of dampness may new being put back to work is too great and too rich
cause strings to rust and snap under seemingly slight to pay any attention to pessimistic statements. These
pressure.
thousands of people and millions of dollars being spent
To be safe, place it as far as possible from windows are going to buy the Northwest's products—wheat,
and outside walls. If you can, place the piano where corn, sheep, hogs, cattle, minerals, and the many other
it will get even temperature. If you want to hear products. Weather conditions may retard our prog-
strings break with a gun-shot sound, place the piano ress for the next 60 days, but be prepared for good
in a room without a fire for several days, with a low business in the spring of the year.
temperature, then suddenly build a good warm fire,
The piano stores of the country are short on new
and you may have the barrage of gun-shot sounds.
pianos and new grands and I sincerely believe that
The strings will expand, with heat and contract piano dealers as a whole are due for a surprise when
with cold; this in itself will cause your piano to be- there will be a shortage of pianos this spring. These
come out of tune. It is not playing a piano that makes dealers cannot expect to sell new pianos with none
it an out-of-tune instrument, but the care you give it on their floors.
principally.
Baldwin dealers are selling grand pianos as an in-
Coloring of the Keys
vestment in happiness. Baldwin dealers are getting
In order to maintain the color of the keys it is into the homes and selling the big idea of "owning
advisable to leave them uncovered as much as possi- a baby grand" and they are selling baby grands.
ble. But if this is done, care must be taken to dust
Group teaching of piano music; actual home scenes
them thoroughly each day. Dark, yellow stains can
portraying boys and girls enjoying their favorite
be removed by a soft non-linty rag dipped in methy- school lessons, dancing, singing; photographs of
lated spirit, and polishing a few moments later, (per- groups of happy young people gathered around the
haps four minutes). It will lie found that the keys grand piano; boys, girls, men and women playing
of a piano will retain their whiteness far longer in grand pianos.
a dry and even temperature.
Human interest is woven through new sales helps
A squeaking pedal is an abomination, both to the available for Baldwin dealers selling Baldwin-made
performer and his audience. This can be remedied grand pianos and there is a definite working plan for
by the application of a little ordinary black-lead to the an appeal to every home owner.
pivots at the base of the pedal lever. To be abso-
Can you think of any wife or mother who has not
lutely sure to get the best out of your piano, keep it dreamed of a grand piano? Any man who would not
aired, tuned, cleaned, and dry. This is as essential as be proud of one? Any boy or girl who would not
caring for your automobile. TREAT YOUR PIANO enjoy playing a grand piano more than any other in-
W I T H PRIDE.
strument?
I give this advice from an observation of being
We tell them that grand pianos are not reserved for
a piano salesman for over 37 years.
artists and wealthy people, but that they can realize
Verv truly,
their ambition. Grand piano sales mean more for you
than the sale of any other instrument. Pride of own-
'CLEMENT E. MOORE.
ership is working for you and Baldwin grands are
priced within the reach of every home owner. Can
you afford to let this market go untouched when to-
gether we can get this business?
Eargo, N. D., March 7, 1931.
Has your business suffered from any changes dur-
The recent wave of pessimism has lost its force and
ing the past year? Have you been unfortunate in
the world is not going on the rocks—but we are having business associations of long standing discon-
going ahead! Business sails into a sea of Prosperity tinued? Are you altogether satisfied with the new
when everyone pulls hard on the oars of courage, merchandise which has so largely diverted attention
resourcefulness and worthwhile ideas.
from certain piano dealers? Never has the wisdom of
Detroit, Mich.—"Ford increases his payroll to 75,000 being associated with a manufacturer of acknowledged
Monday; predicts nearly normal employment soon." permanency and stability been more apparent and
Philadelphia, Pa.—"Philadelphia speeds building. New never has the piano been so unanimously recognized
municipal construction work to the amount of $41,- as the bedrock of music as today.
539,559 is under way or about to be started, Mayor
In view of these facts we point with pride to our
Mackey reports." Chicago, 111.—"Ontario Paper Co. record w r hich has been one of continuous co-operation
to spend $500,000 on improvements. Detroit auto plant with our loyal dealers not only in supplying pianos of
recalls 50,000 men to jobs Monday. Work nearing outstanding value but in always leading the way with
normal basis in other lines." Milwaukee, Wis.—"Six new designs and finishes.
hundred put to work. The Milwaukee Assembly Plant
Again let us sincerely urge you to concentrate on
of the Ford Motor Co. has been opened with 600 men piano sales where the profit really is.
at work." Elizabeth, N. J.—"Six thousand employees
J. M. WYLIE.
of the Singer Manufacturing Co. at Elizabeth have
(Baldwin piano man at Fargo, N. D.)
TREAT YOUR PIANO WITH
HOME AFFECTION AND CARE
GOING AHEAD
CLARK MUSIC CO.'S ELECTION
Melville Clark was re-elected president of the Clark
Music Co., Syracuse, N. Y., at the annual meeting of
the stockholders and directors. Other officers in-
clude: G. L. Chesbro, vice-president and treasurer;
D. S. Clark, secretary; F. W. Jackson, assistant secre-
tary. Members of the board are Mr. Clark, Mr. Ches-
bro, A. K. Lang and M. Wiley. An executive com-
mittee was appointed to take care of expanded activi-
ties this coming year with Mr. Chesbro as chairman;
Mr. Clark, Mr. Jackson, C. E. Richardson and S. L.
Carroll as other members. The regular 3 T / 2 per cent
semi-annual dividend was declared.
BETTER TRADE AT SPOKANE
EXPANDING COMMERCIAL SECURITY
Arrangements have just been consummated by
Servel, Inc., under which dealers and distributors of
Electrolux, Servel Hermetic, and Servel Commercial
refrigeration units, can now finance their time pay-
ment sales through Bankers-Commercial Security Co.,
Inc., of New York, Chicago and Los Angeles.
J. L. STOWERS COMING TO CHICAGO
John L. Stowers, head of the big J. L. Stowers
Music House, with headquarters at San Rafael 29,
Havana, Cuba, writing to Presto-Times, says he is
hoping to get np to Chicago in June to attend the
radio convention. In referring to some of his former
friends who have passed on, Mr. Stowers said that
Robert S. Howard and George P. Bent were two of
the best friends lie had in the piano trade.
Presto-Times' Pacific Coast correspondent recently
visited R. B. Oslund, proprietor of Oslund's Piano
House, Spokane, Wash., who said that his trade was
showing considerable improvement. There was par-
ticular activity, Mr. Oslund said, in the selective
phonograph department of his sales and prospects FLOREY BROS. MAKING FURNITURE
were good for an excellent summer trade in Capehart
The business in which Florey Bros., Washington,
instruments.
N. J., is riow engaged in the manufacture of art furni-
ture, antique reproductions, etc., and they are entirely
Albert S. Hontz, of Mainville, Pa., has received a out of piano making. Florey Bros, formerly manufac-
patent for a music leaf turner of his invention.
tured grand pianos exclusively.
There are Many Reasons Why the
M. SCHULZ CO.
Line of Pianos
GRANDS, UPRIGHTS
PLAYERS
Are Easy Sellers
They Combine Quality
with Appearance in a
Most Remarkable
Manner.
—A Line That Gives
Satisfaction to the Pub-
lic and Is a Money-
Maker for the Dealer.
Their G R A N D S Are
Wonderful.
Their
UPRIGHTS Are Stand-
ards of Excellence.
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
WHEN TONE
IS DESIRED THE
F. RADLE
FULFILS THE
REQUIREMENTS
The piano is the result of long ex-
perience and ambition to attain a
position of eminence.
CLEAR, BEAUTIFUL TONE
is a distinctive feature of F. Radle
Pianos and the case designs are
always original.
F. RADLE, Inc.
ESTABLISHED 1850
609 - 611 W. 30TH STREET
NEW YORK, U. S. A.
Pianos When Equipped with
A. C. Cheney Actions
are capable of giving forth their
best musical qualities.
An A. C. Cheney Action is the sort
of intermediate mechanical agency
without the help of which good
piano music cannot be produced.
Order directly from the
A. C. CHENEY PIANO
ACTION COMPANY
CASTLETON, N. Y.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March, 1931
OPEN FORUM
resumed work on a four-day-a-week basis." New
York.—"Assurance of expansion during 1931 is
already evident in the key industries of steel, auto-
mobiles and building, says the American Bankers' As-
sociation Journal." Cincinnati, O.—"Kroger Grocery
Springfield, Ohio, March 9, 1931. Co., to spend $2,000,000. Albert H. Morrill, president
Despite its sturdy appearance a piano is probably of the Kroger Grocery & Baking Co., today said $2,-
your most fragile article of furniture. Be kind to it, 000,000 would be spent in a program of improvement
and treat it as such when you know its musical posi- in stores and plants of his firm's chain system."
tion in your home.
A nation capable of spending the millions that the
Above every consideration, see that your piano is above shows and employing the thousands who are
given a dry spot. Even a suspicion of dampness may new being put back to work is too great and too rich
cause strings to rust and snap under seemingly slight to pay any attention to pessimistic statements. These
pressure.
thousands of people and millions of dollars being spent
To be safe, place it as far as possible from windows are going to buy the Northwest's products—wheat,
and outside walls. If you can, place the piano where corn, sheep, hogs, cattle, minerals, and the many other
it will get even temperature. If you want to hear products. Weather conditions may retard our prog-
strings break with a gun-shot sound, place the piano ress for the next 60 days, but be prepared for good
in a room without a fire for several days, with a low business in the spring of the year.
temperature, then suddenly build a good warm fire,
The piano stores of the country are short on new
and you may have the barrage of gun-shot sounds.
pianos and new grands and I sincerely believe that
The strings will expand, with heat and contract piano dealers as a whole are due for a surprise when
with cold; this in itself will cause your piano to be- there will be a shortage of pianos this spring. These
come out of tune. It is not playing a piano that makes dealers cannot expect to sell new pianos with none
it an out-of-tune instrument, but the care you give it on their floors.
principally.
Baldwin dealers are selling grand pianos as an in-
Coloring of the Keys
vestment in happiness. Baldwin dealers are getting
In order to maintain the color of the keys it is into the homes and selling the big idea of "owning
advisable to leave them uncovered as much as possi- a baby grand" and they are selling baby grands.
ble. But if this is done, care must be taken to dust
Group teaching of piano music; actual home scenes
them thoroughly each day. Dark, yellow stains can
portraying boys and girls enjoying their favorite
be removed by a soft non-linty rag dipped in methy- school lessons, dancing, singing; photographs of
lated spirit, and polishing a few moments later, (per- groups of happy young people gathered around the
haps four minutes). It will lie found that the keys grand piano; boys, girls, men and women playing
of a piano will retain their whiteness far longer in grand pianos.
a dry and even temperature.
Human interest is woven through new sales helps
A squeaking pedal is an abomination, both to the available for Baldwin dealers selling Baldwin-made
performer and his audience. This can be remedied grand pianos and there is a definite working plan for
by the application of a little ordinary black-lead to the an appeal to every home owner.
pivots at the base of the pedal lever. To be abso-
Can you think of any wife or mother who has not
lutely sure to get the best out of your piano, keep it dreamed of a grand piano? Any man who would not
aired, tuned, cleaned, and dry. This is as essential as be proud of one? Any boy or girl who would not
caring for your automobile. TREAT YOUR PIANO enjoy playing a grand piano more than any other in-
W I T H PRIDE.
strument?
I give this advice from an observation of being
We tell them that grand pianos are not reserved for
a piano salesman for over 37 years.
artists and wealthy people, but that they can realize
Verv truly,
their ambition. Grand piano sales mean more for you
than the sale of any other instrument. Pride of own-
'CLEMENT E. MOORE.
ership is working for you and Baldwin grands are
priced within the reach of every home owner. Can
you afford to let this market go untouched when to-
gether we can get this business?
Eargo, N. D., March 7, 1931.
Has your business suffered from any changes dur-
The recent wave of pessimism has lost its force and
ing the past year? Have you been unfortunate in
the world is not going on the rocks—but we are having business associations of long standing discon-
going ahead! Business sails into a sea of Prosperity tinued? Are you altogether satisfied with the new
when everyone pulls hard on the oars of courage, merchandise which has so largely diverted attention
resourcefulness and worthwhile ideas.
from certain piano dealers? Never has the wisdom of
Detroit, Mich.—"Ford increases his payroll to 75,000 being associated with a manufacturer of acknowledged
Monday; predicts nearly normal employment soon." permanency and stability been more apparent and
Philadelphia, Pa.—"Philadelphia speeds building. New never has the piano been so unanimously recognized
municipal construction work to the amount of $41,- as the bedrock of music as today.
539,559 is under way or about to be started, Mayor
In view of these facts we point with pride to our
Mackey reports." Chicago, 111.—"Ontario Paper Co. record w r hich has been one of continuous co-operation
to spend $500,000 on improvements. Detroit auto plant with our loyal dealers not only in supplying pianos of
recalls 50,000 men to jobs Monday. Work nearing outstanding value but in always leading the way with
normal basis in other lines." Milwaukee, Wis.—"Six new designs and finishes.
hundred put to work. The Milwaukee Assembly Plant
Again let us sincerely urge you to concentrate on
of the Ford Motor Co. has been opened with 600 men piano sales where the profit really is.
at work." Elizabeth, N. J.—"Six thousand employees
J. M. WYLIE.
of the Singer Manufacturing Co. at Elizabeth have
(Baldwin piano man at Fargo, N. D.)
TREAT YOUR PIANO WITH
HOME AFFECTION AND CARE
GOING AHEAD
CLARK MUSIC CO.'S ELECTION
Melville Clark was re-elected president of the Clark
Music Co., Syracuse, N. Y., at the annual meeting of
the stockholders and directors. Other officers in-
clude: G. L. Chesbro, vice-president and treasurer;
D. S. Clark, secretary; F. W. Jackson, assistant secre-
tary. Members of the board are Mr. Clark, Mr. Ches-
bro, A. K. Lang and M. Wiley. An executive com-
mittee was appointed to take care of expanded activi-
ties this coming year with Mr. Chesbro as chairman;
Mr. Clark, Mr. Jackson, C. E. Richardson and S. L.
Carroll as other members. The regular 3 T / 2 per cent
semi-annual dividend was declared.
BETTER TRADE AT SPOKANE
EXPANDING COMMERCIAL SECURITY
Arrangements have just been consummated by
Servel, Inc., under which dealers and distributors of
Electrolux, Servel Hermetic, and Servel Commercial
refrigeration units, can now finance their time pay-
ment sales through Bankers-Commercial Security Co.,
Inc., of New York, Chicago and Los Angeles.
J. L. STOWERS COMING TO CHICAGO
John L. Stowers, head of the big J. L. Stowers
Music House, with headquarters at San Rafael 29,
Havana, Cuba, writing to Presto-Times, says he is
hoping to get np to Chicago in June to attend the
radio convention. In referring to some of his former
friends who have passed on, Mr. Stowers said that
Robert S. Howard and George P. Bent were two of
the best friends lie had in the piano trade.
Presto-Times' Pacific Coast correspondent recently
visited R. B. Oslund, proprietor of Oslund's Piano
House, Spokane, Wash., who said that his trade was
showing considerable improvement. There was par-
ticular activity, Mr. Oslund said, in the selective
phonograph department of his sales and prospects FLOREY BROS. MAKING FURNITURE
were good for an excellent summer trade in Capehart
The business in which Florey Bros., Washington,
instruments.
N. J., is riow engaged in the manufacture of art furni-
ture, antique reproductions, etc., and they are entirely
Albert S. Hontz, of Mainville, Pa., has received a out of piano making. Florey Bros, formerly manufac-
patent for a music leaf turner of his invention.
tured grand pianos exclusively.
There are Many Reasons Why the
M. SCHULZ CO.
Line of Pianos
GRANDS, UPRIGHTS
PLAYERS
Are Easy Sellers
They Combine Quality
with Appearance in a
Most Remarkable
Manner.
—A Line That Gives
Satisfaction to the Pub-
lic and Is a Money-
Maker for the Dealer.
Their G R A N D S Are
Wonderful.
Their
UPRIGHTS Are Stand-
ards of Excellence.
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
WHEN TONE
IS DESIRED THE
F. RADLE
FULFILS THE
REQUIREMENTS
The piano is the result of long ex-
perience and ambition to attain a
position of eminence.
CLEAR, BEAUTIFUL TONE
is a distinctive feature of F. Radle
Pianos and the case designs are
always original.
F. RADLE, Inc.
ESTABLISHED 1850
609 - 611 W. 30TH STREET
NEW YORK, U. S. A.
Pianos When Equipped with
A. C. Cheney Actions
are capable of giving forth their
best musical qualities.
An A. C. Cheney Action is the sort
of intermediate mechanical agency
without the help of which good
piano music cannot be produced.
Order directly from the
A. C. CHENEY PIANO
ACTION COMPANY
CASTLETON, N. Y.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).