Presto
Issue: 1931 2255 - Page 11
February, 1931
RECORD=CHANGING DEVICE OF
CAPEHART'S PLEASES MERCHANTS
An entirely new automatic phonograph retbrd-
changing device for use iii instruments for the home,
lias just been announced by The Capehart Corpora-
tion. The new mechanism has been developed espe-
cially for manufacturers of radio-phonograph combina-
tions, and will be available to the public in t'.ie instru-
ments of a number of leading makers in their 1931
lines.
;
The new record changer embodies many exclusive
features, according to H. E. Capehart, president of
the corporation. Chief among its advantages are com-
pactness and positive, dependable operation. It is said
to be the only instrument of its size which will accom-
modate both 10-inch and 12-inch records: Naturally
this compactness enables a complete radio-automatic
phonograph combination in a much smaller-size cabi-
net than has been possible heretofore. At the'sair.e
time, of course, the unit performs equally well in
cabinets of the ord'nary and larger sizes.
Dealers Enthusiastic About the Mechansm
In announcing the new unit Mr. Capehart said that
although it had only recently been presented, follow-
ing exhaustive tests of its operation in the Capehart
laboratories, the mechanism has been enthusiastically
received by radio manufacturers and distributors. Ne-
gotiations have already been completed for its inclu-
sion in instruments which will soon be presented to
the trade and public.
"Manufacturers as well as wholesale distributors
and dealers in the entire radio industry have been
quick to see the merchandising and profit-value which
the automatic feature brings to the radio-phonograph
combination," said Mr. Capehart.
"Dealers, especially welcome the automatic combin-
ation because it gives a plus value, justifying a price
which affords a good profit margin. Since the down-
ward trend of radio prices and the popularity of the
so-called midget set this profit margin has been
receding toward the vanishing point. Now with a
new value to merchandise, one which has already
proved its appeal, the dealer sees in the automatic
combination a chance once more for genuinely profi-
table business.
"In designing this record changer for use in home
instruments we have naturally brought to bear all of
the skill, resources and experience which we have
gained in the commercial field where the Capehart
Corporation has been a pioneer and leader. It is only
necessary to examine the new unit carefully to real-
ize the value of this achievement by our engineers,
"We have the smallest unit which will accommodate
both 10-inch and 12-inch records. The magazine will
accommodate 10 records of either size at one loading,
and the shift from one size to the other is made simply
by the movement of two small levers, accomplished
instantaneously.
No Oiling Required
"Another important feature is that no o'ling is
required except for the turntable motor. All parts
which might require oiling have oilless bushings.
This is typical of the manufacture of the unit through-
out. Only the highest grade materials are used and
the construction is sturdy and substantial. The base
is pressed out of cold rolled steel and is beautifully
finished in brown lacquer.
"The arrangement of the leads from the pick-up is
such that no needle scratch is transmitted while the
pick-up is in the change groove. The tone arm has a
counterweight spring to give the desired weight on the
needle. This tone arm, which is mounted on pivot and
ball bearings, doing away with any possibility of me-
chanical chatter, is of a type which has proven most
effective in producing highest quality music over the
entire range of frequency.
"Another of the desirable features is seen in the
matter of loading. When the machine is empty you
simply place one record on the turntable and set the
adjustment for ten or twelve inches, in accordance
with the size of the records, and turn on the switch.
The pick-up will immediately come into playing posi-
tion without being placed on the table by hand, and
while this record is being played you can finish load-
ing the magazine with the size records for which the
machine has been set.
Making Records Repeat
"It is also possible to repeat any particular record
by simply raising the magazine arm. The mechanism
will then keep repeating the record which is on the
turn-table until the current is shut off or the magazine
is placed in operating position again. When the
last record in the magazine has been placed on the
table and played it will continue repeating this record
until the switch is turned off. Thin paper records may
be played by hand as on a phonograph.
"There is no doubt that radio-phonograph combina-
tion instruments with the automatic feature provided
by this new type, dependable record-changing mechan-
11
P R E S T 0-T I M E S
ism, will be one of the most important profit factors
in the radio business for 1931," continued Mr. Cape-
hart. "The public has become accustomed to con-
tinuous and effortless music, through the radio. But
the inevitable limitations of radio have renewed inter-
est in the phonograph which supplies personally
selected music without regard to uncontrollable out-
side conditions. The radio itself, by fostering the
desire for good music, has been a potent factor in re-
opening the field to the phonograph which gives
people the kind of music they want, when they want
it, and as long as they want it.
A Second Important Profit
"This is of particular importance to the radio mer-
chant, not only because of the profit margin in the
combination itself, but also because it opens the door
to a second important profit through the sale of
records. The owner of an automatic phonograph
thinks of records in groups, rather than singly, since
that is the outstanding advantage which the automatic
feature provides him. In consequence, the sale of a
radio-automatic phonograph combination represents
a very definite opportunity for repeat sales of records
in groups, a direct source of profit of exceeding value
to the merchant."
Schumann
PIANOS an«J PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, toa«
power or other essentiab of strictly
leaders in the trade.
Warning to Infringe™
Thla Trade Mark la east
In tta* plate and alao ap-
peara upon the fall boartf
of all genuine Sckumun
Pianos, and all lnfrlngera
will be proaeouted. Beware
of Imitation* such aa Schu-
mann A Company. Schu-
mann A Soa, and alao
Shuman, aa all ateacl)
shops, dealera and users of
planoa bearing; a name In
imitation of the name
Schumann with the Inten-
tion of ««celTlng; the poblle
will fct o-aa^v*** .- *m»
fullest extent of the law
•lew C*tal«**.e ra Reajnaaft.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
NAPKINS FOR THE WEEPERS
R. O. Blakie, manager of the piano department of
Sterchi Bros.' stores at Chattanooga, Term., has sent
Presto-Times a sample of the "Weeping Napkins"
he is sending out to shame the men who are crying
out "hard times," "business depression" and similar
marplot phrases. It is an ordinary tissue paper napkin,
such as is used in lunch-rooms, and on it is printed
in bold black type " W E E P I N G NAPKIN. How
many can you use?" The message is "The next busi-
ness weeper who comes to you crying 'bad business'
hand him this weeping napkin. Direct him to a quiet
corner and tell him the wonderful advantages of boost-
ing business. We are doing it. You try it. P. S.—
Business is as good as we make it. Big Four—Mason
& Hamlin, J. & C. Fischer, Starr, Richmond."
CLARENCE POND IN FRANCE
Clarence H. Pond, president of Ivers & Pond Piano
Co., Boston, sailed on February 7 from New York
on the French Line S.S He de France for his annual
vacation in France. Mr. Pond expects to spend the
larger part of his time in Paris where he has a num-
ber of friends. This year he will not be able to visit
his brother, Dana Pond, the American artist, who for
years has had his studio in Paris, as the latter, on
returning to Paris from his Christmas visit to Boston,
left France almost immediately for the Dutch East
Indies, where he plans to spend several months
painting.
MORMON TEMPLE'S GREAT ORGAN.
The Mormon Temple organ at Salt Lake City, Utah,
is now a combination of seven organs, the whole
operated electrically from a movable console with four
manuals or keyboards and 270 stops and couplers.
There are 8,000 pipes. Joseph Ridges in the early
60's began to superintend the building of the organ
for the Temple, employing 100 men in its construc-
tion. White pine from the hills around Parowan was
used. The logs were hauled by oxen. Glue for the
pipes was made from cattle hides and buffalo skins.
The organ was first rebuilt in 1885 by Johnson, again
in 1900 by the W. W. Kimball Co." and in 1915 by
Austin.
INSTALLS RADIO IN HEN HOUSE.
A special dispatch to the New York Times re-
cently from Oceanside, N. J., says that Henry Mar-
miel, owner of a chicken farm on Oceanside road,
has installed loud speakers in his two chicken houses
in the belief that the soothing qualities of the saxo-
phone and the stimulating influence of good piano
music will make his hens lay more eggs. Previously
he had been singing to his hens and he had noticed
that they showed interest in his songs.
W, M. Reynolds, for eight years a member of the
sales organization of the Innes Music Co., Wichita,
Kan., has resigned his position with that house to
enter business for himself as an auctioneer.
The Leedy Manufacturing Co., 105 Leedy Building,
Elkhart, Ind.. says the "Broadway" drum is the
crowning triumph of Leedy's long career as a drum
manufacturer.
Wanamaker's, Broadway and 9th street, New York,
advertises a pre-inventory sale of pianos, with the
piano salons open Wednesday nights until 9 o'clock.
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
CHICAGO OFFICS:
State and Adams Bte.
•88 Rnmblie BUJf.
Special
NEW YOKK OFFlCBi
ISO W. 48nd St.
Bnah Terminal Bids;.
Announcement
HERE'RE TWO TIP-TOP SONG HITS!
"Smiling SilVry Moon"
Jimmie Rodgers, America's Blue Yodler,
sung it from manuscript, receiving immense
ovation from his audiences, in Hollywood,
Calif.
"Martha, Only Girl of Mine"
Russell J. England, the popular Tenor and
Song Writer, sings this number. The songs
are also featured by hundreds of the most
popular Artists from 'Coast to Coast,' over the
'BIG' Broadcasting Stations and ensembles.
Dealers, you'll have calls, BETTER SEND
YOUR ORDER TODAY to your Jobber, or to
J. S. UNGER MUSIC HOUSE
Publishers
Both are Hit Numbers
READING, PENNA.
Refer to Presto Buyers' Guide for in«
for mation about all Pianos, Players an«i
Reproducing Pianos.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
RECORD=CHANGING DEVICE OF
CAPEHART'S PLEASES MERCHANTS
An entirely new automatic phonograph retbrd-
changing device for use iii instruments for the home,
lias just been announced by The Capehart Corpora-
tion. The new mechanism has been developed espe-
cially for manufacturers of radio-phonograph combina-
tions, and will be available to the public in t'.ie instru-
ments of a number of leading makers in their 1931
lines.
;
The new record changer embodies many exclusive
features, according to H. E. Capehart, president of
the corporation. Chief among its advantages are com-
pactness and positive, dependable operation. It is said
to be the only instrument of its size which will accom-
modate both 10-inch and 12-inch records: Naturally
this compactness enables a complete radio-automatic
phonograph combination in a much smaller-size cabi-
net than has been possible heretofore. At the'sair.e
time, of course, the unit performs equally well in
cabinets of the ord'nary and larger sizes.
Dealers Enthusiastic About the Mechansm
In announcing the new unit Mr. Capehart said that
although it had only recently been presented, follow-
ing exhaustive tests of its operation in the Capehart
laboratories, the mechanism has been enthusiastically
received by radio manufacturers and distributors. Ne-
gotiations have already been completed for its inclu-
sion in instruments which will soon be presented to
the trade and public.
"Manufacturers as well as wholesale distributors
and dealers in the entire radio industry have been
quick to see the merchandising and profit-value which
the automatic feature brings to the radio-phonograph
combination," said Mr. Capehart.
"Dealers, especially welcome the automatic combin-
ation because it gives a plus value, justifying a price
which affords a good profit margin. Since the down-
ward trend of radio prices and the popularity of the
so-called midget set this profit margin has been
receding toward the vanishing point. Now with a
new value to merchandise, one which has already
proved its appeal, the dealer sees in the automatic
combination a chance once more for genuinely profi-
table business.
"In designing this record changer for use in home
instruments we have naturally brought to bear all of
the skill, resources and experience which we have
gained in the commercial field where the Capehart
Corporation has been a pioneer and leader. It is only
necessary to examine the new unit carefully to real-
ize the value of this achievement by our engineers,
"We have the smallest unit which will accommodate
both 10-inch and 12-inch records. The magazine will
accommodate 10 records of either size at one loading,
and the shift from one size to the other is made simply
by the movement of two small levers, accomplished
instantaneously.
No Oiling Required
"Another important feature is that no o'ling is
required except for the turntable motor. All parts
which might require oiling have oilless bushings.
This is typical of the manufacture of the unit through-
out. Only the highest grade materials are used and
the construction is sturdy and substantial. The base
is pressed out of cold rolled steel and is beautifully
finished in brown lacquer.
"The arrangement of the leads from the pick-up is
such that no needle scratch is transmitted while the
pick-up is in the change groove. The tone arm has a
counterweight spring to give the desired weight on the
needle. This tone arm, which is mounted on pivot and
ball bearings, doing away with any possibility of me-
chanical chatter, is of a type which has proven most
effective in producing highest quality music over the
entire range of frequency.
"Another of the desirable features is seen in the
matter of loading. When the machine is empty you
simply place one record on the turntable and set the
adjustment for ten or twelve inches, in accordance
with the size of the records, and turn on the switch.
The pick-up will immediately come into playing posi-
tion without being placed on the table by hand, and
while this record is being played you can finish load-
ing the magazine with the size records for which the
machine has been set.
Making Records Repeat
"It is also possible to repeat any particular record
by simply raising the magazine arm. The mechanism
will then keep repeating the record which is on the
turn-table until the current is shut off or the magazine
is placed in operating position again. When the
last record in the magazine has been placed on the
table and played it will continue repeating this record
until the switch is turned off. Thin paper records may
be played by hand as on a phonograph.
"There is no doubt that radio-phonograph combina-
tion instruments with the automatic feature provided
by this new type, dependable record-changing mechan-
11
P R E S T 0-T I M E S
ism, will be one of the most important profit factors
in the radio business for 1931," continued Mr. Cape-
hart. "The public has become accustomed to con-
tinuous and effortless music, through the radio. But
the inevitable limitations of radio have renewed inter-
est in the phonograph which supplies personally
selected music without regard to uncontrollable out-
side conditions. The radio itself, by fostering the
desire for good music, has been a potent factor in re-
opening the field to the phonograph which gives
people the kind of music they want, when they want
it, and as long as they want it.
A Second Important Profit
"This is of particular importance to the radio mer-
chant, not only because of the profit margin in the
combination itself, but also because it opens the door
to a second important profit through the sale of
records. The owner of an automatic phonograph
thinks of records in groups, rather than singly, since
that is the outstanding advantage which the automatic
feature provides him. In consequence, the sale of a
radio-automatic phonograph combination represents
a very definite opportunity for repeat sales of records
in groups, a direct source of profit of exceeding value
to the merchant."
Schumann
PIANOS an«J PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, toa«
power or other essentiab of strictly
leaders in the trade.
Warning to Infringe™
Thla Trade Mark la east
In tta* plate and alao ap-
peara upon the fall boartf
of all genuine Sckumun
Pianos, and all lnfrlngera
will be proaeouted. Beware
of Imitation* such aa Schu-
mann A Company. Schu-
mann A Soa, and alao
Shuman, aa all ateacl)
shops, dealera and users of
planoa bearing; a name In
imitation of the name
Schumann with the Inten-
tion of ««celTlng; the poblle
will fct o-aa^v*** .- *m»
fullest extent of the law
•lew C*tal«**.e ra Reajnaaft.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
NAPKINS FOR THE WEEPERS
R. O. Blakie, manager of the piano department of
Sterchi Bros.' stores at Chattanooga, Term., has sent
Presto-Times a sample of the "Weeping Napkins"
he is sending out to shame the men who are crying
out "hard times," "business depression" and similar
marplot phrases. It is an ordinary tissue paper napkin,
such as is used in lunch-rooms, and on it is printed
in bold black type " W E E P I N G NAPKIN. How
many can you use?" The message is "The next busi-
ness weeper who comes to you crying 'bad business'
hand him this weeping napkin. Direct him to a quiet
corner and tell him the wonderful advantages of boost-
ing business. We are doing it. You try it. P. S.—
Business is as good as we make it. Big Four—Mason
& Hamlin, J. & C. Fischer, Starr, Richmond."
CLARENCE POND IN FRANCE
Clarence H. Pond, president of Ivers & Pond Piano
Co., Boston, sailed on February 7 from New York
on the French Line S.S He de France for his annual
vacation in France. Mr. Pond expects to spend the
larger part of his time in Paris where he has a num-
ber of friends. This year he will not be able to visit
his brother, Dana Pond, the American artist, who for
years has had his studio in Paris, as the latter, on
returning to Paris from his Christmas visit to Boston,
left France almost immediately for the Dutch East
Indies, where he plans to spend several months
painting.
MORMON TEMPLE'S GREAT ORGAN.
The Mormon Temple organ at Salt Lake City, Utah,
is now a combination of seven organs, the whole
operated electrically from a movable console with four
manuals or keyboards and 270 stops and couplers.
There are 8,000 pipes. Joseph Ridges in the early
60's began to superintend the building of the organ
for the Temple, employing 100 men in its construc-
tion. White pine from the hills around Parowan was
used. The logs were hauled by oxen. Glue for the
pipes was made from cattle hides and buffalo skins.
The organ was first rebuilt in 1885 by Johnson, again
in 1900 by the W. W. Kimball Co." and in 1915 by
Austin.
INSTALLS RADIO IN HEN HOUSE.
A special dispatch to the New York Times re-
cently from Oceanside, N. J., says that Henry Mar-
miel, owner of a chicken farm on Oceanside road,
has installed loud speakers in his two chicken houses
in the belief that the soothing qualities of the saxo-
phone and the stimulating influence of good piano
music will make his hens lay more eggs. Previously
he had been singing to his hens and he had noticed
that they showed interest in his songs.
W, M. Reynolds, for eight years a member of the
sales organization of the Innes Music Co., Wichita,
Kan., has resigned his position with that house to
enter business for himself as an auctioneer.
The Leedy Manufacturing Co., 105 Leedy Building,
Elkhart, Ind.. says the "Broadway" drum is the
crowning triumph of Leedy's long career as a drum
manufacturer.
Wanamaker's, Broadway and 9th street, New York,
advertises a pre-inventory sale of pianos, with the
piano salons open Wednesday nights until 9 o'clock.
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
CHICAGO OFFICS:
State and Adams Bte.
•88 Rnmblie BUJf.
Special
NEW YOKK OFFlCBi
ISO W. 48nd St.
Bnah Terminal Bids;.
Announcement
HERE'RE TWO TIP-TOP SONG HITS!
"Smiling SilVry Moon"
Jimmie Rodgers, America's Blue Yodler,
sung it from manuscript, receiving immense
ovation from his audiences, in Hollywood,
Calif.
"Martha, Only Girl of Mine"
Russell J. England, the popular Tenor and
Song Writer, sings this number. The songs
are also featured by hundreds of the most
popular Artists from 'Coast to Coast,' over the
'BIG' Broadcasting Stations and ensembles.
Dealers, you'll have calls, BETTER SEND
YOUR ORDER TODAY to your Jobber, or to
J. S. UNGER MUSIC HOUSE
Publishers
Both are Hit Numbers
READING, PENNA.
Refer to Presto Buyers' Guide for in«
for mation about all Pianos, Players an«i
Reproducing Pianos.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).