Presto
Issue: 1930 2252 - Page 5
November, 1930
P R E S T O-T I M E S
MIRTHFUL CARTOONS OUGHT
TO HELP PIANO TRADE
THE M. SCHULZ CO.
COLONY GRAND PIANO
Here is a piano that makes itself popular wherever
it is seen or heard. A delight to the eye and to the
ear. Tt is the M. Schulz Co.'s Colony Grand piano.
MOVING
PROBLEMS
SOLVED
How
a Piano Crept Surreptitiously Into Print
Through the Wit of a Merry Cartoonist.
Presto-Times acknowledges its thanks to K. \V. J.,
its friend at New York, for a merry cartoon by Gus
Uhlmann, who has been creating a series of "Old
Familiar Faces." This cartoon is a world series
classic and depicts Ed. Reulbach pitching for the
Cubs in Chicago in 1906, which was "Then." The
"Now" shows him selling pianos in New York, a tired-
looking individual with a piano on his back, asking
a young woman at her door, "Any pianos today, lady.'"
E. W. J.'s comment is as follows:
"Once in a rare while the piano creeps unobtru-
sively, nay, even surreptitiously, into the newspapers.
This time it is by way of baseball world series corn-
Old Familiar Faces—Ed Reulbnvh
> IJ wo*U> « a e s
™ OASSIC.' -
manufactured by the M. Schulz Co., 711 Milwaukee
avenue, Chicago. Its length is five feet. The wood
is choice mahogany or walnut, and its finish is in art
shaded highlight or lacquer antique.
The charming appearance of this small grand lends
itself with grace to any surroundings.
It is made of the very finest materials under careful
supervision by skilled craftsmen.
The touch is even and responsive. The action care-
fully regulated. Pleasing, fascinating tone quality.
DEALER INAUGURATES GOOD
PIANO PUBLICITY STUNT
Every music dealer has his own ideas about pub-
licity and many of them are outstanding. Down in
the "Sunny South" the Bush & Gerts Music Co. of
Dallas, Tex., used a "human action" idea to attract
people to the store and call their attention to the
Gulbransen piano.
The dealer obtained an outstanding piano student,
Miss Annellc Hollister, 12, of Dallas to perform at a
MfSS AXXErXE HOLLISTER, AGED 12. PLAYING A
Gl'I-RRAXSION' GRAND.
Gulbransen "Grand" in the store window. In addi-
tion to playing various selections on the piano, the
young student gave short talks on a microphone which
was connected with an outdoor loudspeaker. Her
talks called attention to the advantages of piano play-
ing. She particularly stressed the importance of get-
ting children to take lessons at an early age and told
the crowds what music had done for her.
Howard Hill, Gulhransen sales representative who
is particularly active when it comes to piano promo-
tion schemes, had much to do with the success of the
Hush & Gerts publicity stunt mentioned. He reported
that crowds pressed closely, against the store window
whenever the young lady made an appearance. He
also said that many of the people came into the store
to learn more about the advantages of a musical edu-
cation for children.
livery music dealer should make good use of his
windows. The idea outlined above will possibly be of
value to others interested in drawing crowds to their
stores.
QUALITY FOR SIXTY-FOUR YEARS.
In their advertisements at Houston, San Antonio
and Galveston, Thos. Goggan & Bros., known as "the
Home of Stein way," say: "Today, as in 1866, Gog-
gan's is t'.ie home of the Steinway. Today, too, after
bringing the first Victor phonograph to Texas, Gog-
gan's is the home of the 'Victor." Never, in the 64
years that have passed, has the House of Goggan
deviated from the high quality standards set by the
founder back in 1866."
by the
SELF-
LIFTING
PIANO
TRUCK
CO.
For all particulars, literature,
prices,
ADDRESS
Self-Lifting Piano
Truck Co.
FINDLAY, OHIO
ment. Fine, old Ed. Riielbach is not flattered by the
cartoonist. Ed was what would be called a good
looker, in his baseball days, but the piano business
is rather destructive. We have to be truthful, ever,
if it "hurts you, my son, more than it does me." I'd
say that this' is the only time a newspaper used a piano
cut without charging for the space."
Unconsciously and unintentionally, this cartoonist
has done the piano trade a great favor, and if Mr.
Ruelbach is really selling pianos, it ought to help
him a lot. For calling attention to anything is real
publicity. Savage criticisms of books and of actors
have built up big business for them. A thousand
smart-Aleck wise-crackers of the stage advertised the
low-priced automobiles until millions of them were
sold, although the cheap-skate hams of the stage never
drew a cent of direct pay for passing out this form of
"wit."
The sold piano is sitting smug at home; it needs
no publicity. It is the piano in the store that needs
a cartoonist to put life into its demand "sell me."
PIANO MAKES ROOM HOMELIKE
"There are certain rooms with which no definite
fault can be found." observes Read A. Dimmock of
Fowler's piano department, Binghamton, X. Y. "The
furniture is comfortable, in good taste and artistically
arranged in hundreds of Ringhamton homes. Yet
there is a rigid quality about them—a kind of 'setness.'
Plentifully furnished they are at the same time barren
and chill. Move a piano into a room like this," Mr.
Dimmock continues, "and the atmosphere changes.
The stiffness gives way to easy warmth, to rich in-
formality. Now, the room seems to be finished, joy-
ously correct. It has caught that spark of life, that
something which changes a house into a home. And
gleaming quietly yet gorgeously in its corner, a piano
discreetly proclaims to the world that here are people
who appreciate fine things."
MENACE NOTE PROBABLY A PRANK.
A threat that his three young daughters would come
to harm if he did not pay $50,000 to extortionists was
recently received by Carl Sundberg, vice-president of
the QRS-DeVry Corporation, 333 North Michigan
avenue, Chicago. Mr. Sundberg's home is in River-
side, 111. Mr. Sundberg set the letter down as a hoax
by a child, probably, as it was a crude communication
fashioned of letters clipped from newspapers which,
were pasted on a folder in an ordinary envelope ad-
dressed in a similar manner.
THE STEINWAY AT ERIE, PA.
Chief among attractive features of the Winter Piano
Co., State street merchants at Erie, Pa., is the novel
and popular Steinway Piano Salon, which was recently
dedicated by Charles F. Steinway, secretary of Stein-
way & Sons, New York, during a short visit to Erie
to attend the ceremonies incident to the opening of
the Steinway line with the Winter Piano Co.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T O-T I M E S
MIRTHFUL CARTOONS OUGHT
TO HELP PIANO TRADE
THE M. SCHULZ CO.
COLONY GRAND PIANO
Here is a piano that makes itself popular wherever
it is seen or heard. A delight to the eye and to the
ear. Tt is the M. Schulz Co.'s Colony Grand piano.
MOVING
PROBLEMS
SOLVED
How
a Piano Crept Surreptitiously Into Print
Through the Wit of a Merry Cartoonist.
Presto-Times acknowledges its thanks to K. \V. J.,
its friend at New York, for a merry cartoon by Gus
Uhlmann, who has been creating a series of "Old
Familiar Faces." This cartoon is a world series
classic and depicts Ed. Reulbach pitching for the
Cubs in Chicago in 1906, which was "Then." The
"Now" shows him selling pianos in New York, a tired-
looking individual with a piano on his back, asking
a young woman at her door, "Any pianos today, lady.'"
E. W. J.'s comment is as follows:
"Once in a rare while the piano creeps unobtru-
sively, nay, even surreptitiously, into the newspapers.
This time it is by way of baseball world series corn-
Old Familiar Faces—Ed Reulbnvh
> IJ wo*U> « a e s
™ OASSIC.' -
manufactured by the M. Schulz Co., 711 Milwaukee
avenue, Chicago. Its length is five feet. The wood
is choice mahogany or walnut, and its finish is in art
shaded highlight or lacquer antique.
The charming appearance of this small grand lends
itself with grace to any surroundings.
It is made of the very finest materials under careful
supervision by skilled craftsmen.
The touch is even and responsive. The action care-
fully regulated. Pleasing, fascinating tone quality.
DEALER INAUGURATES GOOD
PIANO PUBLICITY STUNT
Every music dealer has his own ideas about pub-
licity and many of them are outstanding. Down in
the "Sunny South" the Bush & Gerts Music Co. of
Dallas, Tex., used a "human action" idea to attract
people to the store and call their attention to the
Gulbransen piano.
The dealer obtained an outstanding piano student,
Miss Annellc Hollister, 12, of Dallas to perform at a
MfSS AXXErXE HOLLISTER, AGED 12. PLAYING A
Gl'I-RRAXSION' GRAND.
Gulbransen "Grand" in the store window. In addi-
tion to playing various selections on the piano, the
young student gave short talks on a microphone which
was connected with an outdoor loudspeaker. Her
talks called attention to the advantages of piano play-
ing. She particularly stressed the importance of get-
ting children to take lessons at an early age and told
the crowds what music had done for her.
Howard Hill, Gulhransen sales representative who
is particularly active when it comes to piano promo-
tion schemes, had much to do with the success of the
Hush & Gerts publicity stunt mentioned. He reported
that crowds pressed closely, against the store window
whenever the young lady made an appearance. He
also said that many of the people came into the store
to learn more about the advantages of a musical edu-
cation for children.
livery music dealer should make good use of his
windows. The idea outlined above will possibly be of
value to others interested in drawing crowds to their
stores.
QUALITY FOR SIXTY-FOUR YEARS.
In their advertisements at Houston, San Antonio
and Galveston, Thos. Goggan & Bros., known as "the
Home of Stein way," say: "Today, as in 1866, Gog-
gan's is t'.ie home of the Steinway. Today, too, after
bringing the first Victor phonograph to Texas, Gog-
gan's is the home of the 'Victor." Never, in the 64
years that have passed, has the House of Goggan
deviated from the high quality standards set by the
founder back in 1866."
by the
SELF-
LIFTING
PIANO
TRUCK
CO.
For all particulars, literature,
prices,
ADDRESS
Self-Lifting Piano
Truck Co.
FINDLAY, OHIO
ment. Fine, old Ed. Riielbach is not flattered by the
cartoonist. Ed was what would be called a good
looker, in his baseball days, but the piano business
is rather destructive. We have to be truthful, ever,
if it "hurts you, my son, more than it does me." I'd
say that this' is the only time a newspaper used a piano
cut without charging for the space."
Unconsciously and unintentionally, this cartoonist
has done the piano trade a great favor, and if Mr.
Ruelbach is really selling pianos, it ought to help
him a lot. For calling attention to anything is real
publicity. Savage criticisms of books and of actors
have built up big business for them. A thousand
smart-Aleck wise-crackers of the stage advertised the
low-priced automobiles until millions of them were
sold, although the cheap-skate hams of the stage never
drew a cent of direct pay for passing out this form of
"wit."
The sold piano is sitting smug at home; it needs
no publicity. It is the piano in the store that needs
a cartoonist to put life into its demand "sell me."
PIANO MAKES ROOM HOMELIKE
"There are certain rooms with which no definite
fault can be found." observes Read A. Dimmock of
Fowler's piano department, Binghamton, X. Y. "The
furniture is comfortable, in good taste and artistically
arranged in hundreds of Ringhamton homes. Yet
there is a rigid quality about them—a kind of 'setness.'
Plentifully furnished they are at the same time barren
and chill. Move a piano into a room like this," Mr.
Dimmock continues, "and the atmosphere changes.
The stiffness gives way to easy warmth, to rich in-
formality. Now, the room seems to be finished, joy-
ously correct. It has caught that spark of life, that
something which changes a house into a home. And
gleaming quietly yet gorgeously in its corner, a piano
discreetly proclaims to the world that here are people
who appreciate fine things."
MENACE NOTE PROBABLY A PRANK.
A threat that his three young daughters would come
to harm if he did not pay $50,000 to extortionists was
recently received by Carl Sundberg, vice-president of
the QRS-DeVry Corporation, 333 North Michigan
avenue, Chicago. Mr. Sundberg's home is in River-
side, 111. Mr. Sundberg set the letter down as a hoax
by a child, probably, as it was a crude communication
fashioned of letters clipped from newspapers which,
were pasted on a folder in an ordinary envelope ad-
dressed in a similar manner.
THE STEINWAY AT ERIE, PA.
Chief among attractive features of the Winter Piano
Co., State street merchants at Erie, Pa., is the novel
and popular Steinway Piano Salon, which was recently
dedicated by Charles F. Steinway, secretary of Stein-
way & Sons, New York, during a short visit to Erie
to attend the ceremonies incident to the opening of
the Steinway line with the Winter Piano Co.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).