Presto
Issue: 1930 2251 - Page 14
14
October, 1930
PRESTO-TIMES
HADDORFF PIANO, MODEL
E 14, SHERATON DESIGN
No design has a wider adaptability or is more pleas-
ing than a well-executed Sheraton. This Model E 14
Haddorff piano is five feet four inches in length and
four feet five and a half inches in width—large enough
in building it succeeded in getting away from the
stereotyped forms of pianos by creating a most at-
tractive instrument.
The Haddorff Piano Co. has long been noted for
WIRE FROM NEW YORK
CORRESPONDENT
A telegram from Presto-Times' New York cor-
respondent, this week Monday (October 13), says
that the one recent announcement of the Mason &
Hamlin Co., which has created great interest, is that
of the taking on by The Cable Co. of the Mason &
Hamlin line for the Chicago territory and all its
branch establishments. This announcement, coming
at the time of the celebration of the 50th anniversary
of The Cable Co., is opportune, as this house handled
the Mason & Hamlin for 25 years and for several
years controlled entirely the Mason & Hamlin con-
cern. The Cable Co. is planning a very aggressive
campaign in its entire territory.
Orders are being received at the Mathushek head-
quarters from all parts of the country, and Mathushek
export business, under the direction of James Paster,
is steadily growing.
Every piano house in New York was represented
at the joint luncheon of the New York Piano Manufac-
turers' Association and the New York Piano Mer-
chants' Association at the Republican Club on Octo-
ber 1. R. W. Lawrence gave a very interesting talk
on persons and conditions in Russia, as he observed
them in his recent travels in the land of the Soviets
and of a visit to Stockholm, Sweden, which he said
was the most beautiful European city he had seen.
Charles Hall Jacob, president of the Manufacturers'
Association, famished the "atmosphere" in the shape
of a large red Muscovite beard which he had, or so
he said, forcibly taken from Mr. Lawrence a week or
two previous. The beard having been thoroughly
sterilized in the interim, Mr. Lawrence was again
permitted to don it, whicii he did.
All the retail piano merchants of New York report
an increased public interest in the piano during the
last few weeks. The number of cash sales made also
seems to be on the increase. It is felt that, if business
conditions improve at all the piano bus'ness is going
to enjoy a successful fall.
BRAMBACH BABY
GRAND CATALOG
MODEL E 14, HADDOUFF, 5 FT. 4 INS.
to give a full volume of tone, small enough to suit
the most fastidious of apartment house dwellers.
Its design is Sheraton, in mahogany, with burl in-
lays, and the Haddorff Piano Co., of Rockford, 111.,
LARGER DOWN PAYMENTS
Springfield, Ohio, Sept. 15, 1930.
Presto Publishing Co., Gentlemen:
Whenever the piano business comes back to life
(as it is sure to do) there will be a different selling
situation in this: That people will buy on the con-
servative plan, and which will be in evidence more
from now on, than any time in the piano selling-
history.
While the radio is at this time on the top peak
and overlooking all other musical instruments, in its
selling, there are those who are interested in the piano,
and lookers are coming to the stores with the view of
buying for cash, with a discount as big as they can
get, or, they buy with a larger payment down to make
things safe for them. Heretofore, people would come
into the store and try to buy ia every conceivable
way they could in order to get the instrument in the
home for as long as they could hold on to it.
We find more conservative buyers and buyers with
money to pay all cash. There is a tendency also in
the radio buyers in this same plan. We Avill all have
to be very careful in the event the piano comes back
to normal, to select the sales we can handle for profit,
and not to merely make sales on paper.
I certainly will be happy when all dealers come to
a more safe basis in selling. If you do not sell to
every person who wants to put down $10 as first
payment, let them go out, for the dealer who sells
in this manner will surely come to grief later, and
when he is out of business altogether, it will be safer
for the balance who really sell for some cash. Sell
for money and profit, then the manufacturer can make
pianos on a safer plan to sell to the dealer. Money
all along is the only salvation to keep up, from dealer
to the lumber in the woods, in the rough.
All big companies get the money, and that is just
why they are big. There are too many little fellows
who are afraid to ask for a good down payment in
manufacturing pianos of distinction, working to the
ideal that the gauge of value for the piano is the
beauty and permanence of its voice.
sales. I ask for all cash when I have a customer,
as this places him on the preferred list of buyers.
Very truly yours,
CLEMENT E. MOORE.
MECHANIC INVENTS SILENT PIANO.
In a special story from Rochester, N. Y., in a recent
issue of the Christian Science Monitor, it is related
that Max Schumm, Rochester radio mechanic and
amateur physicist, has just received a patent on a
silent piano of his own invention. By substituting
tuning forks for piano strings and hooking in a set
of ear phones through a series of audio cells, the
piano pupil or teacher can listen to the notes, inaudible
to others. Mr. Schumm, whose ambition is to emu-
late Schroter, Zumpe, Stein and others in piano devel-
opment, has set to work on plans for a model after
experiments satisfied him of the utility of his inven-
tion. Once constructed, tuning forks forever hold
their pitch, Mr. Schumm explained. And since tuning
forks do not need so great a support as strings, a
more condensed and lighter piano will be possible, he
said. A simple turn of a switch directing the audio
current through a loudspeaker instead of head phones
can return the instrument to its familiar status of a
piano, Mr. Schumm said.
GRAND OPENING AT SEEBURG'S.
The grand opening held at the headquarters of the
J. P. Seeburg Co., 1510 Dayton street, Chicago, last
week was an unusual event, attended by a great gath-
ering of visitors who went to the offices and ware-
rooms to greet the heads of the house and view the
appointments and the goods.
LEVIS CO. BUYS BUILDING.
The Levis Music Co. of Rochester, N. Y., which
recently bought out the old firm of Gibbons & Stone,
has now purchased the five-story building at 29-37
South avenue and fronting 55 feet in South avenue
and extending through to South Water street,
Rochester.
The new Brambach catalog, just out, which Presto-
Times has received a copy of from the Kohler-Bram-
bach Piano Co., Inc., 609-616 West 51st street, New
York, is a beautiful booklet in a flexible cover and is
illustrated with several styles of Brambach grands
and for a frontispiece a striking portrait of Franz
Brambach, one of the pioneers of modern piano
building; a true artist as well as a skillful artisan.
For more than a century the ideals established by
Franz Brambach have been adhered to in creating the
beauty of tone and craftsmanship, as they are em-
bodied in every Brambach Grand piano.
In referring to their piano this reference is made
in the catalog: "Combined in the Brambach Baby
Grand are pride of ownership of its softly glowing
beauty—musical satisfaction with its deep, resonant
tone—the lasting pleasure of companionship accruing
from a superb instrument."
The foreword is as follows: "Music is God's best
gift to man, the only art of heaven given to earth,
the only part of earth that we take to heaven. But
music, like all our gifts, is given to us in the bud. It
is for us to unfold and develop it by instruction and
cultivation."
The catalog shows that the prices on the larger
grands have been increased. The 5 foot 3 inch is
now priced at $675 and the 5 foot 10 is now priced
at $775, which is indicative of a strong demand. This
is the first time that a 5 foot 10 inch piano has
appeared in a Brambach catalog. It is a particularly
fine instrument. It is full-toned, built in heavy case
designs, giving the appearance of great solidity
and made especially for professional and concert
work. A cut of the back of the Brambach Baby
Grand piano in the catalog shows the reinforcements
that insure the great strength for which the Bram-
bach has long been famous.
ORCHESTROPE DEALER'S OPENING.
With a public concert the Coin Operated Music Co
formally opened its doors in its new store at 6854
Stony Island avenue, Chicago, last Saturday. The
Oudshoff brothers, proprietors of the store, have
been handling the Capehart Orchestrope in Chicagc
for more than three years. Stewart-Warner radios
and all standard phonograph records will also be sole
at the new branch.
GRAND OPENING AT BUTTE.
Taking advantage of the introduction of new model;
in the musical and electrical lines it represents it
Butte, Mont., the Dreibelbiss Music Co. of that cit}
held its first formal opening in its beautiful store ot
October 2. Louis Dreibelbiss, proprietor, had ar
ranged an entertainment of unusual interest for tin
visitors.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October, 1930
PRESTO-TIMES
HADDORFF PIANO, MODEL
E 14, SHERATON DESIGN
No design has a wider adaptability or is more pleas-
ing than a well-executed Sheraton. This Model E 14
Haddorff piano is five feet four inches in length and
four feet five and a half inches in width—large enough
in building it succeeded in getting away from the
stereotyped forms of pianos by creating a most at-
tractive instrument.
The Haddorff Piano Co. has long been noted for
WIRE FROM NEW YORK
CORRESPONDENT
A telegram from Presto-Times' New York cor-
respondent, this week Monday (October 13), says
that the one recent announcement of the Mason &
Hamlin Co., which has created great interest, is that
of the taking on by The Cable Co. of the Mason &
Hamlin line for the Chicago territory and all its
branch establishments. This announcement, coming
at the time of the celebration of the 50th anniversary
of The Cable Co., is opportune, as this house handled
the Mason & Hamlin for 25 years and for several
years controlled entirely the Mason & Hamlin con-
cern. The Cable Co. is planning a very aggressive
campaign in its entire territory.
Orders are being received at the Mathushek head-
quarters from all parts of the country, and Mathushek
export business, under the direction of James Paster,
is steadily growing.
Every piano house in New York was represented
at the joint luncheon of the New York Piano Manufac-
turers' Association and the New York Piano Mer-
chants' Association at the Republican Club on Octo-
ber 1. R. W. Lawrence gave a very interesting talk
on persons and conditions in Russia, as he observed
them in his recent travels in the land of the Soviets
and of a visit to Stockholm, Sweden, which he said
was the most beautiful European city he had seen.
Charles Hall Jacob, president of the Manufacturers'
Association, famished the "atmosphere" in the shape
of a large red Muscovite beard which he had, or so
he said, forcibly taken from Mr. Lawrence a week or
two previous. The beard having been thoroughly
sterilized in the interim, Mr. Lawrence was again
permitted to don it, whicii he did.
All the retail piano merchants of New York report
an increased public interest in the piano during the
last few weeks. The number of cash sales made also
seems to be on the increase. It is felt that, if business
conditions improve at all the piano bus'ness is going
to enjoy a successful fall.
BRAMBACH BABY
GRAND CATALOG
MODEL E 14, HADDOUFF, 5 FT. 4 INS.
to give a full volume of tone, small enough to suit
the most fastidious of apartment house dwellers.
Its design is Sheraton, in mahogany, with burl in-
lays, and the Haddorff Piano Co., of Rockford, 111.,
LARGER DOWN PAYMENTS
Springfield, Ohio, Sept. 15, 1930.
Presto Publishing Co., Gentlemen:
Whenever the piano business comes back to life
(as it is sure to do) there will be a different selling
situation in this: That people will buy on the con-
servative plan, and which will be in evidence more
from now on, than any time in the piano selling-
history.
While the radio is at this time on the top peak
and overlooking all other musical instruments, in its
selling, there are those who are interested in the piano,
and lookers are coming to the stores with the view of
buying for cash, with a discount as big as they can
get, or, they buy with a larger payment down to make
things safe for them. Heretofore, people would come
into the store and try to buy ia every conceivable
way they could in order to get the instrument in the
home for as long as they could hold on to it.
We find more conservative buyers and buyers with
money to pay all cash. There is a tendency also in
the radio buyers in this same plan. We Avill all have
to be very careful in the event the piano comes back
to normal, to select the sales we can handle for profit,
and not to merely make sales on paper.
I certainly will be happy when all dealers come to
a more safe basis in selling. If you do not sell to
every person who wants to put down $10 as first
payment, let them go out, for the dealer who sells
in this manner will surely come to grief later, and
when he is out of business altogether, it will be safer
for the balance who really sell for some cash. Sell
for money and profit, then the manufacturer can make
pianos on a safer plan to sell to the dealer. Money
all along is the only salvation to keep up, from dealer
to the lumber in the woods, in the rough.
All big companies get the money, and that is just
why they are big. There are too many little fellows
who are afraid to ask for a good down payment in
manufacturing pianos of distinction, working to the
ideal that the gauge of value for the piano is the
beauty and permanence of its voice.
sales. I ask for all cash when I have a customer,
as this places him on the preferred list of buyers.
Very truly yours,
CLEMENT E. MOORE.
MECHANIC INVENTS SILENT PIANO.
In a special story from Rochester, N. Y., in a recent
issue of the Christian Science Monitor, it is related
that Max Schumm, Rochester radio mechanic and
amateur physicist, has just received a patent on a
silent piano of his own invention. By substituting
tuning forks for piano strings and hooking in a set
of ear phones through a series of audio cells, the
piano pupil or teacher can listen to the notes, inaudible
to others. Mr. Schumm, whose ambition is to emu-
late Schroter, Zumpe, Stein and others in piano devel-
opment, has set to work on plans for a model after
experiments satisfied him of the utility of his inven-
tion. Once constructed, tuning forks forever hold
their pitch, Mr. Schumm explained. And since tuning
forks do not need so great a support as strings, a
more condensed and lighter piano will be possible, he
said. A simple turn of a switch directing the audio
current through a loudspeaker instead of head phones
can return the instrument to its familiar status of a
piano, Mr. Schumm said.
GRAND OPENING AT SEEBURG'S.
The grand opening held at the headquarters of the
J. P. Seeburg Co., 1510 Dayton street, Chicago, last
week was an unusual event, attended by a great gath-
ering of visitors who went to the offices and ware-
rooms to greet the heads of the house and view the
appointments and the goods.
LEVIS CO. BUYS BUILDING.
The Levis Music Co. of Rochester, N. Y., which
recently bought out the old firm of Gibbons & Stone,
has now purchased the five-story building at 29-37
South avenue and fronting 55 feet in South avenue
and extending through to South Water street,
Rochester.
The new Brambach catalog, just out, which Presto-
Times has received a copy of from the Kohler-Bram-
bach Piano Co., Inc., 609-616 West 51st street, New
York, is a beautiful booklet in a flexible cover and is
illustrated with several styles of Brambach grands
and for a frontispiece a striking portrait of Franz
Brambach, one of the pioneers of modern piano
building; a true artist as well as a skillful artisan.
For more than a century the ideals established by
Franz Brambach have been adhered to in creating the
beauty of tone and craftsmanship, as they are em-
bodied in every Brambach Grand piano.
In referring to their piano this reference is made
in the catalog: "Combined in the Brambach Baby
Grand are pride of ownership of its softly glowing
beauty—musical satisfaction with its deep, resonant
tone—the lasting pleasure of companionship accruing
from a superb instrument."
The foreword is as follows: "Music is God's best
gift to man, the only art of heaven given to earth,
the only part of earth that we take to heaven. But
music, like all our gifts, is given to us in the bud. It
is for us to unfold and develop it by instruction and
cultivation."
The catalog shows that the prices on the larger
grands have been increased. The 5 foot 3 inch is
now priced at $675 and the 5 foot 10 is now priced
at $775, which is indicative of a strong demand. This
is the first time that a 5 foot 10 inch piano has
appeared in a Brambach catalog. It is a particularly
fine instrument. It is full-toned, built in heavy case
designs, giving the appearance of great solidity
and made especially for professional and concert
work. A cut of the back of the Brambach Baby
Grand piano in the catalog shows the reinforcements
that insure the great strength for which the Bram-
bach has long been famous.
ORCHESTROPE DEALER'S OPENING.
With a public concert the Coin Operated Music Co
formally opened its doors in its new store at 6854
Stony Island avenue, Chicago, last Saturday. The
Oudshoff brothers, proprietors of the store, have
been handling the Capehart Orchestrope in Chicagc
for more than three years. Stewart-Warner radios
and all standard phonograph records will also be sole
at the new branch.
GRAND OPENING AT BUTTE.
Taking advantage of the introduction of new model;
in the musical and electrical lines it represents it
Butte, Mont., the Dreibelbiss Music Co. of that cit}
held its first formal opening in its beautiful store ot
October 2. Louis Dreibelbiss, proprietor, had ar
ranged an entertainment of unusual interest for tin
visitors.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).