Presto
Issue: 1930 2250 - Page 7
September, 1930
I 1 k IiSTO-TIMES
FACING THE CONDITION OF THE PIANO
INDUSTRY AS IT EXISTS TO-DAY M. SCHULZ CO.
There are Many Reasons Why the
Line of Pianos
By A. Q. GLLBRANSEN, President of the Gulbransen Company, Chicago
In my opinion, the piano business as it is today re-
quires constructive thought on the part of the mem-
bers of the industry who are associated with it.
It seems both opportune and warranted for those
interested to advance ideas that may meet the situa-
tion. There is a natural demand for a limited number
of pianos, and it certainly seems clear, that by close
cooperation a well-planned amount of publicity could
be done for the benefit of the entire industry and the
expense would be comparatively small for each unit.
The cost of distribution could be brought down to a
minimum.
Cooperating among the members of the piano in-
dustry will be the first step that would help to elimi-
nate both lost motion and expense.
The piano business as it is conducted today is not
in keeping with modern methods of doing business,
which is evidenced when comparing our industry with
what is being accomplished in other lines, and the
same up-to-date and progressive methods of success-
ful industries can be applied to the piano industry, if
the men connected with it would come together and
face facts as they really exist.
The problems are many and varied, but they can be
solved if the members of the piano business will co-
operate on a basis of mutual confidence and a full re-
alization of the situation.
The time may come when it will be necessary to
group certain manufacturers together to form a hold-
ing company according to the actual value of their
business, and this may require one selling organiza-
tion that would handle the output of the various
units connected with such a plan.
TONK VISITS NORTHERN MICHIGAN.
Percy Tonk, president of the Tonk Manufacturing
Co.. spent a week or two very pleasantly on vacation
in the northern peninsula of Michigan in August.
Meanwhile the factory at 1912 Lewis street, Chicago,
kept right on manufacturing Tonk benches.
MUCH ACTIVITY APPARENT
AT CAPEHART CORP. FACTORIES
A visit to the great factories of the Capehart Corp.
at Fort Wayne, Ind.. is sure to be instructive, interest-
ing and a pleasure. Very striking and exceedingly to
Sales of phonograph records in Czecho-Slovakia
last year reached an estimated total of 2,000,000, ac- the purpose is each improvement one notes in the
cording to Sam E. Woods, assistant trade commis- exhibition rooms of this factory at successive visits;
there is always a surprise in store for the occasional
sioner at Prague.
visitor.
i'o see these devices is to appreciate them; to hear
the explanation of their uses and advantages as given
by President C. K. Capehart is to enjoy a great
privilege. This was an opportunity enjoyed on the
Saturday preceding Labor Day by a Presto-Times
representative and other trade paper men who were
present as Air. Capehart's guests and who left the
In nearlv everv mercantile line of busi-
city in the joy-riding Capehart machine for a dinner
ness merchants have sales. Why not the
and a game of golf at the Fort Wayne Country Club,
piano merchant? He has used and out of
some five or six miles southwest of town.
style instruments that ought to be sold,
This "joy machine" is an auto-car fitted up with
lie can get these instruments disposed
Capehart devices for enhancing the quality of its radio
nl quickly by engaging some experienced
music. The machine has traveled some 27,000 miles
man to run a Special Sale. Prospects
this summer through Ohio, Pennsylvania and other
ior new goods will develop also and new
places, including Atlantic City and the Boardwalk,
everywhere proclaiming Capehart products and the
pianos will be sold. The results will
merits of the Capehart musical instruments.
justify the expense. The time is at hand
Mr. Capehart has an exceedingly important message
to try it. Write for date and terms.
for dealers on another page of this issue of Presto-
Times—written in his own inimitable style.
A convenient list of records recommended for use
on the Capehart instrument is out this month, issued
Bex 351
Fredericktown, Ohio
by the Capehart Corp.
The Capehart Corp. does not sell or manufacture
records and does not recommend any particular make
of records to the exclusion of others. The records
it lists are for sale by record dealers everywhere.
THE
A musical instrument is just as good as the music
it produces. The Capehart will faithfully reproduce
exactly what is recorded on the records one uses.
The quality of music one gets from his Capehart de-
pends, therefore, upon the proper selection of records.
In this month's advice to dealers and salesmen the
corporation says:
"Having a Capehart in your own home will enable
you to regard Capehart music from the buyer's view-
A Real Selective Type of
point, and that, too, is one of the big secrets of suc-
cessful salesmanship.
"You will instill greater confidence in your home
model prospects when you talk to them of your own
experiences with Capehart music in the home. They
realize then that you 'practice what you preach.'
"Think for a moment of the effect on your sales
IS NOW ON THE MARKET
and profits if you experience in your own home the
(Coin-Operated)
thrill, the enjoyment, and the satisfaction which comes
The STANDARD Carries a Full Quota
from being a Capehart owner, and you will find Cape-
of Records.
hart music a profitable investment for your own
home."
Plays to Perfection.
A Money-Making Proposition.
Perfect Alignment from first to last as to
Dealers and others w'.io wish to make more money
Selection and Repeats.
in the music business will do well to get in touch with
the Capehart Corporation, which now has a better
Selects any Record Desired for Continued
proposition to offer to them than ever before, and a
Playing or Repeats.
real money-making one. Mr. Capehart and his engi-
neering department, headed by Mr. Collison, have
Good Territory Open for
paved the way for the best opening for trade that
Live Representatives.
Presto-Times has seen for a long time.
SPECIAL SALES
J. R. PENN
STANDARD
Automatic Phonograph
and Phono-Radio
Combination
The Standard Reproducing Co., Mfrs.
1756 West Austin Avenue
Chicago, 111.
The Transformer Corp. of America. Chicago, is
shortly to bring out a new combination radio and
phonograph model, production of which is expected
to increase the output of sets to 4,600 from 3,600 a
month.
GRANDS, UPRIGHTS
PLAYERS
Are Easy Sellers
They Combine Quality
with Appearance in a
Most Remarkable
Manner.
—A Line That Gives
Satisfaction to the Pub-
lic and Is a Money-
Maker for the Dealer.
Their G R A N D S Are
Wonderful.
Their
UPRIGHTS Are Stand-
ards of Excellence.
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
WHEN TONE
IS DESIRED THE
F. RADLE
FULFILS THE
REQUIREMENTS
The piano is the result of long ex-
perience and ambition to attain a
position of eminence.
CLEAR,
BEAUTIFUL
TONE
is a distinctive feature of F. Radle
Pianos and the case designs are
always original.
F. RADLE, Inc.
ESTABLISHED 18S0
609 - 611 W. 30TH STREET
NEW YORK, U. S. A.
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in hia products. He knows
everything is all rlfeht and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
I 1 k IiSTO-TIMES
FACING THE CONDITION OF THE PIANO
INDUSTRY AS IT EXISTS TO-DAY M. SCHULZ CO.
There are Many Reasons Why the
Line of Pianos
By A. Q. GLLBRANSEN, President of the Gulbransen Company, Chicago
In my opinion, the piano business as it is today re-
quires constructive thought on the part of the mem-
bers of the industry who are associated with it.
It seems both opportune and warranted for those
interested to advance ideas that may meet the situa-
tion. There is a natural demand for a limited number
of pianos, and it certainly seems clear, that by close
cooperation a well-planned amount of publicity could
be done for the benefit of the entire industry and the
expense would be comparatively small for each unit.
The cost of distribution could be brought down to a
minimum.
Cooperating among the members of the piano in-
dustry will be the first step that would help to elimi-
nate both lost motion and expense.
The piano business as it is conducted today is not
in keeping with modern methods of doing business,
which is evidenced when comparing our industry with
what is being accomplished in other lines, and the
same up-to-date and progressive methods of success-
ful industries can be applied to the piano industry, if
the men connected with it would come together and
face facts as they really exist.
The problems are many and varied, but they can be
solved if the members of the piano business will co-
operate on a basis of mutual confidence and a full re-
alization of the situation.
The time may come when it will be necessary to
group certain manufacturers together to form a hold-
ing company according to the actual value of their
business, and this may require one selling organiza-
tion that would handle the output of the various
units connected with such a plan.
TONK VISITS NORTHERN MICHIGAN.
Percy Tonk, president of the Tonk Manufacturing
Co.. spent a week or two very pleasantly on vacation
in the northern peninsula of Michigan in August.
Meanwhile the factory at 1912 Lewis street, Chicago,
kept right on manufacturing Tonk benches.
MUCH ACTIVITY APPARENT
AT CAPEHART CORP. FACTORIES
A visit to the great factories of the Capehart Corp.
at Fort Wayne, Ind.. is sure to be instructive, interest-
ing and a pleasure. Very striking and exceedingly to
Sales of phonograph records in Czecho-Slovakia
last year reached an estimated total of 2,000,000, ac- the purpose is each improvement one notes in the
cording to Sam E. Woods, assistant trade commis- exhibition rooms of this factory at successive visits;
there is always a surprise in store for the occasional
sioner at Prague.
visitor.
i'o see these devices is to appreciate them; to hear
the explanation of their uses and advantages as given
by President C. K. Capehart is to enjoy a great
privilege. This was an opportunity enjoyed on the
Saturday preceding Labor Day by a Presto-Times
representative and other trade paper men who were
present as Air. Capehart's guests and who left the
In nearlv everv mercantile line of busi-
city in the joy-riding Capehart machine for a dinner
ness merchants have sales. Why not the
and a game of golf at the Fort Wayne Country Club,
piano merchant? He has used and out of
some five or six miles southwest of town.
style instruments that ought to be sold,
This "joy machine" is an auto-car fitted up with
lie can get these instruments disposed
Capehart devices for enhancing the quality of its radio
nl quickly by engaging some experienced
music. The machine has traveled some 27,000 miles
man to run a Special Sale. Prospects
this summer through Ohio, Pennsylvania and other
ior new goods will develop also and new
places, including Atlantic City and the Boardwalk,
everywhere proclaiming Capehart products and the
pianos will be sold. The results will
merits of the Capehart musical instruments.
justify the expense. The time is at hand
Mr. Capehart has an exceedingly important message
to try it. Write for date and terms.
for dealers on another page of this issue of Presto-
Times—written in his own inimitable style.
A convenient list of records recommended for use
on the Capehart instrument is out this month, issued
Bex 351
Fredericktown, Ohio
by the Capehart Corp.
The Capehart Corp. does not sell or manufacture
records and does not recommend any particular make
of records to the exclusion of others. The records
it lists are for sale by record dealers everywhere.
THE
A musical instrument is just as good as the music
it produces. The Capehart will faithfully reproduce
exactly what is recorded on the records one uses.
The quality of music one gets from his Capehart de-
pends, therefore, upon the proper selection of records.
In this month's advice to dealers and salesmen the
corporation says:
"Having a Capehart in your own home will enable
you to regard Capehart music from the buyer's view-
A Real Selective Type of
point, and that, too, is one of the big secrets of suc-
cessful salesmanship.
"You will instill greater confidence in your home
model prospects when you talk to them of your own
experiences with Capehart music in the home. They
realize then that you 'practice what you preach.'
"Think for a moment of the effect on your sales
IS NOW ON THE MARKET
and profits if you experience in your own home the
(Coin-Operated)
thrill, the enjoyment, and the satisfaction which comes
The STANDARD Carries a Full Quota
from being a Capehart owner, and you will find Cape-
of Records.
hart music a profitable investment for your own
home."
Plays to Perfection.
A Money-Making Proposition.
Perfect Alignment from first to last as to
Dealers and others w'.io wish to make more money
Selection and Repeats.
in the music business will do well to get in touch with
the Capehart Corporation, which now has a better
Selects any Record Desired for Continued
proposition to offer to them than ever before, and a
Playing or Repeats.
real money-making one. Mr. Capehart and his engi-
neering department, headed by Mr. Collison, have
Good Territory Open for
paved the way for the best opening for trade that
Live Representatives.
Presto-Times has seen for a long time.
SPECIAL SALES
J. R. PENN
STANDARD
Automatic Phonograph
and Phono-Radio
Combination
The Standard Reproducing Co., Mfrs.
1756 West Austin Avenue
Chicago, 111.
The Transformer Corp. of America. Chicago, is
shortly to bring out a new combination radio and
phonograph model, production of which is expected
to increase the output of sets to 4,600 from 3,600 a
month.
GRANDS, UPRIGHTS
PLAYERS
Are Easy Sellers
They Combine Quality
with Appearance in a
Most Remarkable
Manner.
—A Line That Gives
Satisfaction to the Pub-
lic and Is a Money-
Maker for the Dealer.
Their G R A N D S Are
Wonderful.
Their
UPRIGHTS Are Stand-
ards of Excellence.
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
WHEN TONE
IS DESIRED THE
F. RADLE
FULFILS THE
REQUIREMENTS
The piano is the result of long ex-
perience and ambition to attain a
position of eminence.
CLEAR,
BEAUTIFUL
TONE
is a distinctive feature of F. Radle
Pianos and the case designs are
always original.
F. RADLE, Inc.
ESTABLISHED 18S0
609 - 611 W. 30TH STREET
NEW YORK, U. S. A.
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in hia products. He knows
everything is all rlfeht and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).