Presto
Issue: 1930 2246 - Page 19
19
P R E S T O-T I M E S
May, 1930
BALDWIN NATIONAL ADVERTISING CAMPAIGN
Each Advertisement to Reach Some Fifteen Millions of Readers and the
Displays Will Interest the Entire Trade
Presto-Times is pleased to present here a fac-
simile of the telegram that was sent to the piano
industry at large a few days ago telling about the
national advertising campaign of the Baldwin Piano
Co., of Cincinnati, and its first gun of that campaign
fired in the Saturday Evening Post in its issue bear-
whose ranks have been joined most recently by the
astounding Iturbi and that master of tone color, Josef
Lhevinne.
In 1929 the music trade was electrified by the
announcement of the "At the Baldwin" programs to
be broadcast over the leading radio broadcasting sta-
PATRONS ARE REQUESTED TO FAVOR THE COMPANY BY CRITICISM AND SUGGESTION CONCERNING ITS SERVICE
TERN
UNION
C L A S S O F SERVICE
This is a full-rate
Telegram or Cable-
gram unless its de-
ferred character Is in-
dicated by a suitable
sign above or preced-
ing the address.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, torn*
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Tbla Trad. Hark Is oast
In t b . plat* and also ap-
pear* upon the fall board
of all genuine Sckumiio
Pianos, and all lnfrinf.rs
will be prosecuted. B.war*
of Imitations such as Scan-
D I I D A Company. Schu-
mann ft Boa, and also
Shuman. as all stescll
shops, dealers and users of
pianos bearing; a uam. ID
Imitation of t b . nam.
Schumann wltb tbe Inten-
tion of deceiving the public
will fcs •»«••«•»»••* _i («•
fullest extent of t h . law
120IS
SIGNS
NM = Night Mess«ge
LCO - Deferred Cuble
CLT - Cable Lett!
WLT - Week-End Leti
N1WCOHI CARLTON, I
Tb« filing tia* u •howa is tht date Us* on lull-rate '-'fTTm asd day lttten, and tb* time of receipt at dMtlnatiea M shown on all n w m is STANDARD TIME.
Received a t JA267
77 HL-CH CINCINNATI OHIO 9
1930 APR 9 FM 3 41
•Hew Catalorne on Beejoeat.
Schumann Piano Co.
TO THE PIANO INDUSTRY
BALDWIN NATIONAL ADVERTISING CAMPAIGN CONSISTING OF FULL PAGE ADVERTISEMENTS IN THE
W. N. VAN MATRE, President
Rockford, I1L
SATURDAY EVENING POST BEGINNING MAY SEVENTEENTH AND CONTINUING THROUGH THE YEAR WILL
CARRY THE BALDWIN MESSAGE TO PROSPECTIVE PURCHASERS IN YOUR CITY AND SURROUNDING
TO BALDWIN DEALERS AND SALESMEN EVERYWHERE STOP WHEN OTHERS LET UP WE STEAM UP
SCHILLER
STOP LARGE BROADSIDE CONTAINING DETAILS WILL REACH YOU IN ABOUT A WEEK
A GREAT NAME—A GREAT PIANO
TERRITORY STOP CAMPAIGN OF TREMENDOUS IMPORTANCE TO ENTIRE INDUSTRY AS WELL AS
STOP
THE SCHILLER
WATCH FOR IT
THE BALDWIN PIANO COMPANY.
THE QUICKEST, SUREST AND SAFEST WAY TO SEND MONEY IS BY TELEGRAPrT OR CABLE
ing date of May 17. The advertising is to continue in
the Saturday Evening Post through the rest of the
year.
A broadside containing the details of this cam-
paign of selling and advertising has been sent out
from Baldwin headquarters, and is being used by
dealers. Notice in the telegram that the Baldwin
hodse says, "When others let up, we steam up."
On the seventeenth of May, the Baldwin Piano Co.
will fire the first gun in a national advertising cam-
paign that it is thought will be of keen interest to the
entire piano industry.
Thirty years ago the Baldwin made a momentous
step forward from national renown to international
fame with its exhibit at the Paris Exposition of 1900,
an exhibit that was awarded the Grand Prix.
The following year, the president of the House of
Baldwin, Lucien Wulsin, Sr., was decorated by the
French with the Cross of the Legion of Honor.
There followed the award of the Grand Prize at
St. Louis in 1904 and the Grand Prix at London
in 1914.
With these evidences of recognition came the grow-
ing acclaim of the great artists of the world, de Pach-
niann, Gieseking, Bachaus, and scores of others,
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Piano* Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factoryi Marinette, Wis.
tions of the country every Sunday evening for an
entire year.
This was a development of great value to every
piano merchant in the country for it took into the
living rooms of millions of homes, an actual demon-
stration of a piano by one of the world's leading
pianists, In this way, almost every piano prospect
in the country was made acquainted with the piano
as a solo instrument, as an accompaniment for the
voice or violin and also as an instrument in an orches-
tra.
Now the Baldwin Piano Co. takes another stride
forward in its announcement of a national advertising
campaign, each advertisement to reach some fifteen
millions of readers. The first of the series is to appear
in the May 17 issue of the Saturday Evening Post.
It is stated that the copy will not be confined
entirely to propaganda for the Baldwin but will be
written and illustrated so as to benefit the entire
piano industry.
WURLITZER CHICAGO OFFICE.
The Rudolph Wurlitzer Mfg. Co. of North Tona-
wanda, N. Y., and the Wurlitzer Grand Piano Com-
pany of DeKalb, 111., maintain a wholesale office on
the third floor of the Wurlitzer Building, 329 S.
VVabash avenue, Chicago. Gordon Laughead, Sales
Manager of the Wurlitzer Grand Piano Company,
is in charge of this office. During his absence, Miss
Ellen Rago, his assistant, is in charge. Piano dealers
visiting Chicago are invited to visit this office where
the Wurlitzer line of pianos are on display.
TRUCK THAT PRODUCES MUSIC.
The Operaclio Mfg. Co. of St. Charles, 111., has
just completed and delivered to the Bailey Co., of
Milwaukee. W r is.. a "'sound truck," which is a com-
plete sound reproducing laboratory on wheels. The
Bailey Co.. in addition to distributing the Operadio's
products, has also the national distribution of the Con-
tinuelle Automatic Phonograph, which is made by
the Plymouth Radio & Phonograph Co., of
Plymouth, Wis.
George C. Beneke, Wheeling attorney, was named
as trustee by the creditors of Burkham & Stamm.
piano dealers at Wheeling, W. Va., last month. The
Burkham & Stamm company filed a voluntary petition
in bankruptcy recently, listing liabilities of $.302,952.61,
and assets of $208,203.10.
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Office*:
OREGON, ILLINOIS
CHICAGO OFFICE:
Mate and Adams St*.
»2t Republic Bid*.
NEW YOKK OFFICTB:
ISO W. 42nd Si,
Bosb Terminal Bids;.
3 Famous Song Hits 3
Prof's Clamor for Them
Mf A D A I I M A " /I'm Coming Back\
LAKULIINA
(^
To You
)
"DREAMS, JUST DREAMS" S a B
"DO LIKE I D O " (Fox-Trot)
Featured by over 1000 teams, from Maine
to California
Dealers Get T h e m on Your
Counters Now and Make Money
J. S. UNGER, M. H. PUB.
Reading
-
Pennsylvania
Refer to Presto Buyers* Guide for in*
for mation about all Pianos, Players and
Reproducing Pianos.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T O-T I M E S
May, 1930
BALDWIN NATIONAL ADVERTISING CAMPAIGN
Each Advertisement to Reach Some Fifteen Millions of Readers and the
Displays Will Interest the Entire Trade
Presto-Times is pleased to present here a fac-
simile of the telegram that was sent to the piano
industry at large a few days ago telling about the
national advertising campaign of the Baldwin Piano
Co., of Cincinnati, and its first gun of that campaign
fired in the Saturday Evening Post in its issue bear-
whose ranks have been joined most recently by the
astounding Iturbi and that master of tone color, Josef
Lhevinne.
In 1929 the music trade was electrified by the
announcement of the "At the Baldwin" programs to
be broadcast over the leading radio broadcasting sta-
PATRONS ARE REQUESTED TO FAVOR THE COMPANY BY CRITICISM AND SUGGESTION CONCERNING ITS SERVICE
TERN
UNION
C L A S S O F SERVICE
This is a full-rate
Telegram or Cable-
gram unless its de-
ferred character Is in-
dicated by a suitable
sign above or preced-
ing the address.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, torn*
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Tbla Trad. Hark Is oast
In t b . plat* and also ap-
pear* upon the fall board
of all genuine Sckumiio
Pianos, and all lnfrinf.rs
will be prosecuted. B.war*
of Imitations such as Scan-
D I I D A Company. Schu-
mann ft Boa, and also
Shuman. as all stescll
shops, dealers and users of
pianos bearing; a uam. ID
Imitation of t b . nam.
Schumann wltb tbe Inten-
tion of deceiving the public
will fcs •»«••«•»»••* _i («•
fullest extent of t h . law
120IS
SIGNS
NM = Night Mess«ge
LCO - Deferred Cuble
CLT - Cable Lett!
WLT - Week-End Leti
N1WCOHI CARLTON, I
Tb« filing tia* u •howa is tht date Us* on lull-rate '-'fTTm asd day lttten, and tb* time of receipt at dMtlnatiea M shown on all n w m is STANDARD TIME.
Received a t JA267
77 HL-CH CINCINNATI OHIO 9
1930 APR 9 FM 3 41
•Hew Catalorne on Beejoeat.
Schumann Piano Co.
TO THE PIANO INDUSTRY
BALDWIN NATIONAL ADVERTISING CAMPAIGN CONSISTING OF FULL PAGE ADVERTISEMENTS IN THE
W. N. VAN MATRE, President
Rockford, I1L
SATURDAY EVENING POST BEGINNING MAY SEVENTEENTH AND CONTINUING THROUGH THE YEAR WILL
CARRY THE BALDWIN MESSAGE TO PROSPECTIVE PURCHASERS IN YOUR CITY AND SURROUNDING
TO BALDWIN DEALERS AND SALESMEN EVERYWHERE STOP WHEN OTHERS LET UP WE STEAM UP
SCHILLER
STOP LARGE BROADSIDE CONTAINING DETAILS WILL REACH YOU IN ABOUT A WEEK
A GREAT NAME—A GREAT PIANO
TERRITORY STOP CAMPAIGN OF TREMENDOUS IMPORTANCE TO ENTIRE INDUSTRY AS WELL AS
STOP
THE SCHILLER
WATCH FOR IT
THE BALDWIN PIANO COMPANY.
THE QUICKEST, SUREST AND SAFEST WAY TO SEND MONEY IS BY TELEGRAPrT OR CABLE
ing date of May 17. The advertising is to continue in
the Saturday Evening Post through the rest of the
year.
A broadside containing the details of this cam-
paign of selling and advertising has been sent out
from Baldwin headquarters, and is being used by
dealers. Notice in the telegram that the Baldwin
hodse says, "When others let up, we steam up."
On the seventeenth of May, the Baldwin Piano Co.
will fire the first gun in a national advertising cam-
paign that it is thought will be of keen interest to the
entire piano industry.
Thirty years ago the Baldwin made a momentous
step forward from national renown to international
fame with its exhibit at the Paris Exposition of 1900,
an exhibit that was awarded the Grand Prix.
The following year, the president of the House of
Baldwin, Lucien Wulsin, Sr., was decorated by the
French with the Cross of the Legion of Honor.
There followed the award of the Grand Prize at
St. Louis in 1904 and the Grand Prix at London
in 1914.
With these evidences of recognition came the grow-
ing acclaim of the great artists of the world, de Pach-
niann, Gieseking, Bachaus, and scores of others,
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Piano* Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factoryi Marinette, Wis.
tions of the country every Sunday evening for an
entire year.
This was a development of great value to every
piano merchant in the country for it took into the
living rooms of millions of homes, an actual demon-
stration of a piano by one of the world's leading
pianists, In this way, almost every piano prospect
in the country was made acquainted with the piano
as a solo instrument, as an accompaniment for the
voice or violin and also as an instrument in an orches-
tra.
Now the Baldwin Piano Co. takes another stride
forward in its announcement of a national advertising
campaign, each advertisement to reach some fifteen
millions of readers. The first of the series is to appear
in the May 17 issue of the Saturday Evening Post.
It is stated that the copy will not be confined
entirely to propaganda for the Baldwin but will be
written and illustrated so as to benefit the entire
piano industry.
WURLITZER CHICAGO OFFICE.
The Rudolph Wurlitzer Mfg. Co. of North Tona-
wanda, N. Y., and the Wurlitzer Grand Piano Com-
pany of DeKalb, 111., maintain a wholesale office on
the third floor of the Wurlitzer Building, 329 S.
VVabash avenue, Chicago. Gordon Laughead, Sales
Manager of the Wurlitzer Grand Piano Company,
is in charge of this office. During his absence, Miss
Ellen Rago, his assistant, is in charge. Piano dealers
visiting Chicago are invited to visit this office where
the Wurlitzer line of pianos are on display.
TRUCK THAT PRODUCES MUSIC.
The Operaclio Mfg. Co. of St. Charles, 111., has
just completed and delivered to the Bailey Co., of
Milwaukee. W r is.. a "'sound truck," which is a com-
plete sound reproducing laboratory on wheels. The
Bailey Co.. in addition to distributing the Operadio's
products, has also the national distribution of the Con-
tinuelle Automatic Phonograph, which is made by
the Plymouth Radio & Phonograph Co., of
Plymouth, Wis.
George C. Beneke, Wheeling attorney, was named
as trustee by the creditors of Burkham & Stamm.
piano dealers at Wheeling, W. Va., last month. The
Burkham & Stamm company filed a voluntary petition
in bankruptcy recently, listing liabilities of $.302,952.61,
and assets of $208,203.10.
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Office*:
OREGON, ILLINOIS
CHICAGO OFFICE:
Mate and Adams St*.
»2t Republic Bid*.
NEW YOKK OFFICTB:
ISO W. 42nd Si,
Bosb Terminal Bids;.
3 Famous Song Hits 3
Prof's Clamor for Them
Mf A D A I I M A " /I'm Coming Back\
LAKULIINA
(^
To You
)
"DREAMS, JUST DREAMS" S a B
"DO LIKE I D O " (Fox-Trot)
Featured by over 1000 teams, from Maine
to California
Dealers Get T h e m on Your
Counters Now and Make Money
J. S. UNGER, M. H. PUB.
Reading
-
Pennsylvania
Refer to Presto Buyers* Guide for in*
for mation about all Pianos, Players and
Reproducing Pianos.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).