April, 1930
PRESTO-TIMES
10
the field of music to be the guest of honor and
principal speaker.
Cut Rates for Round Trip.
Special attention should be called to the fact that
the Trunk Line Association and various other rail-
road associations throughout the United States and
Canada, have extended to the association the usual
courtesy of special reduced round trip fare of one
and one-half times the regular fare to New York for
the convention period.
Radio Convention Prior Week.
The annual convention of the Radio Manufacturers'
Association and other associations in the radio field,
nature of a pleasure trip as it usually is, special inter- will be held in Atlantic City during the week begin-
est naturally attaching to a visit to New York's newest ning June 2. It is probable that some of the music
hotel, it is a fact that every effort will be made at the merchants attending the convention in New York will
coming convention to make it of more practical value take advantage of the opportunity of visiting Atlantic
to the merchants attending than ever before in the City en route and it is also expected that some of the
ARRANGEMENTS BEING MADE
FOR MUSIC TRADE CONVENTIONS
Coming Meeting of the Manufacturers and Piano Merchants of the Nation
to Be of More Practical Value Than Ever Before in the
Last Twenty=Nine Years
Towering forty-three stories above old Manhattan,
New York's newest, largest, and in a great many
ways most interesting hotel, the New Yorker, will
offer a most unusual setting for the annual conven-
tions of the various divisions connected with the
Music Industries the week beginning June 9. The
selection of this hotel as the scene of the coming
conventions will mean offering to the music mer-
chants manufacturers and jobbers of musical instru-
ments throughout the country an unusual opportunity
for combining a pleasure and business trip to New
York with many special interests in many ways.
The New Yorker has been called a "vertical vil-
lage" and when it is considered that the ground
space occupied is relatively small and that there are
2,500 rooms available for guests, offering sleeping
accommodations for approximately 5.000 persons, the
unusual term is thoroughly justified. The hotel is
the tallest in New York and represents a cost of
$22,500,000. Each room is supplied with a radio loud
speaker and a choice of four programs is offered to
guests during regular broadcasting periods.
Work in setting up the convention programs for the
various associations is progressing rapidly and satis-
factorily. There will be the usual business meetings
of the various manufacturing divisions including the
National Piano Manufacturers Association, National
Association of Music Merchants, National Musical
Merchandise Association of the United States, Musi-
cal Supply Association of America, National Associa-
tion of Sheet Music Dealers, National Association of
Musical Instrument and Accessories Manufacturers,
and the National Piano and Music Travelers' Associa-
tion.
Large Number of Exhibits.
There is every indication that there will be an
unusually large number of interesting exhibits of
pianos and musical instruments of all kinds and
radio sets. A considerable number of reservations
have already been received.
One of the large, beautiful public rooms at The
New Yorker, it is expected, will be set aside for a
silent display for musical instruments of all types.
This will be an unusual convention feature and will
be made available to those manufacturers who have
exhibits in suites and rooms on other floors of the
hotel.
Joint Luncheon on Opening Day.
The convention will be formally opened with the
usual joint luncheon of all of the organizations
affiliated with the Music Industries Chamber of Com-
merce on Monday, June 9, President Mark P. Camp-
bell of the Chamber presiding. On Tuesday morning
there will be a joint session of all delegates including
merchants and manufacturers at which there will be
important addresses and at which there will also be an
opportunity for exchanging merchandising ideas. At
this session important plans for carrying out certain
unusual merchandising ideas will be discussed.
Open Forum Meetings.
Wednesday morning, there will be a business ses-
sion of the National Association of Music Merchants
which will take the form of an Open Forum. Presi-
dent Werlein of the Merchants' Association recently
appointed Otto B. Heaton, first vice-president of the
Association, to conduct this open forum and the meet-
ing will be turned over to him shortly after it has
been opened by President Werlein. Arrangements
are under way for bringing before the delegates at
this meeting certain merchandising plans which have
been used successfully by members and it is also
probable that portion of the program will be specifi-
cally set aside for the discussion of the best methods
of selling pianos at retail, this portion of the program
to be in charge of several well-known and successful
retail piano salesmen.
The Thursday morning session of the Merchants'
Association will be devoted to certain routine business
including the election of officers and also for com-
pleting the Open Forum. At the last convention in
Chicago the Open Forum of the Merchants' Associa-
tion turned out to be one of the most valuable and
interesting features of the convention and that is the
reason why President Werlein decided, after discuss-
ing the matter with the executive committee, to make
this the feature of the Merchants' meetings in New
York this year.
This Convention to Be Practical.
It may be pointed out that while a visit to the
convention may be considered to be something in the
THK HOTEL, NEW YOKK, 38TH STHEKT AND STH AVENl'K, NFAV YORK.
twenty-nine years of history of the Merchants' Asso-
ciation. Everyone connected with the industry knows
that this is a period where courage and sound busi-
ness methods are more - greatly needed than ever
before in its history and nothing will be left undone
to accomplish the very special purpose of making the
coming convention productive of ideas and methods
for materially increasing the sale of musical instru-
ments and improving and speeding up merchandising
plans in all departments of the industry.
exclusive radio retail merchants will plan to include a
visit to New York for the music convention following
their convention in Atlajitic City.
SOUTHERN DEALER'S GOOD SLOGAN.
Presto-Times has been presenting some slogans of
music dealers from time to time and a list of these
appears in another part of this issue. Here is a new
one that came to this office this week from the Kelley
Music Co., Straube dealers at 624 Market street, Chat-
tanooga, Tenn.: "If it's Kelley's, it's Music."
Twenty-ninth Annual Banquet.
The closing feature of the convention and of course
FACTORY MOVES TO KALAMAZOO.
one of the high lights will be the 29th Annual Banquet
of the National Association of Music Merchants which
The Ronald Sanders Co.'s musical instrument fac-
will be held in the Grand Ballroom of The New tory has been moved from St. Mary's, Ohio, to Kala-
Yorker Thursday evening, June 12. For this occasion mazoo, Mich. The change was ordered by the owner,
arrangements are being made for an entertainment Joseph C. Dunas, of Cole & Dunas. 430 South Wabash
differing materially from anything which has been avenue. Chicago. The Sanders Co., owned by Mr.
presented at these affairs in the past and one which Dunas, about a year ago bought out the receivers of
will be of extraordinary interest. An invitation has the S. F. Everitt Co., and the new owner manufac-
been extended to a man of international reputation in tured guitars, banjos and ukuleles.
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