Presto
Issue: 1930 2242 - Page 30
30
January, 1930
P R E S T O-T I M E S
ITURBI DEMONSTRATES
THE BALDWIN PIANO
DEDICATION
World-Renowned Pianist Thereby Brings Into
the Limelight of Public Approval All
Good Makes of Pianos.
Jose Iturbi, noted Spanish pianist, was heard "at
the Baldwin" on Sunday evening, January 5.
Jose Iturbi made his debut in this country as solo-
ist with the Philadelphia Orchestra under the baton
of Leopold Stokowski.
Born in Valencia, Spain, on November 22, 1895,
Jose Iturbi, despite his youth, is placed in the first
rank of contemporary pianists. He studied in the
Conservatory of his native city and at the age of
thirteen won first prize in piano.
SCHUMANN GRAND HOLDINCx
THE POSITION OP HONOR.
FOLKS WAITING TO BUY
PIANOS AS ALWAYS
So Declares C. E. Moore, Manager of Waltham Piano
Company, Who Cites Sales to Prove It.
JOSE ITURBI.
Today at the age of thirty-three, Jose Iturbi has
played all over Europe and South America and has
'. had the most exceptional success wherever he has
(been heard. At his Paris concert on January 20 the
great national opera was completely sold out and
hundreds were turned away.
During this past season, before sailing for South
America, Jose Iturbi toured all of Scandinavia,
Switzerland, Spain, Portugal, England, France, Rus-
sia, Italy, Austria, Czecho-Slovakia, and the French
•'and Italian Riviera.
• ( The success of Mr. Iturbi will prove to be of in-
comparable benefit to the entire trade, due to the fact
that he is making the piano as a musical instrument,
interesting to thousands of listeners.
BECKHAM JOINS SCHUMANN
M. O. Beckham who, for the past seven years, has
represented the American Piano Co. in the southern
territory, has become connected with the Schumann
Piano Co, Rockford, 111., as second vice-president
in charge of the Southern territory.
Mr. Beckham has had the type of experience neces-
sary for the future development of piano business.
His experience has not only covered seven years of
successful wholesale work, but he has also had val-
uable retail experience which will be of great benefit
to his dealers.
He believes that a new method of piano selling is
necessary and that the successful wholesale repre-
sentative will be the one who possesses a thorough
retail knowledge, as well as being thoroughly informed
as to how the piano he is selling is built.
Mr. Beckham is well endowed with the necessary
qualities to make him highly successful in his work;
a wide acquaintance and a dynamic personality that
impresses everyone with whom he comes in contact.
He spent the past week at the Schumann factory,
studying construction; and will be able to give real
sales help to his dealers because of his intimate
knowledge of the Schumann product.
Mr. Beckham's home is in Memphis, Tenn.
The following letter from a live manager proves
the contention of Presto-Times that if piano business
is slack it is due primarily and continuously to the
want of effort on the selling end of the work:
Washington C. H., O'.iio.
Presto-Times Pub. Co.,
Chicago, 111.
Gentlemen:
I have been in the piano business for myself, selling
for other companies as manager, have worked in
every w T ay from factory to the music parlor. The
abnormal piano selling conditions at this time, and
for three years previous, can be traced almost directly
to the salesman and dealer just giving up as virtually
whipped, through the introduction of the radio.
The story seemed to have started that the radio
would kill the piano business, and the trade seemed
to take this for granted.
I can say from actual experience that by advertis-
ing properly and letting people know that you are still
selling pianos, they will buy. With the help of an-
other good man, two of us sold nearly $6,000 worth
of pianos and player-pianos in the city of Washington
Court House, Ohio, in three weeks. Seven of these
sales were for cash.
My advice is—advertise honestly, make a little
noise, for folks are waiting for an opportunity to buy
as they always did; for radio is helping to advertise,
also the public schools are helping the piano cause.
This year will see the commencement of the banner
year in the piano business. It will come.
Truly yours,
WALTHAM PIANO CO.,
C. E. Moore, Manager.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
Articles of incorporation have been granted to the
Fort Wayne Amplified Music Company, Inc., Fort
Wayne, Ind , with Eben Lesh, George P. Shaffer, and
Marion J. Smith as incorporators, and a capital stock
of LOCO shares having no par value, to buy, sell,
lease and rent automatic music machines, radios and
other musical instruments.
Arthur C. Roll, William M. Gracey and Gertrude
Hertenstein are incorporators of The Columbus Auto-
matic Music Roll Co., for $25,000, in Columbus, Ohio.
The Wheeler Cope Motor Company, Alliance, Ohio,
which has just been incorporated, handles among
other things phonographs and radios.
HOLD-UP MEN TAKE RADIO.
Two young men called at the Emerald Radio Shop,
1958 West North avenue, Chicago, and ordered a $200
radio delivered to a certain room; a third young man
overpowered the salesman. The three bound Fried-
man, loadejd the radio, which was unpaid for, into an
automobile, and drove away.
SUITS CHARGE INFRINGEMENT.
Infringement of patents involved in radio commu-
nications apparatus was charged in suits filed a few
days ago against the Universal Wireless Communi-
cation Company, Inc., in Buffalo, New York, and
Newark, N. J., by the Radio Corporation of America.
At the dedication of the
new auditorium of school
No. 66 at 604 East Maple
Road boulevard, Indianap-
olis, Ind., on Wednesday
evening, December 18, the
Parent - Teachers' Associa-
tion presented the school
with a new S c h u m a n n
grand bought by the or-
ganization. Mrs. Wilhite
Weber, one of the leading
harpists in the state, and
one of the committee of
two who recommended the
purchase of the famous in-
strument, made the presen-
tation speech by explain-
ing the perfect construc-
tion of the instrument and
its many superior points.
The auditorium was decked
in Christmas finery for the
event and packed to seat-
ing capacity. After the
presentation speech, a mu-
sical program was given
by local talent, and the in-
strument responded mag-
nificently. The piano was
sold by the Marion Music
Company, Indianapolis.
NEW HOWARD CATALOG ;
SHOWS BEAUTY OF LINE
!
Entirely New Principles of Design and Pre-
cision in Manufacture Produce Marvel ,i
for Tone in Cases of Artistic
>
Excellence.
Dealers everywhere are now receiving their copy of \
The Baldwin Piano Co.'s new catalog of Howard
pianos. The tasteful character of the booklet reflects
the artistic excellency of all products of the Baldwin '
company and its subsidiaries. On both its covers
appear illustrations in natural colors depicting a How- >
ard Grand in a rich interior setting befitting the
beauty of the instrument itself.
i
Throughout the catalog this artistic presentation is j
maintained in soft sepia photographs, on which the J
beautiful highlighting of the cases is well reproduced..
But it is not for artistic appearance alone that the j
catalog is notable, but for the fact that it is the an- '
nouncement of a line sponsored by the world-famous
House of Baldwin, whose products have received i
international recognition at several expositions. Pic-
ture after picture in this catalog make it evident
that the Howard line is worthy of such sponsorship.
All the resources of the House of Baldwin enter
into the making of this instrument. Its acoustical
engineers and research laboratories spent years in
developing the Howard
Precedent was forgotten;
old ideas were discarded. An entirely new scale de-
sign was drawn; new principles of construction were
evolved. These were tried, tested and proved. The
result is a piano designed with such marvelous inge-
nuity and built with such hairbreadth precision as to
produce a tone volume and quality rare in so small
an instrument.
A wide range of period designs are available. The
Grand comes in the styles of the Sheraton, Adam,
Queen Anne, American Colonial and William and]
Mary periods and in a Spanish design of the Renais-
sance period. The upright is made in three period
models: Early American, Jacobean and Louis XVI.
A Howard Upright, model 412, with straight, simple,
modern American lines, completes the line.
A FEW NOTES.
The State Street Music Publishing Co., Chicago,
has been dissolved.
Chas. G. J. Volkert, managing director of Schott &
Co., Ltd., London, England, died in December. He
was 75.
A new store handling Baldwin pianos has been
opened at 1328 Central avenue, Middletown, Ohio.
M. Paul Fucillo is proprietor.
There is one class of people wholly lacking in dis-
crimination, discretion and judgment—the opposition.
—The Imp, Jefferson City, Mo.
Paul Sebald, radio service manager of the Wurlitzer
Music House, Middletown, Ohio, promises radio cus-
tomers expert service at all times.
Ellen Edwards, an English pianist, earned cordial
welcome recently in a recital at Steinway Hall, New
York, where she had appeared last season.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January, 1930
P R E S T O-T I M E S
ITURBI DEMONSTRATES
THE BALDWIN PIANO
DEDICATION
World-Renowned Pianist Thereby Brings Into
the Limelight of Public Approval All
Good Makes of Pianos.
Jose Iturbi, noted Spanish pianist, was heard "at
the Baldwin" on Sunday evening, January 5.
Jose Iturbi made his debut in this country as solo-
ist with the Philadelphia Orchestra under the baton
of Leopold Stokowski.
Born in Valencia, Spain, on November 22, 1895,
Jose Iturbi, despite his youth, is placed in the first
rank of contemporary pianists. He studied in the
Conservatory of his native city and at the age of
thirteen won first prize in piano.
SCHUMANN GRAND HOLDINCx
THE POSITION OP HONOR.
FOLKS WAITING TO BUY
PIANOS AS ALWAYS
So Declares C. E. Moore, Manager of Waltham Piano
Company, Who Cites Sales to Prove It.
JOSE ITURBI.
Today at the age of thirty-three, Jose Iturbi has
played all over Europe and South America and has
'. had the most exceptional success wherever he has
(been heard. At his Paris concert on January 20 the
great national opera was completely sold out and
hundreds were turned away.
During this past season, before sailing for South
America, Jose Iturbi toured all of Scandinavia,
Switzerland, Spain, Portugal, England, France, Rus-
sia, Italy, Austria, Czecho-Slovakia, and the French
•'and Italian Riviera.
• ( The success of Mr. Iturbi will prove to be of in-
comparable benefit to the entire trade, due to the fact
that he is making the piano as a musical instrument,
interesting to thousands of listeners.
BECKHAM JOINS SCHUMANN
M. O. Beckham who, for the past seven years, has
represented the American Piano Co. in the southern
territory, has become connected with the Schumann
Piano Co, Rockford, 111., as second vice-president
in charge of the Southern territory.
Mr. Beckham has had the type of experience neces-
sary for the future development of piano business.
His experience has not only covered seven years of
successful wholesale work, but he has also had val-
uable retail experience which will be of great benefit
to his dealers.
He believes that a new method of piano selling is
necessary and that the successful wholesale repre-
sentative will be the one who possesses a thorough
retail knowledge, as well as being thoroughly informed
as to how the piano he is selling is built.
Mr. Beckham is well endowed with the necessary
qualities to make him highly successful in his work;
a wide acquaintance and a dynamic personality that
impresses everyone with whom he comes in contact.
He spent the past week at the Schumann factory,
studying construction; and will be able to give real
sales help to his dealers because of his intimate
knowledge of the Schumann product.
Mr. Beckham's home is in Memphis, Tenn.
The following letter from a live manager proves
the contention of Presto-Times that if piano business
is slack it is due primarily and continuously to the
want of effort on the selling end of the work:
Washington C. H., O'.iio.
Presto-Times Pub. Co.,
Chicago, 111.
Gentlemen:
I have been in the piano business for myself, selling
for other companies as manager, have worked in
every w T ay from factory to the music parlor. The
abnormal piano selling conditions at this time, and
for three years previous, can be traced almost directly
to the salesman and dealer just giving up as virtually
whipped, through the introduction of the radio.
The story seemed to have started that the radio
would kill the piano business, and the trade seemed
to take this for granted.
I can say from actual experience that by advertis-
ing properly and letting people know that you are still
selling pianos, they will buy. With the help of an-
other good man, two of us sold nearly $6,000 worth
of pianos and player-pianos in the city of Washington
Court House, Ohio, in three weeks. Seven of these
sales were for cash.
My advice is—advertise honestly, make a little
noise, for folks are waiting for an opportunity to buy
as they always did; for radio is helping to advertise,
also the public schools are helping the piano cause.
This year will see the commencement of the banner
year in the piano business. It will come.
Truly yours,
WALTHAM PIANO CO.,
C. E. Moore, Manager.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
Articles of incorporation have been granted to the
Fort Wayne Amplified Music Company, Inc., Fort
Wayne, Ind , with Eben Lesh, George P. Shaffer, and
Marion J. Smith as incorporators, and a capital stock
of LOCO shares having no par value, to buy, sell,
lease and rent automatic music machines, radios and
other musical instruments.
Arthur C. Roll, William M. Gracey and Gertrude
Hertenstein are incorporators of The Columbus Auto-
matic Music Roll Co., for $25,000, in Columbus, Ohio.
The Wheeler Cope Motor Company, Alliance, Ohio,
which has just been incorporated, handles among
other things phonographs and radios.
HOLD-UP MEN TAKE RADIO.
Two young men called at the Emerald Radio Shop,
1958 West North avenue, Chicago, and ordered a $200
radio delivered to a certain room; a third young man
overpowered the salesman. The three bound Fried-
man, loadejd the radio, which was unpaid for, into an
automobile, and drove away.
SUITS CHARGE INFRINGEMENT.
Infringement of patents involved in radio commu-
nications apparatus was charged in suits filed a few
days ago against the Universal Wireless Communi-
cation Company, Inc., in Buffalo, New York, and
Newark, N. J., by the Radio Corporation of America.
At the dedication of the
new auditorium of school
No. 66 at 604 East Maple
Road boulevard, Indianap-
olis, Ind., on Wednesday
evening, December 18, the
Parent - Teachers' Associa-
tion presented the school
with a new S c h u m a n n
grand bought by the or-
ganization. Mrs. Wilhite
Weber, one of the leading
harpists in the state, and
one of the committee of
two who recommended the
purchase of the famous in-
strument, made the presen-
tation speech by explain-
ing the perfect construc-
tion of the instrument and
its many superior points.
The auditorium was decked
in Christmas finery for the
event and packed to seat-
ing capacity. After the
presentation speech, a mu-
sical program was given
by local talent, and the in-
strument responded mag-
nificently. The piano was
sold by the Marion Music
Company, Indianapolis.
NEW HOWARD CATALOG ;
SHOWS BEAUTY OF LINE
!
Entirely New Principles of Design and Pre-
cision in Manufacture Produce Marvel ,i
for Tone in Cases of Artistic
>
Excellence.
Dealers everywhere are now receiving their copy of \
The Baldwin Piano Co.'s new catalog of Howard
pianos. The tasteful character of the booklet reflects
the artistic excellency of all products of the Baldwin '
company and its subsidiaries. On both its covers
appear illustrations in natural colors depicting a How- >
ard Grand in a rich interior setting befitting the
beauty of the instrument itself.
i
Throughout the catalog this artistic presentation is j
maintained in soft sepia photographs, on which the J
beautiful highlighting of the cases is well reproduced..
But it is not for artistic appearance alone that the j
catalog is notable, but for the fact that it is the an- '
nouncement of a line sponsored by the world-famous
House of Baldwin, whose products have received i
international recognition at several expositions. Pic-
ture after picture in this catalog make it evident
that the Howard line is worthy of such sponsorship.
All the resources of the House of Baldwin enter
into the making of this instrument. Its acoustical
engineers and research laboratories spent years in
developing the Howard
Precedent was forgotten;
old ideas were discarded. An entirely new scale de-
sign was drawn; new principles of construction were
evolved. These were tried, tested and proved. The
result is a piano designed with such marvelous inge-
nuity and built with such hairbreadth precision as to
produce a tone volume and quality rare in so small
an instrument.
A wide range of period designs are available. The
Grand comes in the styles of the Sheraton, Adam,
Queen Anne, American Colonial and William and]
Mary periods and in a Spanish design of the Renais-
sance period. The upright is made in three period
models: Early American, Jacobean and Louis XVI.
A Howard Upright, model 412, with straight, simple,
modern American lines, completes the line.
A FEW NOTES.
The State Street Music Publishing Co., Chicago,
has been dissolved.
Chas. G. J. Volkert, managing director of Schott &
Co., Ltd., London, England, died in December. He
was 75.
A new store handling Baldwin pianos has been
opened at 1328 Central avenue, Middletown, Ohio.
M. Paul Fucillo is proprietor.
There is one class of people wholly lacking in dis-
crimination, discretion and judgment—the opposition.
—The Imp, Jefferson City, Mo.
Paul Sebald, radio service manager of the Wurlitzer
Music House, Middletown, Ohio, promises radio cus-
tomers expert service at all times.
Ellen Edwards, an English pianist, earned cordial
welcome recently in a recital at Steinway Hall, New
York, where she had appeared last season.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).