Presto

P R E S T O-T I M E S
10
BALDWIN PIANO CO.'S RADIO CAMPAIGN
Progressive Dealers Find Baldwin Broadcasts the "Open Sesame to the
Music Teacher and Increased Sales
The tremendous influence of the music teacher in the
purchase of a piano is a proven fact is a declaration by
the Baldwin Piano Company. He or she is in weekly
contact, right in their own homes, with parents who are
anxious to see their children progress musically. If the
old piano which they happen to own is retarding that
progress they are the most open-minded prospects
possible.
And who is the one person to whom they would
naturally turn for advice? Or, even further, what per-
son is in the best position to give them unsolicited
advice? Their child's music teacher.
Baldwin broadcasts have opened the doors of hundreds
of music teachers to those dealers who have seen and
seized the opportunity.
They make personal calls on the teachers to find out
how they like the "At the Baldwin" programs. This
gives the opportunity of pointing out to the teacher how
these programs are creating new pupils for them by
inspiring parents to give their children piano lessons and
instilling in the children themselves the earnest desire to
play. The company says :
"The dealers who have used this method of approach
find teachers everywhere who invite friends and pupils
to hear these programs. And because of the interest,
they have very little trouble in obtaining lists of the
teachers' pupils, who are your livest prospects.
"Cash in on the tremendous opportunity that these
programs afford you. Like other successful dealers, do
these things :
"1. Make personal calls upon music teachers and ask
for any suggestions for improvement of the Baldwin
program.
"2. Tell them how millions of homes are enjoying
a greater appreciation of piano music because of the
'At the Baldwin' programs featuring famous artists
every Sunday.
"3. Show them how in this manner the Baldwin
Piano Company is creating more pupils for them.
"4. Ask them for lists of their pupils so that weekly
programs may be sent them.
"5. Then call at the homes of these pupils and pre-
sent personally the first program.
"6. Urge them to listen in upon the Baldwin program.
"Do these things and you will soon have more music
teachers working for you."
Here Is the Big News.
Starting last February with the original idea of broad-
casting only thirteen weeks, the Baldwin Piano Company
has continued the broadcasts every week and has now
decided to "carry on" throughout the fall and winter.
This decision was reached only after careful investi-
gations proved the unprecedented demand for the pro-
grams by the musical world, general public and
wide-awake dealers.
Starting with Sunday, October 6, the new "At the
Baldwin" winter schedule will go into effect. At 7 :30,
Eastern standard time; 6:30, Central standard time, and
5 :30. Mountain time, these programs with higher priced
artists and more stations will carry their message of
"the piano in the home" to every corner of the United
States.
With improved reception and a greater number of
people at home because of the cooler weather, many
additional thousands will listen in. Says the company:
"And with the fall and Christmas season coming on,
this is the logical time to capitalize on these programs,
to profit by the cumulative interest in them and to make
them pay profits to you in hard cash as they have to
every dealer who has taken the proper advantage of
them."
These Are the Artists.
Richard Buhlig, eminent American pianist with Euro-
pean record.
Faina Petrova, prima donna contralto with Moscow
Grand Opera.
Baldwin Quartet—Victor Edmunds, George Rasely,
Erwyn Mutch, James Davies; Rayol Andrews Merwin,
accompanist.
Sophie Braslau, operatic and concert star, American
contralto.
Richard Bonelli, leading baritone of the Chicago Civic
Opera.
Jacques Thihaud. famous French violinist, who needs
no introduction.
Jose Iturbi, famous Spanish pianist, in the United
States for his first season.
Baldwin String Quartet—Ottakar Cadek, first violin;
Jaroslav Siskovsky, second violin; Vedrich Vaska,
cellist; Ludvik Schwab, violinist.
Chas. Naegele. young American pianist, who has
aroused the criticis to most favorable comments.
Robert Goldsand, renowned young Viennese pianist.
October 1, 1929
"AT THE BALDWIN"
PROGRAMS CONTINUE
Baldwin Responds to Musical World and
Promises Good Music for All Winter.
\n response to enthusiastic demands of the musical
Baldwin Prestige Advanced.
From an article by P. J. Dolan in the September, 1929, world, the general public and wide-awake music dealers,
the Baldwin Piano Company announces that its programs
issue of Piano & Radio Magazine: "As a piece of
business enterprise on the part 'of the Baldwin com- are to be continued throughout the fall and winter. As
pany, the results from the broadcast have, it is believed, the company says:
"Never before in such a short space of time has a
exceeded the most sanguine expectations. With a record
of business progress for over sixty years and with one radio program created such amazing interest and ob-
of the few really great pianos of the world, the House tained such a large following. Never before have the
of Baldwin has advanced its prestige more in this year 'press, musical critics and general public been so unani-
1929 than during any previous ten years in its history. mous in their praise. And never before have such
In fact, these thirty-one weeks of broadcast, following tangible results been obtained by the progressive dealer
the years which the Baldwin has been prominent on the who has realized the possibilities of these programs and
concert platform, have brought this eminent piano into turned them to his own advantage.
"The National Broadcasting Company, whose chain
its own. The opinions of the imposing array of artists
programs originate at WJZ and WEAF, New York
who have chosen the Baldwin are now the opinions of
millions of the lay public. With incredible swiftness, city, has discarded other pianos in favor of the Baldwin
the prestige of the Baldwin with the public has been because of its tone supremacy.
"Editorial comment in the best known newspapers of
placed on a par with its prestige with musicians."
"The cumulative force of this good will has made the the land has continually referred to the 'At the Baldwin'
Baldwin programs golden notes indeed—in terms of real program as the outstanding program of the week. Over
money—for those many dealers who have used the com- seventy-five new progressive dealers have taken on the
plete Baldwin merchandising and canvass plan and so Baldwin because of the popular demand for it.
"Hundreds of letters from music teachers in all parts
identified themselves in their own cities as The Baldwin
of the country verify the increased interest in piano
Dealer.
"If you have not as yet followed our suggestion and playing. The leading newspapers in over four hundred
thus obtained the full benefits of these programs, we cities weekly feature the 'At the Baldwin' programs and
urge you for your own prosperity to read this entire artists, both editorially and with pictures.
pamphlet carefully. Then follow its advice."
Here are the stations that will carry the "At the Bald-
win" programs starting October 6, 1929: WJZ, New
York; W r BZA. Boston; WBZ, Springfield; WBAL,
Baltimore; WHAN, Rochester: WJR, Detroit; WLW,
Cincinnati; KYW, Chicago; KWK," St. Louis; WREN, Piano Business Keeping Up, Says President E. R.
Kansas City; KSTP, St. Paul-Minneapolis; WTMJ,
Jacobson, and Going After Radio, Too.
Milwaukee; WHAS, Louisville; WSM, Nashville;
WMC, Memphis; WSB, Atlanta; WSMB, New
E. R. Jacobson, president of the Straube Piano
Orleans; KOA, Denver; KSL, Salt Lake City.
Company, informs a representative of Presto-Times
Cited as Outstanding Work.
the August business of the company exceeded the
business of 1928 and September will probably run
From the annual report of President C. D. Bond of
the National Piano Manufacturers Association, read at over a year ago. They have been unable many times
the convention held in Chicago the first week in June, to fill orders for certain models of grands and one
1929: "It may not be good policy to single out any or two of their upright styles.
work done by any particular manufacturer, but I cannot
"Although we are pretty well along with the radio
help calling your attention to the wonderful piece of
manufacturing business and have many orders on our
publicity offered to the people of America in behalf of
books for the Straube radio," said Mr. Jacobson,
the piano by the Baldwin Piano Company in their half
hour on the radio called 'At the Baldwin.' This not only
helps the Baldwin Piano Company, but I feel sure that
it helps every piano man in the country because the
publicity was designed to show the value of the piano
in the home, and the Baldwin Piano Company surely
deserves our thanks for an outstanding piece of work
done during the past year."
Heard on September 22.
Another internationally known musician was pre-
sented "At the Baldwin" Sunday, September 22, when
Hans Ebell, the pianist, was the featured artist. The
program was presented over WJZ and associated NBC
stations. The Baldwin Singers assisted.
STRAUBE BUSINESS
IS INCREASING
M. SCHULZ COMPANY
MAKING MANY FRIENDS
Nothing to Complain About on That Score,
According to F. J. Sheldon of
the Office.
"We are keeping busy now as fall approaches,"
said F. J. Sheldon of the M. Schulz Company to a
Presto-Times representative last week. "Our busi-
ness in grand pianos has been keeping us humping
lately, and they are coming through very fine and
satisfactory."
A call was then made at the factory where the truth
of Mr. Sheldon's statements was more than verified.
Not that the reporter doubted Mr. Sheldon for a
moment, but the factory was right on the way and
its humming sounded so much like old times in the
piano business that he could not resist the tempta-
tion to go in.
PROMOTES POLISH SEA FLIGHT.
A Chicago dealer, P. R. Bushinski, 5441 Ashland
avenue, has the honor of being treasurer of the citi-
zen's committee that is financing the proposed flight
of the Caproni plane, "Polonia," from Poland to Chi-
cago, next spring; $50,000 is being collected. As
promoter of the enterprise, Mr. Buchinski has another
opportunity to display the organizing ability that has
made his business keep pace with the growth of
southwest Chicago.
R. n. JAOORSON.
"nevertheless Straube piano business is the main-
spring and the business on which our hearts are set.
However, we are glad to get radio business and pre-
sume we are getting our share, but we are fighting
good and strong for all the first-class piano business
that can be brought our way.
"To us the piano business in general for the com-
ing several months looks quite favorable and for the
Straube Piano Company I am frank to say it looks
more favorable than a year ago."
HENRY FAHN'S SON WILL WED.
On October 12, Walter Fahn, son of Henry Fahn,
secretary and general manager of Perfection Furni-
ture Co., Chicago, will take a bride. Miss Helen
O'Leary. The ceremony will be held at the bride's
home at Elgin, 111.
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