Presto
Issue: 1929 2234 - Page 16
16
September 1, 1929
PRESTO-TIMES
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
R A D I O
ROLLS RADIO DOWN ONE
FLIGHT OF STAIRS
Wessell of the Talking Machine and Radio Weekly.
Orrin E. Dunlap, radio editor of the New York
Times, who was spending his vacation at his old
home in Buffalo, also dropped in on the RMA pro-
ceedings.
BIG CAMPAIGN FOR
JESSE FRENCH RADIO
Severe Shipping Tests Applied to All Zenith Outgoing
Packed Cabinets.
CHICAGO'S ANNUAL RADIO SHOW.
The official dates for the eighth annual Chicago
Radio show are set for Oct. 21-27 inclusive at the
The customary policy of the Zenith Radio Corpora-
tion has been to conduct shipping tests of all new Coliseum. More than 200 exhibitors of manufacturers
products. Of these tests, one is to determine the of radio sets and parts will be on hand for the occa-
maximum of abuse a Zenith radio chassis will stand. sion. New booth construction and decorations are
planned by the Coliseum building corporation for the
The usual Zenith procedure is to take a stock
coming event, according to C. R. Hall, in charge of
chassis, assemble it in a cabinet and pack the cabinet
the plans. It has also been announced that several
just as it would be ready for shipment. The next
railroads will run special excursions to Chicago dur-
move is to allow the packing case, in which is packed
ing the week of the radio show. Everything new in
the radio receiver, to roll down one flight of stairs,
far more abuse than any radio receiver would ever re- radio will be shown.
ceive in transit or during its entire life. If, after the
case reaches the bottom of the stairs and inspection
MEDAL FOR BEST DICTION.
of the radio receivers proves that the chassis has re-
The
American
Academy of Arts and Letters, of
mained in balance and the set is operable in every
which
Dr.
Nicholas
Murray Butler is president, is
part, the final O. K. is given.
Just recently, however, a test of this sort was or- seeking to improve the diction of radio announcers
and to raise the standard of spoken English through-
dered for the new Model 52 now being introduced by
Zenith. Naturally, in making a test of this kind, an out the country by means of the radio. A second gold
imperfect cabinet is used because the long tumble medal has been offered to the announcer whose diction
is judged to be the best. ,Milton J. Cross received the
downstairs destroys the cabinet.
Word was sent to the new Zenith cabinet plant to first medal, awarded in April of this year.
pick out an imperfect 52 cabinet for the test but
hours passed and at the end of the day, much to the
N E W JULY RECORD FOR Q. R. S.
surprise of Zenith officials, word was sent back from
Q. R. S.-DeVry Corporation's sales in July were
the manager of the cabinet plant, that, in the entire 48 per cent larger than they were in July a year
day's production of two thousand Model 52 cabinets, ago.
T. M. Pletcher, president, has announced.
not one single imperfect cabinet could be found. The
Shipments from all divisions aggregated 326,000 units
result was, the test was made but a perfect cabinet and unfilled orders indicate new high sales records
had to be used.
will be established in both August and September.
SOME RADIO F R I E N D S OF RMA.
Why the RMA Board meeting at Niagara Falls
was held on Canadian soil, at the Clifton Hotel, is a
mystery still to be solved. Judge John W. Van Allen,
General Counsel of the RMA, made the reception,
golf and other arrangements. Hospitality, except
from the U. S. Customs Guards upon returning, was
unbounded. Several radio publishing friends attended
the Niagara Falls meeting. Among those most hap-
pily present were M. Clements of Radio Retailing,
Glad Henderson of the Talking Machine Journal, Lee
Robinson of the Talking Machine World, and Curtis
RESTRAINING INJUNCTION D E N I E D .
The application by the Victor Radio Corporation
for a preliminary injunction restraining the Radio-
Victor Corporation of America from using its name
or selling radio products under the name "Victor-
Radio," was denied last week by Supreme Court
Justice Collins in New York.
THE PACKARD PIANO COMPANY, Fort Wayne, I n«t
an
Dealers and Their Salesmen Find
PRESTO BUYERS' GUIDE
A Great Help in Closing Sales.
Fifty Cents a Copy.
•a
•D
New models of the Jesse French Radio are to be
the subject of a direct mail advertising campaign of
national scope to be inaugurated by the Jesse French
Piano Company within the next few weeks.
The campaign will be by far the biggest that the
local concern has ever attempted. A series of four
mailings are to go to between 50,000 and 100,000 per-
sons the names of whom Jesse French dealers are to
provide.
Engraved cards, colorful booklets and folders will
tell the public in numerous sections of the country of
the excellence of the new radios and the reputation of
the Jesse French Company for the highest quality of
products.
The Florence Model, Console, is the latest of the
styles of the Jesse French Radio. It is done in the
finest of walnut, and embodies all that is most tasty
in cabinet design. The model will retail at $188.50.
Only recently the French company announced a new
popular model. The Lowboy, which is known as the
629 and has a 9-tube screen-grid chassis. It retails at
$159.75 less tubes.
Shipments have already started on the Lowboy and
will be begun soon on the UCAV Florence Console.
NEW STEIN1TE PLANT BUSY.
Production is now under way in the Steinite Radio
Company's new ten-acre plant in Fort Wayne, Ind.,
where all cabinets and parts will be made and assem-
bled. Two thousands sets daily has been set as a
goal for full production. Administrative and execu-
tive offices have been moved to Fort Wayne, but a
branch executive office will be maintained in Chicago.
RADIO T E S T E D IN MAMMOTH CAVE.
Reception tests conducted in Mammoth Cave
showed that broadcast signals from WHAS, W L W
and WSM could be heard at some places in the
cave and not in others, apparently depending on the
thickness of the roof. A six-tube superheterodyne
was used in the tests.
Atwater Kent Screen-Grid Radio and Majestic
Radio are advertised in full pages in the Minneapolis
Journal by Foster & Waldo.
"If there'8 no Harmony in the
Factory there will be None
in the Piano."
The Harmony in the Pack-
ard U Reflected in the Har-
mony among the Dealers
who Sell them.
Profit-Producing Facts on Appli-
cation. Make it your Leader.
Send for eir "Bulletin."
Illustrated Literature to Go Out from the New
Castle Office Telling All About
the New Styles.
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points.
Attractive Proposition for Dealers. Send for Catalog.
£ K&foXtk
fen0
(Eri. Manufacturers, CHICAGO, ILL.
New York Warerooms: 112-114 West 42nd St.
99%
interested prospects become customers
TJJ WJ> f>
A
WV
^> WT*
PERFECTION BENCHES
are used by people who have good taste, appreciate fine fh-'ngs and know sound values.
De Luxe
Louis XV
Send for Catalogue
2267-2269 Clybourne Ave.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Chicago
September 1, 1929
PRESTO-TIMES
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
R A D I O
ROLLS RADIO DOWN ONE
FLIGHT OF STAIRS
Wessell of the Talking Machine and Radio Weekly.
Orrin E. Dunlap, radio editor of the New York
Times, who was spending his vacation at his old
home in Buffalo, also dropped in on the RMA pro-
ceedings.
BIG CAMPAIGN FOR
JESSE FRENCH RADIO
Severe Shipping Tests Applied to All Zenith Outgoing
Packed Cabinets.
CHICAGO'S ANNUAL RADIO SHOW.
The official dates for the eighth annual Chicago
Radio show are set for Oct. 21-27 inclusive at the
The customary policy of the Zenith Radio Corpora-
tion has been to conduct shipping tests of all new Coliseum. More than 200 exhibitors of manufacturers
products. Of these tests, one is to determine the of radio sets and parts will be on hand for the occa-
maximum of abuse a Zenith radio chassis will stand. sion. New booth construction and decorations are
planned by the Coliseum building corporation for the
The usual Zenith procedure is to take a stock
coming event, according to C. R. Hall, in charge of
chassis, assemble it in a cabinet and pack the cabinet
the plans. It has also been announced that several
just as it would be ready for shipment. The next
railroads will run special excursions to Chicago dur-
move is to allow the packing case, in which is packed
ing the week of the radio show. Everything new in
the radio receiver, to roll down one flight of stairs,
far more abuse than any radio receiver would ever re- radio will be shown.
ceive in transit or during its entire life. If, after the
case reaches the bottom of the stairs and inspection
MEDAL FOR BEST DICTION.
of the radio receivers proves that the chassis has re-
The
American
Academy of Arts and Letters, of
mained in balance and the set is operable in every
which
Dr.
Nicholas
Murray Butler is president, is
part, the final O. K. is given.
Just recently, however, a test of this sort was or- seeking to improve the diction of radio announcers
and to raise the standard of spoken English through-
dered for the new Model 52 now being introduced by
Zenith. Naturally, in making a test of this kind, an out the country by means of the radio. A second gold
imperfect cabinet is used because the long tumble medal has been offered to the announcer whose diction
is judged to be the best. ,Milton J. Cross received the
downstairs destroys the cabinet.
Word was sent to the new Zenith cabinet plant to first medal, awarded in April of this year.
pick out an imperfect 52 cabinet for the test but
hours passed and at the end of the day, much to the
N E W JULY RECORD FOR Q. R. S.
surprise of Zenith officials, word was sent back from
Q. R. S.-DeVry Corporation's sales in July were
the manager of the cabinet plant, that, in the entire 48 per cent larger than they were in July a year
day's production of two thousand Model 52 cabinets, ago.
T. M. Pletcher, president, has announced.
not one single imperfect cabinet could be found. The
Shipments from all divisions aggregated 326,000 units
result was, the test was made but a perfect cabinet and unfilled orders indicate new high sales records
had to be used.
will be established in both August and September.
SOME RADIO F R I E N D S OF RMA.
Why the RMA Board meeting at Niagara Falls
was held on Canadian soil, at the Clifton Hotel, is a
mystery still to be solved. Judge John W. Van Allen,
General Counsel of the RMA, made the reception,
golf and other arrangements. Hospitality, except
from the U. S. Customs Guards upon returning, was
unbounded. Several radio publishing friends attended
the Niagara Falls meeting. Among those most hap-
pily present were M. Clements of Radio Retailing,
Glad Henderson of the Talking Machine Journal, Lee
Robinson of the Talking Machine World, and Curtis
RESTRAINING INJUNCTION D E N I E D .
The application by the Victor Radio Corporation
for a preliminary injunction restraining the Radio-
Victor Corporation of America from using its name
or selling radio products under the name "Victor-
Radio," was denied last week by Supreme Court
Justice Collins in New York.
THE PACKARD PIANO COMPANY, Fort Wayne, I n«t
an
Dealers and Their Salesmen Find
PRESTO BUYERS' GUIDE
A Great Help in Closing Sales.
Fifty Cents a Copy.
•a
•D
New models of the Jesse French Radio are to be
the subject of a direct mail advertising campaign of
national scope to be inaugurated by the Jesse French
Piano Company within the next few weeks.
The campaign will be by far the biggest that the
local concern has ever attempted. A series of four
mailings are to go to between 50,000 and 100,000 per-
sons the names of whom Jesse French dealers are to
provide.
Engraved cards, colorful booklets and folders will
tell the public in numerous sections of the country of
the excellence of the new radios and the reputation of
the Jesse French Company for the highest quality of
products.
The Florence Model, Console, is the latest of the
styles of the Jesse French Radio. It is done in the
finest of walnut, and embodies all that is most tasty
in cabinet design. The model will retail at $188.50.
Only recently the French company announced a new
popular model. The Lowboy, which is known as the
629 and has a 9-tube screen-grid chassis. It retails at
$159.75 less tubes.
Shipments have already started on the Lowboy and
will be begun soon on the UCAV Florence Console.
NEW STEIN1TE PLANT BUSY.
Production is now under way in the Steinite Radio
Company's new ten-acre plant in Fort Wayne, Ind.,
where all cabinets and parts will be made and assem-
bled. Two thousands sets daily has been set as a
goal for full production. Administrative and execu-
tive offices have been moved to Fort Wayne, but a
branch executive office will be maintained in Chicago.
RADIO T E S T E D IN MAMMOTH CAVE.
Reception tests conducted in Mammoth Cave
showed that broadcast signals from WHAS, W L W
and WSM could be heard at some places in the
cave and not in others, apparently depending on the
thickness of the roof. A six-tube superheterodyne
was used in the tests.
Atwater Kent Screen-Grid Radio and Majestic
Radio are advertised in full pages in the Minneapolis
Journal by Foster & Waldo.
"If there'8 no Harmony in the
Factory there will be None
in the Piano."
The Harmony in the Pack-
ard U Reflected in the Har-
mony among the Dealers
who Sell them.
Profit-Producing Facts on Appli-
cation. Make it your Leader.
Send for eir "Bulletin."
Illustrated Literature to Go Out from the New
Castle Office Telling All About
the New Styles.
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points.
Attractive Proposition for Dealers. Send for Catalog.
£ K&foXtk
fen0
(Eri. Manufacturers, CHICAGO, ILL.
New York Warerooms: 112-114 West 42nd St.
99%
interested prospects become customers
TJJ WJ> f>
A
WV
^> WT*
PERFECTION BENCHES
are used by people who have good taste, appreciate fine fh-'ngs and know sound values.
De Luxe
Louis XV
Send for Catalogue
2267-2269 Clybourne Ave.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Chicago
Future scanning projects are planned by the International Arcade Museum Library (IAML).