13
P R E S T 0-T I M E S
Mav 1, 1929
R A D I O
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
QULBRANSEN RADIO MODELS
The expectation of merits of tone and construction
in the Gulbransen radio was a natural one to a public
made familiar with the musical and structural quali-
ties of the pianos made by the Gulbransen Company,
Chicago. Gulbransen Radio was a new object en-
gaging the inventive and constructive abilities of A.
G. Gulbransen, who had designed and perfected the
widely known Gulbransen Registering Piano and to
the trade and the publ : c there was an assurance of
equally desirable results in the new commodity en-
gaging his attention.
The production of Gulbransen Radio had every-
thing in its favor. To begin with, it had one of the
most modern and best equipped factories in the coun-
try with a force, of experts trained in devising new
machinery and special devices required in any ex-
igency of manufacture. The success of their experi-
ences in the new radio department was a certainty.
It was a new spur to further evidences of their skill,
and the results were satisfactory.
Gulbransen radio appeared with the scientific and
artistic evidences of worth. The Gulbransen Corn-
tone and receptivity the Gulbransen Radio models are
remarkable for the artistic qualities of their cabinets.
They have the beauties of design and the craftsman-
ship of construction and finish which had contributed
to the success of the Gulbransen pianos.
Gulbransen radio model 360, shown in an accom-
panying cut, is an a!l-electric set using six tubes and
a power tube, a total of seven tubes and single dial
control pilot light. It is characterized by the Gul-
bransen principles of construction and high type of
workmanship. Model 360 comes in American butt
walnut doors. Long walnut on sides and top and
four-piece matched satinwood side panels with hand-
some carvings at top of each. Carpathian elm over-
GULBRANSEN RADIO MODEL H00.
Gl'LBRAXSKX ItADIO MODEL, 270.
pany had added radio experts to an industrial force
famed for its productive achievements. There was a
period of investigation, research and comparative
tests. The resulting commodity was presented to the
trade and the public only when it satisfied Mr. Gul-
bransen; passed the tests of competent radio builders
and fulfilled the requirements of a house that previ-
ously had established a character for perfection in its
manufactured products.
Of course outside of their admirable features of
lays all around front and sides of top and in center of
bottom strip. Inside of doors are dainty over-all
grills of fancy design for speaker and neat panel for
set, which has extra fancy high lighted legs and
stretcher.
The height of Model 360 is 44y 2 inches; width, 26
inches; depth 15 J4 inches. Price with magnetic
speaker, $192.50; with dynamic speaker, $222.50, less
lubes.
Model 270 is an all-electric set using seven tubes
and a power tube. It is made in highly-figured
American butt walnut and is remarkable for the
dainty character of the cabinet. The model is a tri-
umph of Gulbransen art in cabinet making. The
height is 48J4 inches; width 25 X /^ inches; depth 17
inches. Gulbransen "protect the public" price with
magnetic speaker is $245; with dynamic speaker, $280,
less tubes.
The J. H. Culp Piano Co. has moved to new quar-
ters in Frederick, Okla.
BUSH & UNERADIO PLANS
Comprehensive Scheme for Sales During 1929
Disclosed at Meeting of Salesmen and
Representatives at Holland, Mich.
The Bush & Lane Piano Company, Holland, Mich ,
has developed a growing radio business during the
past few years. The demand for Bush & Lane radios
became so strongly evident last fall that the neces-
sity of adequately providing for 1929 dealer require-
ments led to the formulation of comprehensive plans
which have been worked out and perfected.
The Bush & Lane radio has so rapidly become a
recognized factor in the radio field that it is expected
that a large part of the capacity of the plant during
this year will be fully occupied in supplying the sales
requirements of the radio division of the business.
In fact, it is said the radio end of Bush & Lane activ-
ities during 1929, it is anticipated, will be a major
factor in the year's program.
A carefully and conservatively laid-out program
of national scope has been adopted, calling for coun-
try-wide distribution through direct dealer contact.
In order to lay the entire plant and policies that
have been formulated before the organization of field
representatives, so that they could intelligently and
enthusiastically cooperate, a sales conference w y as
called recently for a three-day session.
One day was devoted largely to giving each repre-
sentative an opportunity to become acquainted with
the plant in which the Bush & Lane radio is produced,
and in forming personal contacts with all of the offi-
cers and executives, together with completion of terri-
torial arrangements.
In the evening the first formal meeting was held
at the Warm Friend Tavern, at which some vital
general policies were discussed and determined.
An all-morning conference was held at the Warm
Friend Tavern, at which the matter of credit co-opera-
tion and matters of routine in the solicitation of busi-
ness were gone over.
The Bush & Lane Piano Company will manufac-
ture this year a complete line of radios involving a
range of cabinet models of exceptionally attractive
design.
At the conference the entire nationally planned
sales program of 1929 was presented and explained.
All of the representatives attended a banquet at the
Warm Friend Tavern, which completed the three
days' session.
GULBRANSEN TONE PRAISED.
A Gulbransen piano supplied by the McFadyen
Music Co. of Fayetteville, N. C, was used by partici-
pants in a music contest there. The affair was a dis-
trict music tournament under the auspices of the
North Carolina College for Women at Greensboro.
H. B. Abrams, director of the contest, wrote the fol-
lowing to the McFadyen Music Co.: "Everyone was
pleased with the tone and action of the piano, and
one accompanist said that this was the first piano
that she had been able to get soft enough to really
accompany the boy entered from her school. On
every side I heard favorable comment, and from my
personal experience I know this piano is the one
suitable for school use."
NOW F IKADY
THE PRESTO B BUYERS' GUIDE
PRICES
EDITION OF 1929
Is now ready for distribution
Send your order at once and copies will go
forward by first mail after receipt of order
PRESTO
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Address—
PUB iLISHING CO.
CHICAGO, ILL. U. S. A.
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