Presto

MUSICAL
TIMES
PRESTO
Established
1884
Established
1881
THE AMERICAN MUSIC TRADE JOURNAL
10 Cents a Copy
1 Year
$1.25
10 Months. . .$1.00
6 Months. . 75 cents
CHICAGO, ILL., APRIL 15, 1929
Issued Semi-Monthly
Flr*t and Third Saturdays
Convention Interest Increases
Annual Conventions of the National As-
sociations of the Music Trades and
Kxhibition of Music Goods, Drake Hotel,
Chicago, Week of June 3.
As the date of the annual convention of the Music
Trade at the Drake Hotel, Chicago, beginning June 3
and continuing for the greater part of the week, the
anticipations grow brighter for a successful meeting,
both in attendance and beneficial character of the
gathering. The annual meeting this year will be
unusual in procedure in a great many ways.
Joint Session Planned.
On Tuesday morning the Music Merchants' Na-
tional Association will have a most important part
in the joint session which will include in its program
representation from all branches of the music in-
dustry. One of the most prominent members of the
Merchants' Association will present a graphic de-
scription of the manner in which the various import-
ant promotional activities of the various branches
of the industry are being translated into actual sales
by his own retail organization.
At the Wednesday morning meeting at which Pres-
ident Roberts will preside there will be at least three
prominent speakers, two from outside of the industry,
and there will also be an open forum to be opened
by one of the vice-presidents of the Music Merchants'
National Association. At this open forum opportu-
nity will be offered for any one to ask questions or to
discuss any subject which he may feel to be important
to the industry.
Election Set for Tuesday.
The Thursday morning session will be devoted to
the election of officers and the transaction of regular
convention business. Another interesting social event
will be a luncheon on Tuesday sponsored by the
Chicago Piano and Organ Association, at which all
delegates and guests will be welcome.
The annual banquet of the National Association of
Music Merchants will take place on Thursday eve-
ning. The program is not yet completed but assur-
ance is given by the banquet committee that there
will be as a principal speaker a man of nation-wide
prominence and that in addition there will be, in all
probability, a humorist and an interesting entertain-
ment to be followed by dancing.
The Opening Event.
The annual "get-together" luncheon at the Drake
Hotel on Monday, June 3, at 12:30, will start the ball
rolling for what is to be the "biggest yet" of all the
big conventions held in recent years by the music
industries.
Roger O'Conner, president of the Piano Club of
Chicago and chairman of the General Arrangement
Committee, will welcome the delegates to Chicago
on behalf of the Piano Club. Following this Her-
mann Irion, president of the Music Industries Cham-
ber of Commerce, will review the activities of the
Chamber for the preceding year.
Something- unusual in the way of entertainment is
promised by Mr. O'Conner, the details of which will
be given out a little later. Tickets for the mass meet-
ing and luncheon will be sold as usual during the
morning.
Homer Buckley to Speak.
Homer J. Buckley, who will be one of the prin-
cipal speakers at the business session on Wednesday,
June 5, during Convention Week at the Hotel Drake,
Chicago, is a former president of the Advertising
Council of Chicago, president of the International
Direct Mail Advertising Association, president of the
National Council of Business Mail Users, president of
the West Central Association, and president of the
Travelers' Aid Society of Chicago. He is now chair
man of the Committee on Public Information of the
Chicago World's Fair Centennial Celebration to be
held in 1933, and is director of the Chicago Better
Business Bureau, Association of Commerce in Chicago,
and the International Advertising Association. He is
a lecturer on the staff of the University of Illinois,
Notre Dame, Y. M. C. A., Cleveland Advertising
School and the New York Advertising School, and he
is the author of "Science of Marketing by Mail."
Incidentally, perhaps, from a business standpoint of
more importance, is the fact that he is president of
Buckley, Dement & Co., direct mail specialists of
Chicago.
Joseph E. Maddy to Speak.
An important feature of the Tuesday session of the
Music Trades Convention in Chicago during the week
CALL BY HERMANN IRION
N
EVER at any time in the history of the music business has-there been such
widespread activity in the promotion of sales as there is today. Immense
strides are being- made in the public school, the concert field, the radio, the
private music teacher, the motion picture and the press. Everywhere the public
is bem^ reached as never before. The Tuesday session of the June music indus-
tries convention will o-i ve the dealer a splendid opportunity to hear at first hand
about the accomplishments of these various promotional age'neies. Such vital sub-
jects as piano promotion, band contests, school orchestras and National Music
Week will be discussed by a representative of the National bureau for the Ad-
vancement of Music; instrumental work in the schools will be explained by J. E.
Maddy, chairman of the Committee on Instrumental affairs of the Music Super-
visors' National Conference: the story of the Piano Promotion Committee and its
important work will be told by Edward C. Boykin, executive secretary; radio will
be discussed by large operators in that industry and the entire session will be sum-
marized by a prominent dealer in the music field who will tell how he has suc-
cessfully converted these activities into profits. Following this an open forum
will be held to permit question and discussions from the floor.
Can anybody in the industry, manufacturers and jobbers not excepted, afford
to miss this most important session? It is my opinion that they cannot and I hope
that dealers all over the country will come prepared to carry away a new and val-
uable inspiration.
HERMANN IRION.
Annual Conventions of National Organi-
zations in Radio Industry and Exhibits
of Products, Stevens Hotel, Chicago,
Week of June 3.
of June 3-7 is the address of Joseph E. Maddy, chair-
man of the Committee on Instrumental Affairs of the
Music Supervisors' National Conference.
Mr. Maddy needs no introduction to the music
trades as his work with the National High School
Orchestra, of which he was the organizer and founder,
is well known. From that activity it was a natural
step for him to organize the National High School
Orchestra Camp which was described recently as one
of the most remarkable things in the music education
of young people ever undertaken.
Mr. Maddy is also head of the public school music
department, University School of Music and super-
visor of instrumental music, Ann Arbor, Mich. He
is a member of the Minneapolis Symphony Orches-
tra, instructor University of Southern California and
Teachers' College, Columbia University.
Mr. Maddy's work is of great value to the music
merchant as he is promo:ing in the public schools of
the country just the things that are calculated to be
of the greatest assistance to the whole promotion pro-
gram of the industry.
Talk by Kenneth S. Clark.
The Tuesday session of the convention will have as
one of the speakers Kenneth S. Clark of the National
Bureau for the Advancement of Music, who is the
head of the Civic and Community division of the
Bureau. He will describe the promotional activities
of the Bureau and will at the same time outline the
many ways in which the dealer can tie-up in his own
section of community.
MAKE HOTEL RESERVATIONS NOW.
The wisdom of making early arrangements for
hotel accommodations during the week of the conven-
tion the week of June 3 is obvious and Henry Hew-
itt, chairman of the Hotel Committee of the National
Association of Music Merchants, has compiled infor-
mation about accommodations and rates of the Drake
Hotel, convention headquarters, and other hotels in
that section and others in the loop.
The Drake.
The rates at the Drake, Lake Short Drive and
Upper Michigan Avenue: Single rooms with bath,
$4, $5, $6, $7 and $8 a day.
Double rooms each with twin beds and bath, $8,
$10 and $14 per day per room; suites consisting of
parlor with double bedroom, bath, $20 to $36 per day.
The above rates on parlor suites are the same for
both sleeping and exhibition purposes.
Thirteen single display rooms at $14; 27 at $16; two
at $18, and four at $20.
Lake Shore Drive Hotel.
Next door to The Drake, at 181 Lake Shore Drive,
will have available for convention visitors approxi-
mately thirty single and double rooms. They quote
special rates as follows: Single rooms, $5.00 per day;
double rooms, $7 per day.
Hotel Knickerbocker.
This hotel is at Walton Place at Michigan avenue,
directly opposite The Drake. The following are the
rates: S : ngle rooms, $3.50 per day; double rooms,
$5.00 per day. All rooms equipped with combination
tub and shower.
Lake Shore Athletic Club.
Situated at 850 Lake Shore Drive. Special rates:
Single rooms with bath. $4.00 per day; double rooms
with bath, $6.00 per day. Nearly all rooms have a
direct view of the lake The club offers many inter-
esting features including a fully equipped bath depart-
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