Presto
Issue: 1929 2225 - Page 14
14
April 15, 1929
P R E S T 0-T I M E S
Jesse French Radio
Old Dealer Aids Which Made fesse French Piano Sales Easier,
Now Applied to Radio Product of the
Progressive Industry
The Jesse French Piano Co., New Castle, Incl., in
presenting its line of Jesse French Radios, continues
for the benefit of radio dealers that effective advertis-
ing cooperation that dealers in Jesse French pianos
have enjoyed so long. Shown herewith are samples
of cuts prepared by the Jesse French & Sons Piano
Co. for the use of radio dealers. Like all the pictures
Jesse French & Sons Piano Co. The beauty of de-
sign and excellence of workmanship of their pianos
have made the company famous and the Jesse French
radio certainly lives up to the traditions of the
makers.
The technical and designing departments of the
Jesse French & Sons Piano Co. have produced a line
She
JESSE FRENCH RADIO
"The Voice of the World'
WHY
Should a Music Dealer at-
tend the Music Trade Con-
vention at the Drake Hotel,
Chicago, the Week of
June 3 ?
Because he is inter-
ested in Sales
Other phases of trade activity will
be included in the program but the
IHeJJim IPENCH IP4DIO
7fie Voice vftfo WvrM'
supplied for advertisers they are cleverly designed in
a modern fashion that attracts the eye and impresses
observers with the main characteristics of the goods.
The Madrid model shown is one of the most suc-
cessful of the numbers presented from the radio de-
partment of the company. The Seville is equally
attractive and shares favor with the Madrid. The
designs of all the Spanish consoles were adapted from
the Spanish by the case design department of the
of radios that are a revelation because of their tech-
nical merits and beaut : es of design. To find a circuit
combining selectivity, truth of tone reproduction and
volume without distortion, with sturdy construction,
was the object of the research. Only after a very
careful investigation of the varieties in use was the
circuit used adopted. The product certainly speaks
well for the thoroughness with which the tests were
made.
WILLIAM LUDWIG'S TRIP
and $221,295 respectively. The trade in organs is well
diversified, all areas being represented in the eight
leading countries. Exports to Australia were particu-
larly active during 1928, amounting to $208,005, com-
pared with $45,278 in 1927.
sure and direct way to sell will be
the dominating topic of the occasion.
The success of piano sales pro-
motion, the growth of the group
piano class movement and the
In Pleasant Journey Through Florida and
Cuba, Drum Manufacturer Encountered
Pleasant Experiences of a Business Kind.
William Ludwig of Ludwig & Ludwig, drum man-
ufacturers. Chicago, returned recently from a month's
visit to Havana and various points in Florida. He
was much delighted with his stay in Havana and
enjoyed opportunities for pleasure existing there in
the winter. This is largely through the influence of
many Americans who are more and more making
Cuba their playground for at least a good part of
the winter..
The music trade, like other lines, is pretty well
divided between the German and American manufac-
turers, according to Mr. Ludwig, but he believes that
the entire importation of pianos, band instruments,
and other lines of musical goods ought to be se-
cured by the United States and following Cuba
the same thing achieved in other Latin-American
countries.
Mr. Ludwig visited several of the S. Ernest Phil-
pitt & Sons' music stores in Florida as well as other
bouses and returned to Chicago with the desire to
repeat the trip again next year. His desire is naturally
prompted by the success of his trip in a business way.
Ludwig drums and banjos are more widely known to
the progressive dealers in the places visited by him
than they were a few years ago. Professional drum-
mers have known about the merits of Ludwig drums
since they appeared and through their influence the
music trade is constantly being made more and more
familiar with the qualities that assure big sales and
good profits that distinguish them. Wherever Mr.
Ludwig went in his trip he found professionals, ama-
teurs and dealers well acquainted with the merits of
Ludwig drums and banjos.
ORGAN EXPORTS INCREASE.
The United States exports of organs during 1928
amounted to $501,874, which is a substantial increase
over 1927 and 1926, when our exports were $307,141
increase of music instruction in
the schools will be told and
BREMER=TULLY PURCHASE
prominent dealers will show how
A recent announcement by the Brunswick-Balke-
Collender Co., Chicago, told of the purchase by the
company of the entire capital stock of the Bremer-
Tully Mfg. Co., Chicago, well known in the radio
manufacturing field and holding of licenses under
the Hazeltine Latour Radio Corp. of America, West-
inghouse, General Electric and Meisner Companies.
The new line of Brunswick radio and Brunswick Pan-
atrope with radio will shortly be announced.
LTnder the new arrangement, the Bremer-Tully
Mfg. Co. will retain its separate identity as heretofore.
J. C. Tully and H. A. Bremer retired from the com-
pany on March 31 and R. T. Pierson was elected
president and R. E. Smiley, vice-president in charge
of sales. These executives will be responsible for the
manufacturing and marketing policies of the com-
pany, in co-operation with Brunswick Co. officials.
they have successfully converted
COLUMBIA BROADCASTING BUILDING.
The Columbia Broadcasting System, operating sta-
tion WABC and WOR, has leased for a long term of
years in a transaction involving about $2,500,000 the
upper floors in the new twenty-four-story building
now being erected at the southeast corner of Madison
avenue and 52nd street, by J. H. Carpenter, for its
executive offices and studios. Under the lease with
Carpenter the new office building is to be known as
the "Columbia Broadcasting System Building."
A LEEDY AD FEATURE.
The Leedy Manufacturing Co., Indianapolis, has
distributed to the trade reproductions of the colored
insert to be used in the May issue of Printers' Ink.
It is a splendid sample of the offset process applied
to musical goods. The quality and charm of color in
the drums shown were well presented.
the promotional activities into
profits.
Hermann Irion, president
of the Music Industries
Chamber of Commerce is
confident the convention
will be an occasion of the
most instructive and in-
spirational kind for the
dealer with music goods
to sell.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April 15, 1929
P R E S T 0-T I M E S
Jesse French Radio
Old Dealer Aids Which Made fesse French Piano Sales Easier,
Now Applied to Radio Product of the
Progressive Industry
The Jesse French Piano Co., New Castle, Incl., in
presenting its line of Jesse French Radios, continues
for the benefit of radio dealers that effective advertis-
ing cooperation that dealers in Jesse French pianos
have enjoyed so long. Shown herewith are samples
of cuts prepared by the Jesse French & Sons Piano
Co. for the use of radio dealers. Like all the pictures
Jesse French & Sons Piano Co. The beauty of de-
sign and excellence of workmanship of their pianos
have made the company famous and the Jesse French
radio certainly lives up to the traditions of the
makers.
The technical and designing departments of the
Jesse French & Sons Piano Co. have produced a line
She
JESSE FRENCH RADIO
"The Voice of the World'
WHY
Should a Music Dealer at-
tend the Music Trade Con-
vention at the Drake Hotel,
Chicago, the Week of
June 3 ?
Because he is inter-
ested in Sales
Other phases of trade activity will
be included in the program but the
IHeJJim IPENCH IP4DIO
7fie Voice vftfo WvrM'
supplied for advertisers they are cleverly designed in
a modern fashion that attracts the eye and impresses
observers with the main characteristics of the goods.
The Madrid model shown is one of the most suc-
cessful of the numbers presented from the radio de-
partment of the company. The Seville is equally
attractive and shares favor with the Madrid. The
designs of all the Spanish consoles were adapted from
the Spanish by the case design department of the
of radios that are a revelation because of their tech-
nical merits and beaut : es of design. To find a circuit
combining selectivity, truth of tone reproduction and
volume without distortion, with sturdy construction,
was the object of the research. Only after a very
careful investigation of the varieties in use was the
circuit used adopted. The product certainly speaks
well for the thoroughness with which the tests were
made.
WILLIAM LUDWIG'S TRIP
and $221,295 respectively. The trade in organs is well
diversified, all areas being represented in the eight
leading countries. Exports to Australia were particu-
larly active during 1928, amounting to $208,005, com-
pared with $45,278 in 1927.
sure and direct way to sell will be
the dominating topic of the occasion.
The success of piano sales pro-
motion, the growth of the group
piano class movement and the
In Pleasant Journey Through Florida and
Cuba, Drum Manufacturer Encountered
Pleasant Experiences of a Business Kind.
William Ludwig of Ludwig & Ludwig, drum man-
ufacturers. Chicago, returned recently from a month's
visit to Havana and various points in Florida. He
was much delighted with his stay in Havana and
enjoyed opportunities for pleasure existing there in
the winter. This is largely through the influence of
many Americans who are more and more making
Cuba their playground for at least a good part of
the winter..
The music trade, like other lines, is pretty well
divided between the German and American manufac-
turers, according to Mr. Ludwig, but he believes that
the entire importation of pianos, band instruments,
and other lines of musical goods ought to be se-
cured by the United States and following Cuba
the same thing achieved in other Latin-American
countries.
Mr. Ludwig visited several of the S. Ernest Phil-
pitt & Sons' music stores in Florida as well as other
bouses and returned to Chicago with the desire to
repeat the trip again next year. His desire is naturally
prompted by the success of his trip in a business way.
Ludwig drums and banjos are more widely known to
the progressive dealers in the places visited by him
than they were a few years ago. Professional drum-
mers have known about the merits of Ludwig drums
since they appeared and through their influence the
music trade is constantly being made more and more
familiar with the qualities that assure big sales and
good profits that distinguish them. Wherever Mr.
Ludwig went in his trip he found professionals, ama-
teurs and dealers well acquainted with the merits of
Ludwig drums and banjos.
ORGAN EXPORTS INCREASE.
The United States exports of organs during 1928
amounted to $501,874, which is a substantial increase
over 1927 and 1926, when our exports were $307,141
increase of music instruction in
the schools will be told and
BREMER=TULLY PURCHASE
prominent dealers will show how
A recent announcement by the Brunswick-Balke-
Collender Co., Chicago, told of the purchase by the
company of the entire capital stock of the Bremer-
Tully Mfg. Co., Chicago, well known in the radio
manufacturing field and holding of licenses under
the Hazeltine Latour Radio Corp. of America, West-
inghouse, General Electric and Meisner Companies.
The new line of Brunswick radio and Brunswick Pan-
atrope with radio will shortly be announced.
LTnder the new arrangement, the Bremer-Tully
Mfg. Co. will retain its separate identity as heretofore.
J. C. Tully and H. A. Bremer retired from the com-
pany on March 31 and R. T. Pierson was elected
president and R. E. Smiley, vice-president in charge
of sales. These executives will be responsible for the
manufacturing and marketing policies of the com-
pany, in co-operation with Brunswick Co. officials.
they have successfully converted
COLUMBIA BROADCASTING BUILDING.
The Columbia Broadcasting System, operating sta-
tion WABC and WOR, has leased for a long term of
years in a transaction involving about $2,500,000 the
upper floors in the new twenty-four-story building
now being erected at the southeast corner of Madison
avenue and 52nd street, by J. H. Carpenter, for its
executive offices and studios. Under the lease with
Carpenter the new office building is to be known as
the "Columbia Broadcasting System Building."
A LEEDY AD FEATURE.
The Leedy Manufacturing Co., Indianapolis, has
distributed to the trade reproductions of the colored
insert to be used in the May issue of Printers' Ink.
It is a splendid sample of the offset process applied
to musical goods. The quality and charm of color in
the drums shown were well presented.
the promotional activities into
profits.
Hermann Irion, president
of the Music Industries
Chamber of Commerce is
confident the convention
will be an occasion of the
most instructive and in-
spirational kind for the
dealer with music goods
to sell.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).