Presto
Issue: 1929 2224 - Page 8
April 1, V)2»
P R E S T 0-T I M E S
ISSUED THE FIRST AND THIRD
SATURDAY IN EACH
MONTH
F R A N K
D. A B B O T T
-
-
-
-
-
-
-
-
-
-
The American Music Trade Journal
Editor
(C. A . D A N I ELL—1904-1927.)
J.
FERGUS
O'RYAN
_
_
_
_
_
Managing
Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, III., under Act of March 3, 1879.
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
75c; foreign, $3.00. Payable in advance. No extra charge
in United States possessions, Cuba and Mexico. Rates
for advertising on application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday preceding date of
publication. Latest news matter and telegraphic com-
munications should be in not later than 11 o'clock on
that day. Advertising copy should be in hand before
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
Tuesday, 5 p. m., before publication day to insure pre-
ferred position. Full page display copy should be in hand
by Tuesday noon preceding publication day. Want ad-
vertisements for current week, to insure classification,
should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
Thursday preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after !)
ers or dealers such items will appear the issue following.
CHICAGO, APRIL 1, 1929
MORE ENCOURAGEMENT FOR SALES
I
T is encouraging to note the many activities in the music trade promoted for the creation of musical
desire, frankly with the purpose of increasing sales of musical instruments. Group piano classes estab-
lished by dealers are promoting piano sales now while assuring piano customers in the future. The intro-
duction of music instruction, including piano lessons, into the schools has become nation-wide in extent
and cheering in its potentialities. Now an increased effort to widen the field is announced by the National
Bureau for the Advancement of Music.
The Bureau has published a 400-page book, "Music in Industry," which is a survey of the entire trade as
to the use of music in industries of all kinds. It is the purpose to make the book a basis of a comprehensive
campaign to stimulate the use of music in industrial and commercial plants. What is already being done is
set forth in the book and every statement is filled with suggestions for somebody in the music trade.
Besides this recording of the facts as to existing musical groups, the book contains one chapter,
"Here's How", which is a guide of procedure for other industries where the workers may wish to do like-
wise. Here the author gets down to the "brass tacks" of organizing and carrying on the various musical
enterprises recommended as practical for industrial recreation. In the chapter the music dealer not only
gets inspiration of the kind leading to increased sales but actual instruction on how to proceed in achiev-
ing an aroused ambition.
PICKING THE IDEAL OFFICIAL
Chicago Piano & Organ Association, at its meeting last week, adopted a course of action the
X wisdom of which is obvious—the creation of the office of Executive Secretary and the appointment
of Adam Schneider to perform the defined and undefined duties. In short, Mr. Schneider was drafted
into a position analogous to that of the liaison officer, a useful official made necessary by the exigencies of
the Great War. The liaison officer made cooperation of the various bodies of the armies easier by simpli-
fying the processes of doing things and by cheerfully cutting departmental red tape when it tangled
up affairs.
The potency of the Chicago Piano & Organ Association in music affairs is made greater by its action.
It establishes simplified practice in association affairs, assures more considerate relations between different
phases of the trade and encourages friendliness generally. The appointment of Mr. Schneider to be the
first executive secretary only adds official glamor to honors already achieved. To Mr. Schneider's work
with the Chicago public school officials in the placing of pianos in schools, is due the wonderful expansion
of piano classes in Chicago.
The officials of the Polk College of Tuning Reports an enrollment for the spring class much larger
than that for the January class, which was considered very good. The explanation is satisfactory in that
it reveals a new attitude of a number of piano salesmen to their work. It is a realization of the facts: That
only the piano of fine quality interests the public today and that it requires a properly qualified salesman
to open and close the sales. The trade wants expert piano salesmen, men equipped to talk in an enlight-
ening way about the instruments they sell, but also enabled by training to keep pianos in serviceable shape.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-T I M E S
ISSUED THE FIRST AND THIRD
SATURDAY IN EACH
MONTH
F R A N K
D. A B B O T T
-
-
-
-
-
-
-
-
-
-
The American Music Trade Journal
Editor
(C. A . D A N I ELL—1904-1927.)
J.
FERGUS
O'RYAN
_
_
_
_
_
Managing
Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, III., under Act of March 3, 1879.
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
75c; foreign, $3.00. Payable in advance. No extra charge
in United States possessions, Cuba and Mexico. Rates
for advertising on application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday preceding date of
publication. Latest news matter and telegraphic com-
munications should be in not later than 11 o'clock on
that day. Advertising copy should be in hand before
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
Tuesday, 5 p. m., before publication day to insure pre-
ferred position. Full page display copy should be in hand
by Tuesday noon preceding publication day. Want ad-
vertisements for current week, to insure classification,
should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
Thursday preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after !)
ers or dealers such items will appear the issue following.
CHICAGO, APRIL 1, 1929
MORE ENCOURAGEMENT FOR SALES
I
T is encouraging to note the many activities in the music trade promoted for the creation of musical
desire, frankly with the purpose of increasing sales of musical instruments. Group piano classes estab-
lished by dealers are promoting piano sales now while assuring piano customers in the future. The intro-
duction of music instruction, including piano lessons, into the schools has become nation-wide in extent
and cheering in its potentialities. Now an increased effort to widen the field is announced by the National
Bureau for the Advancement of Music.
The Bureau has published a 400-page book, "Music in Industry," which is a survey of the entire trade as
to the use of music in industries of all kinds. It is the purpose to make the book a basis of a comprehensive
campaign to stimulate the use of music in industrial and commercial plants. What is already being done is
set forth in the book and every statement is filled with suggestions for somebody in the music trade.
Besides this recording of the facts as to existing musical groups, the book contains one chapter,
"Here's How", which is a guide of procedure for other industries where the workers may wish to do like-
wise. Here the author gets down to the "brass tacks" of organizing and carrying on the various musical
enterprises recommended as practical for industrial recreation. In the chapter the music dealer not only
gets inspiration of the kind leading to increased sales but actual instruction on how to proceed in achiev-
ing an aroused ambition.
PICKING THE IDEAL OFFICIAL
Chicago Piano & Organ Association, at its meeting last week, adopted a course of action the
X wisdom of which is obvious—the creation of the office of Executive Secretary and the appointment
of Adam Schneider to perform the defined and undefined duties. In short, Mr. Schneider was drafted
into a position analogous to that of the liaison officer, a useful official made necessary by the exigencies of
the Great War. The liaison officer made cooperation of the various bodies of the armies easier by simpli-
fying the processes of doing things and by cheerfully cutting departmental red tape when it tangled
up affairs.
The potency of the Chicago Piano & Organ Association in music affairs is made greater by its action.
It establishes simplified practice in association affairs, assures more considerate relations between different
phases of the trade and encourages friendliness generally. The appointment of Mr. Schneider to be the
first executive secretary only adds official glamor to honors already achieved. To Mr. Schneider's work
with the Chicago public school officials in the placing of pianos in schools, is due the wonderful expansion
of piano classes in Chicago.
The officials of the Polk College of Tuning Reports an enrollment for the spring class much larger
than that for the January class, which was considered very good. The explanation is satisfactory in that
it reveals a new attitude of a number of piano salesmen to their work. It is a realization of the facts: That
only the piano of fine quality interests the public today and that it requires a properly qualified salesman
to open and close the sales. The trade wants expert piano salesmen, men equipped to talk in an enlight-
ening way about the instruments they sell, but also enabled by training to keep pianos in serviceable shape.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).