Presto
Issue: 1929 2221 - Page 5
MUSICAL
TIMES
PRESTO
Established
1884
Established
1881
THE AMERICAN MUSIC TRADE JOURNAL
10 Cents a Copy
CHICAGO, SATURDAY, FEBRUARY 23, 1929.
MORE NEW MEMBERS
FOR NATIONAL ASSN.
Cincinnati, O., Lexington and Louisville, Ky.,
and Knoxville, Tenn., Add to Enrollment
in the National Music Merchants' As-
sociation and Spirit Grows.
One of the results of a meeting of members of the
Knoxville, Tenn., music merchants at luncheon last
week at the Farragut Hotel, will be regular monthly
luncheon meetings for the purpose of discussing trade
problems. At the present time there is no local asso-
ciation but it is possible that the monthly meetings
will result in the formation of an organization.
The meeting last week was called by Lynn Sheeley,
vice-president and general manager of Clark-Jones-
Sheeley Company, and State Commissioner and mem-
ber of the Board of Control of the National Associa-
tion of Music Merchants. Delbert L. Loomis, execu-
tive secretary of the association, was present and in
a talk following the luncheon, reviewed association
activities in detail. He told of the promotional work
now being done by the association in cooperation
with the National Bureau for the Advancement of
Music. A round table discussion followed which
was entered into by all present and it was at this
time that the suggestion was made that monthly
luncheon get-together meetings should be held.
Greet New Members.
Three new members were added to the association
during personal calls by the executive secretary in
the morning and two more at the luncheon, so that
Knoxville is now represented in the National body
with live members. J. V. Ledgerwood, president of
J. V. Ledgerwood, Incorporated, was the first mem-
ber to join. This company carries the Kimball and
Kurtzmann pianos. C. C. Rutherford, manager of
Sterchi Brothers, Incorporated, representatives of
the American Piano Company's line, and George
Brown, proprietor of the East Tennessee Music Com-
pany, also joined. The East Tennessee Music Com-
pany's line includes the Kranich & Bach, Sohmer,
Gulbransen. Starr and Cabler pianos and Atwater-
Kent radio.
Frank Clark, president and treasurer of Clark-
Jones-Sheeley Company, representatives of Steinway
& Sons, Aeolian Company, Vose & Sons, and the
Victor and Radiola, and who is dean of the piano
trade in Knoxville, having been in the business here
for many years, became a member of the National
Association at the luncheon.
Leonard C. Lamb Joins.
Leonard C- Lamb, president of the Lamb Company,
representative of The Cable Co.'s line and the Wur-
litzer line, also joined the association at the meeting.
It was Mr. Lamb who proposed that regular monthly
gatherings should be held. The luncheon meeting
was reported by The Knoxville News-Sentinel, an
afternoon paper, the story being- featured on the first
news page.
Prior to visiting Kentucky cities last week Albert
L. Loomis stopped in Cincinnati and added six new
members to the National Association of Music Mer-
chants to the twelve already enrolled in that city.
Four were enrolled in Lexington where one previ-
ously represented the "Blue Grass" city in the asso-
ciation.
The new members in Cincinnati in the order in
which they were taken are: Thomas P. Clancy, vice-
president of the Rudolph Wurlitzer Company; George
P. Gross, president, George P. Gross Musical Instru-
ment Company; R. E. Wells, manager, Steinway &
Sons, Cincinnati branch; Herman Ritter, general man-
ager, Fillmore Music House; Philip Wyman, publicity
director, the Baldwin Piano Company; C. F. Welsh,
president, Welsh-Bennett Pia,no Company.
GULBRANSEN IN CONCERT
The Gulbransen piano is being used in a series of
concerts being given at Chicago parks, under the
auspices of the Civic Music Association of Chicago.
On February 3, one of the concerts was given at the
Black hawk Park, February 15, at the Rutherford-
Sayre Park, and on February 24 there will be another
concert at Blackhawk Park. The Northwest Park
District, J. F. Gubbins, president, and Frank M. Kal-
tcux, director of recreation, has arranged for these
musical presentations to be made in a public way,
admission being without charge. A number of well
known artists have been used in connection with this
work, presenting programs of worth while music.
GORDON LAUGHEAD ON ROAD.
Gordon Laughead, sales manager of the Wurlitzer
Grand Piano Co., De Kalb, HI., is leaving this week
for a two weeks' trip to Eastern and Canadian points.
LESTER FOR COLLEGE CONCERTS
The Lester Piano Co.. Philadel-
phia, is having great success by
holding concerts in colleges. They
have forty-eight artists that they
can call on to assist in this work.
The Lester Concert Ensemble leads
in concert work for this enterprising
piano manufacturing house. The
four principal artists are Josef
Wisso, noted concert pianist; Mary
Miller Mount, accompanist; Wilbur
Evans, bass baritone; Jeno De Do-
nath, violinist.
On Sunday evening of this week,
February 17, at the Ben Franklin
Hotel ball room, Philadelphia, more
than 500 persons attended the con-
cert.
Even the galleries were
crowded.
These concerts started last Octo-
ber. On February 1 the Reading
(Pa.) Y. M. C. A. Hall was
crowded to overflowing at the con-
cert and the doors had to be locked
to prevent more people from crowding in. On Feb-
ruary 9 another concert was given at St. Stephens
Episcopal Church, Torresdale, Pa.; on February 12
another concert at the Women's Musical Club, Lans-
downe, Pa. A second concert this week was given
on February 20 at the Women's Club of Adath-
Jeshurun, Broad street above Diamond street, Phila-
delphia, and on February 27 another concert will be
given at Media, Pa.
LKSTKR fi-FOOT (JRAN1).
All of these concerts are free, cards of admission
being given on application at the F. A. North Com-
pany, 1306 Chestnut street, Philadelphia, Pa.
A great piece of advertising is a picture of the
Lester factory to be put in store windows, illuminated
from behind so that all its windows glitter. Adver-
tising Manager Whitcraft is a genius in producing
new advertising stunts.
$2 The Yeai
M. SCHULZ CO. TO
SPONSOR BROADCAST
Radio Piano Lessons, Inaugurated by WGN,
Chicago Tribune Station, Under Edward
Barry, to Be Sponsored by the Pro-
gressive Piano Manufacturers.
The M. Schulz Co. formally entered the held of
radio broadcasting on Friday of this week at 5 o'clock
when it assumed the sponsorship of Edward Barry's
Radio Piano Lessons on WGN.
This popular feature is well known to middle west
radio fans, as it has appeared each Friday afternoon
from 5 to 5:30 for nearly three years. Thirty thou-
sand students have taken the course and a larger
number are enrolled at the present than ever before.
It is the deluge of mail which caused the Tribune
station to seek an outside sponsor who could effi-
ciently handle the requests and enroll students. The
M. Schulz Co., with the assistance of its large dealer
organization throughout the middle western states,
will handle the distribution of music books, keep
registration records and answer fan mail.
For Children and Adults.
The lessons are for beginners or for persons who
have studied piano at one time and want to review
their work. Simple melody playing is introduced
almost immediately arousing the interest and enthu-
siasm of the pupil. Some of the lighter classics in
special arrangements are used and are included in
the scries of folios.
M. Schulz Company's Part.
The music folios are printed and edited by the
WGN staff and will be issued by the M. Schulz Co.
without any cost to all listeners sending their names
and addresses to the station or direct to the spon-
sors. Announcement will be made that complete sets
of this music may be had at Schulz dealers through-
out Illinois and adjoining states. A complete roster
of pupils enrolled at present will be furnished the
Schulz dealer organization so that they can keep in
touch with the fans.
The manner of instruction is similar to the piano
class work that is being carried on in public schools
and dealers' stores. Dealers will be encouraged to
hold the broadcast in their own store each week and
provide pianos for children whose homes lack either
a piano or radio. Mr. Barry's pupils are most enthu-
siastic about his work and hundreds of letters arc
received each week from pupils pleased at the prog-
ress they are making. The feature will also receive
publicity in the radio columns of the Chicago
Tribune.
Good Publicity.
Mention will be made that the piano lessons are
sponsored by a Chicago piano manufacturer, the M.
Schulz Co., which has manufactured musical instru-
ments in that city for sixty years.
Comment by Otto Schulz, Jr.
Otto Schulz, Jr., said this week:
''W T e feel that no other form of advertising could
prove such a boon to the piano itself and to the
whole piano industry as the support of Edward
Barry's weekly half hour of piano lessons in WGN.
We are not so much interested in our direct gain as
we are in helping to encourage interest ni piano play-
ing. WGN is a wonderful medium for this service.
We urge music dealers everywhere to listen in on
Mr. Barry to familiarize themselves with the scope
and method of the lessons.
"In the past pupils have ranged in age from 7 to
70 years. We find a great many of them are mar-
ried women, housewives who would have no other
opportunity to study the piano. There is absolutely
no charge for whatever music is needed. These folios
will be furnished by us to anyone who sends in their
name and address either to the station or to the M.
Schulz Co. general office at 711 Milwaukee avenue,
Chicago."
The Mastin & Gardner Music Store, formerly lo-
cated at 80 Court street, Binghamton, N. Y.. is now
located at 78 Court street. Pianos, musical instru-
ments and other lines are carried.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
TIMES
PRESTO
Established
1884
Established
1881
THE AMERICAN MUSIC TRADE JOURNAL
10 Cents a Copy
CHICAGO, SATURDAY, FEBRUARY 23, 1929.
MORE NEW MEMBERS
FOR NATIONAL ASSN.
Cincinnati, O., Lexington and Louisville, Ky.,
and Knoxville, Tenn., Add to Enrollment
in the National Music Merchants' As-
sociation and Spirit Grows.
One of the results of a meeting of members of the
Knoxville, Tenn., music merchants at luncheon last
week at the Farragut Hotel, will be regular monthly
luncheon meetings for the purpose of discussing trade
problems. At the present time there is no local asso-
ciation but it is possible that the monthly meetings
will result in the formation of an organization.
The meeting last week was called by Lynn Sheeley,
vice-president and general manager of Clark-Jones-
Sheeley Company, and State Commissioner and mem-
ber of the Board of Control of the National Associa-
tion of Music Merchants. Delbert L. Loomis, execu-
tive secretary of the association, was present and in
a talk following the luncheon, reviewed association
activities in detail. He told of the promotional work
now being done by the association in cooperation
with the National Bureau for the Advancement of
Music. A round table discussion followed which
was entered into by all present and it was at this
time that the suggestion was made that monthly
luncheon get-together meetings should be held.
Greet New Members.
Three new members were added to the association
during personal calls by the executive secretary in
the morning and two more at the luncheon, so that
Knoxville is now represented in the National body
with live members. J. V. Ledgerwood, president of
J. V. Ledgerwood, Incorporated, was the first mem-
ber to join. This company carries the Kimball and
Kurtzmann pianos. C. C. Rutherford, manager of
Sterchi Brothers, Incorporated, representatives of
the American Piano Company's line, and George
Brown, proprietor of the East Tennessee Music Com-
pany, also joined. The East Tennessee Music Com-
pany's line includes the Kranich & Bach, Sohmer,
Gulbransen. Starr and Cabler pianos and Atwater-
Kent radio.
Frank Clark, president and treasurer of Clark-
Jones-Sheeley Company, representatives of Steinway
& Sons, Aeolian Company, Vose & Sons, and the
Victor and Radiola, and who is dean of the piano
trade in Knoxville, having been in the business here
for many years, became a member of the National
Association at the luncheon.
Leonard C. Lamb Joins.
Leonard C- Lamb, president of the Lamb Company,
representative of The Cable Co.'s line and the Wur-
litzer line, also joined the association at the meeting.
It was Mr. Lamb who proposed that regular monthly
gatherings should be held. The luncheon meeting
was reported by The Knoxville News-Sentinel, an
afternoon paper, the story being- featured on the first
news page.
Prior to visiting Kentucky cities last week Albert
L. Loomis stopped in Cincinnati and added six new
members to the National Association of Music Mer-
chants to the twelve already enrolled in that city.
Four were enrolled in Lexington where one previ-
ously represented the "Blue Grass" city in the asso-
ciation.
The new members in Cincinnati in the order in
which they were taken are: Thomas P. Clancy, vice-
president of the Rudolph Wurlitzer Company; George
P. Gross, president, George P. Gross Musical Instru-
ment Company; R. E. Wells, manager, Steinway &
Sons, Cincinnati branch; Herman Ritter, general man-
ager, Fillmore Music House; Philip Wyman, publicity
director, the Baldwin Piano Company; C. F. Welsh,
president, Welsh-Bennett Pia,no Company.
GULBRANSEN IN CONCERT
The Gulbransen piano is being used in a series of
concerts being given at Chicago parks, under the
auspices of the Civic Music Association of Chicago.
On February 3, one of the concerts was given at the
Black hawk Park, February 15, at the Rutherford-
Sayre Park, and on February 24 there will be another
concert at Blackhawk Park. The Northwest Park
District, J. F. Gubbins, president, and Frank M. Kal-
tcux, director of recreation, has arranged for these
musical presentations to be made in a public way,
admission being without charge. A number of well
known artists have been used in connection with this
work, presenting programs of worth while music.
GORDON LAUGHEAD ON ROAD.
Gordon Laughead, sales manager of the Wurlitzer
Grand Piano Co., De Kalb, HI., is leaving this week
for a two weeks' trip to Eastern and Canadian points.
LESTER FOR COLLEGE CONCERTS
The Lester Piano Co.. Philadel-
phia, is having great success by
holding concerts in colleges. They
have forty-eight artists that they
can call on to assist in this work.
The Lester Concert Ensemble leads
in concert work for this enterprising
piano manufacturing house. The
four principal artists are Josef
Wisso, noted concert pianist; Mary
Miller Mount, accompanist; Wilbur
Evans, bass baritone; Jeno De Do-
nath, violinist.
On Sunday evening of this week,
February 17, at the Ben Franklin
Hotel ball room, Philadelphia, more
than 500 persons attended the con-
cert.
Even the galleries were
crowded.
These concerts started last Octo-
ber. On February 1 the Reading
(Pa.) Y. M. C. A. Hall was
crowded to overflowing at the con-
cert and the doors had to be locked
to prevent more people from crowding in. On Feb-
ruary 9 another concert was given at St. Stephens
Episcopal Church, Torresdale, Pa.; on February 12
another concert at the Women's Musical Club, Lans-
downe, Pa. A second concert this week was given
on February 20 at the Women's Club of Adath-
Jeshurun, Broad street above Diamond street, Phila-
delphia, and on February 27 another concert will be
given at Media, Pa.
LKSTKR fi-FOOT (JRAN1).
All of these concerts are free, cards of admission
being given on application at the F. A. North Com-
pany, 1306 Chestnut street, Philadelphia, Pa.
A great piece of advertising is a picture of the
Lester factory to be put in store windows, illuminated
from behind so that all its windows glitter. Adver-
tising Manager Whitcraft is a genius in producing
new advertising stunts.
$2 The Yeai
M. SCHULZ CO. TO
SPONSOR BROADCAST
Radio Piano Lessons, Inaugurated by WGN,
Chicago Tribune Station, Under Edward
Barry, to Be Sponsored by the Pro-
gressive Piano Manufacturers.
The M. Schulz Co. formally entered the held of
radio broadcasting on Friday of this week at 5 o'clock
when it assumed the sponsorship of Edward Barry's
Radio Piano Lessons on WGN.
This popular feature is well known to middle west
radio fans, as it has appeared each Friday afternoon
from 5 to 5:30 for nearly three years. Thirty thou-
sand students have taken the course and a larger
number are enrolled at the present than ever before.
It is the deluge of mail which caused the Tribune
station to seek an outside sponsor who could effi-
ciently handle the requests and enroll students. The
M. Schulz Co., with the assistance of its large dealer
organization throughout the middle western states,
will handle the distribution of music books, keep
registration records and answer fan mail.
For Children and Adults.
The lessons are for beginners or for persons who
have studied piano at one time and want to review
their work. Simple melody playing is introduced
almost immediately arousing the interest and enthu-
siasm of the pupil. Some of the lighter classics in
special arrangements are used and are included in
the scries of folios.
M. Schulz Company's Part.
The music folios are printed and edited by the
WGN staff and will be issued by the M. Schulz Co.
without any cost to all listeners sending their names
and addresses to the station or direct to the spon-
sors. Announcement will be made that complete sets
of this music may be had at Schulz dealers through-
out Illinois and adjoining states. A complete roster
of pupils enrolled at present will be furnished the
Schulz dealer organization so that they can keep in
touch with the fans.
The manner of instruction is similar to the piano
class work that is being carried on in public schools
and dealers' stores. Dealers will be encouraged to
hold the broadcast in their own store each week and
provide pianos for children whose homes lack either
a piano or radio. Mr. Barry's pupils are most enthu-
siastic about his work and hundreds of letters arc
received each week from pupils pleased at the prog-
ress they are making. The feature will also receive
publicity in the radio columns of the Chicago
Tribune.
Good Publicity.
Mention will be made that the piano lessons are
sponsored by a Chicago piano manufacturer, the M.
Schulz Co., which has manufactured musical instru-
ments in that city for sixty years.
Comment by Otto Schulz, Jr.
Otto Schulz, Jr., said this week:
''W T e feel that no other form of advertising could
prove such a boon to the piano itself and to the
whole piano industry as the support of Edward
Barry's weekly half hour of piano lessons in WGN.
We are not so much interested in our direct gain as
we are in helping to encourage interest ni piano play-
ing. WGN is a wonderful medium for this service.
We urge music dealers everywhere to listen in on
Mr. Barry to familiarize themselves with the scope
and method of the lessons.
"In the past pupils have ranged in age from 7 to
70 years. We find a great many of them are mar-
ried women, housewives who would have no other
opportunity to study the piano. There is absolutely
no charge for whatever music is needed. These folios
will be furnished by us to anyone who sends in their
name and address either to the station or to the M.
Schulz Co. general office at 711 Milwaukee avenue,
Chicago."
The Mastin & Gardner Music Store, formerly lo-
cated at 80 Court street, Binghamton, N. Y.. is now
located at 78 Court street. Pianos, musical instru-
ments and other lines are carried.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).