P R E S T 0-T I M E S
February 16, 1929
BOYD DUDLEY VOICES
ENCOURAGING BELIEFS
Vice-President in Charge of Manufacturing
for American Piano Company Sees Per-
manence of Piano's Claims.
It would take an earthquake to uproot the belief
of Boyd Dudley. Jr., vice-president and in charge
of manufacturing at the American Piano Co., that
the piano cannot be replaced by any other instru-
ment so far produced as an instrument of music.
He said to Presto-Times correspondent this week
that tne automobile had replaced the buggy. But
the buggy was essentially an instrument of carriage
or transportation. The reason the automobile sup-
planted it was because it become a better instrument
of carriage and transportation.
Carrying the parallel further, he said the electric
refrigerator had supplanted the old system of deliv-
ering ice in the block. This was also an improve-
ment along the same line—cheaper and cleaner and
more satisfactory refrigeration. It did away with
the iceman stampeding into the kitchen, tracking dirt
through the house, and it gave better satisfaction all
around.
He said that whenever any substitute was found
for a device or a method that would work better and
more satisfactorily, the substitute was soon univer-
sally adopted.
Nothing Takes Piano's Place.
But with the piano, nothing has yet been found
that could take its place. So far, radio music has
not done it and it would be impossible for the radio
to do it. The piano was and is the basic musical
instrument, and until something else that will be an
essential improvement along the same line, is in-
vented, pianos will be in demand and will command
the attention of musicians and the public generally.
Fair Trade at American Piano Company.
The American Piano Company, he said, had had a
fair January in manufacturing and in selling. Mr.
Dudley is a,clear-cut thinker and conservative in his
thoughts and words, and he is in a position to know
the general trend of the trade throughout the United
States. He said that some such thoughts as these
should be put into the constructive advertising of the
dealers everywhere.
President Urquhart in Florida.
George Urquhart, president of the American Piano
Company, is at Miami, Fla.. enjoying his vacation.
He left New York three weeks ago.
We Offer
For Your Approval
and
Acceptance
Two New OVERTON K. D.'s
The OVERTON K. D. No. 520
it comes to knocked-
W HEN
down benches, the piano
industry unhesitatingly turns to the Overton K. D.
No other knocked-down bench has ever equaled The Overton in
quality, style, color, finish or STABILITY—regardless of price.
Now comes an even better Overton K. D.—With a new STEEL
corner construction, absolutely insuring rigid, life-long stability.
These new Overton K. D.'s are offered in two styles; No. 520 as
shown and in a Louis XVI Model—No. 521.
The top size of each model is 14"x34". For small uprights and
grands the height is 18 x /2"; for regular uprights and players, 19^2
NEW HOUSE ORGAN HELPS
PAN=AMERICAN BAND CO. and both models have music compartments and player lifts.
Either model may be had in Mahogany or Walnut with wood
Pan-American Band Instrument & Case Company
tops or with upholstered tops as shown.
to Distribute Copies Free to Dealers.
Packed in dust proof, mar p r o o f cartons, these new benches
The number of Pan-American music dealers
throughout the United States has grown to such pro- weigh but 20 pounds which means a saving in freight of 65% and an
portions that the Pan-American Band Instrument &
Case Company of Elkhart, Ind., has started publish- 80% saving in storage space over the average set up bench.
ing "The Pan-American Retailer." The first issue,
which went to more than 12,000 retailers, was 16
pages in size.
"The RetaHer" will serve as a factory house-organ
and will be distributed gratis to dealers everywhere,
for the purpose of promoting a closer co-operation
between the retail store and the factory.
Among the interesting, illustrated articles in the
first issue is one giving details of the largest adver-
tising campaign the Pan-American company has ever
undertaken, in which its products will be placed be-
fore the American reading public more than 25,000,-
000 times in 1929 in national advertising.
Other articles informative and of interest to the
retailers are included.
The value of windows is pointed out in a very
instructive article, while bandmasters and music su-
pervisors are credited in another story as the "key to
music sales." The problem of selling the right in-
strument to the right person also is discussed.
CHARLES S. MILLER RETIRES.
Charles S. Miller, general superintendent of the
factories of the Aeolian Co., New York, has resigned,
his action to become effective April 1. He has been
with the Aeolian Co. for the last eight years, always
in an executive capacity in the manufacturing divi-
sion of this house. He has been associated with the
music industries for fifty years, during which time
he has made many friends in all phases of the indus-
try in all sections of the country. Mr. Miller an-
nounces that he is retiring to private life.
Ernest Cristanilli is opening a music store in the
Eskland Building, Norway, Mich. Musical instru-
ments, phonographs and sheet music will be stocked
as well as radios.
No. 520 With
With
With
No. 521 With
With
With
Upholstered Top
Mahogany Top
Walnut Top
Upholstered Top
Mahogany Top
Walnut Top
$6.50
6.00
6.35
7.50
7.00
7.35
These prices are for a
total of 6. For 25to 50
deduct 50c per bench.
For 50 deduct
75c
per bench F. O. B.
Chicago
Use the convenient order blank with confidence based on the
knowledge that your absolute satisfaction is guaranteed on a money
back basis.
TONK MANUFACTURING COMPANY
1912 Lewis Street, Chicago, Illinois
TONK MFG. CO.
ORDER BLANK
Date
Chicago, 111.
Gentlemen: P ease ship promptly the following Benches : Freight •
Quantity
Style
No.
Height
Base to be Finished
Mahogany, Oak, Walnut
Name
Address
Polished
or Satin
Express •
Specify Top Color Preference
(If Wood Top Specify Shade)
Buyer . .
City
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