Presto

10
PRESTO-TIMES
A. I. BESSERMAN'S RECENT
TRIP TO THE WEST INDIES
Active Man of Hardman, Peck & Co's Sales
Force and Brother Enjoy Pleasant Voy-
age with Group of "Levelers."
A. I. Besserman, of Hardman, Peck & Co., New
York, enjoyed himself immensely on his recent trip
to the West Indies and the Panama Canal Zone in
company with a group of the Levelers', or members
of The Level Club, who have a four-million dollar
Club House at 253 West 73rd street, New York city.
The party included a number of ladies.
They went first to San Domingo, "the black re-
public," where colored people are in the political and
pick up. Hardman, Peck & Company has some good
customers down there for their goods.
"When 1 noticed that the good ship 'Corinthia'
on which we took this trip was billed for her next
trip for a three-months cruise to Africa I was re-
luctant to th'nk that I could not also go on that
trip," said A I. Besserman. "We encountered a ter-
rible storm on our trip, too," he added.
Mr. Besserman was accompanied on the trip by his
brother, Philip R. Besserman, who is known in New
York as "the million dollar p:'ano salesman." Ac-
cording to A. I., he has sold over one million dollars'
worth of Hardman pianos during his connection with
the house. He sells an average of a $100,000 worth
every year, and his record year was $135,000.
He is a lover of fun and in the accompanying cut
with a stick in his hand he is shown wearing the
slouchiest suit of hand-me-down clothes that he could
find in any of the stores in the southern seaport
towns.
February 16, 1929
WELTE=MIGNON ASSETS
EXCEED LIABILITIES
Estimate Based on Analysis of the Corpora-
tion Issued Last December by Brokerage
House When Offering Stock.
Later published details following the announce-
ment of the appointment of equity receivers for the
Welte-Mignon Corporation, New York, say that the
assets are largely in excess of the liabilities. Accord-
ing to Alfred L. Smith, secretary to the Music In-
dustries Chamber of Commerce, one of the equity
receivers, the company has an outstanding issue of
S1.CO0 000 of 7 per cent cumulative stock $700,000 of
7 per cent non-cumulative preferred and 4000,000
shares of common of no par valuation.
The debts are stated to approximate $175,000. The
assets are said to be considerably in excess of liabili-
A poster just issued for use by dealers by the ties although not definitely stated.
Gulbransen Co., Chicago, is an enlarged reproduc-
According to an analysis of the Welte-Mignon
tion of the company's February page in the Literary
Corp., issued last December by a brokerage house
Digest. Besides showing pictures of the Gulbransen
then offering the stock for sale, the corporation then
Art Grand and the poster alludes to the nation-wide reported total assets of $3,001,243.84 and total liabili-
salon and the company's pledge of the Golden Rule
t'es (except stock outstanding) as $447,359.61.
in Piano Building. This advice accompanies the pos-
Current assets were then stated to be $798,589.69
ter:
as against current liabilities of $26,680 15—"a ratio of
"One thousand people see your window advertising,
thirty to one." In this circular it was stated that
to every ten who enter your store. Business depends
"assets are more than six times liabilities." The cap-
on customers inside. It is only a step from the italization, according to the same circular, comprised
window to the counter. By hanging this display in
12,844 prior preference stock valued at $642,205; pre-
your window so that it will attract the attention of
ferred stock, 14,000 shares, valued at $700,000; and
passers-by, and bring them in to buy your merchan-
common stock, no par, 328,450 shares valued at
dise, you are only doing the right thing by yourself. $1,211,679.23.
Do you know that a little time spent in hanging this
Hardie B. Walmsley and Wolfgang Schwabacher
poster in your window will make it pay the rent?
are also named as receivers with Mr. Smith, under a
What the public see in magazines and papers is again
bond of $100,000.
brought forcibly to their attention by this poster in
your window. National advertising drives the public
This action resulted from the petition of Lyddon,
out to buy, this poster directs them to your store. Hanford & Kimball, Inc., a creditor for the amount
Stick this "Jumbo" ad in your window. It will build
of $31,170 and upon the consent of the debtor cor-
business for vou"
poration.
GULBRANSEN POSTER ATTRACTS
A. T. BESSEUMAN AND "LKVELEKH" SNAPSHOTTED
IN WEST INDIES.
social ascendency. Then on to Venezeula, stopping
at Caracas, the capital. Over to the Dutch West
Indies with a stop at Curacol; over into Panama
with vis : ts at the principal towns in the Canal Zone:
over to Havana. Cuba. Mr. Besserman said there
was some very nice shops in Caracas, although busi-
ness had been dull in the musical instrument line.
However, they were hoping that trade would soon
g
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WESSELL, CKEL& ROSS
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