Presto
Issue: 1929 2219 - Page 7
P R E S T 0-T I M E S
February 9, 1929
FIRST BALDWIN RADIO PROGRAM
The "At the Baldwin" weekly period over radio
was inaugurated last Sunday over the associated sta-
tions of the National Broadcasting Company and the
first incident of the progressive scenario was hailed
as another of the radio events for which radio owners
watch and wait with pleased expectancy. It was
splendidly staged and acted and of course the musical
famous vocalist or instrumentalist and the Baldwin
Singers in a varied program of standard composi-
tions, old favorites and popular selections.
The favorable reaction of the listeners—the ardent
response to the works of the masters, the frank en-
joyment of selections of lighter vein—will be brought
out in the conversation between numbers.
The scheme was admirablv carried out at the first
A. C. BECKMAN PROMOTED
BY M. SCHULZ COMPANY
Widely Known and Experienced Man Ap-
pointed to Fill Position Left Vacant by
Death of R. K. Maynard.
The M. Schulz Company, Chicago, announces the
appointment of A. C. Beckman to represent the com-
pany in the Pacific Coast territory, beginning Feb-
ruary 1.
Mr. Beckman has been associated with the com-
pany as superintendent in one of the piano divisions
for the past five years. Following the policy of the
concern, to give to men of the organization advance-
ment whenever possible, he has been given the posi-
tion left vacant by the sudden death of R. K. May-
nard.
Mr. Beckman is well known in the trade; he has
traveled extensively from coast to coast and had ex-
periences in all branches of manufacturing from ap-
prentice to superintendent.
FRANK WEISER TALKS
ON PIANO CONDITIONS
Observant Representative of Wickham Piano
Plate Co., Springfield, O., Points Out New
and Cheering Aspects of Trade.
One of the trade visitors to Chicago this week was
Frank Weiser, traveling representative of the Wick-
ham Piano Plate Co., Springfield, O., and Mr.
Weiser's words to a Presto-Times man reflected his
firm opinion of piano trade possibilities.
The supply industry is considered an unfailing in-
dex of business anticipations and when they are
voiced by such a conservative observer as Mr. Weiser
they are considered particularly dependable.
For purposes of comparison, the alert traveler for
the Wickham Piano Plate Co.. cited some figures
that were surprising until they were explained. For
instance the number of pianos sold last year was
greater than the number manufactured by American
piano manufacturing industries.
"This is explained by the unusually active effort of
dealers to sell used pianos taken in trade," said Mr.
Weiser. "Some of these were really not so old and
possessed a musical appeal to customers and nearly
all instruments were reconditioned in some shape.
Vigorous advertising of the used and reconditioned
pianos did the selling job."
"The accumulations of used pianos, or the most
salable among those presented last year, are sold and
the circumstance favors the consideration of new
stock by the dealer. That attitude is reflected in
the increase of activity in piano factories and the
preparations to meet the constantly growing demands
for the instruments. The tendency of the times to
favor pianos of the better grades is marked. That
raises the standard of the piano product for this year
and provides a cause for more stimulation in the sales
departments. The discrimination of buyers in favor
of the finer kinds simplifies the piano sales situation,
which in turn is reflected in piano factory activities
and of course in the plate foundries."
WALTER GIESEKING-
CLARENCE H. POND ENJOYS
ANNUAL PARIS VACATION
features contributed by Mint 1 . Maria Carreras, at
the Baldwin; Sascha Jacobsen, violinist, and the
Baldwin singers, were calculated to add the artistic
strength to the period.
The first program presented the scheme of the gen-
eral plan. The scenario, written by a New York
dramatist, places the scene in a music-loving home.
Each Sunday, a noted artist will be present at dinner
as the guest of honor. Dinner over, the guests will
assemble in the living room to enjoy an informal
half-hour of music—at the Baldwin.
The pianist of the occasion will be assisted by a
program of the "At the Baldwin" period. The unseen
audiences were made to feel the sociable air of the
music loving home and Mme. Carreras showed admir-
able genius in acting her part in the scene. Mr.
Jacobsen was equally happy in displaying talent out-
side of his rare musical ones.
Gertrude Wicks, the prominent young actress, was
the charming hostess. To New Yorkers she is known
as the creator of the part of Lou in "The Barker,"
which had such a long run on Broadw r ay. The an-
nouncer was Alvis Havrilla, a well-known figure in
the radio world.
AUG. GROSS PIANO CO.'S
GROUP PIANO CLASSES
piano music and incidentally increasing the demand
for pianos. It is a noteworthy fact that the group
piano instruction recently adopted by the Chicago
Board of Education and used in many of the schools,
lias been used with considerable success by the com-
pany for the past three years.
The August Gross Piano Co. gave a recital of a
Curtis class group of students February 9, directed
by Miss Ellen Munson, the class instructor. The
recital was given at the store, 3932-5 North Kedzie
avenue, before a large and appreciative audience.
The classic character of the program shows the abil-
ity of the students.
Progressive Chicago House a Pioneer in Piano
Teaching Methods That Result in Con-
tinuously Lively Sales.
The August Gross Piano Co., 3933-5 North Kedzie
avenue, Chicago, is one of the alert piano houses
which has showed its realization of the potency of
group piano instruction in furthering the cause of
President of Ivers & Pond, Boston, Is Guest of His
Brother, Dana Pond, the Artist.
Clarence 11. Pond, president of the Ivers & Pond
Piano Co , of Boston, sailed at midnight Friday, Feb-
ruary 1, for his annual vacation in Paris. As usual
he is taking the French line sailing this time on the
"He de France," and plans to go directly to Paris
where be has many friends acquired during his
numerous visits to that city.
A considerable part of Mr. Pond's time will be
spent with his brother, Dana Pond, the American
artist, who for years has made his headquarters in
Paris. Dana Pond is a frequent exhibitor in annual
picture exhibitions in the United States and, in the
opinion of artists and critics, his work places him
very high among the young group of artists.
"THE MUSIC TRADES" CHANGE.
An arrangement by the Music Trades, New York,
this week supplies details of a course of action by
the Music Trade Journal of which its contemporaries
in the trade had become aware some time ago. It
is the change, beginning February 15. from a weekly
to a monthly publication and the use of standard size
pages instead of the dimensions with which the trade
has been familiar.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February 9, 1929
FIRST BALDWIN RADIO PROGRAM
The "At the Baldwin" weekly period over radio
was inaugurated last Sunday over the associated sta-
tions of the National Broadcasting Company and the
first incident of the progressive scenario was hailed
as another of the radio events for which radio owners
watch and wait with pleased expectancy. It was
splendidly staged and acted and of course the musical
famous vocalist or instrumentalist and the Baldwin
Singers in a varied program of standard composi-
tions, old favorites and popular selections.
The favorable reaction of the listeners—the ardent
response to the works of the masters, the frank en-
joyment of selections of lighter vein—will be brought
out in the conversation between numbers.
The scheme was admirablv carried out at the first
A. C. BECKMAN PROMOTED
BY M. SCHULZ COMPANY
Widely Known and Experienced Man Ap-
pointed to Fill Position Left Vacant by
Death of R. K. Maynard.
The M. Schulz Company, Chicago, announces the
appointment of A. C. Beckman to represent the com-
pany in the Pacific Coast territory, beginning Feb-
ruary 1.
Mr. Beckman has been associated with the com-
pany as superintendent in one of the piano divisions
for the past five years. Following the policy of the
concern, to give to men of the organization advance-
ment whenever possible, he has been given the posi-
tion left vacant by the sudden death of R. K. May-
nard.
Mr. Beckman is well known in the trade; he has
traveled extensively from coast to coast and had ex-
periences in all branches of manufacturing from ap-
prentice to superintendent.
FRANK WEISER TALKS
ON PIANO CONDITIONS
Observant Representative of Wickham Piano
Plate Co., Springfield, O., Points Out New
and Cheering Aspects of Trade.
One of the trade visitors to Chicago this week was
Frank Weiser, traveling representative of the Wick-
ham Piano Plate Co., Springfield, O., and Mr.
Weiser's words to a Presto-Times man reflected his
firm opinion of piano trade possibilities.
The supply industry is considered an unfailing in-
dex of business anticipations and when they are
voiced by such a conservative observer as Mr. Weiser
they are considered particularly dependable.
For purposes of comparison, the alert traveler for
the Wickham Piano Plate Co.. cited some figures
that were surprising until they were explained. For
instance the number of pianos sold last year was
greater than the number manufactured by American
piano manufacturing industries.
"This is explained by the unusually active effort of
dealers to sell used pianos taken in trade," said Mr.
Weiser. "Some of these were really not so old and
possessed a musical appeal to customers and nearly
all instruments were reconditioned in some shape.
Vigorous advertising of the used and reconditioned
pianos did the selling job."
"The accumulations of used pianos, or the most
salable among those presented last year, are sold and
the circumstance favors the consideration of new
stock by the dealer. That attitude is reflected in
the increase of activity in piano factories and the
preparations to meet the constantly growing demands
for the instruments. The tendency of the times to
favor pianos of the better grades is marked. That
raises the standard of the piano product for this year
and provides a cause for more stimulation in the sales
departments. The discrimination of buyers in favor
of the finer kinds simplifies the piano sales situation,
which in turn is reflected in piano factory activities
and of course in the plate foundries."
WALTER GIESEKING-
CLARENCE H. POND ENJOYS
ANNUAL PARIS VACATION
features contributed by Mint 1 . Maria Carreras, at
the Baldwin; Sascha Jacobsen, violinist, and the
Baldwin singers, were calculated to add the artistic
strength to the period.
The first program presented the scheme of the gen-
eral plan. The scenario, written by a New York
dramatist, places the scene in a music-loving home.
Each Sunday, a noted artist will be present at dinner
as the guest of honor. Dinner over, the guests will
assemble in the living room to enjoy an informal
half-hour of music—at the Baldwin.
The pianist of the occasion will be assisted by a
program of the "At the Baldwin" period. The unseen
audiences were made to feel the sociable air of the
music loving home and Mme. Carreras showed admir-
able genius in acting her part in the scene. Mr.
Jacobsen was equally happy in displaying talent out-
side of his rare musical ones.
Gertrude Wicks, the prominent young actress, was
the charming hostess. To New Yorkers she is known
as the creator of the part of Lou in "The Barker,"
which had such a long run on Broadw r ay. The an-
nouncer was Alvis Havrilla, a well-known figure in
the radio world.
AUG. GROSS PIANO CO.'S
GROUP PIANO CLASSES
piano music and incidentally increasing the demand
for pianos. It is a noteworthy fact that the group
piano instruction recently adopted by the Chicago
Board of Education and used in many of the schools,
lias been used with considerable success by the com-
pany for the past three years.
The August Gross Piano Co. gave a recital of a
Curtis class group of students February 9, directed
by Miss Ellen Munson, the class instructor. The
recital was given at the store, 3932-5 North Kedzie
avenue, before a large and appreciative audience.
The classic character of the program shows the abil-
ity of the students.
Progressive Chicago House a Pioneer in Piano
Teaching Methods That Result in Con-
tinuously Lively Sales.
The August Gross Piano Co., 3933-5 North Kedzie
avenue, Chicago, is one of the alert piano houses
which has showed its realization of the potency of
group piano instruction in furthering the cause of
President of Ivers & Pond, Boston, Is Guest of His
Brother, Dana Pond, the Artist.
Clarence 11. Pond, president of the Ivers & Pond
Piano Co , of Boston, sailed at midnight Friday, Feb-
ruary 1, for his annual vacation in Paris. As usual
he is taking the French line sailing this time on the
"He de France," and plans to go directly to Paris
where be has many friends acquired during his
numerous visits to that city.
A considerable part of Mr. Pond's time will be
spent with his brother, Dana Pond, the American
artist, who for years has made his headquarters in
Paris. Dana Pond is a frequent exhibitor in annual
picture exhibitions in the United States and, in the
opinion of artists and critics, his work places him
very high among the young group of artists.
"THE MUSIC TRADES" CHANGE.
An arrangement by the Music Trades, New York,
this week supplies details of a course of action by
the Music Trade Journal of which its contemporaries
in the trade had become aware some time ago. It
is the change, beginning February 15. from a weekly
to a monthly publication and the use of standard size
pages instead of the dimensions with which the trade
has been familiar.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).