Presto
Issue: 1929 2218 - Page 6
P R E S T 0-T I M E S
ANNOUNCE PLANS
FOR CONVENTION
Radio Manufacturers' Association and Various
Organizations of the Music Trade to Hold
Joint Session on June 4—Exhibits
Planned for Three Chicago Hotels.
Preliminary plans are being made for tbe annual
convention and trade show of the Radio Manufac-
turers' Association, June 3. at the Stevens Hotel,
Chicago. Over 26,000 persons connected with or in-
terested in radio manufacturing and radio merchan-
dising attended this event last year and, as the music
industry this year will hold its annual convention and
trade show coincident with the RMA gathering, a
record-breaking assemblage of combined radio and
music interests next June is assured. Also there will
be national gatherings of affiliated radio industry
organizations, the Federated Radio Trade Associa-
tion and the National Association of Broadcasters,
together with the annual convention and trade show
of the Music Industries Chamber of Commerce and
its affiliated organizations, to be held at the Drake
Hotel opening June 3.
The very latest in modern radio will be on exhi-
bition in the RMA trade show and that of the music
industry at its trade show.
Large Attendance Assured.
Radio dealers and jobbers, as well as manufac-
turers, from all parts of the United States, together
with those of the music industry, will gather at Chi-
cago during the week of June 3. This year, because
of the great demand for exhibition space and the
many new lines to be displayed to the trade, it has
been found necessary to take over the Blackstone
and Congress hotels, in addition to the mammoth
Stevens Hotel, for the RMA events. The music in-
dustry convention and trade show will be staged at
t'.ie Drake Hotel.
Reduced Railroad Rates.
For radio jobbers and dealers, as well as manufac-
turers, attending the RMA trade show and conven-
tion, special reduced railroad rates from all points
of the United States are being secured.
During the business meetings of the RMA, the
Federated Radio Trade Association, the Radio Whole-
salers' Association, the National Association of
Broadcasters, and the Music Trade Associations, ad-
dresses will be delivered by prominent national indus-
try figures, together with extensive programs of en-
tertainment for the guests and visitors.
In opening th* industry gatherings, there will be a
joint session of the radio and music industry groups
at the Drake Hotel, Tuesday, June 4. The RMA
banquet will be held Wednesday evening, June 5,
at the Stevens Hotel, and that of the National Asso-
ciation of Music Merchants on Thursday evening,
June 6. at the Drake Hotel.
Over 30,000 square feet of space will be available
for exhibition of radio products at the Stevens. Black-
stone and Congress hotels, all within a few minutes'
walking distance.
Exhibits in Three Hotels.
The RMA exhibits will be divided and balanced
between the three Michigan boulevard hotels. The
Stevens Hotel ball room was not available for exhi-
bition purposes this year, but its exhibition hall with
20,000 square feet of space will be used to capacity.
At the Blackstone Hotel there will be over 4,000
square feet of additional space in the ball room, and
over 6,000 square feet more at the Congress Hotel.
Invitations to the RMA events at Chicago June 3
will be sent soon to about 30,000 radio jobbers, retail
dealers and other radio distributors, while the music
industry events at the Drake Hotel are expected to
draw several thousands more to Chicago during the
gala week.
Special Trains
Special trains will be run from several states to
the RMA convention and trade show. A private
section, and possibly two, of the Twentieth Century
Limited will be chartered from the Atlantic Coast.
There will be one, and possibly, two special tra : ns
from the Pacific Coast and Northwest, and another
from the South and Southwest is in prospect. The
Eastern RMA special train is again being organized
by Mr. Leonard C. Welling and Mr. Dudley J] Cohn
of New York who, with the assistance of a number
of radio manufacturers, are making plans for thor-
ough entertainment of the radio travelers en route.
The fifth annual RMA convention and business ses-
sions will be presided over by Major H. H. Frost of
New York, president of the RMA, and there will
be open sessions for the discussion of radio problems.
Also there will be closed business sessions, including
the election of new association officers. There will
also be meeting of the board of directors of the RMA,
the Federated Radio Trade Association, the National
Association of Broadcasters, the Radio Wholesalers'
Association and affiliated organizations of the radio
"triangle," together with many meetings of RMA
committees for the discussion of important industry
problems and plans for the future.
Music Trade Interested.
The national music trade convention, at the Drake
Hotel, also will have many important business ses-
sions, as well as social gatherings, together with
exhibits of great interest to many in the radio indus-
try. Hermann Trion, president of the Music Indus-
tries Chamber of Commerce, will preside over the
joint session of the music and radio industries on
June 4, and officers of the RMA, the Federated Radio
Trade Association and the National Association of
Broadcasters have been invited to speak on the com-
bined opening program. The music industry will
contribute to the stellar broadcast program being
arranged for the RMA banquet on June 5.
Other Music Trade Associations.
There will be exhibits and a wide attendance at
the music industry gathering at the Drake Hotel by
affiliated organizations of the Music Industries Cham-
ber of Commerce, including the National Association
of Music Merchants, the National Piano Manufac-
turers' Association of Amerra, the Committee of
Phonograph Manufacturers, the National Music Mer-
chandise Association of the United States, the Musi-
February 2, 1929
LATE TRADE NOTES
-FROM PHILADELPHIA
Jacob Doll & Sons Store at 914 Walnut Street
Which Handles Representative Line
Reports Activity—Other News.
David Rosenfeld. son of Max Rosenfeld, is the
very active manager of the Morton Piano Company,
914 Walnut street, Philadelphia, Pa., which handles
the Hallet & Davis, the Jacob Doll & Sons and the
Conway pianos. Harry J. Gideon is the floor man-
ager and salesman extraordinary and plenipotentiary.
Last year this firm ran a very successful sale of
pianos in connection with parlor sets of furniture,
but Mr. Rosenfeld feels that 1929 is still too young
to make a prediction as to how business is likely to
go. However, his mercantile instincts are burnished
the brighter by the keener competition brought on by
radios, autos and other installment rivals, so that
Air. Rosenfeld is likely to go far before the end of
1929. In days gone by this store has sold as high
as 400 or 500 pianos a year.
Advertising Must Be Constructive.
The futility of "pufferino" in trade papers was em-
phasized by one of the most prominent advertising
men in Philadelphia.
"Now your paper, Presto-Times, is different," he
said. "It always brings news in interesting variety
throughout the trade and if any reference is made
to the goods, it is not a flat, sickening puff, but a
very readable paragraph and frequently with a touch
of human interest in it. Blarney and staleness have
had their day, and advertisers like nothing better
than to pick up their trade paper and find it modern
to the minute and doing constructive advertising in its
d'splays as well as presenting the news of the trade
in scintillating paragraphs. Nothing will bring the
piano and general music industry back to the high
plane where it belongs quicker than the work of a
good, live trade paper."
Atwater Kent Doubling Its Size
Approaching the Atwater Kent Manufacturing
Company's great radio plant at 4700 Wissahickon
avenue in the Germantown part of Philadelphia, the
visitor's first feelings are those of astonishment at the
immensity of the plant, the buildings having sixteen
acres of floor space. And he is further astonished
as he sees a whole field full of steel-skeleton frames
just up and ready for the brick, which will give \6y 2
acres more of floor space to the plants of the Atwater
Kent radio. The new buildings are located also on
Wissahickon avenue at the head of Manheim street,
Germantown.
cal Supply Association of America, the National Asso-
ciation of Sheet Music Dealers, the Band Instrument
Manufacturers' Association, the National Association
of Musical Instrument and Accessories Manufac-
turers, the National Piano Travelers' Association, the
National Association of Piano Tuners, and the Na-
tional Piano Technicians' Association,
DEALERS' AID TO
QUICK PIANO
SALES
When winter is here, spring
is not far away and the piano
sales possibilities more keen-
ly interest the piano dealer.
It is high time to plan for the
pursuit of business out of
doors and the best method of
accomplishing that is by mak-
ing the selling equipment of
the salesmen equal to the im-
portant job.
The best method of reach-
ing the piano prospects in
order to show and demon-
strate the pianos is the Bowen
Piano Loader way. A Bowen
One-Man Loader and Carrier
attached to a Ford roadster,
shown in the accompanying
cut, enables the dealer to
bring the store to the cus-
tomer. The combination also
provides the quickest, safest
and best delivery system for
music d e a l e r s in city or
country.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
ANNOUNCE PLANS
FOR CONVENTION
Radio Manufacturers' Association and Various
Organizations of the Music Trade to Hold
Joint Session on June 4—Exhibits
Planned for Three Chicago Hotels.
Preliminary plans are being made for tbe annual
convention and trade show of the Radio Manufac-
turers' Association, June 3. at the Stevens Hotel,
Chicago. Over 26,000 persons connected with or in-
terested in radio manufacturing and radio merchan-
dising attended this event last year and, as the music
industry this year will hold its annual convention and
trade show coincident with the RMA gathering, a
record-breaking assemblage of combined radio and
music interests next June is assured. Also there will
be national gatherings of affiliated radio industry
organizations, the Federated Radio Trade Associa-
tion and the National Association of Broadcasters,
together with the annual convention and trade show
of the Music Industries Chamber of Commerce and
its affiliated organizations, to be held at the Drake
Hotel opening June 3.
The very latest in modern radio will be on exhi-
bition in the RMA trade show and that of the music
industry at its trade show.
Large Attendance Assured.
Radio dealers and jobbers, as well as manufac-
turers, from all parts of the United States, together
with those of the music industry, will gather at Chi-
cago during the week of June 3. This year, because
of the great demand for exhibition space and the
many new lines to be displayed to the trade, it has
been found necessary to take over the Blackstone
and Congress hotels, in addition to the mammoth
Stevens Hotel, for the RMA events. The music in-
dustry convention and trade show will be staged at
t'.ie Drake Hotel.
Reduced Railroad Rates.
For radio jobbers and dealers, as well as manufac-
turers, attending the RMA trade show and conven-
tion, special reduced railroad rates from all points
of the United States are being secured.
During the business meetings of the RMA, the
Federated Radio Trade Association, the Radio Whole-
salers' Association, the National Association of
Broadcasters, and the Music Trade Associations, ad-
dresses will be delivered by prominent national indus-
try figures, together with extensive programs of en-
tertainment for the guests and visitors.
In opening th* industry gatherings, there will be a
joint session of the radio and music industry groups
at the Drake Hotel, Tuesday, June 4. The RMA
banquet will be held Wednesday evening, June 5,
at the Stevens Hotel, and that of the National Asso-
ciation of Music Merchants on Thursday evening,
June 6. at the Drake Hotel.
Over 30,000 square feet of space will be available
for exhibition of radio products at the Stevens. Black-
stone and Congress hotels, all within a few minutes'
walking distance.
Exhibits in Three Hotels.
The RMA exhibits will be divided and balanced
between the three Michigan boulevard hotels. The
Stevens Hotel ball room was not available for exhi-
bition purposes this year, but its exhibition hall with
20,000 square feet of space will be used to capacity.
At the Blackstone Hotel there will be over 4,000
square feet of additional space in the ball room, and
over 6,000 square feet more at the Congress Hotel.
Invitations to the RMA events at Chicago June 3
will be sent soon to about 30,000 radio jobbers, retail
dealers and other radio distributors, while the music
industry events at the Drake Hotel are expected to
draw several thousands more to Chicago during the
gala week.
Special Trains
Special trains will be run from several states to
the RMA convention and trade show. A private
section, and possibly two, of the Twentieth Century
Limited will be chartered from the Atlantic Coast.
There will be one, and possibly, two special tra : ns
from the Pacific Coast and Northwest, and another
from the South and Southwest is in prospect. The
Eastern RMA special train is again being organized
by Mr. Leonard C. Welling and Mr. Dudley J] Cohn
of New York who, with the assistance of a number
of radio manufacturers, are making plans for thor-
ough entertainment of the radio travelers en route.
The fifth annual RMA convention and business ses-
sions will be presided over by Major H. H. Frost of
New York, president of the RMA, and there will
be open sessions for the discussion of radio problems.
Also there will be closed business sessions, including
the election of new association officers. There will
also be meeting of the board of directors of the RMA,
the Federated Radio Trade Association, the National
Association of Broadcasters, the Radio Wholesalers'
Association and affiliated organizations of the radio
"triangle," together with many meetings of RMA
committees for the discussion of important industry
problems and plans for the future.
Music Trade Interested.
The national music trade convention, at the Drake
Hotel, also will have many important business ses-
sions, as well as social gatherings, together with
exhibits of great interest to many in the radio indus-
try. Hermann Trion, president of the Music Indus-
tries Chamber of Commerce, will preside over the
joint session of the music and radio industries on
June 4, and officers of the RMA, the Federated Radio
Trade Association and the National Association of
Broadcasters have been invited to speak on the com-
bined opening program. The music industry will
contribute to the stellar broadcast program being
arranged for the RMA banquet on June 5.
Other Music Trade Associations.
There will be exhibits and a wide attendance at
the music industry gathering at the Drake Hotel by
affiliated organizations of the Music Industries Cham-
ber of Commerce, including the National Association
of Music Merchants, the National Piano Manufac-
turers' Association of Amerra, the Committee of
Phonograph Manufacturers, the National Music Mer-
chandise Association of the United States, the Musi-
February 2, 1929
LATE TRADE NOTES
-FROM PHILADELPHIA
Jacob Doll & Sons Store at 914 Walnut Street
Which Handles Representative Line
Reports Activity—Other News.
David Rosenfeld. son of Max Rosenfeld, is the
very active manager of the Morton Piano Company,
914 Walnut street, Philadelphia, Pa., which handles
the Hallet & Davis, the Jacob Doll & Sons and the
Conway pianos. Harry J. Gideon is the floor man-
ager and salesman extraordinary and plenipotentiary.
Last year this firm ran a very successful sale of
pianos in connection with parlor sets of furniture,
but Mr. Rosenfeld feels that 1929 is still too young
to make a prediction as to how business is likely to
go. However, his mercantile instincts are burnished
the brighter by the keener competition brought on by
radios, autos and other installment rivals, so that
Air. Rosenfeld is likely to go far before the end of
1929. In days gone by this store has sold as high
as 400 or 500 pianos a year.
Advertising Must Be Constructive.
The futility of "pufferino" in trade papers was em-
phasized by one of the most prominent advertising
men in Philadelphia.
"Now your paper, Presto-Times, is different," he
said. "It always brings news in interesting variety
throughout the trade and if any reference is made
to the goods, it is not a flat, sickening puff, but a
very readable paragraph and frequently with a touch
of human interest in it. Blarney and staleness have
had their day, and advertisers like nothing better
than to pick up their trade paper and find it modern
to the minute and doing constructive advertising in its
d'splays as well as presenting the news of the trade
in scintillating paragraphs. Nothing will bring the
piano and general music industry back to the high
plane where it belongs quicker than the work of a
good, live trade paper."
Atwater Kent Doubling Its Size
Approaching the Atwater Kent Manufacturing
Company's great radio plant at 4700 Wissahickon
avenue in the Germantown part of Philadelphia, the
visitor's first feelings are those of astonishment at the
immensity of the plant, the buildings having sixteen
acres of floor space. And he is further astonished
as he sees a whole field full of steel-skeleton frames
just up and ready for the brick, which will give \6y 2
acres more of floor space to the plants of the Atwater
Kent radio. The new buildings are located also on
Wissahickon avenue at the head of Manheim street,
Germantown.
cal Supply Association of America, the National Asso-
ciation of Sheet Music Dealers, the Band Instrument
Manufacturers' Association, the National Association
of Musical Instrument and Accessories Manufac-
turers, the National Piano Travelers' Association, the
National Association of Piano Tuners, and the Na-
tional Piano Technicians' Association,
DEALERS' AID TO
QUICK PIANO
SALES
When winter is here, spring
is not far away and the piano
sales possibilities more keen-
ly interest the piano dealer.
It is high time to plan for the
pursuit of business out of
doors and the best method of
accomplishing that is by mak-
ing the selling equipment of
the salesmen equal to the im-
portant job.
The best method of reach-
ing the piano prospects in
order to show and demon-
strate the pianos is the Bowen
Piano Loader way. A Bowen
One-Man Loader and Carrier
attached to a Ford roadster,
shown in the accompanying
cut, enables the dealer to
bring the store to the cus-
tomer. The combination also
provides the quickest, safest
and best delivery system for
music d e a l e r s in city or
country.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).