Presto

January 19, 1929
MORE ADDITIONS TO
GULBRANSEN LINE
Three New Instruments, Known as "Home
Series," in Presentations of the Gulbran-
sen Co. Produced According to Policy
"More Quality, Lower Price."
PRESTO-TIMES
can expect a return on its investment. The quality
of these models is outstanding. They are finished in
every detail. They are sturdy in construction, de-
signed by experts and well made. The Home Cul-
ture Model grand, for example, has a nine-ply pin
block. The registering piano maintains the Gulbran-
sen reputation of "Easy to Play." The upright piano
has a soft, clear, sweet tone developed in the Gul-
branseu tone research laboratories.
A Body Blow to Used Pianos.
It is the hope and belief of Mr. Gulbransen that
this series of instruments will strike a body blow
at the traffic in used pianos. With a good upright
piano, modern in design and modern in finish, avail-
able at $275, ther is no excuse for purchasing a used,
wornout instrument lacking musically and for the
appearance of which it is necessary to make an
apology.
TRUSTEE PAYS FIRST
H. C. BAY CO. DIVIDEND
Creditors Receive Checks for 12^ Per Cent,
Together with Full Statement of Receipts
and Disbursements.
Fred E. Hummel, trustee, has under date of Janu-
ary 10, written the following to the creditors of
H. C. Bay Company, bankrupt:
Three new instruments presented by the Gulbran-
"The Trustee having sold, by order of Court, the
sen Company, Chicago, represent probably the most
personal property of the H. C. Bay Company located
outstanding trio of pianos produced in the last five
at Bluffton, Ind., and the Receiver theretofore having
years. The additions are one grand, one upright
sold at public auction the personal property in Chi-
and one reproducing piano.
cago, sufficient monies were realized to permit the
In undertaking the production of these instruments
payment of a first dividend to creditors. This divi-
A. G. Gulbransen has tackled probably the biggest
dend of 12% per cent was declared a few days ago,
job of his entire business career—that of building
and the Trustee's check in payment of same is en-
three entirely new and improved models at exceed-
closed herewith. The following is a condensed state-
ingly low prices. Each instrument carries the same
ment of receipts and disbursements to date."
Gulbransen guarantee, the Gulbransen National prices
The total receipts amounted to $245,678.07, and the
and the same Gulbransen assurance of reputation
total disbursements to $151,749.80. Cash on hand was
built itno each piano. For more than a year the Gul- All Officers Re-elected for 1929 and Plans Are given at $93,928.27.
bransen Company has been conducting an exhaustive
Made for a Big Year for the
"The trustee by order of court has effected a sale
survey to determine the needs of the piano business,
of the Bluffton, Indiana, real estate and buildings at
Schiller Line.
it is a readily admitted fact that the greatest need
$81,500. A deposit of $15,000 on this sale has been
of the piano business is more creative salesmanship,
The Schiller Piano Company, Oregon, 111., held its
at the same time the dealers have indicated that a annual meeting January 9 at which officers for 1929 received and is shown in the above receipts," the no-
"After allowing for real estate
modern line at still lower prices would help materially were elected, the records of last year's business tice continues.
in revitalizing the interest of dealers and salesmen brought forward and plans for the present year made. broker's commission there is a balance due of $62,-
425. Under the terms of the sale this is to be paid
as well as the public.
The officers re-elected were: Edgar B. Jones, pres- on or before March 1, 1929, when possession of the
ident; Frank Hood, vice-president; B. F. Shelly, plant is to be delivered to the purchaser.
More Quality, Lower Prices.
secretary; and C. F. Jones, treasurer.
"Notice was recently given creditors regarding a
In all industry the trend is for more quality and
In a recent talk with a Presto-Times man, Mr.
lower price. The piano industry, Mr. Gulbransen Jones said: "The records disclose that we made a proposed settlement of claims and controversies of
thought, cannot afford to stand apart. For many big increase in the volume of sales in 1928 over the the trustee with H. C. Bay, Bertha Bay, et al, which
months the organization has been working to bring preceding years. Our grand piano sales showed an compromise was approved by the Court, as a result
about greater quality and lower price in the three increase of 33 per cent, which marks the biggest of which first mortgage bonds and real estate bonds
types of pianos. The instruments made available to grand piano business in Schiller history. "Plans have together with real estate equities have been turned
the public are an upright piano at the national sell- been made for a still bigger line of grands, which over to the Trustee on which we confidently expect
to realize about $60,000. Other than the foregoing
ing price of $275; a registering piano at $395 and a includes instruments up to six feet in length.
items, practically all of the assets of the estate have
grand at $495.
Ever since the introduction of the improved Schil-
All three instruments are beautifully shown in the ler construction, patent pending, there has been a been reduced to cash.
natural colors of the woods on pages 10 and 11 in steady increase in sales of grands. The best repre-
"The claims of creditors filed against the estate
this issue.
sentative houses in the country appreciate the indi- aggregate $630,000, whereas claims allowed to date
The line comes as a direct contribution to the viduality of the Schiller grands which represents the and participating in the dividend amount to $294,-
thousands of new piano students throughout the progressive spirit of the company. Trained and ex- 438.28. If these additional claims are allowed it
country, who have taken up the study of this instru- perienced workmen have the most modern factory will require about $40,000 of the cash on hand to
ment. It is Mr. Gulbransen's hope that by having equipment to aid in their efforts in producing the pay the first dividend on the same. It is expected
a new, modern instrument within reach of the aver- best. Every facility for making superior pianos is that considerable reduction will eventually be made
upon presentation of the objections to the court."
age home, additional thousands of children may be provided in the Schiller factory.
encouraged to take up study of the piano.
SCHILLER PIANO CO.
HOLDS ANNUAL MEETING
Known as the "Home Series."
The three new instruments have been designated
as the "Home Series." The individual models have
been given names in keeping with their character and
function. The upright is known as the Home Study
Model: the registering piano as the Home Harmony
Model and the grand as the Home Culture Model.
This line is produced in mahogany and walnut, gen-
uine du Pont Duco finishes. The Home Study Model
upright is 4 feet 1 inch long and 25 5 A inches deep.
The Home Harmony Model registering piano is 4
feet 1 inch high, 5 feet 1 inch wide and 28 inches
deep. The Home Culture Model grand is 4 feet 6
inches long, 4 feet 7% inches w T ide, has handsome
ornamental music rack and medallion design on the
top of the leg. The success of the 4 feet 6 inch Gul-
bransen grand is already well known to the trade.
A Complete Campaign.
As was to be expected, the Gulbransen Company
has gone to its dealers with a complete line of sell-
ing helps to beu sed in connection with the announce-
ment of the new Home Series line to the public.
Four two-color folders have been made available,
one devoted to the three models and individual pieces
for the upright, registering piano and the grand.
Twelve new r spaper advertisements have been pre-
pared and these are of the most modern, most unique
character of any retail piano advertising made avail-
able in recent years. One of the foremost designers
in the field of modern handling of illustrations and
type has created this Gulbransen series made avail-
able to the dealers without cost. The advertisements
are striking, almost daring in their disregard of the
conventional.
In the registering piano ads that are a part of the
campaign the poit is emphasized that the registering
pianos is the "all-purpose" piano—the instrument for
every home, for every member of the home.
A "Plan of Action."
With the first announcement to the dealer of the
Home Series, is included a "plan of action," an eight-
page booklet, outlining a campaign in all its details.
Included are a special mailing campaign, a newspaper
advertising presentation and a selling talk on the
new series. With this line the Gulbransen organiza-
tion again manifests its deep interest in the retail
merchants. Many thousands of these Gulbransen
products will have to be produced before the company
MACBETH IN OPERA
patrons includes many of the most prominent figures
in Chicago society.
This Tyler production of "Macbeth" is by far the
Following the brilliant season of the Chicago Civic
Opera at the Chicago Auditorium will be a presenta- largest Shakespearean production ever presented in
this country. There are thirty speaking rolls, also a
tion'' of George C. Tyler's sumptuous production of
Shakespeare's "Macbeth." Coming direct from an large array of trumpeters, pipers, singers, dancers,
extraordinary run in New York, "Macbeth" will enter tumblers, troubadours and lords and ladies of the
the Auditorium on Manday, January 28, for an en- court. The company carries 100 people, besides many
gagenient limited to three weeks. A brilliant audience singers employed in the off-stage music. The scenery
is assured for the opening performance of ' Macbeth," is massive, requiring an army of stage hands to han-
the J \Eli Bates Settlement having bought the boxes dle a spectacle of this magnitude, for sixteen sets are
employed in the production.
and the orchestra floor for its benefit, and the list of
SHOWS HARDMAN IN LOS ANGELES
The Hardman piano is ably featured in Los An-
geles by the Fitzgerald Music Company, and every
phase of publicity is made use of by the company
in its campaign for the fine instruments of Hardman,
Peck & Co., New York. The show window is one
means for advertising the Hardman the Fitzgerald
Music Co.. uses to good advantage. Herewith is
shown an attractive window which recently featured
a Hardman Spanish Renaissance grand model by
Hardman, Peck & Co. The progressive Los Angeles
house is the exclusive representative in the state for
the fine range of pianos in the Hardman line.
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