Presto
Issue: 1929 2216 - Page 7
P R E S T 0-T I M E S
January 19, 1929
CHRISTMAN
STUDIO PIANOS
appeal to exacting and appreciative buy-
ers because of their fine musical qualities.
A great leader is the
CHRISTMAN
STUDIO
GRAND
"THE KIUST T O l f H
TKIXS"
An instrument of marked tonal power
and beauty.
Three generations of Christmans have
put their life work into the Christman
piano and the result is a dependable
instrument.
Christman Piano Co., Inc.
597 East 137th Street
NEW YORK CITY, U. S. A.
The Name
STRICH & ZEIDLER
on a piano
is a guarantee of
QUALITY
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
The Homer Piano, also made by
Strieh & Zeidler, Inc.. has the guar-
antee of dependability which dis-
tinguishes all the products of the
STRICH & ZEIDLER, INC.
740-742 East 136th Street,
NEW YORK CITY, U. S. A.
SATISFACTION FOR OWNER
and
Good Profits for Dealer
are assured by the
BECKER BROS.
HIGH GRADE PIANOS
PLAYER - PIANOS AND
REPRODUCING PIANOS.
RELIABILITY
in Construction and Tone is the assur-
ance applying to the Becker Bros. Piano.
BECKER BROS.
767 - 769 TENTH AVENUE
NEW YORK CITY, U. S. A.
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Piano* Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
nothing was further from the truth. Business in the
piano line is gradually getting better and Mehlin &
Sons will keep right on making their fine products.
Decker Buys Piano Mountain.
Prince & Ripley, Inc., sold for Arthur Scripture
the Williams farm on Barger street, Yorktown, 50
acres with farm house, outbuilding and orchard and
Good Sales of Fine Instruments Since Janu- a lake. The property includes part of Piano Moun-
ary 1 Add Strength to the Hopeful Feel-
tain, which received its name in 1852, when the entire
mountain was sold by the former owners of the Wil-
ing of Men of the Trade Over the
liams farm for a piano. The purchaser is Walter
Months to Come.
Decker.
Shailer Visits Boston Trade.
By HENRY MAC MULLAN.
William
H.
Shailer, general traveler for Philip W.
Piano men in general express great encouragement
over the sales possibilities for 1929 and they cite Oetting & Son, Inc., sole agents for Weickert ham-
many cogent reasons to support their expectations. mer and clamper felts, 213 East 19th street New York,
One source of the optimistic feeling is the spread of was in Boston on Monday of this week when Presto-
piano classes in schools and stores which denote a Times correspondent called on President Oetting at
growing interest in piano music among the young the main office. January trade has been good, Mr.
people, a fact which suggests the assurances of per- Oetting said, and he is convinced that piano business
manent interest in the piano. That, of course, would is on the upward slope and going to continue climb-
be tantamount to a continuity of piano sales. The ing upward right along for several years. Orders
action of many national bodies in aiding the move- from piano manufacturers in January have been grat-
ment for an increase of interest in the piano and in ifyingly larger. Mr. Shailer will leave almost imme-
piano classes, naturally strengthens the hopes of piano diately after his return from Boston for a trip into
men for a certain renewal of piano interest tending the Central West, calling on the trade in Chicago
and other manufacturing cities.
to increase piano sales and preserve the position of
the piano as a leading instrument in music organiza-
Business Good at Hammacher's.
tions and in the home.
Business with the houses of Hammacher, Schlem-
Christman Believes Radio Helps the Piano.
mer & Co., and the American Piano Supply Co., 104
(Continued on page 12)
Henry Christman. president of the Christman Piano
Company, 597-601 East 137th street, New York city,
said to Presto-Times representative that a large part
of their business is now done in the metropolitan
district of New York. He believes that the piano
business is gradually getting better, although the
slope upward will not be very steep during 1929.
And further, he believes that radio is one of the
greatest aids in the cause of music in general and Admirable Samples of Magazine and News-
the piano in particular, that has ever been introduced
paper Layouts for New Campaign
in the musical world. His own little daughter, 13
Mailed This Week.
years old, will listen to a piece from the radio and
immediately declare she wants to play that piece on
The National Piano Manufacturers' Association,
the piano; and so she goes to the piano and repro- Edward C. Boykin, executive secretary, with offices
duces the air. He says his child is not exceptional— at 247 Park avenue, New York city, has prepared an
that undoubtedly there are hundreds of thousands exhibit of some of its 1929 plans. In a portfolio to
of children in the United States that are being in- hand are shown:
spired likewise. And he thinks the efforts of the
Reproductions of magazine advertising speak for
piano men to put piano playing into the curriculum of themselves; a series of advertisements for dealers to
the public and parochial schools of America is one use in tying up with Class Piano Instruction in those
of the most effective plans of promoting the inter- cities where it is in practice in the public schools;
ests of the piano. He has no fears of the piano a series of employment advertisements to lie released
losing its hold upon the public.
about March 1; the first three of a series of editorial
publicity articles by Dr. James Francis Cooke. All
Edward P. Mason's Trade Improves.
of this material will be announced through broad-
Edward P. Mason, president of Edward P. Mason sides to piano merchants all over the country.
Piano Co., Inc., 161 West 57th street, New York,
The proofs submitted are evidences of plans for
feels greatly encouraged over the return of trade in
efficient promotion of the piano and an increase of
1929. When I called on him on the afternoon of
January 10, he said he had sold two pianos "yester- piano sales. The advertising designs, layouts and
day." He has a considerable trade in the grands text are all in accordance with forceful but dignified
produced in the plant at 115 Cypress avenue, New methods of interesting the public in the piano and
and every ad is filled with the strongest suggestions
York.
to buy.
Mehlin & Sons Sell Building.
The sale of a piano factory building does not neces-
sarily mean that that firm is going out of business.
In the instance which I report here about the sale of
a going concern's plant—it may not mean that the
firm is quitting business; it means that it got a good
price for the building and sold it. It was announced
on January 11 that J. I. Kislak, Inc., Jersey City and Fine Tonal and Constructive Qualities of the
Hoboken realtors, has sold for the Paul G. Mehlin
Piano Qualifies It as Leader in Many
& Sons Piano Manufacturing Co. to the Reiss Pre-
Representative Houses.
mier Pipe Company its factory covering the block
front on Broadway between 20th and 21st streets,
To the music lover who has studied the musical
West New York, N. J., and embracing a floor area standing of pianos, the claims of the Strieh & Zeidler
of 100,000 square feet. The building is a four story piano to artistic merits are admitted. Everywhere
brick and concrete structure, covering a plot 200 by well informed piano buyers continue to choose the
250 feet. Since July, 1927, the Reiss Premier Pipe Strieh & Zeidler and continuously add to the circle
Company has occupied that part of the plant fronting of satisfied owners. The high artistic character of
on Twentieth street under lease. The Reiss concern the piano makes it desirable as a leader in many
since its absorption of Bondy, Kaufmann & Bondy, prominent and representative music stores through-
Brooklyn, employs about 300 operators. While the out the country. Among professional musicians
selling price was not disclosed, the property had Strieh & Zeidler tone is a highly appreciated quality
been held at $400,000. It is presumed they got about and the scientific methods of its construction assures
$300,000 for it.
the desirable quality of endurance.
The plant is one of the finest piano factories in
The policy established by the founders of the Strieh
America. It was much larger than the business of & Zeidler piano, to maintain a high artistic character
the company required, for if it had been fully used in the instrument has been followed through the
it could have produced 25,000 pianos a year.
succeeding years, and today it is natural for discrimi-
Mehlin Trade Increasing.
nating piano buyers and the alert piano dealer to
During a call on Charles Mehlin at his factory expect something- distinctly good in the Strieh &
office in West New York, N. J., this week Mr. Meh- Zeidler piano. And in this anticipation there is no
lin explained the meaning of the sale of their big disappointment for the piano continues to do credit
building. He said that the pipe company which to its name. Every detail in the manufacture of the
bought it had occupied a part of their former build- pianos receives the careful attention of expert work-
ing for some years—even since Mehlin & Sons moved men and perfection in every instrument that leaves
their piano case factory from this plant out into the the factory is a matter of care and pride to the com-
country. Mehlin & Sons can now pay rent to the pany. Strieh & Zeidler pianos are marked by dis-
new owner of the building, who gets title to it on tinct originality of case design in addition to their
April 1. He laughed as he said that some of their charms of beautiful tone. They are pianos of a char-
rivals might now take occasion to spread a story acter to attract the favor of people of good taste,
that they were quitting piano manufacturing, yet both musically and artistically.
OPTIMISM OF NEW
YORK PIANO MEN
N. P. M. A. SUBMITS 1929
ADVERTISING PLANS
ENDURING MERITS OF
STRICH & ZEIDLER
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January 19, 1929
CHRISTMAN
STUDIO PIANOS
appeal to exacting and appreciative buy-
ers because of their fine musical qualities.
A great leader is the
CHRISTMAN
STUDIO
GRAND
"THE KIUST T O l f H
TKIXS"
An instrument of marked tonal power
and beauty.
Three generations of Christmans have
put their life work into the Christman
piano and the result is a dependable
instrument.
Christman Piano Co., Inc.
597 East 137th Street
NEW YORK CITY, U. S. A.
The Name
STRICH & ZEIDLER
on a piano
is a guarantee of
QUALITY
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
The Homer Piano, also made by
Strieh & Zeidler, Inc.. has the guar-
antee of dependability which dis-
tinguishes all the products of the
STRICH & ZEIDLER, INC.
740-742 East 136th Street,
NEW YORK CITY, U. S. A.
SATISFACTION FOR OWNER
and
Good Profits for Dealer
are assured by the
BECKER BROS.
HIGH GRADE PIANOS
PLAYER - PIANOS AND
REPRODUCING PIANOS.
RELIABILITY
in Construction and Tone is the assur-
ance applying to the Becker Bros. Piano.
BECKER BROS.
767 - 769 TENTH AVENUE
NEW YORK CITY, U. S. A.
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Piano* Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
nothing was further from the truth. Business in the
piano line is gradually getting better and Mehlin &
Sons will keep right on making their fine products.
Decker Buys Piano Mountain.
Prince & Ripley, Inc., sold for Arthur Scripture
the Williams farm on Barger street, Yorktown, 50
acres with farm house, outbuilding and orchard and
Good Sales of Fine Instruments Since Janu- a lake. The property includes part of Piano Moun-
ary 1 Add Strength to the Hopeful Feel-
tain, which received its name in 1852, when the entire
mountain was sold by the former owners of the Wil-
ing of Men of the Trade Over the
liams farm for a piano. The purchaser is Walter
Months to Come.
Decker.
Shailer Visits Boston Trade.
By HENRY MAC MULLAN.
William
H.
Shailer, general traveler for Philip W.
Piano men in general express great encouragement
over the sales possibilities for 1929 and they cite Oetting & Son, Inc., sole agents for Weickert ham-
many cogent reasons to support their expectations. mer and clamper felts, 213 East 19th street New York,
One source of the optimistic feeling is the spread of was in Boston on Monday of this week when Presto-
piano classes in schools and stores which denote a Times correspondent called on President Oetting at
growing interest in piano music among the young the main office. January trade has been good, Mr.
people, a fact which suggests the assurances of per- Oetting said, and he is convinced that piano business
manent interest in the piano. That, of course, would is on the upward slope and going to continue climb-
be tantamount to a continuity of piano sales. The ing upward right along for several years. Orders
action of many national bodies in aiding the move- from piano manufacturers in January have been grat-
ment for an increase of interest in the piano and in ifyingly larger. Mr. Shailer will leave almost imme-
piano classes, naturally strengthens the hopes of piano diately after his return from Boston for a trip into
men for a certain renewal of piano interest tending the Central West, calling on the trade in Chicago
and other manufacturing cities.
to increase piano sales and preserve the position of
the piano as a leading instrument in music organiza-
Business Good at Hammacher's.
tions and in the home.
Business with the houses of Hammacher, Schlem-
Christman Believes Radio Helps the Piano.
mer & Co., and the American Piano Supply Co., 104
(Continued on page 12)
Henry Christman. president of the Christman Piano
Company, 597-601 East 137th street, New York city,
said to Presto-Times representative that a large part
of their business is now done in the metropolitan
district of New York. He believes that the piano
business is gradually getting better, although the
slope upward will not be very steep during 1929.
And further, he believes that radio is one of the
greatest aids in the cause of music in general and Admirable Samples of Magazine and News-
the piano in particular, that has ever been introduced
paper Layouts for New Campaign
in the musical world. His own little daughter, 13
Mailed This Week.
years old, will listen to a piece from the radio and
immediately declare she wants to play that piece on
The National Piano Manufacturers' Association,
the piano; and so she goes to the piano and repro- Edward C. Boykin, executive secretary, with offices
duces the air. He says his child is not exceptional— at 247 Park avenue, New York city, has prepared an
that undoubtedly there are hundreds of thousands exhibit of some of its 1929 plans. In a portfolio to
of children in the United States that are being in- hand are shown:
spired likewise. And he thinks the efforts of the
Reproductions of magazine advertising speak for
piano men to put piano playing into the curriculum of themselves; a series of advertisements for dealers to
the public and parochial schools of America is one use in tying up with Class Piano Instruction in those
of the most effective plans of promoting the inter- cities where it is in practice in the public schools;
ests of the piano. He has no fears of the piano a series of employment advertisements to lie released
losing its hold upon the public.
about March 1; the first three of a series of editorial
publicity articles by Dr. James Francis Cooke. All
Edward P. Mason's Trade Improves.
of this material will be announced through broad-
Edward P. Mason, president of Edward P. Mason sides to piano merchants all over the country.
Piano Co., Inc., 161 West 57th street, New York,
The proofs submitted are evidences of plans for
feels greatly encouraged over the return of trade in
efficient promotion of the piano and an increase of
1929. When I called on him on the afternoon of
January 10, he said he had sold two pianos "yester- piano sales. The advertising designs, layouts and
day." He has a considerable trade in the grands text are all in accordance with forceful but dignified
produced in the plant at 115 Cypress avenue, New methods of interesting the public in the piano and
and every ad is filled with the strongest suggestions
York.
to buy.
Mehlin & Sons Sell Building.
The sale of a piano factory building does not neces-
sarily mean that that firm is going out of business.
In the instance which I report here about the sale of
a going concern's plant—it may not mean that the
firm is quitting business; it means that it got a good
price for the building and sold it. It was announced
on January 11 that J. I. Kislak, Inc., Jersey City and Fine Tonal and Constructive Qualities of the
Hoboken realtors, has sold for the Paul G. Mehlin
Piano Qualifies It as Leader in Many
& Sons Piano Manufacturing Co. to the Reiss Pre-
Representative Houses.
mier Pipe Company its factory covering the block
front on Broadway between 20th and 21st streets,
To the music lover who has studied the musical
West New York, N. J., and embracing a floor area standing of pianos, the claims of the Strieh & Zeidler
of 100,000 square feet. The building is a four story piano to artistic merits are admitted. Everywhere
brick and concrete structure, covering a plot 200 by well informed piano buyers continue to choose the
250 feet. Since July, 1927, the Reiss Premier Pipe Strieh & Zeidler and continuously add to the circle
Company has occupied that part of the plant fronting of satisfied owners. The high artistic character of
on Twentieth street under lease. The Reiss concern the piano makes it desirable as a leader in many
since its absorption of Bondy, Kaufmann & Bondy, prominent and representative music stores through-
Brooklyn, employs about 300 operators. While the out the country. Among professional musicians
selling price was not disclosed, the property had Strieh & Zeidler tone is a highly appreciated quality
been held at $400,000. It is presumed they got about and the scientific methods of its construction assures
$300,000 for it.
the desirable quality of endurance.
The plant is one of the finest piano factories in
The policy established by the founders of the Strieh
America. It was much larger than the business of & Zeidler piano, to maintain a high artistic character
the company required, for if it had been fully used in the instrument has been followed through the
it could have produced 25,000 pianos a year.
succeeding years, and today it is natural for discrimi-
Mehlin Trade Increasing.
nating piano buyers and the alert piano dealer to
During a call on Charles Mehlin at his factory expect something- distinctly good in the Strieh &
office in West New York, N. J., this week Mr. Meh- Zeidler piano. And in this anticipation there is no
lin explained the meaning of the sale of their big disappointment for the piano continues to do credit
building. He said that the pipe company which to its name. Every detail in the manufacture of the
bought it had occupied a part of their former build- pianos receives the careful attention of expert work-
ing for some years—even since Mehlin & Sons moved men and perfection in every instrument that leaves
their piano case factory from this plant out into the the factory is a matter of care and pride to the com-
country. Mehlin & Sons can now pay rent to the pany. Strieh & Zeidler pianos are marked by dis-
new owner of the building, who gets title to it on tinct originality of case design in addition to their
April 1. He laughed as he said that some of their charms of beautiful tone. They are pianos of a char-
rivals might now take occasion to spread a story acter to attract the favor of people of good taste,
that they were quitting piano manufacturing, yet both musically and artistically.
OPTIMISM OF NEW
YORK PIANO MEN
N. P. M. A. SUBMITS 1929
ADVERTISING PLANS
ENDURING MERITS OF
STRICH & ZEIDLER
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).