Presto
Issue: 1928 2209 - Page 15
15
P R E S T O-T I M E S
December 1, 1928
R A D I O
TO MAKE EDISON RADIO
Beginning Dec. 1, Facilities of the Splitdorf Corp.
Will Be Employed on Edison Product.
Thos. A. Edison, Tnc, has acquired a financial in-
terest in the Splitdorf Radio Corp., and the facilities
of the Splitdorf Corp. will in future be employed with
the Thos. A. Edison, Inc., plant primarily for the
manufacture of radio apparatus for the latter com-
pany, and the marketing of Splitdorf radio apparatus
discontinued.
Chas. Edison, president of Thos. A. Edison, Inc.,
becomes chairman of the board of the Splitdorf Radio
Corp., Walter Rautenstrauch and Donald Ross will
continue as president and vice-president and secre-
tary respectively. Arthur L. Walsh and Ralph H.
Allen, both vice-presidents of Thos. A. Edison, Inc ,
will become vice-president in charge of sales and vice-
president in charge of finance and operation, respec-
tively. H. F. Hiller, treasurer of Thos. A. Edison,
Inc., will become treasurer of the Splitdorf Corp.,
and Henry Lanahan, general counsel of all the Edison
industries, will become general counsel for the Split-
dorf Corp. The finances of the Splitdorf Radio Corp.
will come under the control of a newly created finance
committee, consisting of Chas. Edison, Ralph H. Allen
and Donald Ross, the latter vice-president of the
Splitdorf Industries. This committee will also act
in the same capacity for the Splitdorf-Bethlehem
Electric Co., the parent company of all Splitdorf
interests.
Radio may "sell itself" but a
little featuring by the dealer can
impress the prospective customers
to a great extent. Every radio
manufacturer has some merit in
h!s product that, in his opinion,
claims the attention of the radio
set buyer, so that any means to
draw the prospect's attention to
the particular feature, is welcomed
by the manufacturer. The Zenith
Radio Corp., Chicago, is always
keen for the opportunity to im-
press the public with the merits of
the automatic tuning device and
opportunity for that purpose is
seen in the window displays of
progressive retailers here and there
throughout the country.
A good opportunity was afforded
recently during a special exhibit
period at a fine store in Dallas
NEW FRESHMAN BRANCH.
which is known throughout a wide
The Charles Freshman Co., Inc., has opened a
section of the state, and the results
branch radio office in the Davidson Building, Kansas
ZENITH DISPLAY IN DALLAS, TEXAS.
are considered satisfactory by the
City, Mo., and M. C. Schoenly has been made district
store owners.
manager. The territory will cover eight states, Col-
The value of an effective window trim from a mer- nected to the automatic tuning device by means of
chandising standpoint, is readily seen in an attractive ribbon streamers. This idea pointed out the fact that orado, Kansas, Missouri, Oklahoma, Texas, Louisiana,
coast to coast stations were immediately available at Arkansas and western Tennessee. For more than
display used by the Haverty Furniture Company of
Dallas, for the exclusive showing of Zenith radio re- the touch of the buttons once they were set auto- eight years Mr. Schoenly was district manager in
the Brunswuck-Balke-Collender Co., both in Kansas
matically on the tuning device.
ceivers.
The Haverty Furniture Company is a newly con- City and St. Louis.
Six different models were displayed with a center
display of automatic tuning, featured prominently by tracted Zenith dealer with a branch store in Houston,
The IVlaentz Music and Art Shop has opened in
the use of miniature broadcasting station towers des- served by the C. C. White Company of Dallas, the
Allegan, Mich., at 224 Troubridge street.
ignating various stations from coast to coast con- Zenith distributors for southern Texas.
WESSELL, NICKEL & GROSS
MOVING TRUCKS
Manufacturers of
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
1\JC\X7 Y H D l f
45lhSt.,10thAw. 4W46lh. W E i W
I V^I\IV
OFFICEt
457 W. 45th Stwl
for
PIANOS
Orthophonic Victrolas
Electric Refrigerators
Write for catalog and Drives for End Trucks Sill
Trucks, Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
Self-Lif tins' PianoTruck Co.
DOLGEVILLE. N. Y.
Manufacturer* of
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J. BRBCKWOLDT, Prea.
Manufactured by
W. A. BRECKWOLDT. Sec. & Treaa.
FINDLAY, OHIO,
THE O. S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of Might Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
XH E CO MSTOCK, C HENE 1 Y & CO.
IVORYTON, CONN •
IVORY CUTTERS
SINCE 1834
MANUFACTURERS OF
Grand Keys. Actions and Hammers, Upright Keys
Actions and Hammer v Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T O-T I M E S
December 1, 1928
R A D I O
TO MAKE EDISON RADIO
Beginning Dec. 1, Facilities of the Splitdorf Corp.
Will Be Employed on Edison Product.
Thos. A. Edison, Tnc, has acquired a financial in-
terest in the Splitdorf Radio Corp., and the facilities
of the Splitdorf Corp. will in future be employed with
the Thos. A. Edison, Inc., plant primarily for the
manufacture of radio apparatus for the latter com-
pany, and the marketing of Splitdorf radio apparatus
discontinued.
Chas. Edison, president of Thos. A. Edison, Inc.,
becomes chairman of the board of the Splitdorf Radio
Corp., Walter Rautenstrauch and Donald Ross will
continue as president and vice-president and secre-
tary respectively. Arthur L. Walsh and Ralph H.
Allen, both vice-presidents of Thos. A. Edison, Inc ,
will become vice-president in charge of sales and vice-
president in charge of finance and operation, respec-
tively. H. F. Hiller, treasurer of Thos. A. Edison,
Inc., will become treasurer of the Splitdorf Corp.,
and Henry Lanahan, general counsel of all the Edison
industries, will become general counsel for the Split-
dorf Corp. The finances of the Splitdorf Radio Corp.
will come under the control of a newly created finance
committee, consisting of Chas. Edison, Ralph H. Allen
and Donald Ross, the latter vice-president of the
Splitdorf Industries. This committee will also act
in the same capacity for the Splitdorf-Bethlehem
Electric Co., the parent company of all Splitdorf
interests.
Radio may "sell itself" but a
little featuring by the dealer can
impress the prospective customers
to a great extent. Every radio
manufacturer has some merit in
h!s product that, in his opinion,
claims the attention of the radio
set buyer, so that any means to
draw the prospect's attention to
the particular feature, is welcomed
by the manufacturer. The Zenith
Radio Corp., Chicago, is always
keen for the opportunity to im-
press the public with the merits of
the automatic tuning device and
opportunity for that purpose is
seen in the window displays of
progressive retailers here and there
throughout the country.
A good opportunity was afforded
recently during a special exhibit
period at a fine store in Dallas
NEW FRESHMAN BRANCH.
which is known throughout a wide
The Charles Freshman Co., Inc., has opened a
section of the state, and the results
branch radio office in the Davidson Building, Kansas
ZENITH DISPLAY IN DALLAS, TEXAS.
are considered satisfactory by the
City, Mo., and M. C. Schoenly has been made district
store owners.
manager. The territory will cover eight states, Col-
The value of an effective window trim from a mer- nected to the automatic tuning device by means of
chandising standpoint, is readily seen in an attractive ribbon streamers. This idea pointed out the fact that orado, Kansas, Missouri, Oklahoma, Texas, Louisiana,
coast to coast stations were immediately available at Arkansas and western Tennessee. For more than
display used by the Haverty Furniture Company of
Dallas, for the exclusive showing of Zenith radio re- the touch of the buttons once they were set auto- eight years Mr. Schoenly was district manager in
the Brunswuck-Balke-Collender Co., both in Kansas
matically on the tuning device.
ceivers.
The Haverty Furniture Company is a newly con- City and St. Louis.
Six different models were displayed with a center
display of automatic tuning, featured prominently by tracted Zenith dealer with a branch store in Houston,
The IVlaentz Music and Art Shop has opened in
the use of miniature broadcasting station towers des- served by the C. C. White Company of Dallas, the
Allegan, Mich., at 224 Troubridge street.
ignating various stations from coast to coast con- Zenith distributors for southern Texas.
WESSELL, NICKEL & GROSS
MOVING TRUCKS
Manufacturers of
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
1\JC\X7 Y H D l f
45lhSt.,10thAw. 4W46lh. W E i W
I V^I\IV
OFFICEt
457 W. 45th Stwl
for
PIANOS
Orthophonic Victrolas
Electric Refrigerators
Write for catalog and Drives for End Trucks Sill
Trucks, Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
Self-Lif tins' PianoTruck Co.
DOLGEVILLE. N. Y.
Manufacturer* of
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J. BRBCKWOLDT, Prea.
Manufactured by
W. A. BRECKWOLDT. Sec. & Treaa.
FINDLAY, OHIO,
THE O. S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of Might Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
XH E CO MSTOCK, C HENE 1 Y & CO.
IVORYTON, CONN •
IVORY CUTTERS
SINCE 1834
MANUFACTURERS OF
Grand Keys. Actions and Hammers, Upright Keys
Actions and Hammer v Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).