Presto
Issue: 1928 2207 - Page 9
November 17, 1928
GULBRANSEN'S
THREE-WAY PIANO
In Addition to Being a Reproducing Piano,
This Instrument May Be Played with
Personal Expression and Also
by Hand.
The Gulbransen Company's advertising department
Chicago, this week is sending out a new mailing cir-
cular on Gulbransen's Modern Musical Miracle Re-
producing Upright, made available to Gulbransen
dealers. This is the sensational high-quality repro-
ducer, nationally priced at $575.
A Three-Way Piano.
The unique feature of it is that in addition to being
a reproducing piano, this instrument may be played
with personal expression through use of the center
piano pedal. Naturally it may also be played by hand
and is therefore a three-way piano.
Thousands of these two-color announcements are
being mailed to their prospects, by the Gulbransen
dealer organization. This literature is backed up by
complete newspaper advertising campaign.
Pianos as Christmas Gifts.
Advanced proof is enclosed of the Christmas adver-
tising being made available to Gulbransen dealers.
The fact that a piano is a gift for all the family makes
piano advertising at the Christmas season, exceedingly
popular.
Letters to School Teachers.
An interesting approach to salesmen and others
contacting the home, in other lines of business, and to
enlist their services in piano selling, has been worked
out by the Gulbransen organization. Full details are
contained in a two-color broadside sixteen by twenty-
one inches in size that has just been mailed to the
trade. The basis of this appeal is a coupon book and
a series of letters whereby they will gain distribution.
One of the letters, going out to school teachers, says
in part:
"Like all other public spirited citizens you are in-
terested in the education and the social advancement
of the children in your community. There is no
question about the part that music plays in the edu-
cational and social life of young folks in particular.
This firm is directly interested in everything musical
that will help make homes happier and give young
people a better equipment for life.
"We are calling upon you for your co-operation in
helping to make homes happier with music. As a
teacher you are in direct contact with a large number
of homes in the community where vou have been
K K S T O-T I M E S
teaching, and you are in a position to determine with
very little effort what homes should have a piano,
phonograph, or other musical instruments."
NEW WILEY B. ALLEN BRANCH
OPENS IN BEVERLY HILLS, CAL.
Fine Old California House Extends Its Agencies in
Southern Part of State.
Residents of Beverly Hills, Calif., see in the in-
creasing numbers of important business establish-
ments of Los Angeles which are opening branches
in that district, a significant indication of the rapid
growth of the place as a trading center as well as
high class residential community.
Among the important Los Angeles business houses
which have recently entered the Bevery Hills field
with a branch store is the Wiley B. Allen Company,
one of the most favorably known music houses on
the Pacific Coast.
The Beverly Hills branch of the Wiley B. Allen
Company was formally opened to the public on No-
vember 1 in attractive quarters at 450 North Beverly
drive. The store is in charge of Fred G. Billings, a
resident of the Beverly Hills district. He is assisted
in the management of the store by R. H. McMann.
The Wiley B. Allen Company is regarded as an
acquisition of especial credit to the community, as
it is one of the pioneer music houses of the Pacific
Coast, with a history of over 55 years as the exclu-
sive representative in this territory of some of the
world's foremost makes of instruments.
IN HANDS OF RECEIVER.
Schleicher & Sons, Inc., pianos and musical instru-
ments, 152 Fourth avenue and Third avenue and 149th
street, New York, is in the hands of an equity re-
ceiver. Nathan R. Margold has been appointed, under
$20,000 bond, by Judge Mack upon the petition of
Wilhelmina M. De Lanoy of Stambord, Conn., a
creditor for $5,236. The liabilities are stated to be
$75,000 and the assets $105,000, constituting mainly of
installment accounts. The business was established
17 years ago.
NEW CHICAGO FIRM.
The Beverly Music Shop has been opened at 1744
West 95th street, Chicago. The company handles
pianos, talking machines, radios, records, sheet music
and band instruments. Evelyn Day and Chester
Rauman are the owners of the store.
L. F. Hammond, proprietor of Hammond's Music
Store, Logan, O., lias rented the east room in the
new Armstrong Building now under construction.
THE SLOGAN CONTEST JUDGES
With a little more than two weeks
to go, the $1,000 Music Slogan Con-
test which the Music Industries
Chamber of Commerce is conduct-
ing, is hitting a lively stride. As the
closing day, December 1, ap-
proaches the daily receipts of slogan
entries from every part of the coun-
try grow heavier and reorders are
being received from many dealers
for additional leaflets for distribu-
tion to prospective sloganeers in
their communities.
The death in Nice, France, re-
cently of one of the contest judges
Dr. Frank Crane, the noted news-
paper syndicate writer, necessitate:!
the selection of a third judge to take
his place in acting with S. L. Rotha-
fel ("Roxy") and Frank Presbrey,
FRANK PRESBREY AND S. I,. ROTHAFEU
the two others on the committee of
award, in the selection of the winner among the many
It is considered significant of the widespread inter-
thousands who have submitted slogans expressive est in the slogan contest that the entries are being
of the thought that every one should play some kind
received from persons in widely separated areas of
of musical instrument.
the country and that they represent practically all
The Contest Committee of the Chamber will meet
elements
of the population, including professional and
soon to consider the matter of a third judge and their
business workers, persons in the mechanical trades,
selection will be announced as soon as possible after
and men, women and children generally. A note-
they shall have received his acceptance.
worthy feature of the contest is the extraordinary
To Choose Third Judge.
interest that has been displayed in it by teachers,
As the task of passing upon the thousands of slogan
entries will be a huge one, the judges have already many of whom have written to the Chamber request-
entered upon labors preliminary to selection of the
ing leaflets in quantity for distribution to their pupils.
winner, and it is hoped that by systematizing the
This is especially gratifying to those in charge of
work of passing judgment they may be able to com-
plete their task in time to have the name of the winner the contest, as it is considered a most hopeful sign for
of the $1,000 prize announced very soon after the the music industries that the younger generation
first of the year.
should be attracted by the subject of music.
Queen Anne
Grand 5' 2"
Apartment
Upright 4'
The Backbone Of The
Piano Business
Y
OU sell pianos to music teach-
ers — perhaps occasionally
even to the master pianist—but we
all realize that the real backbone of
the piano business is that vast ma-
jority of customers who simply
want the very best piano for their
home.
We are proud of the commenda-
tion the Henry F. Miller has had
from well known artists—but deep
down in our hearts we take far
greater pride in the fact that the
Henry F. Miller piano so com-
pletely meets the desires of those
people who want an ideal piano for
the home—and so fully meets the
musical needs of the family and the
ideals of the children.
There is a great deal of satisfac-
tion in selling a piano with such
beauty of design, purity of tone and
responsiveness of action that the
whole family looks upon it as a
masterpiece—and there is profit in
selling such pianos, for it is a wise
dealer that gives the public what it
wants—a good piano for the home
at a moderate price. Get full infor-
mation about the prestige and profit
in handling this famous old depend-
able line of pianos.
Henry F. Miller Piano Co., Boston, Mass.
P-3
Get Our New Catalog
Just clip this coupon to your letterhead and
mall it to Henry F. Miller Piano Co., Boston,
Mass., for the new catalog and complete
information.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
GULBRANSEN'S
THREE-WAY PIANO
In Addition to Being a Reproducing Piano,
This Instrument May Be Played with
Personal Expression and Also
by Hand.
The Gulbransen Company's advertising department
Chicago, this week is sending out a new mailing cir-
cular on Gulbransen's Modern Musical Miracle Re-
producing Upright, made available to Gulbransen
dealers. This is the sensational high-quality repro-
ducer, nationally priced at $575.
A Three-Way Piano.
The unique feature of it is that in addition to being
a reproducing piano, this instrument may be played
with personal expression through use of the center
piano pedal. Naturally it may also be played by hand
and is therefore a three-way piano.
Thousands of these two-color announcements are
being mailed to their prospects, by the Gulbransen
dealer organization. This literature is backed up by
complete newspaper advertising campaign.
Pianos as Christmas Gifts.
Advanced proof is enclosed of the Christmas adver-
tising being made available to Gulbransen dealers.
The fact that a piano is a gift for all the family makes
piano advertising at the Christmas season, exceedingly
popular.
Letters to School Teachers.
An interesting approach to salesmen and others
contacting the home, in other lines of business, and to
enlist their services in piano selling, has been worked
out by the Gulbransen organization. Full details are
contained in a two-color broadside sixteen by twenty-
one inches in size that has just been mailed to the
trade. The basis of this appeal is a coupon book and
a series of letters whereby they will gain distribution.
One of the letters, going out to school teachers, says
in part:
"Like all other public spirited citizens you are in-
terested in the education and the social advancement
of the children in your community. There is no
question about the part that music plays in the edu-
cational and social life of young folks in particular.
This firm is directly interested in everything musical
that will help make homes happier and give young
people a better equipment for life.
"We are calling upon you for your co-operation in
helping to make homes happier with music. As a
teacher you are in direct contact with a large number
of homes in the community where vou have been
K K S T O-T I M E S
teaching, and you are in a position to determine with
very little effort what homes should have a piano,
phonograph, or other musical instruments."
NEW WILEY B. ALLEN BRANCH
OPENS IN BEVERLY HILLS, CAL.
Fine Old California House Extends Its Agencies in
Southern Part of State.
Residents of Beverly Hills, Calif., see in the in-
creasing numbers of important business establish-
ments of Los Angeles which are opening branches
in that district, a significant indication of the rapid
growth of the place as a trading center as well as
high class residential community.
Among the important Los Angeles business houses
which have recently entered the Bevery Hills field
with a branch store is the Wiley B. Allen Company,
one of the most favorably known music houses on
the Pacific Coast.
The Beverly Hills branch of the Wiley B. Allen
Company was formally opened to the public on No-
vember 1 in attractive quarters at 450 North Beverly
drive. The store is in charge of Fred G. Billings, a
resident of the Beverly Hills district. He is assisted
in the management of the store by R. H. McMann.
The Wiley B. Allen Company is regarded as an
acquisition of especial credit to the community, as
it is one of the pioneer music houses of the Pacific
Coast, with a history of over 55 years as the exclu-
sive representative in this territory of some of the
world's foremost makes of instruments.
IN HANDS OF RECEIVER.
Schleicher & Sons, Inc., pianos and musical instru-
ments, 152 Fourth avenue and Third avenue and 149th
street, New York, is in the hands of an equity re-
ceiver. Nathan R. Margold has been appointed, under
$20,000 bond, by Judge Mack upon the petition of
Wilhelmina M. De Lanoy of Stambord, Conn., a
creditor for $5,236. The liabilities are stated to be
$75,000 and the assets $105,000, constituting mainly of
installment accounts. The business was established
17 years ago.
NEW CHICAGO FIRM.
The Beverly Music Shop has been opened at 1744
West 95th street, Chicago. The company handles
pianos, talking machines, radios, records, sheet music
and band instruments. Evelyn Day and Chester
Rauman are the owners of the store.
L. F. Hammond, proprietor of Hammond's Music
Store, Logan, O., lias rented the east room in the
new Armstrong Building now under construction.
THE SLOGAN CONTEST JUDGES
With a little more than two weeks
to go, the $1,000 Music Slogan Con-
test which the Music Industries
Chamber of Commerce is conduct-
ing, is hitting a lively stride. As the
closing day, December 1, ap-
proaches the daily receipts of slogan
entries from every part of the coun-
try grow heavier and reorders are
being received from many dealers
for additional leaflets for distribu-
tion to prospective sloganeers in
their communities.
The death in Nice, France, re-
cently of one of the contest judges
Dr. Frank Crane, the noted news-
paper syndicate writer, necessitate:!
the selection of a third judge to take
his place in acting with S. L. Rotha-
fel ("Roxy") and Frank Presbrey,
FRANK PRESBREY AND S. I,. ROTHAFEU
the two others on the committee of
award, in the selection of the winner among the many
It is considered significant of the widespread inter-
thousands who have submitted slogans expressive est in the slogan contest that the entries are being
of the thought that every one should play some kind
received from persons in widely separated areas of
of musical instrument.
the country and that they represent practically all
The Contest Committee of the Chamber will meet
elements
of the population, including professional and
soon to consider the matter of a third judge and their
business workers, persons in the mechanical trades,
selection will be announced as soon as possible after
and men, women and children generally. A note-
they shall have received his acceptance.
worthy feature of the contest is the extraordinary
To Choose Third Judge.
interest that has been displayed in it by teachers,
As the task of passing upon the thousands of slogan
entries will be a huge one, the judges have already many of whom have written to the Chamber request-
entered upon labors preliminary to selection of the
ing leaflets in quantity for distribution to their pupils.
winner, and it is hoped that by systematizing the
This is especially gratifying to those in charge of
work of passing judgment they may be able to com-
plete their task in time to have the name of the winner the contest, as it is considered a most hopeful sign for
of the $1,000 prize announced very soon after the the music industries that the younger generation
first of the year.
should be attracted by the subject of music.
Queen Anne
Grand 5' 2"
Apartment
Upright 4'
The Backbone Of The
Piano Business
Y
OU sell pianos to music teach-
ers — perhaps occasionally
even to the master pianist—but we
all realize that the real backbone of
the piano business is that vast ma-
jority of customers who simply
want the very best piano for their
home.
We are proud of the commenda-
tion the Henry F. Miller has had
from well known artists—but deep
down in our hearts we take far
greater pride in the fact that the
Henry F. Miller piano so com-
pletely meets the desires of those
people who want an ideal piano for
the home—and so fully meets the
musical needs of the family and the
ideals of the children.
There is a great deal of satisfac-
tion in selling a piano with such
beauty of design, purity of tone and
responsiveness of action that the
whole family looks upon it as a
masterpiece—and there is profit in
selling such pianos, for it is a wise
dealer that gives the public what it
wants—a good piano for the home
at a moderate price. Get full infor-
mation about the prestige and profit
in handling this famous old depend-
able line of pianos.
Henry F. Miller Piano Co., Boston, Mass.
P-3
Get Our New Catalog
Just clip this coupon to your letterhead and
mall it to Henry F. Miller Piano Co., Boston,
Mass., for the new catalog and complete
information.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).