Presto
Issue: 1928 2207 - Page 11
November 17, 1928
11
P R E S T O-T I M E S
NEW PHILPITT
STORE IN FLORIDA
S. Ernest Philpitt & Son Again Proves Its Pro-
gressive Spirit by Opening Ideal and Pre-
tentious Headquarters in Most Desir-
able Position in St. Petersburg.
All St. Petersburg, Fla., is taking just pride in the
opening of the new music store of S. Ernest Philpitt
& Son, 516 Central avenue, active distributors for the
Steinway piano in that section. Six years ago Mr.
Philpitt opened a modest store at Sixth street and
Central avenue and three years later moved into
larger quarters at 444 Central avenue. The present
move to tine five hundred block indicates progress of
S. Ernest Philpitt & Son and also indicates that in
the opinion of Mr. Philpitt conditions in St. Peters-
burg warrant the expansion.
The new Philpitt store is located in the Gandy
block and has been entirely remodeled to suit every
need of a modern music store. Over the entrance and
fourteen feet above the sidewalk hangs a twelve-foot
Rayon Tube Electric sign, " P H I L P I T T ' S , " said to be
the largest sign of this type installed in Florida. This
sign is easily read for the distance of a mile in either
direction on Central avenue. This store, which is
more than twice as large as the former one, has a
frontage of forty feet and a depth of one hundred
feet. The floor of the central vestibule, eighteen feet
in depth, is laid in French style of soft shades of
brown and green. The two large show windows lend
themselves to interesting possibilities for the display
of musical instruments. The two large French doors
give an inviting entrance opening of eight feet.
Arrangements Perfect.
On the right as one enters is the display counters
and musical instrument cases, the cashier's office and
the record demonstration booths. On the opposite
side are two large booths for the demonstration of
pianos and radios. Each booth is equipped with oscil-
lating and exhaust fans, insuring comfort to custom-
ers. The ceiling, sixteen feet in height, is liberally
supplied with semi-indirect lighting fixtures and a
generous number of power receptacles have been dis-
tributed about the floor for the convenience of oper-
ating electrical pianos, Victrolas and radiolas. The
oak flooring was so laid to give proper resonance
and acoustical effects necessary for the proper demon-
stration of musical instruments.
Praises C. R. Putnam.
An attractive program had been planned for the for-
mal opening on the evening of November 2. S.
Ernest Philpitt stated on his arrival from Miami to
attend the opening that in his opinion this was the
most modern and attractive music store in the state.
He also stated that he desired to give due credit to
C. R. Putnam, who made the plans and specifica-
tions for the alterations and equipment and who car-
ried them through to completion. Mr. Putnam, who
was for six years secretary of the National Music
Merchants, has been connected with the Philpitt or-
ganization for the past eight years and in charge
of their pipe organ department with headquarters at
the Philpitt store in Tampa.
Officials Present.
Officials of the nine Florida stores were in the city
for the event, including Mr. Philpitt, Marshall Phil-
pitt, also of Miami, vice-president and manager of
publicity and sales; Ray Creager of Miami, C. R.
Putnam of Tampa, E. V. Elliott of Orlando, Howard
Crawford of Jacksonville and Jack Harwood of West
Palm Beach.
The Fine Line.
The company is exclusive sales representative in
Florida for the Steinway pianos, Duo-Art reproducing
pianos in Steinway, Weber, Steck and Stroud pianos,
the Aeolian reproducing residence pipe organs, Pil-
cher organs, Premier grand pianos, Krakauer, Henry
F. Miller. Kurtzmann, Francis Bacon and Philpitt
pianos. They are also representatives of the Victrola,
R. C. A. radiolas, band and stringed instruments.
The store is equipped with five demonstration
booths, beautifully furnished. A modern ventilation
system makes possible a complete change of air every
six minutes. Ceilings are seventeen feet high.
Congratulations Conveyed.
Floral pieces were received as congratulation from
Steinway & Sons, the Victor Talking Machine Com-
pany of Camden, N. J., and Baltimore, Md.; Sam
Fox Publishing Company of Cleveland, Pierce Elec-
tric Company of Tampa, and the Aeolian Company of
New York.
Local firms and individuals sent baskets and bou-
quets of beautiful flowers. Telegrams were received
from Eddie Martin, former St. Petersburg manager;
C. G. Rowe, district traveling representative of the
Victor Company; the Q R S Roll Company, the Bal-
timore Victor distributing company, Paul A. Schmitt
Sheet Music Company, and Aeolian Company.
WANTS LONG-SERVICE TRAVELER.
The National Traveling Salesmen's Foundation, 277
Madison avenue, New York, recently extended an
invitation to the oldest traveling salesman in the coun-
try, in point of years, and the oldest in years of expe-
rience, still on the road today, to be guests of honor
at a banquet to be given December 4 at the Hotel
Astor in New York city by the National Traveling
Salesmen's Foundation to inaugurate a drive for a
$3,000,000 home for aged, incapacitated and indigent
traveling salesmen. "Many of the answers received
suggested that we had overlooked 'service,' and so
we now w r ant to invite the oldest in point of service
to join the Guests of Honor," is the statement made
this week. "Will you give the local business firms
and salesmen among your readers the opportunity of
qualifying for this honor and of enjoying the nation-
wide publicity that will come to the winner?"
KNABE FOR SCHOOL.
Frank H. Kimmel, manager of Ampico Hall, Cleve-
land, Ohio, reports the sale of a Knabe Grand to the
public schools, city of Cleveland. The Knabe and
other instruments of the American Piano Co. are well
represented in the schools in the various cities.
STRAUBE PIANO CO.'S
PRODUCTION SUSTAINED
Distractions of Pre-election Months Showed
No Effect on Orders—Growth of Com-
pany Reviewed.
By FRED E. COOPER.
In the group of Indiana industrial cities on the
shores of Lake Michigan whose conditions I observe
all the year round, the distractions consequent on the
election campaign, seemed to have had little effect on
retail business. As reporting the conditions in the
music business is my particular affair the absence of
disturbance in music goods sales during the pre-elec-
tion months was a notably pleasant thing. In Gary,
Hammond, and the other busy industrial places, re-
tail music business weathered the excitements of the
election campaign period in excellent shape. In the
big plant of the Straube Piano Company, at Ham-
mond, production during the pre-election months
showed stimulation with every week.
The mention of the Straube Piano Co. suggests the
correcting of an inaccuracy in the notice of the death
of William Straube which I read in several local
papers. By one of the incidents in the beginnings of
companies, Mr. Straube's name was given to the
Straube Piano Company, with which, however, he
remained only a short time.
Mr. Jacobson's Part.
I am familiar with all the circumstances associated
with the history of the Straube Piano Company and
I know that its strong and prominent position and
genuine stability today is due to the high character
of the policies instituted by the president, E. R. Jacob-
son. Straube position in the trade reflects the abil-
ity, ingenuity and personality of Mr. Jacobson.
Its Growth Continues.
I recall the days before Mr. Jacobson became prin-
cipal owner and guiding spirit of the Hammond com-
pany, when it was known as an ordinary piano man-
ufacturing concern. But with the advent of Mr.
Jacobson and the associates with whom he allied
himself, the Straube Piano Company began the course
of wise activity which has made it one of the most
successful contenders in the high quality piano field.
The frank policies of national advertising and pricing
which elevated the Straube from the field of bargain-
ing or questionable tactics reflect the broad, open
characteristics of Mr. Jacobson himself.
And the spirit of the president, which permeates the
entire institution, is notably reflected in the vice-
president, C. H. J. Thorby; the treasurer, A. T.
Schuldes, and the secretary, J. F. Jacobson.
ROY S. HIBSCHMAN IN EAST.
Roy S. Hibschman, head of the Motor Player Corp.,
340-350 West Huron street, Chicago, was in the
East on Monday of this week when a Presto-Times
representative called at his office. Mr. Hibschman is
stirring up some good trade in various localities for
his makes of instruments. He will be on duty at his
office in Chicago on Monday of next week.
JACOB BROS. CO.
Manufacturers of "Pianos of Quality
Established 1878
We have a financing proposition worthy
of vour investigation.
JACOB BROS. CO.
3O6 East 1 3 3 rd St.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
11
P R E S T O-T I M E S
NEW PHILPITT
STORE IN FLORIDA
S. Ernest Philpitt & Son Again Proves Its Pro-
gressive Spirit by Opening Ideal and Pre-
tentious Headquarters in Most Desir-
able Position in St. Petersburg.
All St. Petersburg, Fla., is taking just pride in the
opening of the new music store of S. Ernest Philpitt
& Son, 516 Central avenue, active distributors for the
Steinway piano in that section. Six years ago Mr.
Philpitt opened a modest store at Sixth street and
Central avenue and three years later moved into
larger quarters at 444 Central avenue. The present
move to tine five hundred block indicates progress of
S. Ernest Philpitt & Son and also indicates that in
the opinion of Mr. Philpitt conditions in St. Peters-
burg warrant the expansion.
The new Philpitt store is located in the Gandy
block and has been entirely remodeled to suit every
need of a modern music store. Over the entrance and
fourteen feet above the sidewalk hangs a twelve-foot
Rayon Tube Electric sign, " P H I L P I T T ' S , " said to be
the largest sign of this type installed in Florida. This
sign is easily read for the distance of a mile in either
direction on Central avenue. This store, which is
more than twice as large as the former one, has a
frontage of forty feet and a depth of one hundred
feet. The floor of the central vestibule, eighteen feet
in depth, is laid in French style of soft shades of
brown and green. The two large show windows lend
themselves to interesting possibilities for the display
of musical instruments. The two large French doors
give an inviting entrance opening of eight feet.
Arrangements Perfect.
On the right as one enters is the display counters
and musical instrument cases, the cashier's office and
the record demonstration booths. On the opposite
side are two large booths for the demonstration of
pianos and radios. Each booth is equipped with oscil-
lating and exhaust fans, insuring comfort to custom-
ers. The ceiling, sixteen feet in height, is liberally
supplied with semi-indirect lighting fixtures and a
generous number of power receptacles have been dis-
tributed about the floor for the convenience of oper-
ating electrical pianos, Victrolas and radiolas. The
oak flooring was so laid to give proper resonance
and acoustical effects necessary for the proper demon-
stration of musical instruments.
Praises C. R. Putnam.
An attractive program had been planned for the for-
mal opening on the evening of November 2. S.
Ernest Philpitt stated on his arrival from Miami to
attend the opening that in his opinion this was the
most modern and attractive music store in the state.
He also stated that he desired to give due credit to
C. R. Putnam, who made the plans and specifica-
tions for the alterations and equipment and who car-
ried them through to completion. Mr. Putnam, who
was for six years secretary of the National Music
Merchants, has been connected with the Philpitt or-
ganization for the past eight years and in charge
of their pipe organ department with headquarters at
the Philpitt store in Tampa.
Officials Present.
Officials of the nine Florida stores were in the city
for the event, including Mr. Philpitt, Marshall Phil-
pitt, also of Miami, vice-president and manager of
publicity and sales; Ray Creager of Miami, C. R.
Putnam of Tampa, E. V. Elliott of Orlando, Howard
Crawford of Jacksonville and Jack Harwood of West
Palm Beach.
The Fine Line.
The company is exclusive sales representative in
Florida for the Steinway pianos, Duo-Art reproducing
pianos in Steinway, Weber, Steck and Stroud pianos,
the Aeolian reproducing residence pipe organs, Pil-
cher organs, Premier grand pianos, Krakauer, Henry
F. Miller. Kurtzmann, Francis Bacon and Philpitt
pianos. They are also representatives of the Victrola,
R. C. A. radiolas, band and stringed instruments.
The store is equipped with five demonstration
booths, beautifully furnished. A modern ventilation
system makes possible a complete change of air every
six minutes. Ceilings are seventeen feet high.
Congratulations Conveyed.
Floral pieces were received as congratulation from
Steinway & Sons, the Victor Talking Machine Com-
pany of Camden, N. J., and Baltimore, Md.; Sam
Fox Publishing Company of Cleveland, Pierce Elec-
tric Company of Tampa, and the Aeolian Company of
New York.
Local firms and individuals sent baskets and bou-
quets of beautiful flowers. Telegrams were received
from Eddie Martin, former St. Petersburg manager;
C. G. Rowe, district traveling representative of the
Victor Company; the Q R S Roll Company, the Bal-
timore Victor distributing company, Paul A. Schmitt
Sheet Music Company, and Aeolian Company.
WANTS LONG-SERVICE TRAVELER.
The National Traveling Salesmen's Foundation, 277
Madison avenue, New York, recently extended an
invitation to the oldest traveling salesman in the coun-
try, in point of years, and the oldest in years of expe-
rience, still on the road today, to be guests of honor
at a banquet to be given December 4 at the Hotel
Astor in New York city by the National Traveling
Salesmen's Foundation to inaugurate a drive for a
$3,000,000 home for aged, incapacitated and indigent
traveling salesmen. "Many of the answers received
suggested that we had overlooked 'service,' and so
we now w r ant to invite the oldest in point of service
to join the Guests of Honor," is the statement made
this week. "Will you give the local business firms
and salesmen among your readers the opportunity of
qualifying for this honor and of enjoying the nation-
wide publicity that will come to the winner?"
KNABE FOR SCHOOL.
Frank H. Kimmel, manager of Ampico Hall, Cleve-
land, Ohio, reports the sale of a Knabe Grand to the
public schools, city of Cleveland. The Knabe and
other instruments of the American Piano Co. are well
represented in the schools in the various cities.
STRAUBE PIANO CO.'S
PRODUCTION SUSTAINED
Distractions of Pre-election Months Showed
No Effect on Orders—Growth of Com-
pany Reviewed.
By FRED E. COOPER.
In the group of Indiana industrial cities on the
shores of Lake Michigan whose conditions I observe
all the year round, the distractions consequent on the
election campaign, seemed to have had little effect on
retail business. As reporting the conditions in the
music business is my particular affair the absence of
disturbance in music goods sales during the pre-elec-
tion months was a notably pleasant thing. In Gary,
Hammond, and the other busy industrial places, re-
tail music business weathered the excitements of the
election campaign period in excellent shape. In the
big plant of the Straube Piano Company, at Ham-
mond, production during the pre-election months
showed stimulation with every week.
The mention of the Straube Piano Co. suggests the
correcting of an inaccuracy in the notice of the death
of William Straube which I read in several local
papers. By one of the incidents in the beginnings of
companies, Mr. Straube's name was given to the
Straube Piano Company, with which, however, he
remained only a short time.
Mr. Jacobson's Part.
I am familiar with all the circumstances associated
with the history of the Straube Piano Company and
I know that its strong and prominent position and
genuine stability today is due to the high character
of the policies instituted by the president, E. R. Jacob-
son. Straube position in the trade reflects the abil-
ity, ingenuity and personality of Mr. Jacobson.
Its Growth Continues.
I recall the days before Mr. Jacobson became prin-
cipal owner and guiding spirit of the Hammond com-
pany, when it was known as an ordinary piano man-
ufacturing concern. But with the advent of Mr.
Jacobson and the associates with whom he allied
himself, the Straube Piano Company began the course
of wise activity which has made it one of the most
successful contenders in the high quality piano field.
The frank policies of national advertising and pricing
which elevated the Straube from the field of bargain-
ing or questionable tactics reflect the broad, open
characteristics of Mr. Jacobson himself.
And the spirit of the president, which permeates the
entire institution, is notably reflected in the vice-
president, C. H. J. Thorby; the treasurer, A. T.
Schuldes, and the secretary, J. F. Jacobson.
ROY S. HIBSCHMAN IN EAST.
Roy S. Hibschman, head of the Motor Player Corp.,
340-350 West Huron street, Chicago, was in the
East on Monday of this week when a Presto-Times
representative called at his office. Mr. Hibschman is
stirring up some good trade in various localities for
his makes of instruments. He will be on duty at his
office in Chicago on Monday of next week.
JACOB BROS. CO.
Manufacturers of "Pianos of Quality
Established 1878
We have a financing proposition worthy
of vour investigation.
JACOB BROS. CO.
3O6 East 1 3 3 rd St.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).