Presto
Issue: 1928 2204 - Page 13
13
PRESTO-TIMES
October 27, 1928
music wire that was actively represented in this coun-
try. One of the Giese family still pays periodic visits
here, enjoying vacations with friends in Dolgeville,
N. Y.
The Xeedham Organ Co., with which the name of
Chas. H. Parsons was associated, was some years ago
A Few Interesting Facts in Piano History absorbed by Kindler & Collins, New York, which
company continues to make a Needham piano.
Recalled by Reproduction of a
The Estey Piano Co.'s esteem in the minds of
Page of Presto.
the trade and the musical public is now being per-
petuated by the new owners of the company, fore-
(See column 3, page 8)
most among whom is B. K. Settergren. The Estey
In the "Thirty Years Ago" column this week is a advertisement
had a prominent position in the ad-
reproduction of a page of standing advertisements vertising
pages of Presto from the first appearance
that are interesting reminders to many people in the of the paper
and the reproduced ad is a reminder of
trade. They suggest inquiry in the younger folks as
to the changes and transitions which have affected the earlier years of Estey achievements.
The display of H. Holtzman & Sons in the old issue
old firms and preserved long enduring names to this
of Presto calls attention to the pleasant fact that the
day.
The advertisement of I. H. Rud. Giese, Westig, company is still manufacturing a fine line of stools
Germany, is a reminder to veterans of a cast steel and benches in Columbus, Ohio, and still has its
PIANO ADS FROM
PRESTO 30 YEARS AGO
Chicago branch, now conducted by E. V. Galloway, a
live member of the Chicago music trade.
The ad of the North Tonawanda Organ Factory
suggests the interesting transitions of the organ in-
dustry there, from the days of Mr. De Kleist to the
active ones inaugurated by his successors, the Wur-
litzer Company. From a comparatively small plant
in the days when the reproduced ad appeared, the
factories today are grown to a group of great build-
ings with an immense output of theater organs and
pianos.
The name Clough & Warren, Detroit, Mich., was
solely applied to an organ. The business was discon-
tinued a good many years ago, and no pianos bear-
ing the name were on the market.
The Mason & Hamlin Co.'s display in the old issue
of Presto is a reminder of the days when the organ
shared favor with the piano. And like the Mason &
Hamlin piano today the Mason & Hamlin organ made
its appeal to the discriminating buyer. The Mason
& Hamlin piano is now foremost in the great line
of pianos of the American Piano Company.
AMERICAN PIANO CO.'S OPENING THE GULBRANSEN
At 234 South Wabash avenue, Chicago, where but
a few weeks ago there was a deep hole in the ground
and a little later the rat-a-tat-tat of the riveting ma-
chines like giant woodpeckers added a staccato quota
to the roar of the elevated roads and the clangor and
din of the wide commercial street below, a seven-story
more, and the Chickering & Sons factories at Boston.
Besides the Fischer, from East Rochester, and all the
other makes of the American Piano Company.
Read the list in full in the fine print at the sides
of the cut on this page. Seven stories occupied with
fine goods; seven stories of beauty and service.
Crowds came every day this week—the opening week
PART 1 — PACK
CH1CACO SrXttAV THUUNK. OCTOBhR 21. 11
SERVICE—never possible before
f OMORROW morninf at ten
Put rvrn the**- ejr»\ pianoi. found now tif
the first time in ©n<* pi act", even tbey arc
not all. T W f will be s*n /r. and th/is i>
wh«t service will mran at Ampi.-n Hall
of Chicago will begin Tbe even! i* epeK-bal
and twofold—lie dedication ol a Capitol of
Music—and the association, at one oiklr,—
Ticket Bureau
& l l . n l i n . tbe Knabr. and llir Cbirteriiii;
Vbe address .- Atnpico Hall. 234 South
Vv abash Avenue Here wilf gather diiUn.
F ;,isheJ Ch.ra.oan. interfiled in rnutir
t<*n* to minplr with you in bonor of a great
will br abl,- In turn it- Ampko Hall I.*
ticket* al box office price* and fur informJ
tinn eonwrnin^ all puMir prrfonnanrr. in
the Metropolitan arfci Not nnly thai, l u i
through a rcciprorjl irrtD^mriil wiili
Ampko Hall in New York, you will hr atii*
to maltr advance reservjlinij.s for am public
nfluicaJ perfonuancr in Nrw York.
The sirnificance ol Irto
•Tearhemnd-Pupil Bureau
ITrrrtoforr. eacb of thesr faniou* instra
menU has brco rrpr.rsr.n1ed bv 9 separatr
firm. At bttU an arraogeme ni inadttfumr ia
» tiff of thf *izi> and tnuaira) importaorr of
Qtirifco. But now tbr manufacturer? have
A
CAPITOL
O F M U S I C
RISES
I IN
CHICAGO
in facilities, and ID MTVICT worthy of Cbicapo
Teachers of all music-piano..w., al, mstni.
menial—vUl IK Mt In rrpMrr al Ampicq
HaU free of eliar-e. an.l wUI be |>lao<-d m
eootart uith pupils (ti wbom tSey are espr-
eially adapted Io other words.-our Trarh-
ers' Bureau oilt be a c'lcarin; lionsr vliieli
will brin; dio ri-hi leaelier and the t,~\,t
Never before ba» ihprr been >urt) an 10
ice in the development of
aildilion. Ampin C M wil
hi'rr if found the culmination of all tbsl
Amerirn> piano-makers have learned and
drfarorJ du/inft the hundred ?e«r« and more
In - l u . S |fae> havepuctioed their art Here.
in a wrim of «a!on« of unrivalled mapiifi.
cenee. are *howp piano" embodyiogc all thfo-
He* of tone production — all M-hools of
i rafumanship— all period- of dr»igu
All in cne P Ure— i W three— tbr Muoa
the choice nf the musical rlecl: tbe Knabr,
»t£cial piano of the Metropolitan Opera
I ompaDv. Doted the world ovet for its hu-
manly sympathetic tnnr; the Chirk (Tin p.
America'* oldent piano. embodying the fa
nMtOP tonr-fref pnncipl+—ifaeJateM in piano
r i >viructioD. And. iMOciated with tbrm. the
J A C Fi-rhrr. t i e M m h i l ) & Weodrll.
ihe BrrwMei.lbe Aj-m^i-onR.and the Haiorf
brother*—each, in it* price ela^ 9* fine ai
tomary ran buy
The A m piro
supreme reproducing
•..I tain
of their financial atililv.
^rti.rs- Hurra,,
COME TOMORROW OR ANY DAY THIS
WEEK TO THIS GREAT RECEPTION IN
f hundreds of musicians in all ficlda
e Ynu who desire music, wrtatevce.
the kind or occasion, will lie afale to obtain*
it through ui ID all truth, anjlhin- from I
symphony orrheslra to a tingle pianist for a.
dance may be arranged tliroiigb tbis Bureau.-
Expert tuning lor all makv
HONOR OF A SIGNAL CONTRIBUTION TO
THE MUSICAL LIFE OF CHICAGO
The association,
in one place, of this great triumvirate
of masterpieces:
»:•
o->room for doubt or iruertton- the Ampico
Here U found tbr Anipico—the nu.rvt.ou*
Inrtruinent of rr-rr ration which veritably i/
ihe aruct 1 Now. for ibe ftr*i time, you can
bear the Ampieo to ik* M*«.n & Hamlin.
in the Kn>U: M d in tbe Chkkennp. ndr
b» iJc. You ran bear Rarbrnaninoff or
KoM-nthal or l.hrvmnr plav tbe hame com
poutioD on each of tbe piano*
^ (
Ampico Ball will send (inly tuners nf Ion;,
a» ia htunanly possiiilc. will put back iRta
• thai
Open each prpnirtp during
Celebration Week
prevent yonr atlendiiu! this celebration,'
Ampico Hall will remain open every nighf
this week until 10:00. Come in any day, af
any hoar, and learn 6»t-hand what Ampico
U a l l - t h e Capitol of Music—will mean to
Ibe nuiical life of Cbicago and to you.
Ampico Hall, 234 Soull, T a l a . b A.enuo.
-hqeiner w/m, ike. qrealed. oialL reb/vcuiajiq tnilnimejzk
\^y
Open every night till 10:00 during Celebration Week
store has blossomed into existence as though waved
there instantly by the wand of a fairy endued with
transcendent power.
This fairy is none other than the American Piano
Company, whose headquarters are at 584-586 Fifth
avenue, New York city. Here in Chicago, under one
roof, can be seen the finest products of the Mason &
Hamlin factories, Boston; the Knabe plants at Balti-
—and every person of taste who saw the decorations,
the tapestries on the walls, the great bunches of
flowers and the artistic pianos in variety, felt a tin-
gling of delight at the ensemble. A great house, a
great opening, expert and gentlemanly salesmen and
a goodly number of sales.
All this will do for a beginning, but watch this Chi-
cago establishment grow.
REGIONAL MEETING
Dealers From all Parts of Iowa Gather at Fort
Des Moines Hotel, Des Moines, to Discuss
Trade Procedure and Listen to
Sales Manager.
Leading Gulbransen merchants from the state of
Iowa gathered at the Fort Des Moines Hotel, Des
Moines, Iowa, Wednesday and Thursday, October 17
and 18, for a two-days' discussion of business prob-
lems, one more link in the chain of regional meetings
held throughout the country under the auspices of the
Gulbransen Company of Chicago.
A subject that was given more extended discussion
at this meeting than has been accorded it at any of
the preceding regional meetings was that of the prac-
tice of merchants in buying used pianos in large lots
and disposing of them to their public in place of new
instruments.
While the subject of piano "relics" has had a
place on the Gulbransen program at each of the re-
gional meetings, it was emphasized at the Des Mofnes
conclave. The startling fact was uncovered that manu-
facturers themselves are responsible for dumping large
lots of used pianos at very low prices, in this state.
Merchants who attended in spite of very discouraging
weather conditions, took a very keen interest in the
Gulbransen Business BuiMing Program and gave it
their earnest and concentrated attention for the two
days.
The meetings and Salon of Gulbransen Pianos were
held in the Oak Room, on the first floor and just off
the main lobby of the Fort Des Moines Hotel, in a
very unusual and attractive setting of oak leaves.
Luncheon was served each noon in the Adam Room.
Mr. Gorman Speaks.
John S. Gorman, vice-president and sales manager
of the Gulbransen Company, outlined the vital needs
of the piano business, greater man-power, more hon-
est cooperation and closer working together by all
branches of the piano industry. He made the open-
ing statement that the public, properly approached,
will buy pianos and then proceeded to uncover the
proof of that statement, which has been gathered in
the course of a year's work and through contact with
hundreds of dealers and tens of thousands of home
owners in every part of the country.
He emphasized that the fight for business which
this industry faces is a fight from without and not
from within, and that it behooves piano men to get
together for their general good. He outlined the
many w T ays in which the Gulbransen organization is
helping merchants with their problem. He made a-
plea for the general adoption of the one-price plan in
piano stores, as a step toward winning public confi-
dence in the piano business.
I
A Unique Selling Approach
W r alter Kiehn, advertising manager, in addition to
fully outlining his findings as they affect the publicity
end of the business, gave in detail a selling plan de-
veloped by the company, an approach to the public
worked out through actual contact with householders
in more than a score of towns and cities. This met
with the very greatest interest of the dealers and is
a selling plan that many of them will adopt.
The Instruments Exhibited.
The display of the new, authentic, smart Gulbran-
sen styles was exquisitely illuminated and drew the at-
tention and interest of hundreds of patrons of the
Fort Des Moines Hotel and citizens of the city. In-
cluded were the outstanding 4 foot 6 inch Art Grand
in walnut veneer; Japanese Red, Ivory and Walnut
Art Model Minuet Uprights; the Modern Musical
(Continued on page 17)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
October 27, 1928
music wire that was actively represented in this coun-
try. One of the Giese family still pays periodic visits
here, enjoying vacations with friends in Dolgeville,
N. Y.
The Xeedham Organ Co., with which the name of
Chas. H. Parsons was associated, was some years ago
A Few Interesting Facts in Piano History absorbed by Kindler & Collins, New York, which
company continues to make a Needham piano.
Recalled by Reproduction of a
The Estey Piano Co.'s esteem in the minds of
Page of Presto.
the trade and the musical public is now being per-
petuated by the new owners of the company, fore-
(See column 3, page 8)
most among whom is B. K. Settergren. The Estey
In the "Thirty Years Ago" column this week is a advertisement
had a prominent position in the ad-
reproduction of a page of standing advertisements vertising
pages of Presto from the first appearance
that are interesting reminders to many people in the of the paper
and the reproduced ad is a reminder of
trade. They suggest inquiry in the younger folks as
to the changes and transitions which have affected the earlier years of Estey achievements.
The display of H. Holtzman & Sons in the old issue
old firms and preserved long enduring names to this
of Presto calls attention to the pleasant fact that the
day.
The advertisement of I. H. Rud. Giese, Westig, company is still manufacturing a fine line of stools
Germany, is a reminder to veterans of a cast steel and benches in Columbus, Ohio, and still has its
PIANO ADS FROM
PRESTO 30 YEARS AGO
Chicago branch, now conducted by E. V. Galloway, a
live member of the Chicago music trade.
The ad of the North Tonawanda Organ Factory
suggests the interesting transitions of the organ in-
dustry there, from the days of Mr. De Kleist to the
active ones inaugurated by his successors, the Wur-
litzer Company. From a comparatively small plant
in the days when the reproduced ad appeared, the
factories today are grown to a group of great build-
ings with an immense output of theater organs and
pianos.
The name Clough & Warren, Detroit, Mich., was
solely applied to an organ. The business was discon-
tinued a good many years ago, and no pianos bear-
ing the name were on the market.
The Mason & Hamlin Co.'s display in the old issue
of Presto is a reminder of the days when the organ
shared favor with the piano. And like the Mason &
Hamlin piano today the Mason & Hamlin organ made
its appeal to the discriminating buyer. The Mason
& Hamlin piano is now foremost in the great line
of pianos of the American Piano Company.
AMERICAN PIANO CO.'S OPENING THE GULBRANSEN
At 234 South Wabash avenue, Chicago, where but
a few weeks ago there was a deep hole in the ground
and a little later the rat-a-tat-tat of the riveting ma-
chines like giant woodpeckers added a staccato quota
to the roar of the elevated roads and the clangor and
din of the wide commercial street below, a seven-story
more, and the Chickering & Sons factories at Boston.
Besides the Fischer, from East Rochester, and all the
other makes of the American Piano Company.
Read the list in full in the fine print at the sides
of the cut on this page. Seven stories occupied with
fine goods; seven stories of beauty and service.
Crowds came every day this week—the opening week
PART 1 — PACK
CH1CACO SrXttAV THUUNK. OCTOBhR 21. 11
SERVICE—never possible before
f OMORROW morninf at ten
Put rvrn the**- ejr»\ pianoi. found now tif
the first time in ©n<* pi act", even tbey arc
not all. T W f will be s*n /r. and th/is i>
wh«t service will mran at Ampi.-n Hall
of Chicago will begin Tbe even! i* epeK-bal
and twofold—lie dedication ol a Capitol of
Music—and the association, at one oiklr,—
Ticket Bureau
& l l . n l i n . tbe Knabr. and llir Cbirteriiii;
Vbe address .- Atnpico Hall. 234 South
Vv abash Avenue Here wilf gather diiUn.
F ;,isheJ Ch.ra.oan. interfiled in rnutir
t<*n* to minplr with you in bonor of a great
will br abl,- In turn it- Ampko Hall I.*
ticket* al box office price* and fur informJ
tinn eonwrnin^ all puMir prrfonnanrr. in
the Metropolitan arfci Not nnly thai, l u i
through a rcciprorjl irrtD^mriil wiili
Ampko Hall in New York, you will hr atii*
to maltr advance reservjlinij.s for am public
nfluicaJ perfonuancr in Nrw York.
The sirnificance ol Irto
•Tearhemnd-Pupil Bureau
ITrrrtoforr. eacb of thesr faniou* instra
menU has brco rrpr.rsr.n1ed bv 9 separatr
firm. At bttU an arraogeme ni inadttfumr ia
» tiff of thf *izi> and tnuaira) importaorr of
Qtirifco. But now tbr manufacturer? have
A
CAPITOL
O F M U S I C
RISES
I IN
CHICAGO
in facilities, and ID MTVICT worthy of Cbicapo
Teachers of all music-piano..w., al, mstni.
menial—vUl IK Mt In rrpMrr al Ampicq
HaU free of eliar-e. an.l wUI be |>lao<-d m
eootart uith pupils (ti wbom tSey are espr-
eially adapted Io other words.-our Trarh-
ers' Bureau oilt be a c'lcarin; lionsr vliieli
will brin; dio ri-hi leaelier and the t,~\,t
Never before ba» ihprr been >urt) an 10
ice in the development of
aildilion. Ampin C M wil
hi'rr if found the culmination of all tbsl
Amerirn> piano-makers have learned and
drfarorJ du/inft the hundred ?e«r« and more
In - l u . S |fae> havepuctioed their art Here.
in a wrim of «a!on« of unrivalled mapiifi.
cenee. are *howp piano" embodyiogc all thfo-
He* of tone production — all M-hools of
i rafumanship— all period- of dr»igu
All in cne P Ure— i W three— tbr Muoa
the choice nf the musical rlecl: tbe Knabr,
»t£cial piano of the Metropolitan Opera
I ompaDv. Doted the world ovet for its hu-
manly sympathetic tnnr; the Chirk (Tin p.
America'* oldent piano. embodying the fa
nMtOP tonr-fref pnncipl+—ifaeJateM in piano
r i >viructioD. And. iMOciated with tbrm. the
J A C Fi-rhrr. t i e M m h i l ) & Weodrll.
ihe BrrwMei.lbe Aj-m^i-onR.and the Haiorf
brother*—each, in it* price ela^ 9* fine ai
tomary ran buy
The A m piro
supreme reproducing
•..I tain
of their financial atililv.
^rti.rs- Hurra,,
COME TOMORROW OR ANY DAY THIS
WEEK TO THIS GREAT RECEPTION IN
f hundreds of musicians in all ficlda
e Ynu who desire music, wrtatevce.
the kind or occasion, will lie afale to obtain*
it through ui ID all truth, anjlhin- from I
symphony orrheslra to a tingle pianist for a.
dance may be arranged tliroiigb tbis Bureau.-
Expert tuning lor all makv
HONOR OF A SIGNAL CONTRIBUTION TO
THE MUSICAL LIFE OF CHICAGO
The association,
in one place, of this great triumvirate
of masterpieces:
»:
o->room for doubt or iruertton- the Ampico
Here U found tbr Anipico—the nu.rvt.ou*
Inrtruinent of rr-rr ration which veritably i/
ihe aruct 1 Now. for ibe ftr*i time, you can
bear the Ampieo to ik* M*«.n & Hamlin.
in the Kn>U: M d in tbe Chkkennp. ndr
b» iJc. You ran bear Rarbrnaninoff or
KoM-nthal or l.hrvmnr plav tbe hame com
poutioD on each of tbe piano*
^ (
Ampico Ball will send (inly tuners nf Ion;,
a» ia htunanly possiiilc. will put back iRta
• thai
Open each prpnirtp during
Celebration Week
prevent yonr atlendiiu! this celebration,'
Ampico Hall will remain open every nighf
this week until 10:00. Come in any day, af
any hoar, and learn 6»t-hand what Ampico
U a l l - t h e Capitol of Music—will mean to
Ibe nuiical life of Cbicago and to you.
Ampico Hall, 234 Soull, T a l a . b A.enuo.
-hqeiner w/m, ike. qrealed. oialL reb/vcuiajiq tnilnimejzk
\^y
Open every night till 10:00 during Celebration Week
store has blossomed into existence as though waved
there instantly by the wand of a fairy endued with
transcendent power.
This fairy is none other than the American Piano
Company, whose headquarters are at 584-586 Fifth
avenue, New York city. Here in Chicago, under one
roof, can be seen the finest products of the Mason &
Hamlin factories, Boston; the Knabe plants at Balti-
—and every person of taste who saw the decorations,
the tapestries on the walls, the great bunches of
flowers and the artistic pianos in variety, felt a tin-
gling of delight at the ensemble. A great house, a
great opening, expert and gentlemanly salesmen and
a goodly number of sales.
All this will do for a beginning, but watch this Chi-
cago establishment grow.
REGIONAL MEETING
Dealers From all Parts of Iowa Gather at Fort
Des Moines Hotel, Des Moines, to Discuss
Trade Procedure and Listen to
Sales Manager.
Leading Gulbransen merchants from the state of
Iowa gathered at the Fort Des Moines Hotel, Des
Moines, Iowa, Wednesday and Thursday, October 17
and 18, for a two-days' discussion of business prob-
lems, one more link in the chain of regional meetings
held throughout the country under the auspices of the
Gulbransen Company of Chicago.
A subject that was given more extended discussion
at this meeting than has been accorded it at any of
the preceding regional meetings was that of the prac-
tice of merchants in buying used pianos in large lots
and disposing of them to their public in place of new
instruments.
While the subject of piano "relics" has had a
place on the Gulbransen program at each of the re-
gional meetings, it was emphasized at the Des Mofnes
conclave. The startling fact was uncovered that manu-
facturers themselves are responsible for dumping large
lots of used pianos at very low prices, in this state.
Merchants who attended in spite of very discouraging
weather conditions, took a very keen interest in the
Gulbransen Business BuiMing Program and gave it
their earnest and concentrated attention for the two
days.
The meetings and Salon of Gulbransen Pianos were
held in the Oak Room, on the first floor and just off
the main lobby of the Fort Des Moines Hotel, in a
very unusual and attractive setting of oak leaves.
Luncheon was served each noon in the Adam Room.
Mr. Gorman Speaks.
John S. Gorman, vice-president and sales manager
of the Gulbransen Company, outlined the vital needs
of the piano business, greater man-power, more hon-
est cooperation and closer working together by all
branches of the piano industry. He made the open-
ing statement that the public, properly approached,
will buy pianos and then proceeded to uncover the
proof of that statement, which has been gathered in
the course of a year's work and through contact with
hundreds of dealers and tens of thousands of home
owners in every part of the country.
He emphasized that the fight for business which
this industry faces is a fight from without and not
from within, and that it behooves piano men to get
together for their general good. He outlined the
many w T ays in which the Gulbransen organization is
helping merchants with their problem. He made a-
plea for the general adoption of the one-price plan in
piano stores, as a step toward winning public confi-
dence in the piano business.
I
A Unique Selling Approach
W r alter Kiehn, advertising manager, in addition to
fully outlining his findings as they affect the publicity
end of the business, gave in detail a selling plan de-
veloped by the company, an approach to the public
worked out through actual contact with householders
in more than a score of towns and cities. This met
with the very greatest interest of the dealers and is
a selling plan that many of them will adopt.
The Instruments Exhibited.
The display of the new, authentic, smart Gulbran-
sen styles was exquisitely illuminated and drew the at-
tention and interest of hundreds of patrons of the
Fort Des Moines Hotel and citizens of the city. In-
cluded were the outstanding 4 foot 6 inch Art Grand
in walnut veneer; Japanese Red, Ivory and Walnut
Art Model Minuet Uprights; the Modern Musical
(Continued on page 17)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).