Presto
Issue: 1928 2201 - Page 7
October 6, 1928
GREAT INTEREST
IN SLOGAN CONTEST
Special Letters to More then Five Thousand
Dealers Produce Marked Effect on Trade
of the Country and Even German
Dealer Responds to the Slogan.
The National Musical Instrument Slogan Contest is
going on very well, according to the announcement
from the office of the Contest Committee in the Music
Industries Chamber of Commerce, which gives the
following highly interesting data in bulletin form:
1. The,American Piano Company is circularizing
all of its dealers, urging them to get behind the Con-
test by active work in their communities. 2. The
P R E S T O-T I M E S
also be a winner," declares the text, which gives full
address of the Chamber.
The Music Industries Chamber of Commerce has
prepared a booklet for use by dealers in exciting pub-
lic interest in the slogan contest. The accompanying
cut is a reduced reproduction of the cover, but it
represents the forceful character of the useful bit of
advertising. In addition to the booklet, a poster for
dealers is another means towards desirable publicity.
This is said:
"The Music Industries Chamber of Commerce is
offering $1,000.00 for a slogan best expressing the
idea of playing a musical instrument. The contest
is open to everybody. Step inside and ask for free
descriptive leaflet."
The campaign to secure a slogan for the music
industry launched under most favorable circum-
stances, has already gripped the attention of the
music profession. Thousands of bright minds are
now engaged in creating a phrase that will be de-
scriptive of the best purposes of music and have a
general appeal.
PIANO FACTORY PROPOSED
FOR GREENVILLE, TEXAS
L.SCHOENEWALD FOR
CHICAGO POSITION
Experienced and Successful Piano Man Named
as Manager of New Store of American
Piano Company in the New Ampico
Hall Building.
L. Schoenewald has been selected by the American
Piano Co. to manage its new Chicago store, scheduled
to open on October 15. It is a fortunate thing for
the company to have available such an efficient man
for such an important post.
Young in years, Mr. Schoeuewaid is nevertheless a
veteran piano man. Seventeen years of his life have
been devoted to promoting piano sales—and he has
been very successful in his chosen calling. He is an
ex-president of the New York Piano Merchants' Asso-
ciation. For the past three years he has been with the
Industrial Committee of City, Including Chamber of
Commerce, Lions and Rotary Clubs Favor It.
The executive industrial committee, with C. P.
Nevill chairman of the Industrial Commission of
Greenville, Tex., with representatives from Chamber
of Commerce, Lions and Rotary clubs, met together
to hear report of Thomas E. Parker and Ellis St.
Clair, on the Weber piano factory proposition.
Messrs. Parker and St. Clair were sent to Law-
rence, Kans., to personally see Mr. Weber and to
examine into the merits of his piano, there being one
on display equipped with the Weber patent. The
report was very convincing and thorough and very
favorable to the piano factory.
The proposition will be reported to the commission
at its regular meeting this week, and Messrs. Parker
and St. Clair were requested by Mr. Nevill to be pres-
ent at this meeting. All parties present at the meet-
ing to which report was made were very favorably
impressed with the report and with the prospects of
establishing at Greenville a piano factory having a
promise to become one of the largest west of the
Mississippi River.
Mr. Nevill also spoke earnestly on the undoubted
merits of the proposed finance corporation to be es-
tablished by the commission to finance new manufac-
turing concerns at Greenville.
SUCCESSFUL CHICAGO SALESMAN.
COVER OP SLOGAN BOOKLET.
Piano Promotion Committee is sending out special
letters to more than 5,000 dealers throughout the
country. 3. A slogan from Germany has been re-
ceived by the Committee. No, it was not in German.
4. C. Bruno & Son, New York, have sent out 5,000
letters enclosing leaflets to their dealers in all of the
states. 5. C. M. Tremaine, Director of the National
Bureau for the Advancement of Music, has sent a
special letter asking the cooperation of 3,500 music
clubs in the country.
Association Adopts Scheme.
A joint meeting of the Associated Musical Instru-
ment Dealers of New York and the National Asso-
ciation of Musical Instrument and Accessories Man-
ufacturers presided over by Henry C. Lomb, presi-
dent of the latter group, was held in New York on
September 25, and the work of the Slogan Contest
Committee was unanimously endorsed. A. J. Neu-
mann, of the New York Band Instrument Company,
president of the first named organization, attended
the meeting.
Dewey M. Dixon Explains Contest.
Dewey M. Dixon, assistant to the General Manager
of the Music Industries Chamber of Commerce, spoke
before the meeting mentioned above and was enthu-
siastically received.
Many dealers were present,
among them the advertising manager of Landay
Brothers, w r ho stated that he would be able to use a
large quantity of leaflets. A large number of jobbers
are members of the Associated Musical Instrument
Dealers of New York and those present declared their
intention of circularizing all of their dealers, at the
same time enclosing leaflets and order blanks.
Much interest was shown in the poster, sponsored
by the Associated Musical Instrument Dealers of
New York, which reproduces the cover of the Con-
test leaflet. Inside of the border are pictures of Earl
Rowland, winner of the Class A Race in the National
Air Derby, and Bobby Jones, the golfer. "You can
Charles H. Karsch, one of the outside salesmen for
the Raieff Piano Company, fifth floor of the Fine
Arts Building, Chicago, is having success these days
selling Bush & Lane and Haddorff pianos. "Busi-
ness is coming along fine," he said this week.
PHILIP G. OETTING SAILS.
Philip G. Oetting, president of Philip W. Oetting
& Son, Inc., New York, sole American agents for
Weickert hammer-felts, sailed for Europe on the
S. S. "Berlin" on Saturday, September 22, going
direct to Bremen en route to Leipzig, where he will
have a general conference with officials of the Weick-
ert felt works. He plans to return in October. The
increased demand for Weickert piano felts in the
higher grades has made Mr. Oetting's visit neces-
sary at this time. He has made two other trips to
the Weickert plant within the past three years.
CARLSON'S NEW SCHILLER CARDS.
E. M. Carlson, office manager at the Chicago head-
quarters of the Schiller Piano Co., 932 Republic build-
ing, has had a bunch of cards printed bearing a pic-
ture of the interior of the Schiller warerooms there
Conspicuous in the center of the cut is a Schiller
grand piano and bench and another Schiller grand
in the background—these two instruments being the
insignia of the line to which Mr. Carlson has spent
many devoted years of promotion and salesmanship.
NEW INDIANA STORE.
A new music store will soon be opened in Bloom-
field, Ind., where a room in the Stalcup Hotel build-
ing is being remodeled for use as the new store. It
will be known as the Wright Music Store, with Miss
Madeline Wright as manager. Baldwin pianos, Or-
thophonic Victrolas, Victor records, Conn instruments,
Atwater Kent radios and sheet music will be handled.
L. SCHOENEWALD.
American Piano Co. Old dickering Hall has been
his headquarters. Mr. Schoenewald has made a spe-
cialty of reorganizing and rebuilding sales forces, lie
has a habit of making sales curves rise. Sales doubled
the first year of Mr. Schoenewald's arrival at Chick-
ering Hall—and they have steadily increased since
then.
It Impressed Him.
Early in his career Mr. Schoenewald read Josh
Billings' advice to his son: "Consider the postage
stamp—its usefulness consists in its ability to stick
until it gets there." He sticks pretty much to busi-
ness and he always "gets there."
Mr. Schoenewald, himself a sterling salesman, makes
a hobby of taking young men with piano experience
preferred, but not essential, and turning them into
good piano men. Where ordinarily ten years are
required to develop and train an outside crew, Mr.
Schoenewald has been known to do a very excellent
job in this direction in much less time. 11 is ability
to organize and direct men makes him ideally fitted
for the American Piano Co. post at Chicago. He is
taking only a skeleton organization with him.
Plan of Experts.
With this as a nucleus, Mr. SchoenewaM hopes to
build up a crew that will get its share, and more than
its share, of the piano business to be had in Chicago
He will be glad to hear from any interested piano
men.
The new store will, of course, carry the complete
American Piano Co. line. With a line headed by the
world's three pre-eminent pianos, the Mason & Ham-
lin, the Knabe. the Chickering, and the Ampico, su-
preme among reproducing pianos, supported by such
famous moderately-priced pianos as the J. & C.
Fischer, Marshall & Wendell, Brewster and Ampico
Symphonique, Mr. Schoenewald is justifiably opti-
mistic about his forthcoming invasion of Chicago.
BRANCH STORE OPENED.
NEW ILLINOIS STORE.
Levine & Black, well known Detroit piano firm,
has opened a branch at Eder's Furniture Store, in
River Rouge, Mich. Everyone was cordially invited
to attend the formal opening of the new branch last
week and souvenirs were distributed to visitors.
The Bruce Company, Taylorville, 111., will open a
music store in the building formerly occupied by the
Bungalow Busy Music Shop this week. A complete
line, of musical merchandise will be handled, including
pianos, radios, phonographs, etc. - - - .
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
GREAT INTEREST
IN SLOGAN CONTEST
Special Letters to More then Five Thousand
Dealers Produce Marked Effect on Trade
of the Country and Even German
Dealer Responds to the Slogan.
The National Musical Instrument Slogan Contest is
going on very well, according to the announcement
from the office of the Contest Committee in the Music
Industries Chamber of Commerce, which gives the
following highly interesting data in bulletin form:
1. The,American Piano Company is circularizing
all of its dealers, urging them to get behind the Con-
test by active work in their communities. 2. The
P R E S T O-T I M E S
also be a winner," declares the text, which gives full
address of the Chamber.
The Music Industries Chamber of Commerce has
prepared a booklet for use by dealers in exciting pub-
lic interest in the slogan contest. The accompanying
cut is a reduced reproduction of the cover, but it
represents the forceful character of the useful bit of
advertising. In addition to the booklet, a poster for
dealers is another means towards desirable publicity.
This is said:
"The Music Industries Chamber of Commerce is
offering $1,000.00 for a slogan best expressing the
idea of playing a musical instrument. The contest
is open to everybody. Step inside and ask for free
descriptive leaflet."
The campaign to secure a slogan for the music
industry launched under most favorable circum-
stances, has already gripped the attention of the
music profession. Thousands of bright minds are
now engaged in creating a phrase that will be de-
scriptive of the best purposes of music and have a
general appeal.
PIANO FACTORY PROPOSED
FOR GREENVILLE, TEXAS
L.SCHOENEWALD FOR
CHICAGO POSITION
Experienced and Successful Piano Man Named
as Manager of New Store of American
Piano Company in the New Ampico
Hall Building.
L. Schoenewald has been selected by the American
Piano Co. to manage its new Chicago store, scheduled
to open on October 15. It is a fortunate thing for
the company to have available such an efficient man
for such an important post.
Young in years, Mr. Schoeuewaid is nevertheless a
veteran piano man. Seventeen years of his life have
been devoted to promoting piano sales—and he has
been very successful in his chosen calling. He is an
ex-president of the New York Piano Merchants' Asso-
ciation. For the past three years he has been with the
Industrial Committee of City, Including Chamber of
Commerce, Lions and Rotary Clubs Favor It.
The executive industrial committee, with C. P.
Nevill chairman of the Industrial Commission of
Greenville, Tex., with representatives from Chamber
of Commerce, Lions and Rotary clubs, met together
to hear report of Thomas E. Parker and Ellis St.
Clair, on the Weber piano factory proposition.
Messrs. Parker and St. Clair were sent to Law-
rence, Kans., to personally see Mr. Weber and to
examine into the merits of his piano, there being one
on display equipped with the Weber patent. The
report was very convincing and thorough and very
favorable to the piano factory.
The proposition will be reported to the commission
at its regular meeting this week, and Messrs. Parker
and St. Clair were requested by Mr. Nevill to be pres-
ent at this meeting. All parties present at the meet-
ing to which report was made were very favorably
impressed with the report and with the prospects of
establishing at Greenville a piano factory having a
promise to become one of the largest west of the
Mississippi River.
Mr. Nevill also spoke earnestly on the undoubted
merits of the proposed finance corporation to be es-
tablished by the commission to finance new manufac-
turing concerns at Greenville.
SUCCESSFUL CHICAGO SALESMAN.
COVER OP SLOGAN BOOKLET.
Piano Promotion Committee is sending out special
letters to more than 5,000 dealers throughout the
country. 3. A slogan from Germany has been re-
ceived by the Committee. No, it was not in German.
4. C. Bruno & Son, New York, have sent out 5,000
letters enclosing leaflets to their dealers in all of the
states. 5. C. M. Tremaine, Director of the National
Bureau for the Advancement of Music, has sent a
special letter asking the cooperation of 3,500 music
clubs in the country.
Association Adopts Scheme.
A joint meeting of the Associated Musical Instru-
ment Dealers of New York and the National Asso-
ciation of Musical Instrument and Accessories Man-
ufacturers presided over by Henry C. Lomb, presi-
dent of the latter group, was held in New York on
September 25, and the work of the Slogan Contest
Committee was unanimously endorsed. A. J. Neu-
mann, of the New York Band Instrument Company,
president of the first named organization, attended
the meeting.
Dewey M. Dixon Explains Contest.
Dewey M. Dixon, assistant to the General Manager
of the Music Industries Chamber of Commerce, spoke
before the meeting mentioned above and was enthu-
siastically received.
Many dealers were present,
among them the advertising manager of Landay
Brothers, w r ho stated that he would be able to use a
large quantity of leaflets. A large number of jobbers
are members of the Associated Musical Instrument
Dealers of New York and those present declared their
intention of circularizing all of their dealers, at the
same time enclosing leaflets and order blanks.
Much interest was shown in the poster, sponsored
by the Associated Musical Instrument Dealers of
New York, which reproduces the cover of the Con-
test leaflet. Inside of the border are pictures of Earl
Rowland, winner of the Class A Race in the National
Air Derby, and Bobby Jones, the golfer. "You can
Charles H. Karsch, one of the outside salesmen for
the Raieff Piano Company, fifth floor of the Fine
Arts Building, Chicago, is having success these days
selling Bush & Lane and Haddorff pianos. "Busi-
ness is coming along fine," he said this week.
PHILIP G. OETTING SAILS.
Philip G. Oetting, president of Philip W. Oetting
& Son, Inc., New York, sole American agents for
Weickert hammer-felts, sailed for Europe on the
S. S. "Berlin" on Saturday, September 22, going
direct to Bremen en route to Leipzig, where he will
have a general conference with officials of the Weick-
ert felt works. He plans to return in October. The
increased demand for Weickert piano felts in the
higher grades has made Mr. Oetting's visit neces-
sary at this time. He has made two other trips to
the Weickert plant within the past three years.
CARLSON'S NEW SCHILLER CARDS.
E. M. Carlson, office manager at the Chicago head-
quarters of the Schiller Piano Co., 932 Republic build-
ing, has had a bunch of cards printed bearing a pic-
ture of the interior of the Schiller warerooms there
Conspicuous in the center of the cut is a Schiller
grand piano and bench and another Schiller grand
in the background—these two instruments being the
insignia of the line to which Mr. Carlson has spent
many devoted years of promotion and salesmanship.
NEW INDIANA STORE.
A new music store will soon be opened in Bloom-
field, Ind., where a room in the Stalcup Hotel build-
ing is being remodeled for use as the new store. It
will be known as the Wright Music Store, with Miss
Madeline Wright as manager. Baldwin pianos, Or-
thophonic Victrolas, Victor records, Conn instruments,
Atwater Kent radios and sheet music will be handled.
L. SCHOENEWALD.
American Piano Co. Old dickering Hall has been
his headquarters. Mr. Schoenewald has made a spe-
cialty of reorganizing and rebuilding sales forces, lie
has a habit of making sales curves rise. Sales doubled
the first year of Mr. Schoenewald's arrival at Chick-
ering Hall—and they have steadily increased since
then.
It Impressed Him.
Early in his career Mr. Schoenewald read Josh
Billings' advice to his son: "Consider the postage
stamp—its usefulness consists in its ability to stick
until it gets there." He sticks pretty much to busi-
ness and he always "gets there."
Mr. Schoenewald, himself a sterling salesman, makes
a hobby of taking young men with piano experience
preferred, but not essential, and turning them into
good piano men. Where ordinarily ten years are
required to develop and train an outside crew, Mr.
Schoenewald has been known to do a very excellent
job in this direction in much less time. 11 is ability
to organize and direct men makes him ideally fitted
for the American Piano Co. post at Chicago. He is
taking only a skeleton organization with him.
Plan of Experts.
With this as a nucleus, Mr. SchoenewaM hopes to
build up a crew that will get its share, and more than
its share, of the piano business to be had in Chicago
He will be glad to hear from any interested piano
men.
The new store will, of course, carry the complete
American Piano Co. line. With a line headed by the
world's three pre-eminent pianos, the Mason & Ham-
lin, the Knabe. the Chickering, and the Ampico, su-
preme among reproducing pianos, supported by such
famous moderately-priced pianos as the J. & C.
Fischer, Marshall & Wendell, Brewster and Ampico
Symphonique, Mr. Schoenewald is justifiably opti-
mistic about his forthcoming invasion of Chicago.
BRANCH STORE OPENED.
NEW ILLINOIS STORE.
Levine & Black, well known Detroit piano firm,
has opened a branch at Eder's Furniture Store, in
River Rouge, Mich. Everyone was cordially invited
to attend the formal opening of the new branch last
week and souvenirs were distributed to visitors.
The Bruce Company, Taylorville, 111., will open a
music store in the building formerly occupied by the
Bungalow Busy Music Shop this week. A complete
line, of musical merchandise will be handled, including
pianos, radios, phonographs, etc. - - - .
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).