14
PRESTO-TIMES
home because of the modern merchandise that has
come into its own."
President C. J. Roberts, of the National Associa-
tion of Music Merchants, said: "Music merchants
everywhere are adapting themselves to changed con-
ditions. The various organizations within the indus-
try are playing, and will continue to play an impor-
tant part in sustaining and increasing the general
interest in music and musical instrument merchan-
dising. Others who are here will discuss with you
the best methods to be employed. The piano being
the basic instrument and the foundation of all music,
in a way, should receive our first consideration.
Piano Changes.
"I am not one of those who urge the entire con-
struction of the piano being changed, for if this is
done we will have an entirely new instrument. The
piano, so far as character of tone is concerned, has
probably reached its final development, though the
quality of tone produced by various pianos varies
according to the manufacture and grade, the actual
character of piano tone has become standardized.
More Beautiful Pianos.
"The principal part that the manufacturers can
play in creating a fresh desire on the part of the
PIANO KEY REPAIRING
KEYS RETURNED IN 24 HOURS
BEST GRADE IVOBINE
RECOVERING
$8.00
BUSHING
3.50
SHARPS
2.50
NEW FRONTS
2.00
PLAYER ACTIONS REPAIRED
Prompt and efficient service
Striking; Pneumatics
Air Motors, Governors, etc., Recovered
E. A. BOUSLOG, Inc.
2106 Boulevard Place
OTTO R. TREFZ, Jr.
TUNERS AND REPAIRERS
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
1305-09 North 27th St.,
public to purchase pianos is in beautifying their
products. Not nearly enough money has been spent
in the manufacturing branch on designing. We
should take a lesson from the manufacturers of auto-
mobiles who in recent years have realized the impor-
tance of making automobiles beautiful as well as
serviceable.
Good Work of Associations.
"The various national organizations in the industry
are doing splendid work and spending large sums of
money in increasing the popularity of musical instru-
ments—particularly the piano. Piano manufacturers
are doing some wonderful work in this regard. The
National Association of Music Merchants and other
constituent bodies of the music Industries Chamber
of Commerce are doing splendid promotional work in
the merchandising field.
"Mr. Loomis will tell you something of the work
which is being done. State, regional, district or city
organizations have splendid opportunities for real
service to themselves and to the trade in general.
The National Association expects to do everything
possible to cooperate with the other organizations.
The New By-Laws.
"In the new by-laws which have been authorized
and which are now being prepared, there will un-
doubtedly be a section providing for the automatic
affiliation of all state, regional and district associa-
tions heretofore chartered, and for all such organiza-
tions not heretofore chartered, to become affiliated
upon application. As a complete evidence of the in-
tention of the National Association to give such
bodies actual representation, provision will be made
for each of such bodies to have representation on the
Board of Control of the National Association."
D. L. Loomis Talks.
''The National Association of Music Merchants has
value to the trade at large in a surprisingly large
degree and particularly so since there has been so
much activity in the executive office in a promotional
way," said D. L. Loomis, executive secretary of the
National Association of Music Merchants. "When
the executive office starts out to do some promotional
work for any division of this industry, it could not if
it wished to, and it certainly does not wish to en-
deavor to make the results of this work productive
only to its membership.
"Take, for instance, the work which was done in
cooperation with the National Bureau for the Ad-
vancement of Music and the Music Supervisors' Na-
tional Conference looking towards the introduction
into the public schools of piano class instruction gen-
erally throughout the country. In work of this kind,
what benefits one—benefits all—and this, of course,
is as it should be. The fact remains, however, that
the success which we are having in this particular
promotional work should be one of the biggest and
most important incentives to the retail musical in-
strument trade to look more seriously upon asso-
ciation activities and lend their moral and financial
assistance to the work by joining the association.
Piano Club Instruction.
"As you undoubtedly know, the National Associa-
tion financed the first move in the direction of piano
class instruction in the public schools by inviting
the committee on instrumental affairs of the super-
visors' conference to come to New York to hold
meetings last January. Out of this came the adop-
tion of the committee report by the conference in
Chicago in April, and since then the circularization
of 16,000 music supervisors on the subject.
"The National Association has secured more pub-
licity within the past ten months in the daily papers,
through a nation-wide broadcast of two of the most
important social events of the last convention and
through the wonderful cooperation of the trade press,
than has ever been obtained in the history of the
association. All of this is also promotional work
which cannot fail to produce results."
Worry Over Player Details
A BRUNSWICK DIVIDEND.
The Brunswick-Balke-Collender Co., Chicago, un-
der date of October 1, has sent the following notice
to holders of the common stock: "We are pleased to
notify you that the Directors of this Company have
authorized a dividend of 75c per share on the out-
standing common stock of this company to stocks
holders of record at the close of business on Novem-
ber 5, 192?, and payable November 15, 1928. Re-
mittance will accordingly be sent you on that date."
INDIANAPOLIS, IND.
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
PHILADELPHIA, PA.
Philip W. Oetting & Son, Inc.
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
213 East 19th Street, New York
A. C. CHENEY
PIANO ACTION COMPANY
5oZe Agents for
CASTLETON, N. Y.
and Damper
Felts
Grand and Upright Hammer a
Made of Weickert Felt
Fine Action Bushing Cloths, etc.
SCHAFF
Piano String Co.
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms,
THE PIANO REPAIR SHOP
339 South Wabath AT*.
Manufacturers of
TRIMM COMPANY'S REPRODUCER.
The Trimm Radio Manufacturing Company, 847
West Harrison street, Chicago, is manufacturing what
it terms a line of "quality reproducers at medium
prices. Built on the balanced armature principle, well
adapted for operation with semi-power and power
tubes. Wi11 take the higher voltages and maximum
amplification without blasting or distortion."
The Euclid Music Co., Cleveland, moved this week
to 1716 Euclid avenue.
WEICKERT
Hammer
October 6, 1928
Chicago
PIANO KEYS RECOVERED
General Key Repairs,
Sharps, Etc.
Ivory Sanding, Polishing
and Re-Gluing
Our Ivorine Keys
Heaviest
and
Highest Quality
Mc.MacKin
PiancTSerVice
1710-
DESMOINES.IOWA.
at
Standard Prices
Very Prompt Service
KEYS RECOVERED AND REBUSHED
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND.
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Corner Lewis Street
CHICAGO
FAIRBANKS
THE FAIRBANKS CO., Springfield, Ohio
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