Presto
Issue: 1928 2200 - Page 13
September 29, 1928
QULBRANSEN CO.'S
DISPLAY AT HURON, S. D.
Splendid Showing of Piano Line at State Fair
One of the Notably Attractive Ex-
hibits of the Week.
One hundred forty-six thousand persons saw the
exhibit of the Gulbransen Co. at the State Fair held
in»the Beadle County Building in Huron, S. D., re-
cently.
Every afternoon at two o'clock there was a concert
in the Gulbransen Exhibit Booth, with vocal and in-
strumental talent. The Gulbransen Small Grand Piano
was used for these numbers, and every musician
who tried it commented on the remarkable tone for
an instrument of such limited size.
Gulbransen dealers in the state of South Dakota
gave every co-operation in making' the Gulbransen
display a successful one. In addition to the small
grand, the instruments displayed were a Melody
Model Upright Piano, the Cosmopolitan Registering
Piano, one of the handsome new Art Model Grands,
an Art Model Minuet with dainty decorations on the
case and the Autograph Model Registering Piano.
The Gulbransen display was in charge of L. Mat-
son, salesman in the territorv.
GROWTH OF HARDMAN
FAVOR IN LOS ANGELES
Active Methods of Representation by the Fitz-
gerald Music Company in Newspaper Ads
and Window Displays Bring Results.
13
PRESTO-TIMES
started in a tiny shop in the pioneer days of 1892 with
a small stock of sheet music and small goods. His
business has grown to be -one of the largest distribu-
tors of musical instruments in the west.
To announce the Hardman a special letter was
mailed to the entire prospect file extending an invi-
tation to a special preview of the new models before
general announcement to the public. Then followed
large newspaper advertisements at week intervals.
General announcement letters were mailed to a large
list of possible purchasers which were timed for deliv-
ery just as the newspaper advertising appeared.
These were fol'owed up by a mailing of reprints of
the newspaper advertising. The Fitzgerald house
makes frequent displays with attractive windows fea-
turing the Hardman piano.
During the short time that Fitzgeralds have repre-
sented the Hardman, more than a score of leading
concert artists of the southwest, including Charles
Wakefield Cadman, composer; Carrie Jacobs Bond,
composer; Modest Altschuler, former conductor of
the Russian Symphony Orchestra; Calmon Luboviski,
concert violinist; John Smallman. choral conductor;
Marjorie Dodge, soprano; Will Garroway, pianist;
Hugo Kirchhofer, choral conductor; Sylvian Noack,
concert master of the Hollywood Bowl Orchestra;
Claire Mellonino, pianist; Abby DeAvirett, pianist;
Henry Svedrofsky, concert master of the Los Ange-
les Symphony Orchestra, and others, purchased the
Hardman for their homes and concert work. This
was the subject for a convincing ad and furnished a
strik'ng testimonial to its musical excellence.
A GREAT SINGER'S OPINION.
Mine. Ernestine Schumann-Heink has this to say of
children's contact with the piano: "Being a mother,
T know so well what the piano means to children.
Every child should be brought in contact with music
through the piano. The ability to play the piano is
something that can never be taken away—with it go
character, charm and all those things that a mother
wants to see most in her children."
The sales of pianos by the Fitzgerald Music Com-
pany, Los Angeles, since it secured the exclusive
distribution in Los Angeles and vicinity of the pianos
of Hardman, Peck & Co., New York, is one of the
striking features of business there. The announce-
GOOD SLOGAN IN VIRGINIA.
ment of the placing of the agency came a few months
Hanson & Hodges, who conduct a music house at
ago, just as this linn was celebrating its thirty-sixth
Covington, Ya.. under the efficient management of
anniversary.
Alice Hanson, advertise their full line by using a
James Tabor Fitzgerald, founder and present head. most excellent slogan, ''Everything in Music."
W. L. BUSH SOLD 150
PIANOS IN ONE WEEK
Other Activities of Mr. Bush Include a Party
He Gave with 364 in Attendance, and
His School Promotion.
"I have sold ISO pianos this week," said William
L. Bush at his office, 1405 Auditorium Tower, Chi-
cago, to a Presto-Times reporter on Wednesday of
this week. Mr. Bush is hustling for the Bush &
Lane Piano Company, of Holland, Mich. Mr. Bush
added: "As you broaden your mind with good read-
ing, inspire your soul with good music. The Bush
& Lane Ceci'ian with its marvelous responsiveness
to your control brings to your home the wealth and
the charm of the best music.
"The piano is establishing its rightful place in our
public, parochial and music schools as a primary
medium of child education and lending itself as a
medium for mental, moral and social betterment."
Mr. and Mrs. Bush gave a party at the St. Clair
Hotel, Ohio street and St. Clair place, Chicago, on
Monday night, which was attended by 364 peop'e, and
the attendance would have been 450 if it had not
been a Jewish holiday.
The directorship of the educational department of
ihe Bush & Lane Piano Company, of Holland, Mich.,
is under the supervision of W. L. Bush, the founder
of the Bush Conservatory of Music, Chicago, and
the Bush Temple School of Music in Dallas, Texas.
The children in piano classes are arranged and
classified according to their school grade standing
while adult classes are arranged to meet business and
social convenience of the applicants. Special evening
classes are also provided for. The cost is estimated
to be about one-tenth of private tuition.
AT THE PLAYHOUSE.
For the week starting Sunday, September 26, the
Playhouse Theater, Chicago, will present the thrilling
play, "Ivan the Terrible." This film is a wonderful
realistic record of an episode of Russian history that
prompted the production of a play of the most
absorbing kind. The play has attracted audiences of
unusual size wherever shown.
Schiller Facts
that conduce to growth
of Schiller Piano SALES!
Scientific Correctness of Scale.
Constructive Features That Embody
Schiller Individuality.
Economy in Production that adds to
the Profit-making Character of Schiller
Piano Sales.
The Admirable Tone That Satisfies
Discriminating Customers and Adds
to the Standing of any Firm Repre-
senting the Schiller Line.
Schiller Grand, Style F
Florentine
SCHILLER PIANO CO., Oregon, III.
Chicago Office: 209 S. State Street, Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
QULBRANSEN CO.'S
DISPLAY AT HURON, S. D.
Splendid Showing of Piano Line at State Fair
One of the Notably Attractive Ex-
hibits of the Week.
One hundred forty-six thousand persons saw the
exhibit of the Gulbransen Co. at the State Fair held
in»the Beadle County Building in Huron, S. D., re-
cently.
Every afternoon at two o'clock there was a concert
in the Gulbransen Exhibit Booth, with vocal and in-
strumental talent. The Gulbransen Small Grand Piano
was used for these numbers, and every musician
who tried it commented on the remarkable tone for
an instrument of such limited size.
Gulbransen dealers in the state of South Dakota
gave every co-operation in making' the Gulbransen
display a successful one. In addition to the small
grand, the instruments displayed were a Melody
Model Upright Piano, the Cosmopolitan Registering
Piano, one of the handsome new Art Model Grands,
an Art Model Minuet with dainty decorations on the
case and the Autograph Model Registering Piano.
The Gulbransen display was in charge of L. Mat-
son, salesman in the territorv.
GROWTH OF HARDMAN
FAVOR IN LOS ANGELES
Active Methods of Representation by the Fitz-
gerald Music Company in Newspaper Ads
and Window Displays Bring Results.
13
PRESTO-TIMES
started in a tiny shop in the pioneer days of 1892 with
a small stock of sheet music and small goods. His
business has grown to be -one of the largest distribu-
tors of musical instruments in the west.
To announce the Hardman a special letter was
mailed to the entire prospect file extending an invi-
tation to a special preview of the new models before
general announcement to the public. Then followed
large newspaper advertisements at week intervals.
General announcement letters were mailed to a large
list of possible purchasers which were timed for deliv-
ery just as the newspaper advertising appeared.
These were fol'owed up by a mailing of reprints of
the newspaper advertising. The Fitzgerald house
makes frequent displays with attractive windows fea-
turing the Hardman piano.
During the short time that Fitzgeralds have repre-
sented the Hardman, more than a score of leading
concert artists of the southwest, including Charles
Wakefield Cadman, composer; Carrie Jacobs Bond,
composer; Modest Altschuler, former conductor of
the Russian Symphony Orchestra; Calmon Luboviski,
concert violinist; John Smallman. choral conductor;
Marjorie Dodge, soprano; Will Garroway, pianist;
Hugo Kirchhofer, choral conductor; Sylvian Noack,
concert master of the Hollywood Bowl Orchestra;
Claire Mellonino, pianist; Abby DeAvirett, pianist;
Henry Svedrofsky, concert master of the Los Ange-
les Symphony Orchestra, and others, purchased the
Hardman for their homes and concert work. This
was the subject for a convincing ad and furnished a
strik'ng testimonial to its musical excellence.
A GREAT SINGER'S OPINION.
Mine. Ernestine Schumann-Heink has this to say of
children's contact with the piano: "Being a mother,
T know so well what the piano means to children.
Every child should be brought in contact with music
through the piano. The ability to play the piano is
something that can never be taken away—with it go
character, charm and all those things that a mother
wants to see most in her children."
The sales of pianos by the Fitzgerald Music Com-
pany, Los Angeles, since it secured the exclusive
distribution in Los Angeles and vicinity of the pianos
of Hardman, Peck & Co., New York, is one of the
striking features of business there. The announce-
GOOD SLOGAN IN VIRGINIA.
ment of the placing of the agency came a few months
Hanson & Hodges, who conduct a music house at
ago, just as this linn was celebrating its thirty-sixth
Covington, Ya.. under the efficient management of
anniversary.
Alice Hanson, advertise their full line by using a
James Tabor Fitzgerald, founder and present head. most excellent slogan, ''Everything in Music."
W. L. BUSH SOLD 150
PIANOS IN ONE WEEK
Other Activities of Mr. Bush Include a Party
He Gave with 364 in Attendance, and
His School Promotion.
"I have sold ISO pianos this week," said William
L. Bush at his office, 1405 Auditorium Tower, Chi-
cago, to a Presto-Times reporter on Wednesday of
this week. Mr. Bush is hustling for the Bush &
Lane Piano Company, of Holland, Mich. Mr. Bush
added: "As you broaden your mind with good read-
ing, inspire your soul with good music. The Bush
& Lane Ceci'ian with its marvelous responsiveness
to your control brings to your home the wealth and
the charm of the best music.
"The piano is establishing its rightful place in our
public, parochial and music schools as a primary
medium of child education and lending itself as a
medium for mental, moral and social betterment."
Mr. and Mrs. Bush gave a party at the St. Clair
Hotel, Ohio street and St. Clair place, Chicago, on
Monday night, which was attended by 364 peop'e, and
the attendance would have been 450 if it had not
been a Jewish holiday.
The directorship of the educational department of
ihe Bush & Lane Piano Company, of Holland, Mich.,
is under the supervision of W. L. Bush, the founder
of the Bush Conservatory of Music, Chicago, and
the Bush Temple School of Music in Dallas, Texas.
The children in piano classes are arranged and
classified according to their school grade standing
while adult classes are arranged to meet business and
social convenience of the applicants. Special evening
classes are also provided for. The cost is estimated
to be about one-tenth of private tuition.
AT THE PLAYHOUSE.
For the week starting Sunday, September 26, the
Playhouse Theater, Chicago, will present the thrilling
play, "Ivan the Terrible." This film is a wonderful
realistic record of an episode of Russian history that
prompted the production of a play of the most
absorbing kind. The play has attracted audiences of
unusual size wherever shown.
Schiller Facts
that conduce to growth
of Schiller Piano SALES!
Scientific Correctness of Scale.
Constructive Features That Embody
Schiller Individuality.
Economy in Production that adds to
the Profit-making Character of Schiller
Piano Sales.
The Admirable Tone That Satisfies
Discriminating Customers and Adds
to the Standing of any Firm Repre-
senting the Schiller Line.
Schiller Grand, Style F
Florentine
SCHILLER PIANO CO., Oregon, III.
Chicago Office: 209 S. State Street, Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).