Presto
Issue: 1928 2198 - Page 15
September 15, 1928
NEW ZENITH MODELS
No. 37A and 40A Are Combination Radio and
Phonograph Models, the Marvelous Re-
sults of Extensive Experimenting.
Tlie Zenith Radio Corporation announces the addi-
tion of two new models to their 1928-1929 line of re-
ceivers. These are combination Zenith radio and
phonograph models, numbers 37A and 40A. Many
months of extensive experimenting in the great Ze-
nith laboratories as to the proper method of combin-
ing Zenith radio with an efficient phonograph has
resulted in these two models.
In both models, the famous Zenith automatically
tuned radio is incorporated in combination with a
phonograph, so designed (hat each is a separate and
distinct unit. In the phonograph chassis, a special
induction type motor with adequate control elimi-
nates all extraneous noises which usually occur when
other types of motors are used. The turntables are
mounted on jeweled bearings and uniform speed
control is obtained through a separate control knob
so designed that the phonograph may be operated
when the radio is off.
In the Model 40A, the radio chassis displays great
ingenuity on the part of Zenith engineers in develop-
ing a supersensitive receiver for concealed loop opera-
tion with a sensitivity and selectivity unknown here-
tofore in loop operated sets.
The 40A radio chassis is of all-metal construction,
doubly shielded with five condensers of block tin
mounted on a single steel shaft. Its action is amaz-
ingly smooth and remarkable in accuracy. A
decided advantage in this chassis is a knob by
which reproduction of sound can be brought to
the actual pinnacle of resonance, irrespective of wave
length.
Marvelous reproduction of phonograph records
and radio broadcast receptions is assured through the
Dynamic speaker, a precision instrument which re-
produces with true fidelity, all of the resonance and
beauty of every note and shade of the musical scale
and human voice.
The beautiful Italian Renaissance cabinet, a master-
piece in Zenith design, is rich in its grain and col-
oring combinations. It is built oi solid walnut with
hurl veneers and overlays of Carpathian elm burl.
A concealed lever gives access to a secret compart-
ment in the upper right of cabinet wherein reposes
the automatic tuning device.
Q R S HEADQUARTERS MOVED.
SELLING THE POPULARS.
SAFETY FOR MOVERS.
The competent piano mover who works with a
dependable hoist like those made and sold by the
Self-Lifting Piano Truck Co., Findlay, Ohio, real-
izes the danger he avoids by its use. The devices
are of the kind which have the element of safety to
recommend them, an argument that appeals to the
humane and careful dealer unwilling to take chances
with less dependable hoisting devices.
Division of
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
for
ONE GRADE ONLY
PIANOS
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
I VJIXlV.
SOLE AGENT, U. S. A.
AMERICAN PIANO SUPPLY CO.
MOVING TRUCKS
PIANO ACTIONS
Y H D \C
For generations Poehlmann
Music Wire and Fly 1-5rand
Tuning Pins have made
many pianos famous for
their r e n o \v n c d tonal
qualities.
The continued prestige of Fly BranC
Pins and Poehlmann Wire is due solely
to quality.
Every detail is watch el
minutely. Made from special drawn wire
by men who have done nothing else for a
lifetime, they embody every kncn\n
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
Popular music to a great extent sells itself. Its
prime need is effective display, and in this the regular
sheet music dealer and the chain stores are equal in
opportunity. Not so long ago there was a general
disposition on the part of the legitimate sheet music
dealers to discontinue the sale of the populars and
leave them to the chain stores. But within the past
few years the sales in that variety of music by legiti-
mate stores have been steadily increasing. It is a
condition most notable where popular sales counters
have been made features of the stores. In places
where the legitimate music dealer has no chain store
competition, the sales of populars are naturally larger.
Manufacturers of
HIGHEST GRADE
DISTINCTIVE
TONE QUALITY
The Q R S Music Company is now located at 333
North Michigan avenue, Chicago, in much larger
space than the former offices at Jackson and Wabash
avenues. E. J. Delfraisse showed a Presto-Times
representative through the spacious and convenient
offices of the company on the fourth floor of the
great skyscraper at -333 on Tuesday of this week.
Beautiful rooms occupied by all of the officers and
workers, over in Chicago's new heart, which bids
fair to make the famous "Loop" a secondary section.
Like the other two great cities of America—Detroit
and New York—the heart of Chicago is moving rap-
idlv northward.
WESSELL, NICKEL & GROSS
FACTORIES:
45thSt.,10thAT«. &W46lh.
15
P R E S T 0-T I M E S
Orthophonic Victrolas
Electric Refrigerators
OFFICE*
457 W. 45th Street
Write for catalog and prices for End Trucks, Sili
Trucks, Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufactured by
Self-Lifting PianoTruck Co,
Manufacturer* of
FINDLAY, OHIO
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BRECKWOI-DT. Prea.
W. A. BRECKWOLDT, Sec. & Trea*.
THE O. S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of
Might
Grado
PIANO 1 PLATE :s
-
SPRINGFIELD
OHIO
XH E CO M S T O C K , C H E N E^
Y & CO.
IVORYTON, CONN.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
NEW ZENITH MODELS
No. 37A and 40A Are Combination Radio and
Phonograph Models, the Marvelous Re-
sults of Extensive Experimenting.
Tlie Zenith Radio Corporation announces the addi-
tion of two new models to their 1928-1929 line of re-
ceivers. These are combination Zenith radio and
phonograph models, numbers 37A and 40A. Many
months of extensive experimenting in the great Ze-
nith laboratories as to the proper method of combin-
ing Zenith radio with an efficient phonograph has
resulted in these two models.
In both models, the famous Zenith automatically
tuned radio is incorporated in combination with a
phonograph, so designed (hat each is a separate and
distinct unit. In the phonograph chassis, a special
induction type motor with adequate control elimi-
nates all extraneous noises which usually occur when
other types of motors are used. The turntables are
mounted on jeweled bearings and uniform speed
control is obtained through a separate control knob
so designed that the phonograph may be operated
when the radio is off.
In the Model 40A, the radio chassis displays great
ingenuity on the part of Zenith engineers in develop-
ing a supersensitive receiver for concealed loop opera-
tion with a sensitivity and selectivity unknown here-
tofore in loop operated sets.
The 40A radio chassis is of all-metal construction,
doubly shielded with five condensers of block tin
mounted on a single steel shaft. Its action is amaz-
ingly smooth and remarkable in accuracy. A
decided advantage in this chassis is a knob by
which reproduction of sound can be brought to
the actual pinnacle of resonance, irrespective of wave
length.
Marvelous reproduction of phonograph records
and radio broadcast receptions is assured through the
Dynamic speaker, a precision instrument which re-
produces with true fidelity, all of the resonance and
beauty of every note and shade of the musical scale
and human voice.
The beautiful Italian Renaissance cabinet, a master-
piece in Zenith design, is rich in its grain and col-
oring combinations. It is built oi solid walnut with
hurl veneers and overlays of Carpathian elm burl.
A concealed lever gives access to a secret compart-
ment in the upper right of cabinet wherein reposes
the automatic tuning device.
Q R S HEADQUARTERS MOVED.
SELLING THE POPULARS.
SAFETY FOR MOVERS.
The competent piano mover who works with a
dependable hoist like those made and sold by the
Self-Lifting Piano Truck Co., Findlay, Ohio, real-
izes the danger he avoids by its use. The devices
are of the kind which have the element of safety to
recommend them, an argument that appeals to the
humane and careful dealer unwilling to take chances
with less dependable hoisting devices.
Division of
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
for
ONE GRADE ONLY
PIANOS
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
I VJIXlV.
SOLE AGENT, U. S. A.
AMERICAN PIANO SUPPLY CO.
MOVING TRUCKS
PIANO ACTIONS
Y H D \C
For generations Poehlmann
Music Wire and Fly 1-5rand
Tuning Pins have made
many pianos famous for
their r e n o \v n c d tonal
qualities.
The continued prestige of Fly BranC
Pins and Poehlmann Wire is due solely
to quality.
Every detail is watch el
minutely. Made from special drawn wire
by men who have done nothing else for a
lifetime, they embody every kncn\n
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
Popular music to a great extent sells itself. Its
prime need is effective display, and in this the regular
sheet music dealer and the chain stores are equal in
opportunity. Not so long ago there was a general
disposition on the part of the legitimate sheet music
dealers to discontinue the sale of the populars and
leave them to the chain stores. But within the past
few years the sales in that variety of music by legiti-
mate stores have been steadily increasing. It is a
condition most notable where popular sales counters
have been made features of the stores. In places
where the legitimate music dealer has no chain store
competition, the sales of populars are naturally larger.
Manufacturers of
HIGHEST GRADE
DISTINCTIVE
TONE QUALITY
The Q R S Music Company is now located at 333
North Michigan avenue, Chicago, in much larger
space than the former offices at Jackson and Wabash
avenues. E. J. Delfraisse showed a Presto-Times
representative through the spacious and convenient
offices of the company on the fourth floor of the
great skyscraper at -333 on Tuesday of this week.
Beautiful rooms occupied by all of the officers and
workers, over in Chicago's new heart, which bids
fair to make the famous "Loop" a secondary section.
Like the other two great cities of America—Detroit
and New York—the heart of Chicago is moving rap-
idlv northward.
WESSELL, NICKEL & GROSS
FACTORIES:
45thSt.,10thAT«. &W46lh.
15
P R E S T 0-T I M E S
Orthophonic Victrolas
Electric Refrigerators
OFFICE*
457 W. 45th Street
Write for catalog and prices for End Trucks, Sili
Trucks, Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufactured by
Self-Lifting PianoTruck Co,
Manufacturer* of
FINDLAY, OHIO
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BRECKWOI-DT. Prea.
W. A. BRECKWOLDT, Sec. & Trea*.
THE O. S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of
Might
Grado
PIANO 1 PLATE :s
-
SPRINGFIELD
OHIO
XH E CO M S T O C K , C H E N E^
Y & CO.
IVORYTON, CONN.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).