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Presto

Issue: 1928 2195 - Page 7

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August 25, 1928
PRESTO-TIMES
Minos
"ADAM" StyUX Grand. A
wonderful new 5 ft. Art Grand
with bench to match. Surpris-
ing value — Packard Quality
throughout.
..Hacked by a RealSa/es Planf
H
ERE'S another sales winner! A beautiful Adam Grand with bench
to match in the popular 5 ft. size at a remarkably attractive price.
And "winning sales plans too! You've always known the quality of Pack-
ard instruments—now you can cash in. This idea closed $7000 worth of
piano business, 12 sales in a town of less than 5000 population in just 21
days. Prospects actually ask your salesmen to call—resistance is removed.
It works! Want to know more about it?
Write today for details!
THE PACKARD PIANO COMPANY
3335 Packard Avenue
Fort Wayne, Indiana
old pianos are better than those built today. Call
attention to the new styles as you have seen them.
Periods — colors — minuets — grands — roll played —
reproducing, registering.
Frequent Tuning Needed.
Work to have the public realize the piano needs
regular care. Mr. A. G. Gulbransen has for many
The Public Needs This Consciousness, Says years insisted that we include in our national ad:
"The National Association of Piano Tuners recom-
John S. Gorman in a Message from
mends tuning at least two to four times each year.
A. G. Gulbransen to
Keep the fine tone of your piano with this care."
the Tuners.
May we suggest that the tuners cooperate with the
The following was a talk by John S. Gorman, vice- piano manufacturers. Don't put back on the factory
president and sales manager of the Gulbransen Co. to anything and everything that happens to the piano as
the National Association of Piano Tuners, Thursday, a factory defect. Let the owner know the facts. If
you know positively it is a factory defect all well and
at Cleveland, August 16.
good—say so.
I am to give a message from Mr. A. G. Gulbransen
Don't Always Blame Factory.
to his friends and fellow workers—the tuners of
However, more frequently the difficulty is not up to
our great piano industry. It has been my privilege to
manifest and represent Mr. A. G. Gulbransen in seven the factory. Explain the ordinary causes of trouble—
regional meetings of dealers throughout the country, climatic changes, heating arrangements in the home-—
also before the manufacturing association and now exposure to open doors and windows, excess of dry
temperature. All those causes which you men well
again here in Cleveland with the tuners.
The piano industry, like all other industries, has know. But the piano out of adjustment—a piano that
been going through the readjustment period. The has seen years of service should not be considered as
piano has not been rejected by the public. Mr. Gul- having factory defect.
Working together we can win back lost position.
bransen believes, and we have evidence of this fact,
"that the public properly approached will buy pianos." The fight is from the outside not from within. Let
It is your part in this public approach that we would us pledge ourselves to our industry. May we all have
like to talk over with you. You can do a great deal, a code of ethics, a manual of arms—all of us working
in fact you have a great responsibility placed on your together contributing our part toward rebuilding this
shoulders. You have the entree to the American industry to which so many of you have given so much
home. When you enter the home you are accepted of your lives. Encourage young men to come into
as a professional man, just the same as the doctor, the this business.
lawyer, the music teacher.
Need 100,000 Retail Men.
The great need of this industry is 100,000 retail
Tuner Gets Confidence of Home.
You have and are given the confidence of that salesmen. May your organization become a recruiting
home. They look to your experience in your partic- ground for this great army of men.
May I leave this thought, that if business is to be
ular line as a valuable worth-while viewpoint. Con-
sequently you are placed in a position where you can good business for anyone in particular—it must be
be a great force and a great asset to your profession good for all of us. So let us consider ourselves fellow
members of a great industry, fellow manufacturers—
and to the industry you represent.
"The public rejects all obsolete merchandise except fellow salesmen—fellow dealers and fellow tuners.
the piano." We all have our individual part to play
in correcting public opinion. What can the tuner do? "DAWN" FILM COMING TO CHICAGO.
May we offer a few suggestions? Already you are
After months of negotiations, the management of
doing a great material work. Any contribution toward The Playhouse, 410 South Michigan boulevard, has
making the home h^ppy is worth while. Keeping finally succeeded in obtaining the most discussed film
pianos in tune is a real service. But there are a few of two continents—"Dawn," the story of Nurse Edith
other things you can do which will be for the good Cavell. The celluloid story is without war scenes
of all. The future of the piano industry is wrapped and sets forth a simple, direct and dramatic tale of
up in the child of today.
the life of "England's Joan of Arc." "Dawn" is to
be presented at The Playhouse for a limited engage-
Music Helps Other Studying.
Educators have developed facts proving that chil- ment beginning on Sunday, September 2, and it has
dren that study music advance more rapidly in other been decided to make no advance in prices for this
studies. Children that play the pano seldom get out engagement.
of bounds—they can be handled more easily. Rarely
are they in the juvenile courts. The study of p'ano
PLAYS PIANO 82 HOURS.
and music helps to stabilize emotions of the growing
An associated Press dispatch from Bunzlau, Ger-
boy and girl. Recently Chicago public schools many, says that Eduard Kemp, a native of Berlin,
adopted class instruction.
You can leave these has won a $2,000 prize and a free trip to the United
thoughts in homes where there are children.
States, by playing a piano for eighty-two hours
It is necessary to make the public beauty conscious thereby establishing what is claimed to be a world
on pianos the same as on other lines—autos, etc. record. Kemp is a pianomaker. He was given an
Encourage the public to own a modern piano. If interval of fifteen minutes every three hours to take
everything else in the home is modern and new—why nourishment and to have his hands and head mas-
not the piano? Do not encourage the idea that the saged.
BEAUTY CONSCIOUS
ABOUT PIANOS
MRS. C0RINNA MELVILLE
A FAMOUS MUSIC GUIDE
Organizer of Bands and Orchestras Goes to
Elkhart This Week to Attend Conn
Band Leaders Meet.
Mrs. M. Corinna Melville, organizer of musical
groups, chatted with a Presto-Times representative
this week in Chicago before she started for Elkhart,
Ind., where she attends the C. G. Conn band instru-
ment leaders' convention.
Mrs. Melville needs no introduction in the Central
West or in the South Central States, for she is widely
MRS.
M. CORINNA MELVILLE.
known as an active promoter and organizer of bauds,
orchestras, church groups, glee clubs and dramatic
clubs.
In Chicago she makes her headquarters at the Conn
National School of Music, Inc., 506 South Wabash ave-
nue. After leaving Elkhart she will delight Memphis
with the Dixie Peaches, a group of nine talented
young musicians who appear under the auspices of
the Spanish-American war veterans. In the South
she works under the favor of the O. K. Houck Piano
Co. of Memphis.
Mrs. Melville has just organized the Memphis
Chick Band, with young girl members. After leaving
Memphis she expects to go to Birmingham, Ala., to
put the Police Band on its feet. In Chicago Mrs.
Melville organized bands in the great department
stores, which then purchased and used Conn instru-
ments.
Harry Edward Freund, formerly publisher of a
piano trade paper in New York but for many years
past a resident of Chicago, still writes for the press.
A signed article from his pen in the Chicago Daily
News of August 15 asked for united support for the
Chicago World's Fair Centennial Celebration of 1933.
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