Presto
Issue: 1928 2195 - Page 10
10
August 25, 1928
PRESTO-TIMES
required time to learn how to play; in other cases, an
unsuitable instrument has been the cause. The oc-
currence of both of these causes is less frequent today
than formerly.
That is a tribute to the keen observance of his
market, his prospective customers and his actual buy-
Here Is a Method of Getting Piano Prospects ers by the wide-awake mtrsical merchandise dealer
today. He has devised means to stimulate the interest
from Among the Families of Those
of the learners once they begin the study of music
Whom the Dealers Befriend.
and undertake the mastery of some instrument and
Assemblages of children studying music together in the business of selling the personality of the cus-
make for individual rivalry to attain proficiency in tomer is considered.
Affording the buyer of a musical instrument a'i
piano playing, and this desideratum is reached through
the group plan of teaching which has been found to opportunity of learning it under a competent teacher
makes his enthusiasm a permanent emotion. Making
be ever so much more effective than the old plan of
the student one of a group provides him with an ad-
chasing the child alone into the piano room to pound
learner has not. The enthusiastic
the keys in what seemed to him or her a treadmill vantage the lone
:
of useless toil. The new plan does away with the student only rel nquished an instrument to buy a bet
:
child sh notion that piano playing lessons are a form ter and more expensive one. The suitability of the
instrument to the prospective buyer is one that the
of slavery.
Chester L. Beach is the actual head of the edu- keenly observant musical merchandise dealer prop-
cational department of the Bush & Lane Piano Com- erly estimates. It is a species of instinct. But start-
ing 'em right is very important. And it is ihe duty
pany, of Holland, Mich., but William L. Bush is in
charge of the promotional work of getting the method of the music dealer to keep his customers musically
before the public and the children, and he is ably alive.
Establishing store classes and groups of players is
equipped by experience for this, to him, most pleas-
the wise purpose of dealers in all parts of the corn-
ant line of enterprise.
The Bush & Lane sales promotion plan, embracing try. It makes for a greater interest in music gen-
the Curtis System group plan of piano instruction, erally and in the mastery of some particular instru-
enables the dealers who install it to get customers ment. It assures permanency for the band and or-
right away, for the Bush & Lane plan, working chestra spirit which brings music to every town and
equally well in large and small cities, actually creates expands the musical merchandise business in a satis-
piano prospects and makes customers of most of them. factory wav.
All dealers are urged to write to the Bush & Lane
Piano Company at Holland, Mich., for more about TALKING MOVIE NOT AFFECTING MUSIC.
"The public will demand personal appearances in-
the plan, and the information will be mailed to them
stead of mechanized music," said Joseph N. Weber,
in full.
president of the American Federaffion of Musicians,
last week, commenting 011 a nation-wide survey of
theatrical conditions in respect to the development
of the talking movie as a menace to orchestral music
in theaters. "The final adjustment will not greatly
Classes Organized by Musical Merchandise injure the cause of music," said Mr. Weber.
BUSH & LANE PLAN
OF GROUP INSTRUCTION
ENCOURAGING SALES
Dealers for Music Study Makes Perma-
nent the Band and Orchestra Spirit.
E. L. ATHERTON IS
A BUSY INDIVIDUAL
His Association with Two Companies Keeps Him
Alert—Chase-Hackley News.
E. L. Atherton, who went to Muskegon, Mich., to
take charge of the business of the Chase-Hackley
Piano Company, and who is still at the head of the
management of that company, is, as reported, dividing
his energies between the Muskegon firm and the Auto-
matic Musical Instrument Company of Grand Rapids,,
which concern also cooperates in some way or other
with the Chase-Hackley outfit, and occupies a part of
the Chase-Hackley factory for the production of sonie
of its manufacturers.
Mr. Atherton now resides in Muskegon, his home
being at 509 West Webster street.
It is reported in Muskegon that efforts are being
put forth to dispose of the Chase-Hackley factory,
located on Lake Shore drive.
One of the principal owners of the Chase-Hackley
Piano Company, Mr. Mann, is now touring Europe.
On Saturday last he was in Stockholm, Sweden.
AMPICO BROADCAST IN ENGLAND
The British Broadcasting Corporation have decided
to use the Ampico for the musical interludes on three
or four evenings each week between the hours Of
6:00 and 7:30, from Station 2 LO. This news comes
from Ampico, Ltd., 233 Regent street, London, W. 1.
As it would be an infringement of the regulations of
the British Broadcasting Corporation, the name of
the instrument will not be announced. The only an-
nouncement to be made is that the playing of Moisei-
witsc'n or any other artist has • just been heard
through the medium of a reproducing piano. It js
significant that the Ampico has been chosen by the
British Broadcasting Corporation as the most perfect
reproducing piano.
PIANO MAN ON PARK BOARD.
LEOS JANACEK, COMPOSER, DIES.
The New York Times of August 13 printed a wire-
Quite a number of people buy musical instruments less dispatch saying that the noted Czech composer,
only to give up playing after a few weeks or months. Leos Janacek, died August 12 of pneumonia at
In some instances, the abandonment of study is due Marisch-Ostrau at the age of 74. His masterpiece,
to the fact that purchasers are unwilling to spend the "Jenufa," was a favorite with Mme. Jeritza.
Elmer D. Luhring. head of the S. Stahlschmidt
Piano Company at Evansville, Ind., has been re-
appointed a member of the city park board by Mayor
Herbert Males. He has held the position for a num-
ber of years.
W. A. BRECKWOLDT, Sec'y and Treas.
J. BRECKWOLDT, President
JULIUS BRECKWOLDT & SON, Inc.
DOLGEVILLE, N. Y.
Make a Specialty of Manufacturing
PIANO BACKS,
SOUNDING BOARDS,
BARS, BRIDGES,
TRAP LEVERS AND
HAMMER MOULDINGS
Main Factory and Office
DOLGEVILLE,
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
August 25, 1928
PRESTO-TIMES
required time to learn how to play; in other cases, an
unsuitable instrument has been the cause. The oc-
currence of both of these causes is less frequent today
than formerly.
That is a tribute to the keen observance of his
market, his prospective customers and his actual buy-
Here Is a Method of Getting Piano Prospects ers by the wide-awake mtrsical merchandise dealer
today. He has devised means to stimulate the interest
from Among the Families of Those
of the learners once they begin the study of music
Whom the Dealers Befriend.
and undertake the mastery of some instrument and
Assemblages of children studying music together in the business of selling the personality of the cus-
make for individual rivalry to attain proficiency in tomer is considered.
Affording the buyer of a musical instrument a'i
piano playing, and this desideratum is reached through
the group plan of teaching which has been found to opportunity of learning it under a competent teacher
makes his enthusiasm a permanent emotion. Making
be ever so much more effective than the old plan of
the student one of a group provides him with an ad-
chasing the child alone into the piano room to pound
learner has not. The enthusiastic
the keys in what seemed to him or her a treadmill vantage the lone
:
of useless toil. The new plan does away with the student only rel nquished an instrument to buy a bet
:
child sh notion that piano playing lessons are a form ter and more expensive one. The suitability of the
instrument to the prospective buyer is one that the
of slavery.
Chester L. Beach is the actual head of the edu- keenly observant musical merchandise dealer prop-
cational department of the Bush & Lane Piano Com- erly estimates. It is a species of instinct. But start-
ing 'em right is very important. And it is ihe duty
pany, of Holland, Mich., but William L. Bush is in
charge of the promotional work of getting the method of the music dealer to keep his customers musically
before the public and the children, and he is ably alive.
Establishing store classes and groups of players is
equipped by experience for this, to him, most pleas-
the wise purpose of dealers in all parts of the corn-
ant line of enterprise.
The Bush & Lane sales promotion plan, embracing try. It makes for a greater interest in music gen-
the Curtis System group plan of piano instruction, erally and in the mastery of some particular instru-
enables the dealers who install it to get customers ment. It assures permanency for the band and or-
right away, for the Bush & Lane plan, working chestra spirit which brings music to every town and
equally well in large and small cities, actually creates expands the musical merchandise business in a satis-
piano prospects and makes customers of most of them. factory wav.
All dealers are urged to write to the Bush & Lane
Piano Company at Holland, Mich., for more about TALKING MOVIE NOT AFFECTING MUSIC.
"The public will demand personal appearances in-
the plan, and the information will be mailed to them
stead of mechanized music," said Joseph N. Weber,
in full.
president of the American Federaffion of Musicians,
last week, commenting 011 a nation-wide survey of
theatrical conditions in respect to the development
of the talking movie as a menace to orchestral music
in theaters. "The final adjustment will not greatly
Classes Organized by Musical Merchandise injure the cause of music," said Mr. Weber.
BUSH & LANE PLAN
OF GROUP INSTRUCTION
ENCOURAGING SALES
Dealers for Music Study Makes Perma-
nent the Band and Orchestra Spirit.
E. L. ATHERTON IS
A BUSY INDIVIDUAL
His Association with Two Companies Keeps Him
Alert—Chase-Hackley News.
E. L. Atherton, who went to Muskegon, Mich., to
take charge of the business of the Chase-Hackley
Piano Company, and who is still at the head of the
management of that company, is, as reported, dividing
his energies between the Muskegon firm and the Auto-
matic Musical Instrument Company of Grand Rapids,,
which concern also cooperates in some way or other
with the Chase-Hackley outfit, and occupies a part of
the Chase-Hackley factory for the production of sonie
of its manufacturers.
Mr. Atherton now resides in Muskegon, his home
being at 509 West Webster street.
It is reported in Muskegon that efforts are being
put forth to dispose of the Chase-Hackley factory,
located on Lake Shore drive.
One of the principal owners of the Chase-Hackley
Piano Company, Mr. Mann, is now touring Europe.
On Saturday last he was in Stockholm, Sweden.
AMPICO BROADCAST IN ENGLAND
The British Broadcasting Corporation have decided
to use the Ampico for the musical interludes on three
or four evenings each week between the hours Of
6:00 and 7:30, from Station 2 LO. This news comes
from Ampico, Ltd., 233 Regent street, London, W. 1.
As it would be an infringement of the regulations of
the British Broadcasting Corporation, the name of
the instrument will not be announced. The only an-
nouncement to be made is that the playing of Moisei-
witsc'n or any other artist has • just been heard
through the medium of a reproducing piano. It js
significant that the Ampico has been chosen by the
British Broadcasting Corporation as the most perfect
reproducing piano.
PIANO MAN ON PARK BOARD.
LEOS JANACEK, COMPOSER, DIES.
The New York Times of August 13 printed a wire-
Quite a number of people buy musical instruments less dispatch saying that the noted Czech composer,
only to give up playing after a few weeks or months. Leos Janacek, died August 12 of pneumonia at
In some instances, the abandonment of study is due Marisch-Ostrau at the age of 74. His masterpiece,
to the fact that purchasers are unwilling to spend the "Jenufa," was a favorite with Mme. Jeritza.
Elmer D. Luhring. head of the S. Stahlschmidt
Piano Company at Evansville, Ind., has been re-
appointed a member of the city park board by Mayor
Herbert Males. He has held the position for a num-
ber of years.
W. A. BRECKWOLDT, Sec'y and Treas.
J. BRECKWOLDT, President
JULIUS BRECKWOLDT & SON, Inc.
DOLGEVILLE, N. Y.
Make a Specialty of Manufacturing
PIANO BACKS,
SOUNDING BOARDS,
BARS, BRIDGES,
TRAP LEVERS AND
HAMMER MOULDINGS
Main Factory and Office
DOLGEVILLE,
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).