Presto
Issue: 1928 2194 - Page 12
12
P R E S T 0-TI M E S
OPPORTUNITIES OF
THE PIANO CLASSES
"before or after" making a piano sale, whether the
children in the home ever learn to play that piano
or not, as long as the sale helps him to get by finan-
cially; so he may claim his commission or draw his
salary without fear of a blue ticket in his pay envel-
ope? How many of them have ever seen, heard or
even acquired any knowledge of what a piano class
does, or what it looks like, or how twenty children
Piano Industry Realize Their Respon-
can be taught to play piano and acquire piano playing
sibilities or Show Practical Under-
ability more quickly, more economically, more enjoy-
standing in the Case.
ably and practically, than through any fundamental,
private instruction, with its drudgery and discourage-
By WILLIAM L. BUSH.
ments for both teacher and pupil.
The vital question that every p;ano dealer, manu-
Why, in God's name, is it that only a measly hand-
facturer and salesman in the industry must consider ful of dealers or salesmen in the last two years of
of special importance to himself is "What Am I Doing intensive, expensive, laudable, far-reaching propaganda
for Group Piano Instruction?"
in support of piano class lessons, have even tried,
Your very existence and future progress and suc- offered or in any way attempted to give real time,
cess in the piano business, depends largely upon your effort, or personal work to the local development of
personal cooperation, and vigorous effort to assist this this vital subject of group piano lessons in their
great national movement to give all children the op- home town?
portunity to follow up this fundamental study of piano
What Do They Know?
music in public schools, parochial schools, music
How many of these dealers and salesmen realize
schools and studios.
that these classes of 100, 200, 500 or 1,000 create 20 to
The vast work of the Bureau for Advancement of
Music under Mr. Tremaine's able direction, the great 30 per cent of real piano sales—and very rapidly? It
volume of publicity distributed by the Publicity Com- is a sad commentary on the ability, energy, salesman-
ship, vision, foresight and intelligence of piano dealers
mittee of the W. P. M. A., have at least "scratched
the surface" and awakened a great national interest and their organizations, that not 5 per cent of the
and knowledge of what group piano instruction really parents have been given any suggestions or informa-
is. The entire number of school children in the tion, or conception of what class piano work is, and
what it means to them and their children.
United States now being taught piano playing in
Are piano dealers asleep at the switch? Are they
classes, is a deplorable reflection upon the lethargy,
indifference and neglect of this vital piano selling dying of dry rot? Are they blind to opportunity?
Deaf to the knocking at the door of its persistent
plan, by the five or six thousand piano dealers, and
probably ten thousand piano salesmen in this indus- clamor for admission? Why not awaken? Why not
change the present descriptive adjectives that almost
try.
I maintain that a piano salesman, to be entitled to always answer the inquiry, "How is piano business?"
that title, should justify membership in that profes- with a shrug and an impulsive utterance of "rotten,"
sion, not only by actual performance and accomplish- "terrible," "awful," "dead," "putrid," "nothing," "nix,"
ment, in selling a minimum of one piano per week, "there ain't any such animal," "gone glimmering," all
or a maximum of one piano per day. but by identifying heard on piano's "rotten row" during the past two
himself with some assumption of musical understand- weeks, and many more characteristic expressions—
also ran.
ing, sympathetic cooperation, or active participation in
the promotion of musical education for children.
The Available Helps.
The Blunt Question.
No wonder it is that way, when the men behind the
Tell me. how many of these present day piano guns talk and act as they do. "The exception alone
salesmen or dealers ever give it a thought? What
proves the rule." Why not take a few hours off the
percentage of them ever think, care or give a thought
golf game, the fishing trip, the auto tour, the pleasure
August 18, 1928
INDIANAPOLIS TRADE
WAS FAIR FOR JULY
Torrid Weather Slackened It Off Somewhat, but
Hoosiers Are Used to Hot Days.
Frank Carlin of the Carlin Music Co. reports some
activity in the cheaper grade of pianos, and seems well
pleased with the outlook for fall and winter trade.
Mr. Carlin believes that the torrid weather in the
past few weeks has been responsible for the lull in
the music business.
John Pearson of the Pearson Piano Co. spent a
week in the city, but left Monday morning for Chi-
cago, and from there will motor to Michigan, where
he will join his family at his summer home. The
street floor of the company which is being remodeled
to meet the needs of the record department, is very
much torn up, but will be ready for occupancy in a
few days.
George C. Shaffer of the Kurtzmann Piano Co., and
J. Schiller of the Lester Piano Co. were visitors at the
Pearson store during the week.
H. G. Hook of the Starr Sales Corporation, reports
business affected by the weather more than anything
else, but has no complaint to make, with July show-
ing up as well as last year, while the year of 1927 was
more favorable so far as the weather was concerned.
Frank Davis of the Baldwin Company reports a bet-
ter outlook for business during the coming months,
with sales up to the average.
trip, the summer complaint, to presto-change the con-
ditions and get busy with piano promotion, not de-
struction?
The Bureau for the Advancement of Music is pre-
pared to advise and help you. The Publicity Com-
mittee has oodles of good ammunition to send you.
The teaching systems, good ones, are available. Good
graduated certified instructors are within your reach,
at your command, and full details of practical proced-
ure can be had from several manufacturers of pianos
who have and are now advertising educational de-
partments.
So, Mr. Dealer, it is up to you. No passing the
buck, no dodging the issue. Your hand is called!
Do you pass, lay down, OR ARE YOU GAME?
ESTABLISHED 1863
"the most Durable Piano in the world
Mathushek Sales Are Constantly Increasing
INVESTIGATE
OR WRITE
MATHUSHEK PIANO MANFG. CO.
132nd St. and Alexander Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-TI M E S
OPPORTUNITIES OF
THE PIANO CLASSES
"before or after" making a piano sale, whether the
children in the home ever learn to play that piano
or not, as long as the sale helps him to get by finan-
cially; so he may claim his commission or draw his
salary without fear of a blue ticket in his pay envel-
ope? How many of them have ever seen, heard or
even acquired any knowledge of what a piano class
does, or what it looks like, or how twenty children
Piano Industry Realize Their Respon-
can be taught to play piano and acquire piano playing
sibilities or Show Practical Under-
ability more quickly, more economically, more enjoy-
standing in the Case.
ably and practically, than through any fundamental,
private instruction, with its drudgery and discourage-
By WILLIAM L. BUSH.
ments for both teacher and pupil.
The vital question that every p;ano dealer, manu-
Why, in God's name, is it that only a measly hand-
facturer and salesman in the industry must consider ful of dealers or salesmen in the last two years of
of special importance to himself is "What Am I Doing intensive, expensive, laudable, far-reaching propaganda
for Group Piano Instruction?"
in support of piano class lessons, have even tried,
Your very existence and future progress and suc- offered or in any way attempted to give real time,
cess in the piano business, depends largely upon your effort, or personal work to the local development of
personal cooperation, and vigorous effort to assist this this vital subject of group piano lessons in their
great national movement to give all children the op- home town?
portunity to follow up this fundamental study of piano
What Do They Know?
music in public schools, parochial schools, music
How many of these dealers and salesmen realize
schools and studios.
that these classes of 100, 200, 500 or 1,000 create 20 to
The vast work of the Bureau for Advancement of
Music under Mr. Tremaine's able direction, the great 30 per cent of real piano sales—and very rapidly? It
volume of publicity distributed by the Publicity Com- is a sad commentary on the ability, energy, salesman-
ship, vision, foresight and intelligence of piano dealers
mittee of the W. P. M. A., have at least "scratched
the surface" and awakened a great national interest and their organizations, that not 5 per cent of the
and knowledge of what group piano instruction really parents have been given any suggestions or informa-
is. The entire number of school children in the tion, or conception of what class piano work is, and
what it means to them and their children.
United States now being taught piano playing in
Are piano dealers asleep at the switch? Are they
classes, is a deplorable reflection upon the lethargy,
indifference and neglect of this vital piano selling dying of dry rot? Are they blind to opportunity?
Deaf to the knocking at the door of its persistent
plan, by the five or six thousand piano dealers, and
probably ten thousand piano salesmen in this indus- clamor for admission? Why not awaken? Why not
change the present descriptive adjectives that almost
try.
I maintain that a piano salesman, to be entitled to always answer the inquiry, "How is piano business?"
that title, should justify membership in that profes- with a shrug and an impulsive utterance of "rotten,"
sion, not only by actual performance and accomplish- "terrible," "awful," "dead," "putrid," "nothing," "nix,"
ment, in selling a minimum of one piano per week, "there ain't any such animal," "gone glimmering," all
or a maximum of one piano per day. but by identifying heard on piano's "rotten row" during the past two
himself with some assumption of musical understand- weeks, and many more characteristic expressions—
also ran.
ing, sympathetic cooperation, or active participation in
the promotion of musical education for children.
The Available Helps.
The Blunt Question.
No wonder it is that way, when the men behind the
Tell me. how many of these present day piano guns talk and act as they do. "The exception alone
salesmen or dealers ever give it a thought? What
proves the rule." Why not take a few hours off the
percentage of them ever think, care or give a thought
golf game, the fishing trip, the auto tour, the pleasure
August 18, 1928
INDIANAPOLIS TRADE
WAS FAIR FOR JULY
Torrid Weather Slackened It Off Somewhat, but
Hoosiers Are Used to Hot Days.
Frank Carlin of the Carlin Music Co. reports some
activity in the cheaper grade of pianos, and seems well
pleased with the outlook for fall and winter trade.
Mr. Carlin believes that the torrid weather in the
past few weeks has been responsible for the lull in
the music business.
John Pearson of the Pearson Piano Co. spent a
week in the city, but left Monday morning for Chi-
cago, and from there will motor to Michigan, where
he will join his family at his summer home. The
street floor of the company which is being remodeled
to meet the needs of the record department, is very
much torn up, but will be ready for occupancy in a
few days.
George C. Shaffer of the Kurtzmann Piano Co., and
J. Schiller of the Lester Piano Co. were visitors at the
Pearson store during the week.
H. G. Hook of the Starr Sales Corporation, reports
business affected by the weather more than anything
else, but has no complaint to make, with July show-
ing up as well as last year, while the year of 1927 was
more favorable so far as the weather was concerned.
Frank Davis of the Baldwin Company reports a bet-
ter outlook for business during the coming months,
with sales up to the average.
trip, the summer complaint, to presto-change the con-
ditions and get busy with piano promotion, not de-
struction?
The Bureau for the Advancement of Music is pre-
pared to advise and help you. The Publicity Com-
mittee has oodles of good ammunition to send you.
The teaching systems, good ones, are available. Good
graduated certified instructors are within your reach,
at your command, and full details of practical proced-
ure can be had from several manufacturers of pianos
who have and are now advertising educational de-
partments.
So, Mr. Dealer, it is up to you. No passing the
buck, no dodging the issue. Your hand is called!
Do you pass, lay down, OR ARE YOU GAME?
ESTABLISHED 1863
"the most Durable Piano in the world
Mathushek Sales Are Constantly Increasing
INVESTIGATE
OR WRITE
MATHUSHEK PIANO MANFG. CO.
132nd St. and Alexander Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).