Presto

August 4, 1928
P R E S T 0-T I M E S
of the display space, described above, are the record
racks and counter, taking up 15 feet of space in store
length and 7 feet in width. Immediately back of the
record department is Mr. Lamar's office 7 feet by
9 feet and back of his office there are five record
booths 7 feet by 7 feet. Immediately back of these
booths is the general bookkeeping office, cashier's
window, etc. A space back through the center of the
store, and between the booths, or from Tecord booths
to sheet music counter, is approximately 16 feet wide.
This space gives room to display a row of pianos
Manifesting faith in itself and in Mobile, the Jesse ment, taking a space of about 8 feet deep and 30 down the center with small phonographs ranged along
French & Sons Piano Co. formally opened its new feet long. Back of the sheet music department is a either side in front of the booths. The general color
home in the progressive Alabama city recently. The booth for music teacher's use, where the music teacher scheme on the first floor is light cream and ivory.
company has been in business there for the past ten can try over her music without disturbing other peo-
The interior of the booths show a panel effect, the
years, every year one of expansion. The new build- ple in the store, and without being disturbed herself. body
the panel being light cream and the wood-
ing at 261 Dauphin street was altered and improved Immediately back of the music teacher's booth is the work, of
or strips being ivory.
at the cost of $22,000 and practically made over for
the special purposes of a constantly expanding
business.
to Q
A Complete Store.
A. A. Lamar, manager, said nothing was spared
to make the store one of the most complete music
houses in the state. The music store formerly was
located on St. Emanuel street, this marking the sec-
ond t'me the company has changed location since
.. ROLL
BOOTH
opening in Mobile.
"In moving into a new home, the Jesse French
MUSIC
Piano Company executed plans for a modern store
REPAIR,SURPLUS
rcACHCRS
BOOTH
with adequate space in all departments and ample
STOCK SK STORAC-E.
room for expansion," said Mr. Lamar. "The display
arrangement also has been improved allowing greater
freedom of movement and making it possible to more
attractively display musical instruments and other
items."
Lobby Is Display.
Two capacious plate glass show windows with tex-
OFFICE.
tile finish face the street. Upon entering the visitor
sees a piano display on the right and left while still
farther to the rear are the record rooms and offices.
There are seven white booths and two for colored
people for demonstrating instruments or records.
There is, as well, a booth for music teachers, a new
departure in music store architecture, and another
CLEVAToR
ELEVATOR
reserved for music roll customers.
On the second floor, to the front are twin display
rooms for period design pianos. These two rooms
open into a larger display room. The smaller rooms
PIANO
DISPUAV
are to contain what are termed ensemble sets, consist-
ing of piano, music, cabinet, lamp, bench and chair.
OlSPt-AY
The storage and repair room is to the rear but acces-
sible from the display room.
FORMAL OPENING OF A JESSE FRENCH STORE
Splendid New Quarters at 261 Dauphin Street, Mobile, Ala., Recently
Occupied, Signalized the Completion of the Tenth Successful
Year in Business in That City
=1
1=
A Commodious Building.
G-RA N D & PHON O&RAPH
The building is approximately 30 feet by 100 feet.
On the first floor about 10 feet is taken up by the
windows which are enclosed. The walls and back
&RANO rn-
of these windows are finished in textone, the predom-
SHOW
SHOW
SEMBLE
inating color being golden brown or russet, with a
VWINOOW
WINDOW/
shade of pink, green and blue, the effect being very
beautiful when the windows are lighted at night.
Coming through the front door you find to the
G-ROUND FVLOOR
SECOND FLOOR
right and to the left a display space about 14 feet
square on either side where are shown a grand piano
^ESSE TRENCH &S0M$ PIANO CO.^AUSAHA.
ensemble on one side, the straight grand with high-
priced combination phonographs on the other side,
MDBIl£- BRANCH.
the arrangement being made as homelike as possible.
There are comfortable wicker chairs and a settee
DIAGRAM SHOWS ARRANGEMENT OP DEPARTMENTS.
upholstered in rather bright colors which blend very
Going to the second floor, the elevator opens into
nicely with the upholstering of the chair in the player roll booth and back of the player roll booth
ensemble outfit.
there are two recard booths for colored people. All a room approximately 30 feet by 30 feet square
with the elevator taking up its space in the corner.
On the right, at the back of this space just de- these booths are approximately 7 feet by 7 feet.
This room is sufficiently large to display to advantage
Good Arrangement.
scribed is the elevator which is about 8 feet square,
(Continued on page 16)
To the left as vou come in the front door and back
and back of the elevator is the sheet music depart-
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/