Presto
Issue: 1928 2182 - Page 8
PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
give time to, will directly apply to the sales
improvement scheme, while others will indi-
rectly convey lessons that will indirectly sug-
gest improvement in processes for the piano
seller.
And, of course, the many displays of pianos
and other music goods in the convention head-
quarters and elsewhere, are meant to have a
helpful effect on sales. The novelty in piano
models and in the finishing of the instruments
will have an inspiring and stimulating effect
on the dealers with more enthusiasm in pre-
senting them as a desirable result.
May 26, 1928
naturally would react on piano sales, and in
that way it concerns all promoters of the piano
todav.
THE CONVENTION PLEASURES
Of course, it will not distress the prospec-
tive attendant to the annual convention of the
F R A N K D. A B B O T T - - - - - - - - - -
Editor
music trades at the Hotel Commodore, New
(C. A . DANIELL—1904-1927.)
J. FERGUS O'RYAN
_ _ _ _ _ Managing Editor
York, the week of June 4, to learn from the
Telephones, Local and Long Distance, Harrison 0234.
trade papers that the serious incidents of the
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
meeting will be interrupted by intervals of
Entered as second-class matter Jan. 29, 1896, at the
a frankly joyous nature. The business of the
Post Office, Chicago, 111., under Act of March 3, 1879.
convention will be more enjoyable than ever
Subscription, $2 a year; 6 months, $1.25; Foreign, $4.
Payable in advance. No extra charge in United States
before because of the efforts of the various
possessions, Cuba and Mexico. Rates for advertising on
application.
committees to inject new features and novel-
CONVENTION REPORTS
Items of news and other matter are solicited and if of
ties
in procedure in the program. Other com-
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
In
this
issue
of
Presto-Times
is
printed
the
mittees
have been equally alert in devising
smaller cities are the best occasional correspondents, and
their assistance is invited.
important advance news of the convention pleasurable distractions for the social and
which opens at the Hotel Commodore, New sociable hours.
Payment is not accepted for matter printed In the edi-
torial or news columns of Presto-Times.
York,
next week, including the interesting list
Where half-tones are made the actual cost of produc-
Nothing relaxes a tired conventioner better
tion will be charged if of commercial character or other
of
displays
at the headquarters hotel and else- than a few rounds of golf with congenial con-
than strictly news interest.
When electrotypes are sent for publication it is re-
where in the city. Further and more up-to- testants, even without pauses for reflection
quested that their subjects and senders be carefully indi-
cated.
the-minute reports of convention preparations and refection at the nineteenth hole. Oppor-
Forms close at noon on Thursday. Late news matter
will appear in the issue of June 2. Presto- tunities for golf have been provided and con-
should be in not later than 11 o'clock on that day. Ad-
vertising copy should be in hand before Tuesday, 5 p. m.,
Times
of June 9 will report the full proceed- ventioners so desiring can stretch their legs
to insure preferred position. Full page display copy
should be in hand by Tuesday noon preceding publication
ings
of
the convention.
and their imaginations in that desirable
day. Want advertisements for current week, to insure
classification, should be in by Wednesday noon.
In this way a complete record of the events manner.
leading up to and during the convention will
But among the pleasures not scheduled by
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
be presented in this paper. The dealers who the publicity committee are those of meeting
Dearborn Street, Chicago, III.
will be prevented from attending the annual with old friends and trade acquaintances in
SATURDAY, MAY 26, 1928.
gathering of the trade at the Hotel Commo- some part of the convention headquarters. In
dore will be enabled to read in Presto-Times fact, the habitual attendant at the annual con-
The last form of Presto-Times goes to press detailed descriptions of the shows of piano ventions looks forward to the incidental meet-
at 11 a. m. Thursday. Any news transpiring styles made during the week of June 2. They ings by which old friendships are renewed. It
after that hour cannot be expected in the cur- also will be informed, in the reports of the is a human phase of the annual gatherings
rent issue. Nothing received at the office that
is not strictly news of importance can have business sessions, of promotional plans for dearly appreciated by the ones proud to con-
attention after 9 a. m. on Thursday. If they piano sales and the popularizing generally of sider themselves convention veterans. It is a
concern the interests of manufacturers or piano study. That phase of activity is partic- renewal of interest in fellow-members; a re-
dealers such items will appear the week follow- ularly interesting to the alert piano dealers calling of occurrences of previous conventions
ing. Copy for advertising designed for the and the reported successes of the various that make up the pleasurable mental history
current issue must reach the office not later schemes should prove stimulating reading.
of the events.
CONVENTION PURPOSES
The music trade convention, to open at the
Hotel Commodore, New York, June 2, will
have for its leading interest the promotion of
the piano. To piano men, tne stimulation of
sales is frankly the most desirable thing to be
accomplished by the cooperative action of the
Music Industries Chamber of Commerce and
the various associations directly interested in
the fortunes of the piano. The revival of favor
for the piano and the consequent increase in
piano sales are topics of vital interest to the
piano manufacturer, the action maker, the
traveler who aids in distributing the goods,
the dealer who retails the instruments and the
tuner who keeps them in a condition of tune-
fulness. Other problems of importance will
be considered but it will be noted that many
of these are important in proportion to the
closeness of their relation to the stimulation of
piano sales.
The numbers attending the convention, are,
in a way, indicative of the extent of the piano
promotion plans and the hopes of dealers for
an improvement in trade. They represent the
degree of earnestness and enthusiasm in the
local, state and national associations, which
means the cooperative purpose to put the
piano before the public and the devising of
means for creating interest leading to sales.
The business sessions of the various national
associations are always the means of discuss-
ing improvements in sales and this year more
than ever before, that motive will govern the
gatherings. At the business sessions of the
National Association of Music Merchants
many addresses and the discussions they will
The number of piano men who believe that
summer dullness is more of a state of mind
In an interview printed elsewhere in this than a condition is becoming' reassuringly
issue, Mr. Arthur L. Wessell points to a condi- large. Action to disprove the summer dull-
tion in the house-building activities which he ness fallacy resulted in an amazing number of
says provides a problem that might be dis- piano sales during the summer months of last
cussed at the annual convention. It is a con- year, which agreeable events contributed to a
dition familiar in every city in the country and healthy average business for all the months of
one which dealers everywhere view with alarm the year.
* * *
—the cramped apartments where the providing
A very lively discussion is going on in the
of space for the piano is a matter ignored by
Swedish press and commercial circles regard-
architects and builders.
But Mr. Wessell in his practical way does ing the system of selling on the instalment
not stop at pointing out building methods that plan, which is rapidly gaining ground in
discriminate against the use of pianos by ten- Sweden. Opposition to the system led to a
ants. He states his opinion that the music resolution being passed in the Riksdag this
trade organizations should act to strongly and year asking the Government to institute an
persistently bring this music deterrent before inquiry into possible methods of public con-
the public, which include prospective tenants -trol in order to counteract its effects.
* * *
who are piano owners. The propaganda, too,
People
in
every
line of trade are prone to
should endeavor to influence the designers and
believe
that
their
particular business is the
builders of apartment buildings.
least successful, the most difficult to conduct,
The skimpy rooms in the apartments inter- beset with the most snags and hard-pressed
fere with the scheme of piano promotion, ac- with the most wily and designing enemies.
cording to Mr. Wessell, who sees a loss of In all these assumptions and conclusions, of
effort and money in trying to induce a person course, the are entirely wrong. Rut such
renting one of the cramped apartments to buy views are always presented at trade con-
a piano.
ventions.
The hope of the piano trade in the future is
* * *
in young people who are being made more in-
The piano salesman who hasn't much to say
terested in music today. Music encourages co- is apt to use too many words in saying it.
hesion in families and someone has truly said
* * *
that "the piano is the center of the home."
The bare truth about the piano need not
But if the builders of apartments persist in necessarily be naked facts.
their present methods, the apartment dwellers
* * *
will be deprived of one valuable musical in-
Arguments for the poor piano are sound—
fluence in their homes. It is a deprivation that and that's all.
A. L. WESSELL'S SUGGESTION
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
give time to, will directly apply to the sales
improvement scheme, while others will indi-
rectly convey lessons that will indirectly sug-
gest improvement in processes for the piano
seller.
And, of course, the many displays of pianos
and other music goods in the convention head-
quarters and elsewhere, are meant to have a
helpful effect on sales. The novelty in piano
models and in the finishing of the instruments
will have an inspiring and stimulating effect
on the dealers with more enthusiasm in pre-
senting them as a desirable result.
May 26, 1928
naturally would react on piano sales, and in
that way it concerns all promoters of the piano
todav.
THE CONVENTION PLEASURES
Of course, it will not distress the prospec-
tive attendant to the annual convention of the
F R A N K D. A B B O T T - - - - - - - - - -
Editor
music trades at the Hotel Commodore, New
(C. A . DANIELL—1904-1927.)
J. FERGUS O'RYAN
_ _ _ _ _ Managing Editor
York, the week of June 4, to learn from the
Telephones, Local and Long Distance, Harrison 0234.
trade papers that the serious incidents of the
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
meeting will be interrupted by intervals of
Entered as second-class matter Jan. 29, 1896, at the
a frankly joyous nature. The business of the
Post Office, Chicago, 111., under Act of March 3, 1879.
convention will be more enjoyable than ever
Subscription, $2 a year; 6 months, $1.25; Foreign, $4.
Payable in advance. No extra charge in United States
before because of the efforts of the various
possessions, Cuba and Mexico. Rates for advertising on
application.
committees to inject new features and novel-
CONVENTION REPORTS
Items of news and other matter are solicited and if of
ties
in procedure in the program. Other com-
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
In
this
issue
of
Presto-Times
is
printed
the
mittees
have been equally alert in devising
smaller cities are the best occasional correspondents, and
their assistance is invited.
important advance news of the convention pleasurable distractions for the social and
which opens at the Hotel Commodore, New sociable hours.
Payment is not accepted for matter printed In the edi-
torial or news columns of Presto-Times.
York,
next week, including the interesting list
Where half-tones are made the actual cost of produc-
Nothing relaxes a tired conventioner better
tion will be charged if of commercial character or other
of
displays
at the headquarters hotel and else- than a few rounds of golf with congenial con-
than strictly news interest.
When electrotypes are sent for publication it is re-
where in the city. Further and more up-to- testants, even without pauses for reflection
quested that their subjects and senders be carefully indi-
cated.
the-minute reports of convention preparations and refection at the nineteenth hole. Oppor-
Forms close at noon on Thursday. Late news matter
will appear in the issue of June 2. Presto- tunities for golf have been provided and con-
should be in not later than 11 o'clock on that day. Ad-
vertising copy should be in hand before Tuesday, 5 p. m.,
Times
of June 9 will report the full proceed- ventioners so desiring can stretch their legs
to insure preferred position. Full page display copy
should be in hand by Tuesday noon preceding publication
ings
of
the convention.
and their imaginations in that desirable
day. Want advertisements for current week, to insure
classification, should be in by Wednesday noon.
In this way a complete record of the events manner.
leading up to and during the convention will
But among the pleasures not scheduled by
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
be presented in this paper. The dealers who the publicity committee are those of meeting
Dearborn Street, Chicago, III.
will be prevented from attending the annual with old friends and trade acquaintances in
SATURDAY, MAY 26, 1928.
gathering of the trade at the Hotel Commo- some part of the convention headquarters. In
dore will be enabled to read in Presto-Times fact, the habitual attendant at the annual con-
The last form of Presto-Times goes to press detailed descriptions of the shows of piano ventions looks forward to the incidental meet-
at 11 a. m. Thursday. Any news transpiring styles made during the week of June 2. They ings by which old friendships are renewed. It
after that hour cannot be expected in the cur- also will be informed, in the reports of the is a human phase of the annual gatherings
rent issue. Nothing received at the office that
is not strictly news of importance can have business sessions, of promotional plans for dearly appreciated by the ones proud to con-
attention after 9 a. m. on Thursday. If they piano sales and the popularizing generally of sider themselves convention veterans. It is a
concern the interests of manufacturers or piano study. That phase of activity is partic- renewal of interest in fellow-members; a re-
dealers such items will appear the week follow- ularly interesting to the alert piano dealers calling of occurrences of previous conventions
ing. Copy for advertising designed for the and the reported successes of the various that make up the pleasurable mental history
current issue must reach the office not later schemes should prove stimulating reading.
of the events.
CONVENTION PURPOSES
The music trade convention, to open at the
Hotel Commodore, New York, June 2, will
have for its leading interest the promotion of
the piano. To piano men, tne stimulation of
sales is frankly the most desirable thing to be
accomplished by the cooperative action of the
Music Industries Chamber of Commerce and
the various associations directly interested in
the fortunes of the piano. The revival of favor
for the piano and the consequent increase in
piano sales are topics of vital interest to the
piano manufacturer, the action maker, the
traveler who aids in distributing the goods,
the dealer who retails the instruments and the
tuner who keeps them in a condition of tune-
fulness. Other problems of importance will
be considered but it will be noted that many
of these are important in proportion to the
closeness of their relation to the stimulation of
piano sales.
The numbers attending the convention, are,
in a way, indicative of the extent of the piano
promotion plans and the hopes of dealers for
an improvement in trade. They represent the
degree of earnestness and enthusiasm in the
local, state and national associations, which
means the cooperative purpose to put the
piano before the public and the devising of
means for creating interest leading to sales.
The business sessions of the various national
associations are always the means of discuss-
ing improvements in sales and this year more
than ever before, that motive will govern the
gatherings. At the business sessions of the
National Association of Music Merchants
many addresses and the discussions they will
The number of piano men who believe that
summer dullness is more of a state of mind
In an interview printed elsewhere in this than a condition is becoming' reassuringly
issue, Mr. Arthur L. Wessell points to a condi- large. Action to disprove the summer dull-
tion in the house-building activities which he ness fallacy resulted in an amazing number of
says provides a problem that might be dis- piano sales during the summer months of last
cussed at the annual convention. It is a con- year, which agreeable events contributed to a
dition familiar in every city in the country and healthy average business for all the months of
one which dealers everywhere view with alarm the year.
* * *
—the cramped apartments where the providing
A very lively discussion is going on in the
of space for the piano is a matter ignored by
Swedish press and commercial circles regard-
architects and builders.
But Mr. Wessell in his practical way does ing the system of selling on the instalment
not stop at pointing out building methods that plan, which is rapidly gaining ground in
discriminate against the use of pianos by ten- Sweden. Opposition to the system led to a
ants. He states his opinion that the music resolution being passed in the Riksdag this
trade organizations should act to strongly and year asking the Government to institute an
persistently bring this music deterrent before inquiry into possible methods of public con-
the public, which include prospective tenants -trol in order to counteract its effects.
* * *
who are piano owners. The propaganda, too,
People
in
every
line of trade are prone to
should endeavor to influence the designers and
believe
that
their
particular business is the
builders of apartment buildings.
least successful, the most difficult to conduct,
The skimpy rooms in the apartments inter- beset with the most snags and hard-pressed
fere with the scheme of piano promotion, ac- with the most wily and designing enemies.
cording to Mr. Wessell, who sees a loss of In all these assumptions and conclusions, of
effort and money in trying to induce a person course, the are entirely wrong. Rut such
renting one of the cramped apartments to buy views are always presented at trade con-
a piano.
ventions.
The hope of the piano trade in the future is
* * *
in young people who are being made more in-
The piano salesman who hasn't much to say
terested in music today. Music encourages co- is apt to use too many words in saying it.
hesion in families and someone has truly said
* * *
that "the piano is the center of the home."
The bare truth about the piano need not
But if the builders of apartments persist in necessarily be naked facts.
their present methods, the apartment dwellers
* * *
will be deprived of one valuable musical in-
Arguments for the poor piano are sound—
fluence in their homes. It is a deprivation that and that's all.
A. L. WESSELL'S SUGGESTION
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).