Presto
Issue: 1928 2182 - Page 15
May 26, 1928
15
P R E S T 0-T I M E S
REGIONAL MEETING OF
GULBRANSEN DEALERS
In Los Angeles, May 15, Representatives of
the Gulbransen Co. from. Five Southern
California Counties Held Conference.
With an attendance of practically 100 per cent of
the Gulbransen dealers in five counties of Southern
California, the Gulbransen Company, Chicago, held
the fifth of its regional sales meetings May 15. The
Martin Music Co. organization of Los Angeles and
the other nearby Gulbransen dealers were the guests
of the company on this occasion.
In addition to the usual serious business discussion
and analysis of retail piano selling which are a part
of the meetings, the sessions were marked by "a brief
demonstration of the musical side of the Gulbransen
registering piano by J. D. Martin, who played the
remarkable new Gulbransen Triano as a solo instru-
ment and for accompanying two songs by Mr. Slin-
german.
This Triano was turned with its back to the audi-
ence, the instrument having a fancy scroll panel back
In this way the true, tone and full volume of the
upright Triano were shown oft to much better advan-
tage than would have been the case had it been placed
with its back to the wall as is customary.
first-hand survey of the conditions as they exist at
the present time.
In his talk, Walter Kiehn, advertising manager of
the company, stressed particularly the proper equip-
ping of the salesmen with the advertising material
that is available to Gulbransen dealers and salesmen.
Another angle of the advertising situation that was
fully gone into was the increasingly important one
of piano window displays. Luncheon was served to
the assembled merchants.
This being the Golden Jubilee month of A. G. Gul-
bransen, the Martin Music Co. had an appropriate
tie-up window display, featuring three Gulbransen
instruments and some special cards for quickly re-
laying to the public the news of fifty years of achieve-
ment on the part of this pioneer manufacturer.
LATE MUSIC TRADE
ITEMS FROM BALTIMORE
SALESMAN ON THE
PIANO VS RADIO TOPIC
Fred Firestone, with a Quarter of a Century of
Experience, Says, "While Selling Radio,
Boost the Piano!"
"An article on 'Piano Selling and Radio Selling' in
Presto-Times merits serious consideration, for in it
you have emphasized an issue of paramount impor-
tance in the present day—radio," writes Fred Fire-
stone, well-known salesman in the piano trade and
now head of the Outside Sales Department of the
Platt Music Co., Los Angeles.
Mr. Firestone has been selling pianos for 26 years,
and because of this long period in harness, his views
should be interesting:
FRED FIRESTONE'S OPINION.
"In the good old days when player pianos were
still curiosities, the business of selling musical instru-
ments was a comparatively easy matter; nowadays
Henschel's Music Store, 931 North Caroline street,
the one who succeeds in selling them as is much an
Baltimore, Md., will move into a new location at 929 artist in his way as the one who plays them. And
North Gay street. The store is maintained by Walter
this, perhaps more than any other reason, accounts
Henschel.
for the lack of recruits in our business. New blood
The Robert Ansell, Inc., musical instrument store
must start at the bottom; but the 'bottom' in the
at 1108 Light street, Baltimore, Md., is offering free
piano field means canvassing. But how many of our
piano lessons with every piano sold. This is the sec- young fellows are content to ring door bells with the
A. G. Gulbransen's Efforts.
ond musical instrument store in Baltimore, in recent
perseverance necessary to success when many more
A. G. Gulbransen's propaganda to increase the vol- months, to make such an offer. The National Piano
pleasant, and oftimes more lucrative, lines of en-
ume of the piano business through the introduction
Co., 322 North Howard street, was the first local
deavor are open to them? Then, too, a prospective
of new blood into the retail piano business, through store to offer free lessons.
piano salesman should learn to play the piano, which
enlisting the services of 100,000 men into a business
The new musical instrument department of the
suggests the question: How many old piano men
that is seriously undermanned, was analyzed in detail
can really play? That is something else which re-
by John S. Gorman, vice-president and sales manager Exchange Furniture Store, 605 West Baltimore street,
Baltimore, Md., has been formally opened. The de- quires time and serious application. On the other
of the Gulbransen Company. He emphasized also partment now occupies about double its former space.
hand, we are all agreed that the professional musi-
the need of organizing a better, a more intelligent The enlargement w r as made possible by the acquisition
cian, almost without exception, is worthless as a
approach to the public with the message of the piano of the adjoining building. The department is modern
salesman.
and of closer co-operation among piano merchants in every respect.
Indicts the Business.
rather than the antagonistic attitude that is quite
general now.
"Pianos are just the same today as they were yes-
NEW KENTUCKY STORE.
The competition is from outside the business, stated
terday. The fault is that we in the piano game have
Prof. Frederick Smith, has leased a store on Third
Mr. Gorman, not from within. Many other problems
not made sufficient outward progress to keep abreast
of our competition. True, the reproducing piano has
of the retail piano merchant, such as trade-ins, proper street, Danville, Ky., and will open up a complete
given us a new angle to work upon, but have we
work with salesmen on the part of the dealer, etc., music store this week, handling sheet music, pianos
taken full advantage of this remarkable opportunity?
were discussed bv Mr. Gorman, based on a close and and musical instruments.
Offer of Free Lessons to Buyers of Piano Made by
Robert Ansell, Inc.
SENSATIONAL!
The Autophone
Selection Controlled Phonograph with or without electric amplification.
The greatest achievement in the music industry in recent years brings
to your command all the skill and artistry of the greatest musicians and
all the world's foremost compositions played and sung by famous artists.
Modulated volume control.
The ultimate in music for places where quality is demanded and
patrons discriminate.
Room 907 Commodore Hotel, N. Y. June 4-7 Don 9 t miss it
WESTERN ELECTRIC PIANO Co.
832-850 BLACKHAWK STREET
Makers of the famous line of Selectre—selection
CHICAGO
controlled—Mascot
and Derby Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
15
P R E S T 0-T I M E S
REGIONAL MEETING OF
GULBRANSEN DEALERS
In Los Angeles, May 15, Representatives of
the Gulbransen Co. from. Five Southern
California Counties Held Conference.
With an attendance of practically 100 per cent of
the Gulbransen dealers in five counties of Southern
California, the Gulbransen Company, Chicago, held
the fifth of its regional sales meetings May 15. The
Martin Music Co. organization of Los Angeles and
the other nearby Gulbransen dealers were the guests
of the company on this occasion.
In addition to the usual serious business discussion
and analysis of retail piano selling which are a part
of the meetings, the sessions were marked by "a brief
demonstration of the musical side of the Gulbransen
registering piano by J. D. Martin, who played the
remarkable new Gulbransen Triano as a solo instru-
ment and for accompanying two songs by Mr. Slin-
german.
This Triano was turned with its back to the audi-
ence, the instrument having a fancy scroll panel back
In this way the true, tone and full volume of the
upright Triano were shown oft to much better advan-
tage than would have been the case had it been placed
with its back to the wall as is customary.
first-hand survey of the conditions as they exist at
the present time.
In his talk, Walter Kiehn, advertising manager of
the company, stressed particularly the proper equip-
ping of the salesmen with the advertising material
that is available to Gulbransen dealers and salesmen.
Another angle of the advertising situation that was
fully gone into was the increasingly important one
of piano window displays. Luncheon was served to
the assembled merchants.
This being the Golden Jubilee month of A. G. Gul-
bransen, the Martin Music Co. had an appropriate
tie-up window display, featuring three Gulbransen
instruments and some special cards for quickly re-
laying to the public the news of fifty years of achieve-
ment on the part of this pioneer manufacturer.
LATE MUSIC TRADE
ITEMS FROM BALTIMORE
SALESMAN ON THE
PIANO VS RADIO TOPIC
Fred Firestone, with a Quarter of a Century of
Experience, Says, "While Selling Radio,
Boost the Piano!"
"An article on 'Piano Selling and Radio Selling' in
Presto-Times merits serious consideration, for in it
you have emphasized an issue of paramount impor-
tance in the present day—radio," writes Fred Fire-
stone, well-known salesman in the piano trade and
now head of the Outside Sales Department of the
Platt Music Co., Los Angeles.
Mr. Firestone has been selling pianos for 26 years,
and because of this long period in harness, his views
should be interesting:
FRED FIRESTONE'S OPINION.
"In the good old days when player pianos were
still curiosities, the business of selling musical instru-
ments was a comparatively easy matter; nowadays
Henschel's Music Store, 931 North Caroline street,
the one who succeeds in selling them as is much an
Baltimore, Md., will move into a new location at 929 artist in his way as the one who plays them. And
North Gay street. The store is maintained by Walter
this, perhaps more than any other reason, accounts
Henschel.
for the lack of recruits in our business. New blood
The Robert Ansell, Inc., musical instrument store
must start at the bottom; but the 'bottom' in the
at 1108 Light street, Baltimore, Md., is offering free
piano field means canvassing. But how many of our
piano lessons with every piano sold. This is the sec- young fellows are content to ring door bells with the
A. G. Gulbransen's Efforts.
ond musical instrument store in Baltimore, in recent
perseverance necessary to success when many more
A. G. Gulbransen's propaganda to increase the vol- months, to make such an offer. The National Piano
pleasant, and oftimes more lucrative, lines of en-
ume of the piano business through the introduction
Co., 322 North Howard street, was the first local
deavor are open to them? Then, too, a prospective
of new blood into the retail piano business, through store to offer free lessons.
piano salesman should learn to play the piano, which
enlisting the services of 100,000 men into a business
The new musical instrument department of the
suggests the question: How many old piano men
that is seriously undermanned, was analyzed in detail
can really play? That is something else which re-
by John S. Gorman, vice-president and sales manager Exchange Furniture Store, 605 West Baltimore street,
Baltimore, Md., has been formally opened. The de- quires time and serious application. On the other
of the Gulbransen Company. He emphasized also partment now occupies about double its former space.
hand, we are all agreed that the professional musi-
the need of organizing a better, a more intelligent The enlargement w r as made possible by the acquisition
cian, almost without exception, is worthless as a
approach to the public with the message of the piano of the adjoining building. The department is modern
salesman.
and of closer co-operation among piano merchants in every respect.
Indicts the Business.
rather than the antagonistic attitude that is quite
general now.
"Pianos are just the same today as they were yes-
NEW KENTUCKY STORE.
The competition is from outside the business, stated
terday. The fault is that we in the piano game have
Prof. Frederick Smith, has leased a store on Third
Mr. Gorman, not from within. Many other problems
not made sufficient outward progress to keep abreast
of our competition. True, the reproducing piano has
of the retail piano merchant, such as trade-ins, proper street, Danville, Ky., and will open up a complete
given us a new angle to work upon, but have we
work with salesmen on the part of the dealer, etc., music store this week, handling sheet music, pianos
taken full advantage of this remarkable opportunity?
were discussed bv Mr. Gorman, based on a close and and musical instruments.
Offer of Free Lessons to Buyers of Piano Made by
Robert Ansell, Inc.
SENSATIONAL!
The Autophone
Selection Controlled Phonograph with or without electric amplification.
The greatest achievement in the music industry in recent years brings
to your command all the skill and artistry of the greatest musicians and
all the world's foremost compositions played and sung by famous artists.
Modulated volume control.
The ultimate in music for places where quality is demanded and
patrons discriminate.
Room 907 Commodore Hotel, N. Y. June 4-7 Don 9 t miss it
WESTERN ELECTRIC PIANO Co.
832-850 BLACKHAWK STREET
Makers of the famous line of Selectre—selection
CHICAGO
controlled—Mascot
and Derby Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).