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Presto

Issue: 1928 2182 - Page 10

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10
PRESTO-TIMES
Anne, the Spanish Renaissance and the Louis
XVI.
JESSE FRENCH & SONS
I "Queen
The public will have its first opportunity to inspect
of the new idea in pianos at the display
PERIOD ENSEMBLES 1 to the be products
held by the Jesse French & Sons Piano Com-
Effective Means to Strengthen Stimulus of
Piano Sales Provided by the Jesse French
& Sons Piano Company.
With the introduction of the Jesse French & Sons
Piano Co.'s Period Grand Ensembles the merchan-
dising of the finer sort of piano may well receive the
stimulus of which experts believe it is in need. Backed
by the Jesse French & Sons' reputation for quality
the new Ensembles proved themselves a sensation at
the private showing held at the factory display rooms
last week. Dealers who saw the new creations were
enthusiastic, one man characterizing them as "the
first innovation in piano merchandising in the last
thirty years."
So novel is the idea that it is necessary to explain
just what Grand Ensembles are. They are the already
immensely popular Jesse French & Sons' Period
Grands with suites of living-room or music-room
furniture to match. The beautiful hand carvings
which decorate the pianos are repeated in the furni-
ture—the upholstering and fabrics are of the finest
and the details of finish and design show a care
reminiscent of the best of mediaeval guild workman-
ship.
The Grand Ensembles regularly consist of a music
cabinet, occasional chair and floor lamp to match the
piano and its companion bench, but the company
plans to supply, through its custom building depart-
ment, any other pieces that the customer may desire.
The Ensembles will be made up with the Welte
(Licensee) reproducing action on order, and from all
indications this will be a very popular feature.
The custom building department is one of the
busiest spots in the Jesse French factory. There has
been an unprecedented demand for special designs
and finishes and with the immediate acceptance of
the Ensembles has already made an enlargement
necessary. As an added feature of its service this
department will design and execute instruments to
harmonize with any setting or with any period style
that may be desired. Those periods now offered in
both the single Grand and the Ensemble are the
pany on the mezzanine floor of the Belmont Hotel in
New York City during the week of June 4. At this
time Ensembles in all three periods will be on display
as well as the new Style F upright and the standard
models of the company.
JAMES T. BRISTOL CO. MERGES
WITH BANKERS SECURITY CO.
Arrangement Provides for Continuation of Offices in
the Kimball Building, Chicago.
Announcement was made by Richard W. Lawrence
this week of the successful conclusion of negotiations
by which the business of James T. Bristol Company,
Inc.. with headquarters in the Kimball Building
Wabash avenue and Jackson boulevard, Chicago, will
be merged with the Bankers-Commercial Security
Company. The Hankers-Commercial Security Com-
pany will continue these offices, which will be in the
charge of Mr. James T. Bristol, who will become a
vice-president of the Bankers-Commercial Security
Company.
Mr. Bristol is one of the best known men in the
music industry of the Middle West, and when inter-
viewed with respect to the merger, expressed his very
great pleasure at the successful outcome of the nego-
tiations, as above announced, stating that he was
very happy indeed to be associated with the Bankers-
Commercial Security Company in so important a
capacity, thus enabling him to offer the resources
and facilities of this nationally known finance com-
pany to his many friends in the industry.
Mr. Lawrence also expressed considerable pleasure
at the outcome of the negotiations, stating that the
convenience of a Chicago office with an experienced
staff under the capable direction of Mr. Bristol was
thus immediately made available to the company's
clients in the Middle West.
May 26, 1928
FLORENCE J. HEPPE
ON COOPERATION
Head of Heppe Piano Company, Philadelphia,
Says That Spirit of Mutual Helpfulness
Encourages by Trade Associations
Helps Firms and Individuals.
Florence J. lleppe, president and treasurer of the
Heppe Piano Company, Philadelphia, believes that
the attitude of the piano firm influences the public.
The advertising of the lleppe retail department is
effective because from its optimistic character it
evokes the piano desire. The publicity of the house
C. V. Jones has returned to Philadelphia, Miss.,
from Canton, Ohio, and reopened the Junius-Hart
Piano House. The new location of the business is in
the Rush building just south of the Benwalt Hotel.
The Latest and Most Sensational
Grand Piano in the World!
See and hear it at the Belmont Hotel in New York
during Convention Week, where it will be exhibited
to the trade and public for the first time
Despite our efforts to keep it a secret until convention time, rumors have
leaked out concerning our absolutely new and unprecedented Improved Sus-
pended Construction grand—a piano which, without question, is going to be
the most sensational grand in the history of the business.
It is the only grand in the world containing a sounding board whose vi-
brating section has absolute freedom, due to the fact that the case is entirely
independent of the vibrating section, there being a space between the rim of the
back and the case proper. Thus, while the idea is simple, the tone is revolu-
tionary. And while this is a new and original idea in grand piano construction,
there is nothing radic'al or freakish about it—nothing which a competitor could
attack with any justification.
Rumors about this grand, as stated previously, spread about, and dealers
from all over the country have been coming to Oregon to see and hear it. But
it will not be exhibited to the trade in general until the week of June 4th, when
you can see and hear it at the Belmont Hotel in New York.
Remember, the
Belmont—not the Commodore.
This remarkable new grand will be marketed only to dealers who have
carefully examined it, who agree with us that it is all we claim it to be and who
are in a position to give it the representation which such a new, unique and sen-
sational instrument deserves.
If you would prefer a private inspection at the Belmont, write me immedi-
ately for a special invitation.
President Schiller Piano Company
Oregon, Illinois
manufacturers oj "Pianos Thai Hai>e m a d e
Their U?au, bij the l>a\j Theu, Are m a d e "
FLORENCE J. HBPPK.
conveys the spirit of the company. The line response
expressed in sales is the reaction.
One of the most beneficial things induced by mem-
bership in a state or national trade association is the
desire for co-operation, says Mr. Heppe. When the
dealer sees the evidences of good results from the
joint action possible in an association he applies the
action to his own business. A business becomes
stronger when there is unity of thought and action in
the executive and staff.
The pianos manufactured by the Heppe Piano Co.
are distinct from those of any other company,
through the use of three sound boards instead of one.
The invention has been patented in the United States
and Canada. The line consists of the C. J. Heppe &
Son, the M. Marcellus and the Edouard Jules. The
leader is the C. J. Heppe & Son, an instrument
which stands high in the estimation of musical people
for its beautiful tone. The Marcellus and the Edouard
Jules also have sustained a character for tone.
ILLINOIS DEALER TO MOVE.
Luther T. Adams has leased a building in Shelby-
viile. 111., and will move into it with his stock of
pianos and musical merchandise about July 1. The
Adams Music House has occupied its present quarters
for about 10 years. Mr. Adams came to Shelbyville
from Herrick, where he was established in the music
business for a number of years. Some changes will
be made to the interior of the new building by the
time Mr. Adams moves in.
OHIO DEALER DIES.
Charles Lambert of Jackson Center, ()., died sud-
denly in Mary Rutan Hospital, Bellefontaine, recently.
The deceased had entered the hospital the previous
day for observation and treatment. Mr. Lambert had
been engaged as a dealer in music in his home town.
He was 66 years old.
OHIO FACTORY OPERATES.
The factory of Ferry & Co., St. Marys, O., has
employed several local girls and women, the first
of the force to be trained in the industry's production
work. As fast as each group proves capable others
will be employed until the factory is operating to
capacity,
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