Presto

April 28, 1928
11
P R E S T 0-T I M E S
GULBRANSEN PRIZE WINDOW
PACKARD PIANO
CO.'S LESSON PLAN
F. V. Kelly, of Sales Department, in Letter
Gives Details of Its Operation and Success
in Piano Sales and Commends the
Scheme for Dealers.
The Packard Piano Company, Fort Wayne, Ind.,
wi 1 soon celebrate the anniversary of the inception
of music lessons into its scheme of piano selling.
From May of 1927 to February 16, 1928, the company
expended $4,(X)0, stretching over several cities in
Indiana, such as Ft. Wayne, Auburn, Garrett, Water-
loo, Columbia City, Kendallville, and Monroeville.
"In Auburn and Waterloo in eleven months we got
two sales, one in each town," says F. V. Kelly, head
of the sales deparement. "Now in these two cities,
we are selling on an average to date, from two to
three pianos per week. I am very conservative in
saying that we have one hundred good live prospects
in the three cities of Auburn, Waterloo, and Columbia
City. The approximate population of these three
cities is, Auburn, 5,000; Columbia City, 4,400; and
Waterloo about 3,200. The individual sales average
about $510, and 47% cash, that is—in down payments.
Recitals Popular.
"In everyone of the three named cities we put on a
decorative and furniture angle. The drapes, chair, recital, at which the interest by the adults was mani-
The accompanying cut shows a show window of
DeVries & Dornbos, Holland, Mich. This window lamps and scarfs are nicely handled. The literature fested to the extreme. At no time do we give a false
shown is "Artistic Interiors," new- four-color folder impression in regard to putting on the Free Music
won a cash prize in the Gulbransen National window
contest. The Gulbransen Registering Piano and five "Artistic Gulbransen Pianos," salon window strips, Lesson Course. We make it very plain and see that
foot four inch Grand are shown. The window' carries two pictures of A. G. Gulbransen and paper mache it is thoroughly understood that our main object is
to sell pianos.
out the latest appeal to public attention through the reproduction of the Gulbransen Baby trade-mark.
"We have under the Packard system, the unlimited
confidence of the teachers, superintendents of schools,
pared by the headquarters office on the "Care of the and the parents of the pupils, and we can quote from
Piano,'" which will enlighten the piano owner, the hundreds of letters from men and women in all walks
student and musician, to the necessity of constant of life. We have tried the Group Music Lesson in
and regular tuning and adjustment of the piano.
every conceivable way and have always found it pro-
duced results. It seems that it is just as near per-
Central Offices Occupied at Room 907, 145 West 45th
BUYS WHEELING, W. VA., BUSINESS. fect as it possibly can be made. We have asked
Street, Where All Tuners Are Welcome.
The W. F. Frederick Piano Co., Pittsburgh, Pa., for criticisms from the sale's point of view, the manu-
has purchased the entire stock and building of the turer's point of view, the sales manager's side, the
The New York City Division of the National Asso-
Davis, Burnham & Tyler Co., Wheeling, W. Va. The parent, the school teacher, the banker, lawyer, doctor
ciation of Piano Tuners, Inc., take pleasure in an- W. F. Frederick Piano Co. already has branches in and in fact, the professional fraternity in general, and
nouncing the opening of a city headquarters office Grafton, Morgantown and Clarksburg, in West Vir- the music teachers.
at 145 West 45th street. Room 907, Telephone Bryant ginia. The stock includes pianos, talking machines,
"There is but one answer and that is that it is a sure-
9652, to centralize constructive efforts of the profes-
musical merchandise, baud' instruments and sheet fire proposition, and will do just exactly what we have
sional tuners within greater New York.
expected from it, through publicity in newspapers and
The officers of the New York Division are: F. E.
the door to door canvass.
Lane, president; William C. Stonaker, vice-president;
JOHN
M.
GLENN
DIES.
Plan Not Expensive.
A. C. Klein, financial secretary and treasurer, and L.
John M. Glenn, one of the organizers and for the
Herman, secretary.
"The Music Lesson question as worked out by The
last thirty years secretary of the Illinois Manufac-
The purpose of this association is to foster and in- turers' association, died this week at Hot Springs, Packard Piano Company, is not an expensive propo-
sition. The outlay in dollars and cents is well on the
culcate among its members, high moral principals and
Ark., of heart disease, from which he had suffered
a high standard of technical ability and of professional for many years. He enjoyed- -an acquaintance with highway to return to you ten-fold before thirty days
ethics. A piano tuner who is eligible to membership bus'ness leaders throughout the state and numbered have passed after its inception or start by the piano
dealers. We have started at the bottom and devel-
and has chosen to affiliate with this association be- manv in the music trades as his friends.
oped our organization. We have trained our men
comes entitled to all of its privileges and immunities
along lines of meeting the needs and wants of deal-
and incurs an obligation to exert his best abilities and
ers who hook up with the Packard proposition. With-
KNABE IS OFFICIAL PIANO.
maintain its dignity and honor, exalt its standing and
extend its bounds of usefulness. It, is the wish of the
The Knabe piano was the official piano of the out a question, the slogan of The Packard Piano
officers and members of the New York City division
Metropolitan Opera Co. during its seasonal Spring Company, "If there is no harmony in the factory,
to assure the trade in general of their cooperation be- appearance at the Lyric Theater in Baltimore, Md. there will be none in the piano," has been kept upper-
tween the manufacturer, dealer, and mus'cal public
Four appearances were made to full houses including most 100% in our minds in the Music Lesson Ques-
tion, in the public schools in which we put on these
at all times. The division has issued a pamphlet prc- all standing room space.
recitals.
"Our method of procedure has proved beyond the
shadow of a doubt that all resistance, suspicion, and
dislikes towards the piano man may be eliminated.
Our salesmen today are received into the very best
homes and there exists an atmosphere of friendli-
ness which conveys this feeling: 'We are glad to talk
to you and buy from you because we are sold 100%
on the proposition that you must have a wonderful
piano, because a company who would go to the
extreme of assisting us in giving our youngsters a
musical education, could not and would not put its
stamp of approval on everything that was not as per-
fect as it was humanly possible to build it.'"
NEW HEADQUARTERS FOR
NEW YORK TUNERS' DIVISION
THE JEWETT PIANOS
Reliable Grand, Upright and Player Pianos
JEWETT PIANO CO., Boston Factories: Leominster, Mass.
Coin Operated and Selection Controlled Pianos
MECHANICALLY PERFECT
Music That Pays as It Plays
WESTERN ELECTRIC PIANO CO., 832-850 Blackhawk St., Chicago, 111.
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