April 14, 1928
PRESTO-TIMES
AMERICAN PIANO CO'S PLANS
PLACING THE AGENCY
IN INDIANAPOLIS
Christena-Teague Fiano Company Made Ex-
clusive Representative in That City and
Fifty Counties in State.
Announcement has been
made by William Chris-
tena of the Christena-
Teague Piano Company,
Indianapolis, t h a t h i s
company will be the ex-
clusive representative of
the American Piano Com-
pany in Indianapolis, and
practically fifty counties
in the state of Indiana.
The spacious building
n o w occupied by the
company in north Penn-
sylvania street will be re-
modeled and redecorated
immediately, a n d t h e
complete line will be fea-
tured within the next
thirty days.
The building now occu-
pied by the company was
originally built to meet
the needs of the Aeolian
Company in 1909, and
w a s constructed espe-
cially for a piano sales
purpose. The upper floors
will need some slight
alterations, in order to ac-
commodate the extensive
line of pianos to be car-
ried in stock. In addition
to the present sound-
proof parlors an addi-
tional one will be con-
structed to accommodate
the Mason & Hamlin
line. The building, while
apparently
narrow, is
very deep, well lighted,
and has excellent facili-
ties, including electric ele-
v a t o r s, many private
rooms with sound-proof
walls, and an excellent
CHRISTEXA-T HAGUE
recital hall on the top
BUILDING.
floor. The basement is equipped to house the radio
and talking machine units, with booths, and all mod-
ern equipment.
It was announced also that the company will seek
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FOLLOW THE TRADITION OF
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sub-agencies in all the smaller towns within their
jurisdiction, which will be in charge of a very capable
salesman. In the past several sub-agents have sold
the dickering & Sons, who will be retained with the
full line at their disposal. Mr. Christena will seek
the services of only the very best salesmen, and as
many as it might require to put the instruments over.
At present there will be no reductions on any of
the instruments and present prices will be maintained.
The new quarters will give the American Piano
Co.'s line the best equipped building for piano sales
purposes in Tndianapolis.
Elsewhere in Indiana.
While the situation of the American Fiano Com-
pany in Indianapolis has been settled, the situation
in the state becomes more complex. In cities like
Fort Wayne, Marion, Terre Haute, South Bend,
Evansville and Crawfordsville, Ind., where one of
the instruments of the company is now being sold,
the question arises, how long will the dealer continue
to have a leader, or will it be necessary to seek an-
other high grade instrument to take the place of the
present one in question? Reports come from these
places to the effect that some of the dealers arc
already seeking instruments to till their places. Noth-
ing has been done, it appears, to insure the small town
dealer that he will be retained as the representative
of the company in his territory. Many vital ques-
tions are being asked. Prospective buyers are anx-
iously awaiting the new prices on the line, and it
naturally affects competitive makes of pianos.
W. C. HEAT0N HEADS
WELTE=MIGNON SALES
Experienced Man in the Music Trade Has
Thorough Knowledge of Product and Wide
Acquaintance in the Trade.
William C. Heaton, who recently resigned as presi-
dent of the Auto Pneumatic Action Co., New York, is
now wholesale piano department manager and gen-
eral traveler for the Cnitcd States for the new Welte-
Mignon Corporation, 665 Fifth avenue, Xcw York.
Working directly with Robert T. Lytle, the general
manager.
At a recent meeting of the Welte-Mignon Corp.,
following its incorporation under the laws of Dela-
ware March 31, the following officers were elected:
W. E. Fletcher, president; Robert T. Lytle, vice-
president; W. F. Webster, treasurer. W. J. Webster
is chairman of the board of directors.
W. C. Heaton has been appointed general manager
of wholesale sales, and George E. Toepfer will act
in the capacity of retail sales manager in the Metro-
politan district.
"Mr. Heaton will travel all over the country," said
Mr. Lytle. "He is our wholesale manager."
Mr. Lytle and the entire Welte organization is to
be congratulated upon getting hold of so thoroughly-
experienced and earnest a man as Mr. Heaton.
Mr. Heaton is widely known in the music trade and
is thoroughly familiar with the Wclte-Mignon. Last
week he took hold of the wholesale sales department
at the headquarters.
The Welte-Mignon Corp. will manufacture Welte-
Mignon reproducing pianos, Welte straight pianos,
Welte organs for manual playing, Welte reproducing
organs, multi controls, etc., and music rolls for both
No definite statement is forthcoming from the organs and reproducing pianos. The line of Welte
American Piano Co. about the leasing or buying of
straight pianos and Welte reproducing pianos com-
a building for use in Chicago by the company, prises a large variety of grands both in conventional
although it is understood that the building one door and period models. The organ line comprises instru-
north of the Steger Building has been secured by the ments for church, theater and homes, thereby placing
real estate firm acting for the company. And the at the disposal of the dealer a most valuable franchise.
headquarters of the company in Xew York has yet no
statement to make on the subject.
On Monday of this week the Rissell-Weisert Co.,
26 South Michigan avenue, began its "'Chickering
Clearance Sale of a quarter of a million dollars' worth
Scruggs- \' an dcrvoort -Barney's Department Store,
of pianos at 20 per cent to 50 per cent off." The
St.
Louis, has been appointed distributors in St. Louis
sale was announced in a strong display in all the
for the C. Kurtzmann Co.'s line of pianos, it was
Sunday newspapers.
In a classified ad in the Chicago Tribune of Thurs- announced by A. W. Hosier, manager of the music
department of the big department store after closing
day of this week this is said:
negotiations with Sales Manager Becker of the C.
"Attend Bissell-Weisert's Chickering clearance sale. Kurtzmann Co. The addition of the Kurtzmann lines
< Jreat reductions on new Chickering grands, Ampico will give Scruggs control of three of leading lines
grands, Marshall & Wendell grands, and Brewster of pianos—Sohmer. Brambach and Kurtzmann.
grands. Entire stock offered from 20 per cent to 50
per cent off. Ten per cent down—balance monthly.
Open evenings."
IN CHICAGO
C. KURTZMANN IN ST. LOUIS
H. C. DICKINSON RETURNS
FROM ENJOYABLE TRIP
Vice-President of Baldwin Piano Company
Seen at Company's Offices in Chicago
Tells Incidents of Important Trip.
H. C. Dickinson, vice-president of the Baldwin
Piano Co., Cincinnati, Ohio, with offices at 323 South
\\ abash avenue, Chicago, returned this week from a
two months' trip, first to Florida and then to Cali-
fornia. Mr. Dickinson, when seen by a Presto-Times
representative this week, expressed himself as feeling
line and much rested after his visit to the warm cli-
mates, but was glad to be back in Chicago.
Mr. Dickinson, who was accompanied by Mrs.
Dickinson, spent two weeks in Florida before leav-
ing for California. Palm Beach and other famous
resorts were visited, as well as many friends and
dealers who sell the Baldwin line.
Of the six weeks in California, two were spent in
San Francisco, where progressive dealers of the Ba'd-
win instruments were visited. However, the head-
quarters of Mr. Dickinson were at Pasadena and Los
Angeles.
In the latter city the Southern California Music Co.,
of which Edward H. Uhl is president, recently secured
the agency of the Baldwin line in the Southern Cali-
fornia territory. In fact, it was through the activity
of Mr. Dickinson that the negotiations with the
Southern California Music Company were begun and
favorably completed. The Baldwin line will be more
prominently displayed than ever before. The pres-
tige it has attained in the musical world and the high
standing of the Southern California Music Co. will
give it new force in this territory. Mr. Dickinson
is elated over the fact that the Baldwin line w T ill be
exploited to the music-loving public in an intelligent
and forceful manner.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd Si
NEW YORK
The Heppe, Marcellus and Edouard Julea Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos in the world with
Three Sounding Boards.
Patented in the United States, Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
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