Presto
Issue: 1928 2176 - Page 12
P R E S T O-T I M E S
12
April 14, 1928
trade in pianos recently had touched bottom and
from that turning point there was only one way for
it to go, namely, up. Mr. Irion said he entertained
no fear for the future of the piano industry; it was
too well-established, progressive and necessary to
human happiness to suffer from a depression very
long.
McDonald's Up-State Trip.
Alex. McDonald, who has made several more ex-
tensive trips since January 1 for the big corporation
of Sohmer & Co., was on a shorter trip through the
larger cities of Xew York state when Presto-Times
reporter called at the offices of the company in West
57th street, one day last week. Mr. McDonald is
a trade-getter and few men, if any, in modern piano-
dom have a more exensive acquaintance.
permanent home for that famous retail piano organi-
zation! Sixteen stories is tall for Newark, but sev-
eral other steel frames are arising in Newark, for
buildings even taller than that. The new trend is
(Continued from page 5.)
northward on Broad street, and these gigantic struc-
of a construction boom the like of which it, nor any
tures are dragging away to the more favored locality
other city in the world has ever before seen, its
the former glories of Market street.
attractions are amazing, stupendous. Xew buildings,
Newark's newest piano skyscraper is a good offset
bigger than ever erected anywhere before, are of
on the New Jersey side of the Hudson River to the
daily announcement—the world's metropolis ever
many towering piano buildings that have recently
plunging onward with titanic strides, and representing
arisen in New York city, including the Chickering,
the ponderosity of wealth; the wealthiest city in the
the Steinway, the Aeolian, the Knabe-Ampico and
richest nation in the world. A city whose daily ex-
several others.
changes in bank clearings have passed the two bil-
O. J. Richter on Progress.
lion mark twice within the last ten days.
O.
J.
Richter
of Kranich & Bach, believes the piano
Irion Says Trade Must Turn.
business is progressive—subject to changes from time
'"I am an optimist and T believe we have passed
to time, but always marching gloriously on. The
Eastern Piano Skyscrapers.
the turning point and that piano trade from now on
next turn of the wheel of fortune is to bring a much
must get better and better," said Hermann Irion, of
The new 16-story building in Newark, N. J., ap- livelier condition of trade, he said.
Steinway & Sons, president of the Music Industries proaching completion, is a monument to the energy
George W. Deardorf, general traveler for Maas &
Chamber of Commerce last week. He intimated that and enterprise of the (Griffith Piano Company and a
Waldstein Co., Newark, N. J., wood lacquers and
•
enamels, keeps right on making the
rounds of the eastern states. H. C.
I'lanigan, advertising manager of the
concern, attributes the variability of
piano trade to various rivaling interests
—the radio, the automobile; in fact,
every sort of installment payment
proposition, and to the new tenden-
cies of the young. Me feels certain it
is all coming back in good time and
that all we need is a little more pa-
tience in watching the new develop-
ments. Me says it is a hopeful sign
to see the cheaper player-piano vanish
Irom the arena.
William M. Shailer's Outlook.
That piano business is going to be-
come a very much busier industry
throughout its length and breadth, by
August 1, this year, is the expressed
opinion of William M. Shailer, treas-
urer of Philip W. Oetting & Son. Inc.,
213 East 19th street, New York, Amer-
ican agents for J. D. Weickert. makers
of world - r e n o w n e d hammer and
damper felts.
Easter business was
taken care of with pianos on hand that
the dealers didn't sell earlier in the sea-
son, and, as there was quite a bit of
Easter trade, those instruments are out
of the way, giving room for others.
Ludwig Sale in Wilmington.
The Ludwig Piano Company, Eighth
and Orange streets, Wilmington, Del.,
held a three days' Easter-time sale last
week—Thursday, Friday and Saturday
—announcing the "Ludwig, associated
with musical instruments for over 100
years." The sale included Ludwig
grands, the Ludwig Pergola and Neviu
pianos; also the Perry Miniature spe-
cial apartment size upright and the
Ludwig upright in mahogany, two-tone
mahogany and two-tone walnut finish;
Ludwig Welte reproducing uprights
and one old J. P. Hale upright mahog-
any No. 74.578.
Fred Sunderman's Views
Fred Sunderman, who at one time
was an officer in the Gulbransen Music
Roll Co., Chicago, but who is now in
the bond business in New York, re-
marked to a friend one day this week
that he thought the piano business was
now verging upon the greatest period
in its history. While Mr. Sunderman
is not actively engaged in a line per-
taining to music manufacture just now,
he is still supposed to be holding stock
in an allied line, and, as an outsider
looking in, his opinion in this matter
ought to count for considerable.
Presto-Times' correspondent called
this week upon Harry Schale, head of
the Celco Corp.. ninth floor of 36 West
44th street. New York, where he also
saw Seth I!. Foster of the same com-
pany.
Pratt, Read & Co.
Miss M. A. King, in charge of 1'rait.
Read & Co.'s new office in Xew York
City, located in room 2101 Ampico
Tower Building, northwest corner of
Fifth avenue and 47th street, said they
When Jackie Hoo Ray, juvenile movie star and
Jackie and his mother, who is his accompanist, find
are just settling down now to take care
Jesse French & Sons pianos ideal for accompaniments
radio entertainer, appeared with his company under
of as large an increase of business as
and solo work both on the stage and in the studio.
the management of his father, J. T. Ray, in Green
customers may desire. She is an ex-
The Jesse French Piano has been gaining steadily in
Bay, Wis., recently, lie chose, as he always does when
perienced person in the business w r orld
popularity as an instrument for broadcasting and
possible, a Jesse French & Song Grand. The accom-
and ought to take a good many orders
many of the leading stations in the country now
panying cut shows him at the Jesse French & Sons
in this central location.
Geo. L.
announce their accompanists as being "seated at the
(Continued on page 15)
Grand in the studio of WHRY in Green Bay.
Jesse French."
IN NEW YORK CITY
JESSE FRENCH FOR JUVENILE STAR
JackieHoo
Ray&C9
endorse
French
Grands
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
12
April 14, 1928
trade in pianos recently had touched bottom and
from that turning point there was only one way for
it to go, namely, up. Mr. Irion said he entertained
no fear for the future of the piano industry; it was
too well-established, progressive and necessary to
human happiness to suffer from a depression very
long.
McDonald's Up-State Trip.
Alex. McDonald, who has made several more ex-
tensive trips since January 1 for the big corporation
of Sohmer & Co., was on a shorter trip through the
larger cities of Xew York state when Presto-Times
reporter called at the offices of the company in West
57th street, one day last week. Mr. McDonald is
a trade-getter and few men, if any, in modern piano-
dom have a more exensive acquaintance.
permanent home for that famous retail piano organi-
zation! Sixteen stories is tall for Newark, but sev-
eral other steel frames are arising in Newark, for
buildings even taller than that. The new trend is
(Continued from page 5.)
northward on Broad street, and these gigantic struc-
of a construction boom the like of which it, nor any
tures are dragging away to the more favored locality
other city in the world has ever before seen, its
the former glories of Market street.
attractions are amazing, stupendous. Xew buildings,
Newark's newest piano skyscraper is a good offset
bigger than ever erected anywhere before, are of
on the New Jersey side of the Hudson River to the
daily announcement—the world's metropolis ever
many towering piano buildings that have recently
plunging onward with titanic strides, and representing
arisen in New York city, including the Chickering,
the ponderosity of wealth; the wealthiest city in the
the Steinway, the Aeolian, the Knabe-Ampico and
richest nation in the world. A city whose daily ex-
several others.
changes in bank clearings have passed the two bil-
O. J. Richter on Progress.
lion mark twice within the last ten days.
O.
J.
Richter
of Kranich & Bach, believes the piano
Irion Says Trade Must Turn.
business is progressive—subject to changes from time
'"I am an optimist and T believe we have passed
to time, but always marching gloriously on. The
Eastern Piano Skyscrapers.
the turning point and that piano trade from now on
next turn of the wheel of fortune is to bring a much
must get better and better," said Hermann Irion, of
The new 16-story building in Newark, N. J., ap- livelier condition of trade, he said.
Steinway & Sons, president of the Music Industries proaching completion, is a monument to the energy
George W. Deardorf, general traveler for Maas &
Chamber of Commerce last week. He intimated that and enterprise of the (Griffith Piano Company and a
Waldstein Co., Newark, N. J., wood lacquers and
•
enamels, keeps right on making the
rounds of the eastern states. H. C.
I'lanigan, advertising manager of the
concern, attributes the variability of
piano trade to various rivaling interests
—the radio, the automobile; in fact,
every sort of installment payment
proposition, and to the new tenden-
cies of the young. Me feels certain it
is all coming back in good time and
that all we need is a little more pa-
tience in watching the new develop-
ments. Me says it is a hopeful sign
to see the cheaper player-piano vanish
Irom the arena.
William M. Shailer's Outlook.
That piano business is going to be-
come a very much busier industry
throughout its length and breadth, by
August 1, this year, is the expressed
opinion of William M. Shailer, treas-
urer of Philip W. Oetting & Son. Inc.,
213 East 19th street, New York, Amer-
ican agents for J. D. Weickert. makers
of world - r e n o w n e d hammer and
damper felts.
Easter business was
taken care of with pianos on hand that
the dealers didn't sell earlier in the sea-
son, and, as there was quite a bit of
Easter trade, those instruments are out
of the way, giving room for others.
Ludwig Sale in Wilmington.
The Ludwig Piano Company, Eighth
and Orange streets, Wilmington, Del.,
held a three days' Easter-time sale last
week—Thursday, Friday and Saturday
—announcing the "Ludwig, associated
with musical instruments for over 100
years." The sale included Ludwig
grands, the Ludwig Pergola and Neviu
pianos; also the Perry Miniature spe-
cial apartment size upright and the
Ludwig upright in mahogany, two-tone
mahogany and two-tone walnut finish;
Ludwig Welte reproducing uprights
and one old J. P. Hale upright mahog-
any No. 74.578.
Fred Sunderman's Views
Fred Sunderman, who at one time
was an officer in the Gulbransen Music
Roll Co., Chicago, but who is now in
the bond business in New York, re-
marked to a friend one day this week
that he thought the piano business was
now verging upon the greatest period
in its history. While Mr. Sunderman
is not actively engaged in a line per-
taining to music manufacture just now,
he is still supposed to be holding stock
in an allied line, and, as an outsider
looking in, his opinion in this matter
ought to count for considerable.
Presto-Times' correspondent called
this week upon Harry Schale, head of
the Celco Corp.. ninth floor of 36 West
44th street. New York, where he also
saw Seth I!. Foster of the same com-
pany.
Pratt, Read & Co.
Miss M. A. King, in charge of 1'rait.
Read & Co.'s new office in Xew York
City, located in room 2101 Ampico
Tower Building, northwest corner of
Fifth avenue and 47th street, said they
When Jackie Hoo Ray, juvenile movie star and
Jackie and his mother, who is his accompanist, find
are just settling down now to take care
Jesse French & Sons pianos ideal for accompaniments
radio entertainer, appeared with his company under
of as large an increase of business as
and solo work both on the stage and in the studio.
the management of his father, J. T. Ray, in Green
customers may desire. She is an ex-
The Jesse French Piano has been gaining steadily in
Bay, Wis., recently, lie chose, as he always does when
perienced person in the business w r orld
popularity as an instrument for broadcasting and
possible, a Jesse French & Song Grand. The accom-
and ought to take a good many orders
many of the leading stations in the country now
panying cut shows him at the Jesse French & Sons
in this central location.
Geo. L.
announce their accompanists as being "seated at the
(Continued on page 15)
Grand in the studio of WHRY in Green Bay.
Jesse French."
IN NEW YORK CITY
JESSE FRENCH FOR JUVENILE STAR
JackieHoo
Ray&C9
endorse
French
Grands
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).