Presto
Issue: 1928 2173 - Page 4
PRESTO-TIMES
ESTEY PIANO CORP.
IS ORGANIZED
Fine Old Instrument Taken Out of Welte
Company Is Restored to Former Status
as an Independent Unit Under Most
Promising Conditions.
THE PERSONNEL
New Organization Headed by B. K. Settergren, Prac-
tical Piano Maker, Who Has W. C. Hess and
Bennett E. Fox as Associates.
The following telegram, dated New York city
March 19, 1928, has been received from the Estey
Piano Corp.:
TELEGRAM.
Estey Grand manufacturing restored to former
status as independent business using original scales,
patterns and Period models four feet eleven, also five
business, independent of association with the repro-
ducing action and pipe organ business.
Estey Piano Standing.
In other words, the fine old Estey piano, restored
to its rightful position of independence and prom-
inence, will be the medium of expanded manufacturing
and merchandising operations. As ample capital is
provided, the financial standing of "Estey" is un-
questionable.
The new address of the Estey Piano Corporation,
with authorized capital of $250,000, is 127 West 43rd
street, New York city.
According to the statement of Mr. Settergren, the
new corporation will immediately begin the manu-
facture of Estey pianos and the effort w 7 ill be to
restore the fine old Estey piano to its old position of
prominence in the American piano field. The new
corporation will be a medium of merchandising, as
well as of manufacturing, and the ample capital an-
nounced assures proper exploitation of the product.
The Estey piano, which was established in 1845, has
been associated with a high standard of quality and
has won a splendid reputation with the public and
the trade. For many years it has been handled by
representative dealers who appreciate the merits of
a wide line of uprights and grands.
Mr. Settergren, who will head the new corporation,
is widely known throughout the piano industry as a
practical piano maker, and will personally supervise
the manufacture and marketing of the Estey Piano
Corporation's products.
Mr. Hess is also well known in the industry, and
for many years was vice-president and general man-
ager of the American Piano Supply Co., New York.
He is noted for his abilities in organization and his
general knowledge of the industry will help to develop
the new corporation along ambitious lines.
Mr. Fox has been for many years a familiar figure
in the piano industry. He is remarkable for his sales
ability and has the advantage of a wide acquaintance
among the retail piano trade.
THE PACKARD PIANO CO'S
SALES PROMOTION PLAN
Progressive Fort Wayne Industry Gives An-
other Evidence of Its Activity in Making
Piano Lessons More Popular.
The Packard Piano Co., Ft. Wayne, Ind., last
week staged another of its piano promotion recitals at
Columbus City, Ind., at which over seven hundred
adults heard the performances of the children on the
Packard pianos. The new Curtis system of group
piano instruction as taught in the Columbus schools
by Miss Mildred Balow r of the Packard Piano Co.,
B. K. SETTERGREX.
was demonstrated.
feet two and six feet.. Estey name one of oldest.
In talking of the system and Miss Balow's efforts,
Only one Estey dealer in each city regardless of size. C. E. Beck, superintendent of schools, said:
If interested in agency telegraph our expense. Our
"The work of Miss Mildred Balow in her giving
office 127 West 43rd street, New York.
of group instruction in piano has been a revelation
ESTEY PIANO CORP.
to the parents whose children have had the privilege
The Estey piano manufacturing business has been of taking the class work. The children have been
taken out of the Welte Company and restored to its interested and are enthusiastic about the work.
"They have been able to transpose, to compose
former status as an independent unit, manufacturing
original melodies and have an appreciation of music
that usually comes with only years of study and
experience."
Results in Sales.
"We have made several sales from each recital
and a goodly number of real prospects," said F. V.
Kelly of the sales department of the Packard Piano
Co. "Nnt only that, but it has materially assisted us
in making collections and in increasing in some in-
stances as high as 25 per cent our other depart-
ments, such as Victor records, sheet music and musi-
cal merchandise in general.
"After twenty-five years of experience in piano mer-
chandising there has never come anything under my
personal observation that comes within anywheres
near to equal the music lesson idea. We feel, and
in fact we are in a position to prove that we have it
developed to a point where we really can say that
we know what we can expect up to as high as 80
per cent of what sales will be made in a given
territor\r.
A Comparison.
"Under the old method of giving the lessons over
a period of eleven months, the average sale ran in the
neighborhood gross of $300. Under the Packard
system in twenty-one days in February we did 50
per cent as much business gross with an average price
W. C. HESS.
of $520 for each instrument, as we had previously
and selling Estey pianos with, of course, the old-time done in eleven months with but 20 per cent of the
Estey scales, patterns and quality.
expense on the ratio of month against month. Fur-
This has been accomplished by the outright pur- ther, our cash and quality paper was 60 per cent
chase of the Estey unit, including the full line of
better than the eleven months previous."
original Period models, with the good-will, equip-
ment, scales, patterns, etc., by a group of experienced
piano men headed by 15. K. Settergren, W. C. Hess
Hoffman's Music Co. has been established at 26
and Bennett E. Fox.
North Main street, Miami, Okla., with a complete
This assures sound expansion of the Estey piano line of musical instruments.
March 24, 1928
Hardman, Yeck & Co.
make
a Fine Piano
for every pocketbook
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
world's most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
55 Years of Fine Piano Making
of pianos
Made and guaranteed by
Hardman, Peck<&fCa
433 Fifth Avenue, New York
Fine Pianos
Makers oj the world's most
durable piano—the Hardman
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Pfano- Q
This Trade Mark Is cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infrlngers
will be prosecuted. Beware
of Imitations such as Schu-
mann & Company, Schu-
mann 4k Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name in
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
W. P. Haines & Co.
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
ESTEY PIANO CORP.
IS ORGANIZED
Fine Old Instrument Taken Out of Welte
Company Is Restored to Former Status
as an Independent Unit Under Most
Promising Conditions.
THE PERSONNEL
New Organization Headed by B. K. Settergren, Prac-
tical Piano Maker, Who Has W. C. Hess and
Bennett E. Fox as Associates.
The following telegram, dated New York city
March 19, 1928, has been received from the Estey
Piano Corp.:
TELEGRAM.
Estey Grand manufacturing restored to former
status as independent business using original scales,
patterns and Period models four feet eleven, also five
business, independent of association with the repro-
ducing action and pipe organ business.
Estey Piano Standing.
In other words, the fine old Estey piano, restored
to its rightful position of independence and prom-
inence, will be the medium of expanded manufacturing
and merchandising operations. As ample capital is
provided, the financial standing of "Estey" is un-
questionable.
The new address of the Estey Piano Corporation,
with authorized capital of $250,000, is 127 West 43rd
street, New York city.
According to the statement of Mr. Settergren, the
new corporation will immediately begin the manu-
facture of Estey pianos and the effort w 7 ill be to
restore the fine old Estey piano to its old position of
prominence in the American piano field. The new
corporation will be a medium of merchandising, as
well as of manufacturing, and the ample capital an-
nounced assures proper exploitation of the product.
The Estey piano, which was established in 1845, has
been associated with a high standard of quality and
has won a splendid reputation with the public and
the trade. For many years it has been handled by
representative dealers who appreciate the merits of
a wide line of uprights and grands.
Mr. Settergren, who will head the new corporation,
is widely known throughout the piano industry as a
practical piano maker, and will personally supervise
the manufacture and marketing of the Estey Piano
Corporation's products.
Mr. Hess is also well known in the industry, and
for many years was vice-president and general man-
ager of the American Piano Supply Co., New York.
He is noted for his abilities in organization and his
general knowledge of the industry will help to develop
the new corporation along ambitious lines.
Mr. Fox has been for many years a familiar figure
in the piano industry. He is remarkable for his sales
ability and has the advantage of a wide acquaintance
among the retail piano trade.
THE PACKARD PIANO CO'S
SALES PROMOTION PLAN
Progressive Fort Wayne Industry Gives An-
other Evidence of Its Activity in Making
Piano Lessons More Popular.
The Packard Piano Co., Ft. Wayne, Ind., last
week staged another of its piano promotion recitals at
Columbus City, Ind., at which over seven hundred
adults heard the performances of the children on the
Packard pianos. The new Curtis system of group
piano instruction as taught in the Columbus schools
by Miss Mildred Balow r of the Packard Piano Co.,
B. K. SETTERGREX.
was demonstrated.
feet two and six feet.. Estey name one of oldest.
In talking of the system and Miss Balow's efforts,
Only one Estey dealer in each city regardless of size. C. E. Beck, superintendent of schools, said:
If interested in agency telegraph our expense. Our
"The work of Miss Mildred Balow in her giving
office 127 West 43rd street, New York.
of group instruction in piano has been a revelation
ESTEY PIANO CORP.
to the parents whose children have had the privilege
The Estey piano manufacturing business has been of taking the class work. The children have been
taken out of the Welte Company and restored to its interested and are enthusiastic about the work.
"They have been able to transpose, to compose
former status as an independent unit, manufacturing
original melodies and have an appreciation of music
that usually comes with only years of study and
experience."
Results in Sales.
"We have made several sales from each recital
and a goodly number of real prospects," said F. V.
Kelly of the sales department of the Packard Piano
Co. "Nnt only that, but it has materially assisted us
in making collections and in increasing in some in-
stances as high as 25 per cent our other depart-
ments, such as Victor records, sheet music and musi-
cal merchandise in general.
"After twenty-five years of experience in piano mer-
chandising there has never come anything under my
personal observation that comes within anywheres
near to equal the music lesson idea. We feel, and
in fact we are in a position to prove that we have it
developed to a point where we really can say that
we know what we can expect up to as high as 80
per cent of what sales will be made in a given
territor\r.
A Comparison.
"Under the old method of giving the lessons over
a period of eleven months, the average sale ran in the
neighborhood gross of $300. Under the Packard
system in twenty-one days in February we did 50
per cent as much business gross with an average price
W. C. HESS.
of $520 for each instrument, as we had previously
and selling Estey pianos with, of course, the old-time done in eleven months with but 20 per cent of the
Estey scales, patterns and quality.
expense on the ratio of month against month. Fur-
This has been accomplished by the outright pur- ther, our cash and quality paper was 60 per cent
chase of the Estey unit, including the full line of
better than the eleven months previous."
original Period models, with the good-will, equip-
ment, scales, patterns, etc., by a group of experienced
piano men headed by 15. K. Settergren, W. C. Hess
Hoffman's Music Co. has been established at 26
and Bennett E. Fox.
North Main street, Miami, Okla., with a complete
This assures sound expansion of the Estey piano line of musical instruments.
March 24, 1928
Hardman, Yeck & Co.
make
a Fine Piano
for every pocketbook
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
world's most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
55 Years of Fine Piano Making
of pianos
Made and guaranteed by
Hardman, Peck<&fCa
433 Fifth Avenue, New York
Fine Pianos
Makers oj the world's most
durable piano—the Hardman
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Pfano- Q
This Trade Mark Is cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infrlngers
will be prosecuted. Beware
of Imitations such as Schu-
mann & Company, Schu-
mann 4k Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name in
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
W. P. Haines & Co.
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).