Presto
Issue: 1928 2172 - Page 8
March 17, 1928
PRESTO-TIMES
merchants were skeptical before they investigated.
It has paid them to take on the Straube.
"Straube pianos are unusual in construction, dollar
value, quality, and the manner in which they are
merchandised. They meet conditions as they are
today, enjoy public favor and sell well. The Straube
Fine Line of Period Models and Other Artistic is the new leader which changing conditions have de- Interest in Ampico Hour of Music Quickened
veloped.
Abroad by Radio Fans' Success in
Instruments Are Unusual in Construction
"You have nothing to lose and everything to gain
Tuning in on Program.
Is Told in Letter to Trade.
by trying the Straube, just as others have done when
Interest
in
the Ampico hour of music, conceded by
The outstanding element in Straube Period designs they needed a line that would sell now. Where de- radio fans to be one of the season's outstanding
sired,
term
arrangements
are
gladly
extended
to
assist
is that they are not experiments. They appeal to
presentations "over the air," is not limited to this
the public. They are selling actively now and have good merchants in getting acquainted with the country. In addition to a very large volume of letters
been for some time. '"For instance," says a con- Straube. We would like to hear from you and would
from radio enthusiasts in every part of the United
vincing letter to the trade from Salesmanager H. A. like to answer any question that may come to your States and Canada, the Ampico Studios in New York
mind."
Stewart, "a merchant used a Straube Period grand
report a number of communications received from
in his window display. It attracted over 100 in-
abroad. The latest one is from Melville Collier, 67
quiries through people coming into the store or tele-
Blythswood street, Glasgow, Scotland, who picked up
phoning about the piano in the window. As a direct
through station KDKA of Pittsburgh the entire
result he sold live of that Period model. In addi-
Ampico hour program broadcast on the evening of
tion he sold two or three uprights to people attracted
February 10. Mr. Collier's letter anent reception of
by the instrument but who could not afford grand
this program follows:
New
Company
at
216
Tremont
Street,
Boston,
Points
pianos. He still has many good prospects.
"I greatly appreciated the musical program given
Out Advantages to Music Trade.
"The Straube is the most active quality plant we
by you through station KDKA on the 9th inst. and
know of in the piano industry. It reflects the success
The Merchants' Investment Trust Co., recently received by me at the above address on the morning
Straube merchants are having and many of these located at 216 Tremont street, Boston, points out the of the 10th.
distinct services it offers to the music trade. A num-
"The various items were perfect in their rendering,
her of well known music merchants and others in the as was also the tonal quality. I must say that I have
music trade field are affiliated with the company not enjoyed listening to a short program which gave
which finances dealers' paper. Plans have been made me so much pleasure before, and offer my heartiest
to discount piano, phonograph, musical merchandise congratulations and thanks. I attach herewith copy
and radio paper.
of my log and would be indebted to you for your
confirmation that same is O. K."-
Following
are
the
officers
of
the
trust:
Harold
C.
GRAND, UPRIGHT and PLAYER
Tribble, president and trustee, formerly of the C. C.
It is estimated that not less than 17,500,000 persons
Harvey Co., and the Weaver Piano Co., of York, Pa.; "listen in" every Thursday evening at 8:30 p. m.,
AND
Walter H. Sturgis, Jr., vice-president, treasurer and Eastern Standard Time, when the Ampico hour of
trustee, formerly of the Eastern Talking Machine Co., music is broadcasted through station WJZ, New York
and proprietor of the Sturgis Music Co., and Julius B. City, and associated stations comprising the "Blue
North, secretary, formerly assistant treasurer and Network" of the National Broadcasting chain. The
director of the McPhail Piano Co.
twelve important radio stations hooked up in the
740-742 East 136th Street
The advisory board is made up of the following: Ampico hour practically blanket all that part of the
George Henkelman, president of the Henkelman United States east of the Mississippi river and their
NEW YORK
broadcasting reaches the bulk of the country's
Piano Manufacturing Corp., of New York City; Harry
K. Mance, president of Mance Brothers, Inc., New population.
Among the artists who have been personally fea-
Haven, Conn.; Isaac A. McLean, president Isaac Mc-
Lean Sons Co., Boston, Mass.; W. H. Sturgis, M. D. tured to date on Ampico hour programs are: Josef
Sturgis Hospital, Hull, Mass.; F. E. Freeman, presi- Lhevinne, Richard Buhlig, Benno Moiseiwitsch, Leo
Ornstein, Mieczyslaw Miinz, Moriz Rosenthal, Robert
dent of F. E. Freeman Co., investment bankers.
Goldsand, E. Robert Schmitz and Frank Sheridan.
AMPICO HEARD IN
GLASGOW, SCOTLAND
STRONG APPEAL OF
THE STRAUBE PIANO
INVESTMENT TRUST CO'S.
SERVICE FOR DEALERS
STRICH & ZEIDLER, Inc.
HOMER PIANOS
Becker Bros.
Manufacturers
MOVES IN YOUNGSTOWN, OHIO.
ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooim
767-769 Tenth Avenue, New York
STULTZ & BAUER FEATURED
IN LOS ANGELES WINDOW
The Yahrling-Rayner Co., Youngstown, Ohio, will
move soon to its new store, located just west of its
present quarters at 254 West Federal street. This
concern will have more space for all departments in
the new location and plans also to expand some of Two Clever Children and W. H. Richardson in Dem-
the departments.
onstrating the Miniature Upright.
W. II. Richardson, Los Angeles, believes in the
W. H. Daniels of Denton, Cottier and Daniels, Buf-
falo, N. Y., and Mrs. Daniels, are enjoying a vacation value of window display advertising. And that this
form of publicity is extremely desirable was amply
at the Flamingo Hotel, Miami Beach, Fla.
demonstrated a few weeks ago when he arranged a
particularly attractive set-up. In the main show win-
dow of the store, facing one of Los Angeles' most
prominent thoroughfares, one of the new Stultz &
Bauer Miniature uprights, manufactured by Stultz &
Bauer, New York City, was the main object in the
window. At the attractive little instrument sat 8-year-
H
old Patricia Moore, while close by in an easy chair,
Bruce Monroe, aged 5. At intervals the boy and
YORK
girl would change places, thus giving a chance to
show his music playing ability.
COMPANIES
Mr. Richardson reports that great interest was
awakened by this event, the crowd outside his store
sometimes reaching mob proportions. The news-
papers played up the demonstration and mothers and
children seemed especially interested in the affair.
So many sales and prospects resulted from the dis-
play that the Richardson store is planning to repeat
the same stunt again in the very near future.
KOHLER INDUSTRIE J
of NEW
AFFILIATED
Manufacturing for the trade
Upright and Grand Pianos
Plaver Pianos
Welte Mignon (Licensee) Repro-
ducing Pianos
De Luxe Player Actions
Standard Player Actions
Welte Mignon (Licensee) Repro-
ducing Actions
Expression Player Actions
Piano Hammers
Bass Strings
Wholesale Chicago Office and Service ^Departments
San Francisco Office
458 Vbelan building
KOHLER INDUSTRIES
1222 KIMBALL B U I L D I N G
CHICAGO
BRINKERHOFF
Grands - Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
merchants were skeptical before they investigated.
It has paid them to take on the Straube.
"Straube pianos are unusual in construction, dollar
value, quality, and the manner in which they are
merchandised. They meet conditions as they are
today, enjoy public favor and sell well. The Straube
Fine Line of Period Models and Other Artistic is the new leader which changing conditions have de- Interest in Ampico Hour of Music Quickened
veloped.
Abroad by Radio Fans' Success in
Instruments Are Unusual in Construction
"You have nothing to lose and everything to gain
Tuning in on Program.
Is Told in Letter to Trade.
by trying the Straube, just as others have done when
Interest
in
the Ampico hour of music, conceded by
The outstanding element in Straube Period designs they needed a line that would sell now. Where de- radio fans to be one of the season's outstanding
sired,
term
arrangements
are
gladly
extended
to
assist
is that they are not experiments. They appeal to
presentations "over the air," is not limited to this
the public. They are selling actively now and have good merchants in getting acquainted with the country. In addition to a very large volume of letters
been for some time. '"For instance," says a con- Straube. We would like to hear from you and would
from radio enthusiasts in every part of the United
vincing letter to the trade from Salesmanager H. A. like to answer any question that may come to your States and Canada, the Ampico Studios in New York
mind."
Stewart, "a merchant used a Straube Period grand
report a number of communications received from
in his window display. It attracted over 100 in-
abroad. The latest one is from Melville Collier, 67
quiries through people coming into the store or tele-
Blythswood street, Glasgow, Scotland, who picked up
phoning about the piano in the window. As a direct
through station KDKA of Pittsburgh the entire
result he sold live of that Period model. In addi-
Ampico hour program broadcast on the evening of
tion he sold two or three uprights to people attracted
February 10. Mr. Collier's letter anent reception of
by the instrument but who could not afford grand
this program follows:
New
Company
at
216
Tremont
Street,
Boston,
Points
pianos. He still has many good prospects.
"I greatly appreciated the musical program given
Out Advantages to Music Trade.
"The Straube is the most active quality plant we
by you through station KDKA on the 9th inst. and
know of in the piano industry. It reflects the success
The Merchants' Investment Trust Co., recently received by me at the above address on the morning
Straube merchants are having and many of these located at 216 Tremont street, Boston, points out the of the 10th.
distinct services it offers to the music trade. A num-
"The various items were perfect in their rendering,
her of well known music merchants and others in the as was also the tonal quality. I must say that I have
music trade field are affiliated with the company not enjoyed listening to a short program which gave
which finances dealers' paper. Plans have been made me so much pleasure before, and offer my heartiest
to discount piano, phonograph, musical merchandise congratulations and thanks. I attach herewith copy
and radio paper.
of my log and would be indebted to you for your
confirmation that same is O. K."-
Following
are
the
officers
of
the
trust:
Harold
C.
GRAND, UPRIGHT and PLAYER
Tribble, president and trustee, formerly of the C. C.
It is estimated that not less than 17,500,000 persons
Harvey Co., and the Weaver Piano Co., of York, Pa.; "listen in" every Thursday evening at 8:30 p. m.,
AND
Walter H. Sturgis, Jr., vice-president, treasurer and Eastern Standard Time, when the Ampico hour of
trustee, formerly of the Eastern Talking Machine Co., music is broadcasted through station WJZ, New York
and proprietor of the Sturgis Music Co., and Julius B. City, and associated stations comprising the "Blue
North, secretary, formerly assistant treasurer and Network" of the National Broadcasting chain. The
director of the McPhail Piano Co.
twelve important radio stations hooked up in the
740-742 East 136th Street
The advisory board is made up of the following: Ampico hour practically blanket all that part of the
George Henkelman, president of the Henkelman United States east of the Mississippi river and their
NEW YORK
broadcasting reaches the bulk of the country's
Piano Manufacturing Corp., of New York City; Harry
K. Mance, president of Mance Brothers, Inc., New population.
Among the artists who have been personally fea-
Haven, Conn.; Isaac A. McLean, president Isaac Mc-
Lean Sons Co., Boston, Mass.; W. H. Sturgis, M. D. tured to date on Ampico hour programs are: Josef
Sturgis Hospital, Hull, Mass.; F. E. Freeman, presi- Lhevinne, Richard Buhlig, Benno Moiseiwitsch, Leo
Ornstein, Mieczyslaw Miinz, Moriz Rosenthal, Robert
dent of F. E. Freeman Co., investment bankers.
Goldsand, E. Robert Schmitz and Frank Sheridan.
AMPICO HEARD IN
GLASGOW, SCOTLAND
STRONG APPEAL OF
THE STRAUBE PIANO
INVESTMENT TRUST CO'S.
SERVICE FOR DEALERS
STRICH & ZEIDLER, Inc.
HOMER PIANOS
Becker Bros.
Manufacturers
MOVES IN YOUNGSTOWN, OHIO.
ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooim
767-769 Tenth Avenue, New York
STULTZ & BAUER FEATURED
IN LOS ANGELES WINDOW
The Yahrling-Rayner Co., Youngstown, Ohio, will
move soon to its new store, located just west of its
present quarters at 254 West Federal street. This
concern will have more space for all departments in
the new location and plans also to expand some of Two Clever Children and W. H. Richardson in Dem-
the departments.
onstrating the Miniature Upright.
W. II. Richardson, Los Angeles, believes in the
W. H. Daniels of Denton, Cottier and Daniels, Buf-
falo, N. Y., and Mrs. Daniels, are enjoying a vacation value of window display advertising. And that this
form of publicity is extremely desirable was amply
at the Flamingo Hotel, Miami Beach, Fla.
demonstrated a few weeks ago when he arranged a
particularly attractive set-up. In the main show win-
dow of the store, facing one of Los Angeles' most
prominent thoroughfares, one of the new Stultz &
Bauer Miniature uprights, manufactured by Stultz &
Bauer, New York City, was the main object in the
window. At the attractive little instrument sat 8-year-
H
old Patricia Moore, while close by in an easy chair,
Bruce Monroe, aged 5. At intervals the boy and
YORK
girl would change places, thus giving a chance to
show his music playing ability.
COMPANIES
Mr. Richardson reports that great interest was
awakened by this event, the crowd outside his store
sometimes reaching mob proportions. The news-
papers played up the demonstration and mothers and
children seemed especially interested in the affair.
So many sales and prospects resulted from the dis-
play that the Richardson store is planning to repeat
the same stunt again in the very near future.
KOHLER INDUSTRIE J
of NEW
AFFILIATED
Manufacturing for the trade
Upright and Grand Pianos
Plaver Pianos
Welte Mignon (Licensee) Repro-
ducing Pianos
De Luxe Player Actions
Standard Player Actions
Welte Mignon (Licensee) Repro-
ducing Actions
Expression Player Actions
Piano Hammers
Bass Strings
Wholesale Chicago Office and Service ^Departments
San Francisco Office
458 Vbelan building
KOHLER INDUSTRIES
1222 KIMBALL B U I L D I N G
CHICAGO
BRINKERHOFF
Grands - Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).