Presto
Issue: 1928 2172 - Page 4
PRESTO-TIMES
TRADE STIMULATION
IN SO. CALIFORNIA
Happy Ending of the Multitudinous Unethical
Sales and Terriffic Price-Cutting of Recent
Years Effected by the New Condi-
tions in Piano Representation.
ANTICIPATIONS VERIFIED
Estimates as to Piano Agency Alignments Are Re-
called and the Accuracy of the "Prophet"
Acknowledged by the Observant Ones.
low prices as a means of inducing customers to buy
cheap pianos of unknown name and character.
Rumor Denied.
Rumor in Los Angeles that the Wiley B. Allen
Company is negotiating the sale of the lease of its
building is strenuously denied by the company. The
company announces that it will remain an independent
dealer, handling the line of The Cable Company, the
Ludwig and another line not yet decided upon.
PUBLICITY COMMITTEE
FOR JUNE CONVENTION
March 17, 1928
TONKBENCHES!
to match any piano,
in style,
finish,
quality and price.
President Hermann Irion Names Five Efficient
Men to Properly Advertise the Meeting
at Commodore Hotel in June.
President Hermann Irion of the Music Industries
Chamber of Commerce has announced the appoint-
ment of the publicity committee for the 1928 conven-
Months ago Presto-Times referred to the possible, tion of the music industries to be held at the Com-
even probable, big changes in piano representation- in modore Hotel, New York City, the week of June 4.
Los Angeles and, incidentally, other points on the
Following are the members of the committee: E. H.
Pacific Coast. It seemed to your correspondent the Vogel, Kohler Industries, chairman; William J.
terrific price-cutting and slaughter sales would bring Dougherty, Music Trades; B. B. Wilson, Music
about a readjustment and realignment in piano Trades Review; Frederic A. Steele, Music Trade
agencies in California.
Warehouse sales, private Indicator; C. D. Franz, Musical Courier-Extra.
house sales, dealers' slaughter sales became rampant
and were taken up to greater or less extent by well
established stores, and the piano buying public got
to believing that high-grade instruments; pianos of
celebrated makers like, for instance, Knabe, Mason
& Hamlin and some others of lesser light were being
handed out like souvenir picture cards at Christmas
time. As inducements to close sales, benches, lamps, Other Results of the Group Movement in
smoking sets, vases and other articles were offered
Piano Teaching Told at Music Super-
to induce elusive buyers to purchase such and such
visors' National Conference.
an instrument.
That
thirty-six
pianos were sold as a direct result of
Move to End It.
class piano lessons in the public schools of Dallas,
In the hope and with the intention of stabilizing Tex., was one of the facts gathered by the piano
business and destroying the kind of competition that section of the Committee on Instrumental Affairs
had gained such a vogue, a plan was suggested as of the Music Supervisors' National Conference. The
far back as last September, when the thing was committee has been active for some time in the
alluded to in Presto-Times. It has since been worked preparation of a manual on the conduct of piano
out to get things back to a normal and a money- classes. The material for the work is being secured
making basis.
from a questionnaire sent to twenty cities by the
At a gathering in Chicago early last autumn the National Bureau for the Advancement of Music.
"tip" went out that something was soon to take
It was further developed that thirty-two of the
place, and not long after that occasion, at a meet- forty elementary schools in Dallas now have the
ing in New York city by banking interests and a piano classes, sixteen teachers and one director being
few piano men, a plan was outlined; a "combina- employed for this work. The department is self-
tion former," so to speak, and arrangements perfected supporting.
for banking connection in Los Angeles resulting in
One prominent piano merchant reports that more
the recent centralization of the agencies of great instruments have been purchased through the influ-
pianos controlled by a great New York piano manu- ence of these classes than from all other sources com-
facturing concern.
bined.
Select Platt Music Co.
The Platt Music Company was selected as dis-
tributing representative for the Los Angeles district,
operations to begin with that house after its location
in the new Platt building, then under construction.
This gives the Platt Music Company control of All the New Season Models Have Artistic Qualities
the important agencies of the Chickering, Knabe,
That Appeal to Discriminating Buyers.
Mason & Hamlin, J. & C. Fischer and the Foster-
Armstrong line of Rochester-made instruments,
William Tonk & Bros., Inc., 452 to 456 Tenth ave-
throughout a large part of Southern California.
nue, New York city, reports an excellent business in
A canvas among several music houses of Los the new Tonk models in uprights, grands, players and
Angeles and among persons informed on music trade reproducing pianos.
matters, elicited various comments: That the Mason
An artistically printed folder, made for the use of
& Hamlin, Knabe and Chicketing would be sold under the retailers, shows the Queen Anne model grand,
one roof and that the principal salesmen who had Florentine grand, Little Beauty expression grand,
been associated in selling these pianos heretofore Miniature grand, Little Beauty reproducing grand,
would become associated with the Platt Music Com- style 20 Louis XVI Period model upright and upright
pany. Also that some of the houses which had rep- model 30.
resented these pianos would tie up in some way with
All these are good sellers and appeal to buyers by
the Platt business in the big new Platt buildirig. reason of their excellent tone and beauties of case.
This was easy to talk about, but not so easy of ac- The Little Beauty reproducing grand is 5 feet 2 inches
complishment. The story was denied by officials "of long and is equipped with the Welte Mignon
the Wiley B. Allen Company and Fitzgerald Music (Licensee) action. It comes in mahogany, walnut or
Company, who informed your correspondent that in special woods. A great favorite with buyers is the
•hey intended to continue business in the even tehor Miniature grand, 4 feet 10 inches long and 4 feet 7
of their way.
inches wide. It comes in mahogany or brown ma-
•The story of the Baldwin piano in the Los Angeles hogany.
territory has been told quite explicitly in Presto-
Times. The Baldwin Company has desired an open-
ing on Broadway for a long time and, reciprocally,
Miami, Okla., now has a new music store in Hoff-
the Southern California Music Company has wanted
the Baldwin for as long a time. Hence the Baldwin man's Music Company, 26 North Main street, which
and Mr. Uhl's Southern California Music House are carries a complete stock of musical merchandise. It
was formally opened last week. The merchandise
settled good and strong.
includes reproducing pianos, grands, players, uprights,
The Results
radios, phonographs, band instruments, sheet music,
The result of these combinations so far effected phonograph records and all accessories. A competent
should be of benefit to the piano trade and should radio specialist will be a part of the store's force and
enable all the stores to obtain better profits as compe- his services will be available to patrons. Holt Hurst,
tition is not so much in evidence. It is pointed out well known there, will have charge of the piano tun-
that strong action should be taken to remedy and ing and piano repairs. He will be subject to outside
control the practice of certain dealers offering old calls. Miss Faye Carr has charge of the sheet music
pianos of certain well-known makes at ridiculously department.
By GILBERT BRETON.
For Uprights
Medium or Higher Priced
PIANO CLASSES SELL
THIRTY=SIX PIANOS
For Grands
In Regular, Tuo'Tone orHiMght
For Periods
Upholstered When Preferred
WILLIAM TONK & BRO., INC.,
FIND FAVOR FOR BIO LINE
NEW OKLAHOMA STORE
Write today for a copy of the latest
TONKBENCH Bulletin' in which styles, to
match practically any standard Upright or
Grand Piano, are illustrated, described and
priced.
Ask also for our special folders on Period
Styles, Upholstered Tonkbenches and Udell
Radio and Music Roll Cabinets.
T(
Mantfgpniig
Comp&ny
1912 Lewis St.
CHICAGO
Pacific Coast Factory
4627 E. 50th St., Los Angeles, California
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
TRADE STIMULATION
IN SO. CALIFORNIA
Happy Ending of the Multitudinous Unethical
Sales and Terriffic Price-Cutting of Recent
Years Effected by the New Condi-
tions in Piano Representation.
ANTICIPATIONS VERIFIED
Estimates as to Piano Agency Alignments Are Re-
called and the Accuracy of the "Prophet"
Acknowledged by the Observant Ones.
low prices as a means of inducing customers to buy
cheap pianos of unknown name and character.
Rumor Denied.
Rumor in Los Angeles that the Wiley B. Allen
Company is negotiating the sale of the lease of its
building is strenuously denied by the company. The
company announces that it will remain an independent
dealer, handling the line of The Cable Company, the
Ludwig and another line not yet decided upon.
PUBLICITY COMMITTEE
FOR JUNE CONVENTION
March 17, 1928
TONKBENCHES!
to match any piano,
in style,
finish,
quality and price.
President Hermann Irion Names Five Efficient
Men to Properly Advertise the Meeting
at Commodore Hotel in June.
President Hermann Irion of the Music Industries
Chamber of Commerce has announced the appoint-
ment of the publicity committee for the 1928 conven-
Months ago Presto-Times referred to the possible, tion of the music industries to be held at the Com-
even probable, big changes in piano representation- in modore Hotel, New York City, the week of June 4.
Los Angeles and, incidentally, other points on the
Following are the members of the committee: E. H.
Pacific Coast. It seemed to your correspondent the Vogel, Kohler Industries, chairman; William J.
terrific price-cutting and slaughter sales would bring Dougherty, Music Trades; B. B. Wilson, Music
about a readjustment and realignment in piano Trades Review; Frederic A. Steele, Music Trade
agencies in California.
Warehouse sales, private Indicator; C. D. Franz, Musical Courier-Extra.
house sales, dealers' slaughter sales became rampant
and were taken up to greater or less extent by well
established stores, and the piano buying public got
to believing that high-grade instruments; pianos of
celebrated makers like, for instance, Knabe, Mason
& Hamlin and some others of lesser light were being
handed out like souvenir picture cards at Christmas
time. As inducements to close sales, benches, lamps, Other Results of the Group Movement in
smoking sets, vases and other articles were offered
Piano Teaching Told at Music Super-
to induce elusive buyers to purchase such and such
visors' National Conference.
an instrument.
That
thirty-six
pianos were sold as a direct result of
Move to End It.
class piano lessons in the public schools of Dallas,
In the hope and with the intention of stabilizing Tex., was one of the facts gathered by the piano
business and destroying the kind of competition that section of the Committee on Instrumental Affairs
had gained such a vogue, a plan was suggested as of the Music Supervisors' National Conference. The
far back as last September, when the thing was committee has been active for some time in the
alluded to in Presto-Times. It has since been worked preparation of a manual on the conduct of piano
out to get things back to a normal and a money- classes. The material for the work is being secured
making basis.
from a questionnaire sent to twenty cities by the
At a gathering in Chicago early last autumn the National Bureau for the Advancement of Music.
"tip" went out that something was soon to take
It was further developed that thirty-two of the
place, and not long after that occasion, at a meet- forty elementary schools in Dallas now have the
ing in New York city by banking interests and a piano classes, sixteen teachers and one director being
few piano men, a plan was outlined; a "combina- employed for this work. The department is self-
tion former," so to speak, and arrangements perfected supporting.
for banking connection in Los Angeles resulting in
One prominent piano merchant reports that more
the recent centralization of the agencies of great instruments have been purchased through the influ-
pianos controlled by a great New York piano manu- ence of these classes than from all other sources com-
facturing concern.
bined.
Select Platt Music Co.
The Platt Music Company was selected as dis-
tributing representative for the Los Angeles district,
operations to begin with that house after its location
in the new Platt building, then under construction.
This gives the Platt Music Company control of All the New Season Models Have Artistic Qualities
the important agencies of the Chickering, Knabe,
That Appeal to Discriminating Buyers.
Mason & Hamlin, J. & C. Fischer and the Foster-
Armstrong line of Rochester-made instruments,
William Tonk & Bros., Inc., 452 to 456 Tenth ave-
throughout a large part of Southern California.
nue, New York city, reports an excellent business in
A canvas among several music houses of Los the new Tonk models in uprights, grands, players and
Angeles and among persons informed on music trade reproducing pianos.
matters, elicited various comments: That the Mason
An artistically printed folder, made for the use of
& Hamlin, Knabe and Chicketing would be sold under the retailers, shows the Queen Anne model grand,
one roof and that the principal salesmen who had Florentine grand, Little Beauty expression grand,
been associated in selling these pianos heretofore Miniature grand, Little Beauty reproducing grand,
would become associated with the Platt Music Com- style 20 Louis XVI Period model upright and upright
pany. Also that some of the houses which had rep- model 30.
resented these pianos would tie up in some way with
All these are good sellers and appeal to buyers by
the Platt business in the big new Platt buildirig. reason of their excellent tone and beauties of case.
This was easy to talk about, but not so easy of ac- The Little Beauty reproducing grand is 5 feet 2 inches
complishment. The story was denied by officials "of long and is equipped with the Welte Mignon
the Wiley B. Allen Company and Fitzgerald Music (Licensee) action. It comes in mahogany, walnut or
Company, who informed your correspondent that in special woods. A great favorite with buyers is the
•hey intended to continue business in the even tehor Miniature grand, 4 feet 10 inches long and 4 feet 7
of their way.
inches wide. It comes in mahogany or brown ma-
•The story of the Baldwin piano in the Los Angeles hogany.
territory has been told quite explicitly in Presto-
Times. The Baldwin Company has desired an open-
ing on Broadway for a long time and, reciprocally,
Miami, Okla., now has a new music store in Hoff-
the Southern California Music Company has wanted
the Baldwin for as long a time. Hence the Baldwin man's Music Company, 26 North Main street, which
and Mr. Uhl's Southern California Music House are carries a complete stock of musical merchandise. It
was formally opened last week. The merchandise
settled good and strong.
includes reproducing pianos, grands, players, uprights,
The Results
radios, phonographs, band instruments, sheet music,
The result of these combinations so far effected phonograph records and all accessories. A competent
should be of benefit to the piano trade and should radio specialist will be a part of the store's force and
enable all the stores to obtain better profits as compe- his services will be available to patrons. Holt Hurst,
tition is not so much in evidence. It is pointed out well known there, will have charge of the piano tun-
that strong action should be taken to remedy and ing and piano repairs. He will be subject to outside
control the practice of certain dealers offering old calls. Miss Faye Carr has charge of the sheet music
pianos of certain well-known makes at ridiculously department.
By GILBERT BRETON.
For Uprights
Medium or Higher Priced
PIANO CLASSES SELL
THIRTY=SIX PIANOS
For Grands
In Regular, Tuo'Tone orHiMght
For Periods
Upholstered When Preferred
WILLIAM TONK & BRO., INC.,
FIND FAVOR FOR BIO LINE
NEW OKLAHOMA STORE
Write today for a copy of the latest
TONKBENCH Bulletin' in which styles, to
match practically any standard Upright or
Grand Piano, are illustrated, described and
priced.
Ask also for our special folders on Period
Styles, Upholstered Tonkbenches and Udell
Radio and Music Roll Cabinets.
T(
Mantfgpniig
Comp&ny
1912 Lewis St.
CHICAGO
Pacific Coast Factory
4627 E. 50th St., Los Angeles, California
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).