Presto
Issue: 1928 2170 - Page 13
March 3, 1928
13
PRESTO-TIMES
GULBRANSEN PLANS
TOLD TO DEALERS
Impressive Display of Pianos Is Attractive
Feature of Regional Meeting of Repre-
sentatives at Robert Fulton
Hotel, Atlanta, Ga.
The public of Atlanta, Ga., has been given an
opportunity to see a beautiful display of pianos dur-
ing last week by the Gulbransen Company, Chicago,
at the Robert Fulton Hotel. The exhibition was in-
cidental to a regional dealers' meeting of the Gul-
bransen organization, in which the merchants of eight
states participated. For several days prior to the
opening of the exhibition and during the course of
it, advertising of the Gulbransen display appeared in
the local newspapers.
Dealers came from as far away as West Palm
Beach and Tampa, Fla., from Mississippi, Alabama,
Louisiana, North Carolina, South Carolina, Tennes-
see and many points in Georgia itself, to meet with
their fellow-merchants to. discuss the new and broader
principles of conducting the piano business, now
being expounded by A. G. Gulbransen and his organ-
ization.
The meetings of the dealers, held Thursday and
Friday, were in charge of John S. Gorman, vice-
president and sales manager of the Gulbransen Com-
pany. He made a very strong presentation of the
broad policies that Mr. Gulbransen now has upper-
most in mind, to broaden the scope and volume of
the piano business as a whole, to put the retail piano
selling machinery of the country in such condition
that a strong battle for business can be made in com-
petition with the newer industries competing for the
family income.
Ways and means of sound financing of retail piano
business were presented by L. W. Peterson, credit
manager of the company. His counsel and services
proved of particular value to the merchants who
attended the Atlanta sessions.
Gulbransen Advertising
The Gulbransen advertising program, fitting in with
the general sales plan of expansion and modern in
its conception, was outlined to the dealers by Walter high standards of Mr. Gulbransen's ideals of manu-
Kiehn, advertising manager of the company. Full facturing and piano selling; therefore, be it
Resolved, That we, the southeastern Gulbransen
details were given of the continuous National Adver-
tising line-up for the year, the newly-issued adver- piano dealers, extend to the Gulbransen organization
tising material, the dealers' part in the promotion and our heartiest thanks for the very beneficial discus-
a carefully worked-out plan of direct-mail-sales-tieup sions they have brought forth at each session.
Resolved, further. That we very heartily commend
to which the dealers subscribed 100 per cent.
In addition to the three members of the organiza- especially the attitude toward cooperation among all
tion mentioned, Howard Hill, salesman for the com- piano manufacturers and dealers toward advancing
the general interest and efforts toward putting pianos
pany in southeastern states, was on hand.
in all homes and institutions.
A Great Display.
Resolved, further, That we extend our thanks to
The display of Gulbransen was made in a setting the management of the Robert Fulton Hotel for the
of unusual attractiveness. A suite of three rooms delightful service and courtesies extended our con-
on the mezzanine floor of the Robert Fulton Hotel vention.
was occupied and the "salon" character of the exhibit
As a feature of the meetings, the Gulbransen Com-
was carried out by the Period models, color duco pany was host to the merchants at two luncheons,
pianos and new styles brightly lighted through the Thursday and Friday noons at the Robert Fulton
use of floodlights and surrounded by new advertising Hotel.
signs and furnishings.
Exhibit at Fayetteville.
Chief among the items displayed were the Louis
It is of interest to learn that a similar Gulbransen
XVI grand, the Autograph model combination regis- salon is to be presented to the public of Fayetteville,
tering and reproducing piano, Art model Minuet in N. C , through the courtesy of the McFadyen Music
mahogany, Art model Minuet in deep verde green, Co. Plans are set for exhibiting the new types of
4 foot 6 inch reproducing grand, high-lighted walnut
Gulbransen instruments to the people in a very
Minuet model, Symphony model in beautiful walnut wide area in the vicinity of Fayetteville. Multiplied
and others.
many times, exhibits of this sort will bring to the
In an advertising way, there was shown a set-up of
people of the nation, with full force, a consciousness
the new window display, in which field of operation of the beauty-appeal of the new types and styles of
the company has inaugurated a monthly service. pianos, and particularly the highly-developed Gul-
Other new features were a Color-Glo sign of the bransen line.
bright orange-letter type now coming into wide popu-
larity; a Motograph sign with moving belt and an
THE LOS ANGELES WAY.
illuminated tire cover, the latter another unique
The music program, which has been organized by
feature.
Glenn M. Tindall, supervisor of musical activities
Presents Resolution.
The feeling on the part of the dealers toward Gul- for the Los Angeles Playground Department, calls
bransen principles and policies and the unsefish work for a total of 238 musical groups during the present
that the company is doing in the interests of the calendar year. Toy symphony orchestras, radio clubs,
piano business as a whole and in engendering a better singing games and a variety of other musical organi-
spirit among competitors, is shown in the text of a zations are outlined for the thirty-five playgrounds
resolution presented to the dealers by B. F. Mann, now operated in the southern California metropolis.
of the B. F. Mann Furniture Co., of Brunswick, Ga.,
and unanimously adopted by them. This resolution
STRAUBE PUBLICITY.
was as follows:
The Straube Piano Co., Hammond, Ind., has issued
Whereas, The Gulbransen organization has con- a very instructive blotter for the trade, which shows
ducted a very helpful two-day discussion on piano the great size of the big factory and lumber yards
selling and piano problems and especially as to the of the company in the Indiana town.
WESSELL, NICKEL & GROSS
Manufacturers of
MOVING TRUCKS
for
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
PIANOS
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
45thSt.,10thATe. &W46lh.
NEW YORK
-
Orthophonic Victrolas
Electric Refrigerators
457 W. 45th Street
Write for catalog and prices for End Trucks, Sili
Trucks, Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufactured by
Self-Lifting PianoTruck Co,
Manufacturers of
FINDLAY, OHIO
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BRECKWOLDT, Pres.
W. A. BRECKWOLDT, Sec. & Treas.
THE! O S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of
Migri
Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
THE COMSTOCK, CHENEY & CO.
IVORYTON, CONISJ.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
> —
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
PRESTO-TIMES
GULBRANSEN PLANS
TOLD TO DEALERS
Impressive Display of Pianos Is Attractive
Feature of Regional Meeting of Repre-
sentatives at Robert Fulton
Hotel, Atlanta, Ga.
The public of Atlanta, Ga., has been given an
opportunity to see a beautiful display of pianos dur-
ing last week by the Gulbransen Company, Chicago,
at the Robert Fulton Hotel. The exhibition was in-
cidental to a regional dealers' meeting of the Gul-
bransen organization, in which the merchants of eight
states participated. For several days prior to the
opening of the exhibition and during the course of
it, advertising of the Gulbransen display appeared in
the local newspapers.
Dealers came from as far away as West Palm
Beach and Tampa, Fla., from Mississippi, Alabama,
Louisiana, North Carolina, South Carolina, Tennes-
see and many points in Georgia itself, to meet with
their fellow-merchants to. discuss the new and broader
principles of conducting the piano business, now
being expounded by A. G. Gulbransen and his organ-
ization.
The meetings of the dealers, held Thursday and
Friday, were in charge of John S. Gorman, vice-
president and sales manager of the Gulbransen Com-
pany. He made a very strong presentation of the
broad policies that Mr. Gulbransen now has upper-
most in mind, to broaden the scope and volume of
the piano business as a whole, to put the retail piano
selling machinery of the country in such condition
that a strong battle for business can be made in com-
petition with the newer industries competing for the
family income.
Ways and means of sound financing of retail piano
business were presented by L. W. Peterson, credit
manager of the company. His counsel and services
proved of particular value to the merchants who
attended the Atlanta sessions.
Gulbransen Advertising
The Gulbransen advertising program, fitting in with
the general sales plan of expansion and modern in
its conception, was outlined to the dealers by Walter high standards of Mr. Gulbransen's ideals of manu-
Kiehn, advertising manager of the company. Full facturing and piano selling; therefore, be it
Resolved, That we, the southeastern Gulbransen
details were given of the continuous National Adver-
tising line-up for the year, the newly-issued adver- piano dealers, extend to the Gulbransen organization
tising material, the dealers' part in the promotion and our heartiest thanks for the very beneficial discus-
a carefully worked-out plan of direct-mail-sales-tieup sions they have brought forth at each session.
Resolved, further. That we very heartily commend
to which the dealers subscribed 100 per cent.
In addition to the three members of the organiza- especially the attitude toward cooperation among all
tion mentioned, Howard Hill, salesman for the com- piano manufacturers and dealers toward advancing
the general interest and efforts toward putting pianos
pany in southeastern states, was on hand.
in all homes and institutions.
A Great Display.
Resolved, further, That we extend our thanks to
The display of Gulbransen was made in a setting the management of the Robert Fulton Hotel for the
of unusual attractiveness. A suite of three rooms delightful service and courtesies extended our con-
on the mezzanine floor of the Robert Fulton Hotel vention.
was occupied and the "salon" character of the exhibit
As a feature of the meetings, the Gulbransen Com-
was carried out by the Period models, color duco pany was host to the merchants at two luncheons,
pianos and new styles brightly lighted through the Thursday and Friday noons at the Robert Fulton
use of floodlights and surrounded by new advertising Hotel.
signs and furnishings.
Exhibit at Fayetteville.
Chief among the items displayed were the Louis
It is of interest to learn that a similar Gulbransen
XVI grand, the Autograph model combination regis- salon is to be presented to the public of Fayetteville,
tering and reproducing piano, Art model Minuet in N. C , through the courtesy of the McFadyen Music
mahogany, Art model Minuet in deep verde green, Co. Plans are set for exhibiting the new types of
4 foot 6 inch reproducing grand, high-lighted walnut
Gulbransen instruments to the people in a very
Minuet model, Symphony model in beautiful walnut wide area in the vicinity of Fayetteville. Multiplied
and others.
many times, exhibits of this sort will bring to the
In an advertising way, there was shown a set-up of
people of the nation, with full force, a consciousness
the new window display, in which field of operation of the beauty-appeal of the new types and styles of
the company has inaugurated a monthly service. pianos, and particularly the highly-developed Gul-
Other new features were a Color-Glo sign of the bransen line.
bright orange-letter type now coming into wide popu-
larity; a Motograph sign with moving belt and an
THE LOS ANGELES WAY.
illuminated tire cover, the latter another unique
The music program, which has been organized by
feature.
Glenn M. Tindall, supervisor of musical activities
Presents Resolution.
The feeling on the part of the dealers toward Gul- for the Los Angeles Playground Department, calls
bransen principles and policies and the unsefish work for a total of 238 musical groups during the present
that the company is doing in the interests of the calendar year. Toy symphony orchestras, radio clubs,
piano business as a whole and in engendering a better singing games and a variety of other musical organi-
spirit among competitors, is shown in the text of a zations are outlined for the thirty-five playgrounds
resolution presented to the dealers by B. F. Mann, now operated in the southern California metropolis.
of the B. F. Mann Furniture Co., of Brunswick, Ga.,
and unanimously adopted by them. This resolution
STRAUBE PUBLICITY.
was as follows:
The Straube Piano Co., Hammond, Ind., has issued
Whereas, The Gulbransen organization has con- a very instructive blotter for the trade, which shows
ducted a very helpful two-day discussion on piano the great size of the big factory and lumber yards
selling and piano problems and especially as to the of the company in the Indiana town.
WESSELL, NICKEL & GROSS
Manufacturers of
MOVING TRUCKS
for
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
PIANOS
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
45thSt.,10thATe. &W46lh.
NEW YORK
-
Orthophonic Victrolas
Electric Refrigerators
457 W. 45th Street
Write for catalog and prices for End Trucks, Sili
Trucks, Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufactured by
Self-Lifting PianoTruck Co,
Manufacturers of
FINDLAY, OHIO
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BRECKWOLDT, Pres.
W. A. BRECKWOLDT, Sec. & Treas.
THE! O S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of
Migri
Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
THE COMSTOCK, CHENEY & CO.
IVORYTON, CONISJ.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
> —
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).